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Letter of Intent - Distribution Agreement

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LETTER OF INTENT - DISTRIBUTION AGREEMENT


Date: [DATE]

CONFIDENTIAL

[DISTRIBUTOR NAME]
[DISTRIBUTOR ADDRESS]
[CITY, STATE ZIP]

Attention: [NAME AND TITLE]

Re: Non-Binding Letter of Intent for Proposed Distribution Agreement for [PRODUCT LINE]


Dear [SALUTATION]:

This Letter of Intent (this "LOI") sets forth the principal terms and conditions upon which [SUPPLIER NAME], a [STATE] [ENTITY TYPE] ("Supplier"), proposes to appoint [DISTRIBUTOR NAME], a [STATE] [ENTITY TYPE] ("Distributor"), as a distributor of Supplier's products. Except for the Binding Provisions set forth in Section 10, this LOI does not create any legally binding obligations between the parties.


TABLE OF CONTENTS

  1. Products and Territory
  2. Appointment and Exclusivity
  3. Pricing and Payment Terms
  4. Purchase Commitments
  5. Marketing and Sales Obligations
  6. Inventory and Logistics
  7. Term and Termination
  8. Intellectual Property and Branding
  9. Non-Binding Nature of Business Terms
  10. Binding Provisions
  11. General Provisions
  12. Acknowledgment and Acceptance

1. PRODUCTS AND TERRITORY

1.1 Products

The products to be distributed under this arrangement (the "Products") shall include:

Product Name/SKU Description Category
[PRODUCT 1] [DESCRIPTION] [CATEGORY]
[PRODUCT 2] [DESCRIPTION] [CATEGORY]
[PRODUCT 3] [DESCRIPTION] [CATEGORY]

☐ All current products in Supplier's [PRODUCT LINE] catalog
☐ Specific products as listed above
☐ Products as set forth in Exhibit A

1.2 Territory

Distributor shall have the right to distribute Products within the following territory (the "Territory"):

Geographic Territory:

  • Country(ies): [LIST COUNTRIES]
  • State(s)/Region(s): [LIST STATES/REGIONS]
  • Excluded areas: [LIST EXCLUSIONS]

Worldwide

Channel-Specific Territory: [DESCRIBE CHANNEL LIMITATIONS]

1.3 Approved Channels

Distributor may sell Products through the following channels:

☐ Retail (brick-and-mortar)
☐ E-commerce/Online
☐ Wholesale
☐ Direct to end-users
☐ Resellers/Sub-distributors
☐ Government/Institutional
☐ [OTHER CHANNELS]

1.4 Restricted Channels

The following channels shall be excluded or restricted:

☐ Online marketplaces (Amazon, eBay, etc.) without approval
☐ Discount/off-price retailers
☐ Cross-border sales outside Territory
☐ [OTHER RESTRICTED CHANNELS]


2. APPOINTMENT AND EXCLUSIVITY

2.1 Appointment

Subject to the terms of a definitive Distribution Agreement, Supplier shall appoint Distributor as a distributor of Products within the Territory.

2.2 Exclusivity

Exclusive Distribution: Supplier appoints Distributor as the exclusive distributor within the Territory. Supplier shall not:

  • Appoint other distributors in the Territory
  • Sell directly to customers in the Territory
  • Accept orders from customers in the Territory

Sole Distribution: Supplier appoints Distributor as the sole distributor within the Territory. Supplier retains the right to sell directly but shall not appoint other distributors.

Non-Exclusive Distribution: Supplier appoints Distributor as a non-exclusive distributor. Supplier may appoint other distributors and sell directly.

Exclusive by Channel: Distributor shall be exclusive within [SPECIFIC CHANNEL(S)] and non-exclusive for other channels.

2.3 Reserved Rights

Notwithstanding the above, Supplier reserves the right to:

  • Sell to national/global accounts: [LIST ACCOUNTS]
  • Fulfill government contracts
  • Sell to [OTHER RESERVED CATEGORIES]

2.4 Performance Requirements for Exclusivity

☐ Exclusivity is contingent upon Distributor achieving minimum purchase targets
☐ If Distributor fails to meet targets for [NUMBER] consecutive periods, Supplier may:

  • Convert exclusivity to non-exclusive
  • Terminate the agreement
  • Appoint additional distributors

3. PRICING AND PAYMENT TERMS

3.1 Pricing Structure

Discount off List Price: Distributor shall receive a discount of [PERCENTAGE]% off Supplier's published list price.

Net Price: Products shall be sold to Distributor at the net prices set forth in the Price List attached as Exhibit [X].

Cost Plus: Products shall be sold at Supplier's cost plus [PERCENTAGE]% markup.

Tiered Pricing: Pricing shall be based on volume tiers:

  • Volume Tier 1 ([UNITS]): $[PRICE] / [DISCOUNT]%
  • Volume Tier 2 ([UNITS]): $[PRICE] / [DISCOUNT]%
  • Volume Tier 3 ([UNITS]): $[PRICE] / [DISCOUNT]%

3.2 Resale Pricing

☐ Distributor shall have discretion to set resale prices (subject to suggested retail pricing).
☐ Supplier shall provide Minimum Advertised Price (MAP) policy: $[PRICE] / [PERCENTAGE]% of list.
☐ [OTHER RESALE PRICING TERMS]

3.3 Price Changes

Supplier may adjust prices upon [NUMBER] days' written notice. Orders placed prior to the effective date of a price increase shall be filled at the prior price.

3.4 Payment Terms

  • Payment terms: Net [NUMBER] days from invoice date
  • Currency: [CURRENCY]
  • Payment method: [WIRE TRANSFER / ACH / CHECK / OTHER]
  • Early payment discount: [PERCENTAGE]% if paid within [NUMBER] days (if applicable)

3.5 Credit Terms

☐ Distributor shall provide [CREDIT APPLICATION / FINANCIAL STATEMENTS / BANK REFERENCES]
☐ Initial credit limit: $[AMOUNT]
☐ Credit terms subject to periodic review

3.6 Taxes and Duties

  • Prices are exclusive of sales tax, VAT, customs duties, and similar charges
  • [SUPPLIER/DISTRIBUTOR] shall be responsible for import duties and customs clearance

4. PURCHASE COMMITMENTS

4.1 Minimum Purchase Requirements

No Minimum

Annual Minimums:

  • Year 1: $[AMOUNT] / [UNITS]
  • Year 2: $[AMOUNT] / [UNITS]
  • Year 3: $[AMOUNT] / [UNITS]

Quarterly Minimums: $[AMOUNT] / [UNITS] per quarter

4.2 Consequences of Shortfall

If Distributor fails to meet minimum purchase requirements:

☐ Supplier may convert exclusive rights to non-exclusive
☐ Supplier may terminate the agreement
☐ Supplier may adjust pricing/discounts
☐ [OTHER CONSEQUENCES]

4.3 Initial Stocking Order

Distributor shall place an initial stocking order of at least $[AMOUNT] / [UNITS] within [NUMBER] days of execution of the Distribution Agreement.

4.4 Forecasting

Distributor shall provide Supplier with:

  • [QUARTERLY/MONTHLY] rolling forecasts of anticipated purchases
  • Forecasts to cover [NUMBER] months forward
  • Forecasts shall be [NON-BINDING / BINDING TO [PERCENTAGE]%]

5. MARKETING AND SALES OBLIGATIONS

5.1 Marketing Efforts

Distributor shall use commercially reasonable efforts to:

  • Actively promote and sell Products within the Territory
  • Maintain adequate sales coverage and representation
  • Participate in trade shows and industry events
  • Develop and implement marketing plans

5.2 Marketing Development Funds (MDF)

No MDF

MDF Program: Supplier shall provide marketing development funds:

  • Amount: $[AMOUNT] / [PERCENTAGE]% of purchases
  • Use: [APPROVED MARKETING ACTIVITIES]
  • Approval: Pre-approval required for expenditures over $[AMOUNT]
  • Reimbursement: Upon submission of proof of performance

5.3 Co-op Advertising

No Co-op

Co-op Program: Supplier shall reimburse [PERCENTAGE]% of Distributor's approved advertising expenses up to $[AMOUNT] annually.

5.4 Training

  • Supplier shall provide initial product training to Distributor's sales team
  • [NUMBER] days of training included at no charge
  • Additional training available at $[RATE] per day
  • Distributor shall ensure all sales personnel are properly trained

5.5 Sales Reporting

Distributor shall provide Supplier with:

  • [MONTHLY/QUARTERLY] sales reports by product, channel, and customer segment
  • Point-of-sale data (if available)
  • Inventory reports
  • Market intelligence and competitive information

6. INVENTORY AND LOGISTICS

6.1 Inventory Requirements

Distributor shall maintain minimum inventory levels of:

☐ [NUMBER] weeks/months of supply based on forecasted demand
☐ $[AMOUNT] value of Products at all times
☐ Inventory levels as set forth in Exhibit [X]

6.2 Ordering and Lead Times

  • Minimum order quantity: [QUANTITY / VALUE]
  • Standard lead time: [NUMBER] weeks from order acceptance
  • Expedited orders available at [TERMS]

6.3 Shipping Terms

EXW [LOCATION]: Distributor responsible for shipping from Supplier's facility
FOB Origin: Risk transfers when Products are delivered to carrier
FOB Destination: Supplier responsible for shipping to Distributor's facility
CIF [PORT]: Supplier responsible for cost, insurance, and freight to destination port
DDP [LOCATION]: Supplier responsible for delivery duty paid

6.4 Returns and Defective Products

  • Defective products may be returned for replacement or credit within [NUMBER] days
  • Non-defective returns: [SUBJECT TO RESTOCKING FEE OF [PERCENTAGE]% / NOT ACCEPTED]
  • Stock rotation: [PERCENTAGE]% of purchases may be rotated [QUARTERLY/ANNUALLY]

6.5 Warranties

  • Supplier provides standard product warranty of [NUMBER] months/years
  • Distributor shall pass through warranty to end customers
  • Warranty claims processed through [DESCRIBE PROCESS]

7. TERM AND TERMINATION

7.1 Initial Term

The initial term of the Distribution Agreement shall be [NUMBER] years from the Effective Date.

7.2 Renewal

Automatic Renewal: The Agreement shall automatically renew for successive [NUMBER]-year periods unless either party provides [NUMBER] months' written notice of non-renewal.

Renewal by Mutual Agreement: Renewal subject to mutual agreement of the parties.

Renewal at Distributor's Option: Distributor may renew upon written notice and continued compliance with Agreement terms.

7.3 Termination for Cause

Either party may terminate the Distribution Agreement upon [NUMBER] days' written notice if the other party:

  • Materially breaches the Agreement and fails to cure within [NUMBER] days
  • Becomes insolvent, files for bankruptcy, or ceases operations
  • Fails to meet minimum purchase requirements (Supplier termination right)
  • Engages in conduct harmful to the other party's reputation

7.4 Termination for Convenience

No Termination for Convenience: Neither party may terminate except for cause.

Mutual Termination Right: Either party may terminate upon [NUMBER] months' written notice.

Supplier Termination Right: Supplier may terminate upon [NUMBER] months' written notice.

7.5 Effects of Termination

Upon termination or expiration:

  • Distributor shall cease holding itself out as an authorized distributor
  • Distributor shall have [NUMBER] days to sell remaining inventory (sell-off period)
  • Supplier may repurchase remaining inventory at [ORIGINAL COST / [PERCENTAGE]% OF COST]
  • All outstanding invoices shall become immediately due
  • Distributor shall return all Confidential Information and marketing materials
  • [OTHER POST-TERMINATION OBLIGATIONS]

8. INTELLECTUAL PROPERTY AND BRANDING

8.1 Trademark License

Supplier grants Distributor a non-exclusive license to use Supplier's trademarks, trade names, and logos solely for the purpose of marketing and distributing Products within the Territory, subject to Supplier's brand guidelines.

8.2 Brand Guidelines

Distributor shall comply with Supplier's brand guidelines and shall submit all marketing materials for approval prior to use.

8.3 Quality Control

Distributor shall maintain quality standards consistent with Supplier's brand image and shall not take any action that would diminish the goodwill associated with Supplier's trademarks.

8.4 No IP Transfer

Nothing in this arrangement shall transfer any ownership rights in Supplier's intellectual property to Distributor.


9. NON-BINDING NATURE OF BUSINESS TERMS

IMPORTANT NOTICE: Except for the Binding Provisions expressly set forth in Section 10 below, this LOI is intended solely as a basis for further discussions and is not intended to be, and does not constitute, a legally binding obligation on either party. The terms set forth in Sections 1 through 8 are non-binding and are subject to:

(a) Satisfactory completion of due diligence by each party;
(b) The negotiation, execution, and delivery of a mutually acceptable definitive Distribution Agreement;
(c) Approval by each party's authorized representatives;
(d) Satisfactory credit review of Distributor; and
(e) Such other conditions as the parties may mutually agree.

No binding agreement shall exist between the parties with respect to the distribution arrangement unless and until the parties have negotiated, executed, and delivered a definitive Distribution Agreement, and then only in accordance with the terms thereof. Either party may terminate discussions at any time prior to the execution of a definitive Distribution Agreement for any reason or no reason, without liability to the other party (except with respect to the Binding Provisions).


10. BINDING PROVISIONS

THE FOLLOWING PROVISIONS ARE LEGALLY BINDING AND ENFORCEABLE:

10.1 Confidentiality (BINDING)

(a) Definition: "Confidential Information" means all non-public information disclosed by either party (the "Disclosing Party") to the other party (the "Receiving Party") in connection with the proposed distribution arrangement, including pricing information, customer lists, business plans, marketing strategies, product information, and the existence and terms of this LOI.

(b) Obligations: The Receiving Party shall: (i) maintain the confidentiality of all Confidential Information using at least the same degree of care it uses to protect its own confidential information; (ii) not disclose Confidential Information to any third party except to its directors, officers, employees, attorneys, and accountants who need to know such information and who are bound by confidentiality obligations; and (iii) use Confidential Information solely for evaluating and negotiating the proposed distribution arrangement.

(c) Exceptions: Confidential Information does not include information that: (i) is or becomes publicly available through no fault of the Receiving Party; (ii) was already known to the Receiving Party prior to disclosure; (iii) is received from a third party without breach of any confidentiality obligation; or (iv) is independently developed without use of Confidential Information.

(d) Duration: The confidentiality obligations shall survive for [TWO (2)] years following termination of this LOI.

10.2 Exclusivity (BINDING)

Not Applicable

Supplier Exclusivity: For a period of [SIXTY (60)] days from the date of this LOI, Supplier shall not negotiate or enter into distribution arrangements with any other party for the Products in the proposed Territory.

Distributor Exclusivity: For a period of [SIXTY (60)] days from the date of this LOI, Distributor shall not negotiate or enter into distribution arrangements with any competing suppliers for similar products in the proposed Territory.

10.3 Expenses (BINDING)

Each party shall bear its own costs and expenses (including legal and consulting fees) incurred in connection with this LOI and the proposed distribution arrangement, whether or not a Distribution Agreement is executed.

10.4 Public Announcements (BINDING)

Neither party shall issue any press release or public announcement regarding the proposed distribution arrangement without the prior written consent of the other party.

10.5 Non-Solicitation of Employees (BINDING)

During the negotiation period and for [ONE (1)] year thereafter (if a Distribution Agreement is not executed), neither party shall, without the other party's prior written consent, directly or indirectly solicit, hire, or engage any employee of the other party with whom such party had contact in connection with the proposed arrangement.

10.6 Good Faith Negotiation (BINDING)

The parties shall negotiate in good faith toward the execution of a definitive Distribution Agreement.

10.7 Governing Law and Dispute Resolution (BINDING)

(a) Governing Law: This LOI and any dispute arising hereunder shall be governed by and construed in accordance with the laws of the State of [GOVERNING STATE], without regard to its conflict of laws principles.

(b) Jurisdiction: The parties irrevocably submit to the exclusive jurisdiction of the state and federal courts located in [COUNTY], [STATE] for any action arising out of or relating to the Binding Provisions.

(c) Attorneys' Fees: The prevailing party in any action to enforce the Binding Provisions shall be entitled to recover its reasonable attorneys' fees and costs.


11. GENERAL PROVISIONS

11.1 Termination

This LOI may be terminated: (a) by mutual written agreement; (b) by either party upon written notice if a Distribution Agreement has not been executed within [NUMBER] days of the date hereof; or (c) by either party if due diligence is unsatisfactory. The Binding Provisions shall survive any termination.

11.2 Due Diligence

Each party shall have [NUMBER] days from the date hereof to conduct due diligence, including review of the other party's business, financials, and capabilities.

11.3 Amendment

This LOI may be amended only by a written instrument signed by both parties.

11.4 Assignment

Neither party may assign this LOI without the prior written consent of the other party.

11.5 Counterparts

This LOI may be executed in counterparts. Electronic signatures shall be deemed original signatures.


12. ACKNOWLEDGMENT AND ACCEPTANCE

If the foregoing terms are acceptable, please sign and return a copy of this LOI by [DEADLINE DATE]. This LOI shall be effective upon execution by both parties.

We look forward to working with you to establish a successful distribution partnership.

Sincerely,

[SUPPLIER NAME]

By: ___________________________
Name: [PRINTED NAME]
Title: [TITLE]
Date: _________________________


ACKNOWLEDGED AND AGREED:

[DISTRIBUTOR NAME]

By: ___________________________
Name: [PRINTED NAME]
Title: [TITLE]
Date: _________________________


EXHIBIT A - PRODUCT LIST AND PRICING

[ATTACH DETAILED PRODUCT LIST AND PRICING SCHEDULE]


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Last updated: May 2026

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