Influencer Brand Partnership Agreement

INFLUENCER BRAND PARTNERSHIP AGREEMENT

(Comprehensive FTC-Compliant Template)

TABLE OF CONTENTS

1. Document Header
2. Definitions
3. Scope of Partnership
4. Content Requirements & Deliverables
5. FTC Compliance & Disclosure Requirements
6. Compensation & Payment
7. Content Approval Process
8. Intellectual Property Rights
9. Exclusivity Provisions
10. Representations & Warranties
11. Indemnification
12. Term & Termination
13. Confidentiality
14. Limitation of Liability
15. Dispute Resolution
16. General Provisions
17. Execution Block
18. Exhibits & Schedules

1. DOCUMENT HEADER

This Influencer Brand Partnership Agreement (this "Agreement") is entered into as of [EFFECTIVE DATE] (the "Effective Date"), by and between:

BRAND:
[BRAND LEGAL NAME], a [STATE/COUNTRY] [ENTITY TYPE] with its principal place of business at [BRAND ADDRESS] ("Brand" or "Company")

INFLUENCER:
[INFLUENCER LEGAL NAME / DBA], an individual / [ENTITY TYPE] with a principal address at [INFLUENCER ADDRESS] ("Influencer" or "Creator")

(Each a "Party" and collectively, the "Parties")

Recitals

A. Brand desires to engage Influencer to create and publish sponsored content promoting Brand's products and/or services on Influencer's social media platforms.

B. Influencer operates social media accounts with an established audience and is willing to create such content in accordance with the terms of this Agreement.

C. The Parties acknowledge that this partnership constitutes a "material connection" under the Federal Trade Commission's Endorsement Guides (16 CFR Part 255) and agree to comply with all applicable disclosure requirements.

NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein, the Parties agree as follows:

2. DEFINITIONS

For purposes of this Agreement:

"Affiliate Program" means any program through which Influencer receives commission-based compensation for sales generated through tracked links or codes.

"Approved Platforms" means the social media platforms identified in Exhibit A on which Influencer is authorized to publish Sponsored Content.

"Campaign" means a specific promotional initiative described in a Campaign Brief.

"Campaign Brief" means a written document, substantially in the form of Exhibit B, describing deliverables, messaging guidelines, timing, and other campaign-specific requirements.

"Content" means all videos, photographs, graphics, text, audio, stories, reels, posts, and other creative materials created by Influencer under this Agreement.

"Deliverables" means the specific Content items and actions required under each Campaign Brief.

"Endorsement" means any advertising message that consumers are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring advertiser, as defined by 16 CFR 255.0.

"Engagement Metrics" means likes, comments, shares, saves, views, reach, impressions, click-through rates, and other measurable audience interactions.

"FTC Guidelines" means the Federal Trade Commission's Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255), as amended.

"Material Connection" means any relationship between an endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement, including but not limited to monetary payment, free products, discounts, or personal relationships.

"Sponsored Content" means Content created under this Agreement that promotes Brand's products or services and for which Influencer receives compensation or other material consideration.

"Usage Rights" means the rights granted to Brand to use, reproduce, and distribute Content as specified in Section 8.

3. SCOPE OF PARTNERSHIP

3.1 Engagement

Brand hereby engages Influencer to create Sponsored Content promoting Brand's [PRODUCTS/SERVICES] on the Approved Platforms in accordance with this Agreement and applicable Campaign Briefs.

3.2 Approved Platforms

Influencer shall publish Sponsored Content only on the following platforms:

☐ Instagram (Handle: @[HANDLE])
☐ TikTok (Handle: @[HANDLE])
☐ YouTube (Channel: [CHANNEL NAME])
☐ Twitter/X (Handle: @[HANDLE])
☐ Facebook (Page: [PAGE NAME])
☐ Pinterest (Handle: @[HANDLE])
☐ LinkedIn (Profile: [PROFILE NAME])
☐ Blog/Website: [URL]
☐ Other: [SPECIFY]

3.3 Campaign Briefs

(a) Each Campaign shall be governed by a Campaign Brief executed by both Parties.

(b) Campaign Briefs shall specify: (i) deliverables and content types; (ii) key messaging and hashtags; (iii) posting schedule and deadlines; (iv) disclosure requirements; (v) compensation for that Campaign; and (vi) any campaign-specific restrictions.

(c) In the event of conflict between this Agreement and a Campaign Brief, this Agreement shall control except where the Campaign Brief expressly states otherwise.

3.4 Influencer Independence

Influencer is an independent contractor. Nothing in this Agreement creates an employment, agency, joint venture, or partnership relationship. Influencer retains editorial control over Content, subject to the requirements of this Agreement and applicable law.

4. CONTENT REQUIREMENTS & DELIVERABLES

4.1 Content Standards

All Content shall:

(a) Be original and created specifically for Brand unless otherwise agreed;

(b) Align with Brand's messaging guidelines provided in the Campaign Brief;

(c) Be authentic and reflect Influencer's genuine opinions and experiences with Brand's products or services;

(d) Comply with the FTC Guidelines and all applicable advertising laws;

(e) Not contain false or misleading claims about Brand's products or services;

(f) Not make claims about product efficacy that Brand cannot substantiate;

(g) Meet the technical specifications set forth in Exhibit C;

(h) Comply with all applicable platform terms of service; and

(i) Not contain content that is defamatory, obscene, illegal, or harmful to Brand's reputation.

4.2 Authenticity Requirement

Pursuant to 16 CFR 255.1, Influencer represents that any endorsement of Brand's products or services reflects Influencer's honest opinions, findings, beliefs, or experience. Influencer shall not make representations about products or services that Influencer has not personally used or experienced, unless clearly disclosed.

4.3 Substantiation of Claims

Influencer shall not make objective claims about Brand's products (such as performance, safety, or health benefits) unless (a) such claims are provided by Brand in writing, and (b) Brand confirms in writing that such claims are substantiated. Brand is responsible for ensuring all approved claims are truthful and substantiated.

4.4 Prohibited Content

Influencer shall not include in any Content:

(a) Competitor products, logos, or branding (unless part of a permitted comparison);

(b) Political statements or endorsements;

(c) Controversial social commentary;

(d) Profanity, nudity, or adult content (unless expressly authorized);

(e) Violence, illegal drug use, or dangerous activities;

(f) Content disparaging any person, group, or entity;

(g) Third-party intellectual property without proper authorization; or

(h) Any content that could expose Brand to legal liability.

4.5 Deliverable Schedule

Influencer shall deliver Content in accordance with the schedule set forth in each Campaign Brief. Time is of the essence with respect to deliverable deadlines.

5. FTC COMPLIANCE & DISCLOSURE REQUIREMENTS

5.1 Mandatory Disclosures

CRITICAL REQUIREMENT: Influencer shall clearly and conspicuously disclose the Material Connection between Influencer and Brand in all Sponsored Content, in compliance with the FTC Endorsement Guides (16 CFR Part 255).

5.2 Approved Disclosure Language

Influencer shall use one or more of the following disclosure formats:

Primary Disclosures (Preferred):

• "#Ad" or "#Advertisement"
• "#Sponsored" or "#SponsoredBy[BRAND]"
• "#Paid" or "#PaidPartnership"
• "Ad:" or "Advertisement:" (at the beginning of text)
• "[Brand] Partner" or "Paid partnership with [Brand]"

Supplemental Disclosures (May be used in addition to primary):

• "Thank you [Brand] for sponsoring this post"
• "I partnered with [Brand] for this campaign"
• "This is a paid collaboration with [Brand]"

Prohibited or Insufficient Disclosures:
☐ "sp" or "spon" (too vague)
☐ "#collab" alone (ambiguous)
☐ "Thanks [Brand]" alone (could be misunderstood as organic mention)
☐ "#ambassador" alone (does not clearly convey paid relationship)
☐ Disclosures hidden in hashtag strings
☐ Disclosures only on profile/bio page
☐ Disclosures requiring user to click "more"

5.3 Disclosure Placement Requirements

(a) Visibility: Disclosures must be:

• Hard to miss (not buried in text or hashtags)
• In a location where viewers will notice before engaging with the Content
• Displayed for sufficient time in video content to be read

(b) Platform-Specific Requirements:

Instagram/Facebook:

• Feed posts: Disclosure at the beginning of caption (before "more" cutoff)
• Stories: Overlay text visible throughout the story
• Reels: Both visual overlay AND verbal disclosure
• Use platform "Paid Partnership" label when available

TikTok:

• Visual text overlay on video (sufficient size and duration)
• Verbal disclosure within the video
• Disclosure in caption at the beginning

YouTube:

• Verbal disclosure at the beginning of the video
• On-screen text disclosure
• Use YouTube's "Includes paid promotion" feature
• Include disclosure in video description

Twitter/X:

• Disclosure within the tweet text (not just hashtags)
• At the beginning of the tweet when possible

Podcast/Audio:

• Clear verbal disclosure at the beginning of the sponsored segment
• Repeat disclosure if sponsorship segment is lengthy

Live Streams:

• Disclose at the beginning of the stream
• Repeat disclosure periodically (at least every 30 minutes)
• Disclose when new viewers may have joined

5.4 Clear and Conspicuous Standard

Per 16 CFR Part 255, a disclosure is "clear and conspicuous" if it is:

(a) Difficult to miss (i.e., easily noticeable);

(b) Easily understandable by ordinary consumers;

(c) In the same language as the endorsement;

(d) Not contradicted by other statements or elements;

(e) Presented with sufficient duration to be read or heard; and

(f) Not obscured by small fonts, poor contrast, or competing elements.

5.5 Affiliate Link Disclosures

If Influencer uses affiliate links, discount codes, or receives commission-based compensation:

(a) Each post containing an affiliate link must disclose that Influencer may earn commission;

(b) Acceptable language includes: "#AffiliateLink," "I may earn a commission if you purchase through my link," or "Affiliate disclosure: I earn from qualifying purchases."

5.6 Compliance Monitoring

(a) Brand may monitor Influencer's Content for FTC compliance;

(b) Influencer shall promptly correct any Content that Brand reasonably determines violates disclosure requirements;

(c) Repeated disclosure violations may constitute material breach.

5.7 Record Retention

Influencer shall retain copies of all Sponsored Content for a minimum of [THREE (3)] years after publication for potential FTC compliance inquiries.

6. COMPENSATION & PAYMENT

6.1 Fees

Brand shall pay Influencer the following compensation:

Campaign Fee: $[AMOUNT] per Campaign, as detailed in each Campaign Brief

Or: Per-Deliverable Fees:

• Instagram Feed Post: $[AMOUNT] per post
• Instagram Story: $[AMOUNT] per story
• Instagram Reel: $[AMOUNT] per reel
• TikTok Video: $[AMOUNT] per video
• YouTube Video: $[AMOUNT] per video
• Blog Post: $[AMOUNT] per post
• Other: $[AMOUNT] per [DELIVERABLE TYPE]

6.2 Performance Bonuses

☐ Not Applicable
☐ Applicable: Influencer shall receive bonus compensation as follows:

• [DESCRIBE PERFORMANCE METRICS AND BONUS AMOUNTS]

6.3 Affiliate Commission

☐ Not Applicable
☐ Applicable: Influencer shall receive [X]% commission on net sales generated through Influencer's unique tracking link or discount code.

6.4 Product Compensation

In addition to monetary compensation, Brand shall provide:

• [DESCRIPTION OF PRODUCTS/SERVICES PROVIDED]
• Estimated retail value: $[AMOUNT]

6.5 Payment Terms

(a) Invoices: Influencer shall submit invoices within [NUMBER] days of Content publication.

(b) Payment: Brand shall pay undisputed amounts within [30] days of invoice receipt.

(c) Payment Method: [ACH/WIRE/CHECK/PLATFORM]

(d) Taxes: Influencer is responsible for all applicable income taxes. Brand shall issue Form 1099 if required by law.

6.6 Expenses

Pre-approved, reasonable expenses (travel, props, production costs) shall be reimbursed at cost upon submission of receipts.

7. CONTENT APPROVAL PROCESS

7.1 Submission

Influencer shall submit draft Content to Brand at least [NUMBER] business days before the scheduled posting date.

7.2 Review Period

Brand shall review and provide feedback within [NUMBER] business days of receipt. Failure to respond within this period constitutes approval.

7.3 Revisions

(a) Brand may request reasonable revisions consistent with the Campaign Brief;

(b) Influencer shall make requested revisions within [NUMBER] business days;

(c) Each Campaign Brief shall specify the maximum number of revision rounds included in the fee (default: [TWO] rounds).

7.4 Posting

Influencer shall not publish Content until Brand provides written approval. Approved Content must be posted within the timeframe specified in the Campaign Brief.

7.5 Live Content

For live streams and real-time content:

(a) Brand shall provide messaging guidelines in advance;

(b) Influencer shall adhere to key messaging points;

(c) Brand acknowledges the inherent nature of live content and waives the pre-approval requirement for such content.

7.6 Post-Publication Modifications

Influencer shall not materially modify or delete approved Content without Brand's written consent for [MINIMUM LIVE PERIOD] following publication, except as required to comply with platform policies or applicable law.

8. INTELLECTUAL PROPERTY RIGHTS

8.1 Content Ownership

Unless otherwise specified in a Campaign Brief:

☐ Option A - Influencer Retains Ownership: Influencer retains all rights in and to Content, subject to the license granted below.

☐ Option B - Work for Hire: Content shall be considered "work made for hire" and all rights shall vest in Brand upon creation. To the extent Content is not work for hire, Influencer hereby assigns all rights to Brand.

8.2 License to Brand

If Influencer retains ownership, Influencer grants Brand a:

☐ Non-exclusive / ☐ Exclusive
☐ Royalty-free / ☐ Paid (per terms in Campaign Brief)
☐ Worldwide / ☐ Limited to: [TERRITORIES]
☐ Perpetual / ☐ Term-limited: [DURATION]

license to use, reproduce, modify, create derivative works, display, distribute, and sublicense the Content for Brand's marketing purposes, including:

(a) Brand's owned social media channels;
(b) Brand's website and email marketing;
(c) Paid advertising (digital and traditional);
(d) Retail and point-of-sale materials;
(e) Public relations and press materials; and
(f) Other: [SPECIFY]

8.3 Usage Fee for Extended Rights

If Brand wishes to use Content beyond the scope of the initial license, Brand shall pay additional usage fees as agreed in writing.

8.4 Influencer's Use of Brand IP

Brand grants Influencer a limited, non-exclusive, non-transferable license to use Brand's trademarks, logos, product images, and approved messaging solely for creating Sponsored Content under this Agreement.

8.5 Moral Rights Waiver

To the extent permitted by applicable law, Influencer waives any moral rights in the Content and consents to Brand's modification of Content for use in Brand's marketing materials.

8.6 Portfolio Rights

Influencer may display Content in Influencer's professional portfolio, media kit, and case studies, provided such use includes appropriate credit to Brand and does not imply an ongoing relationship after termination.

9. EXCLUSIVITY PROVISIONS

9.1 Category Exclusivity

During the Exclusivity Period, Influencer shall not create sponsored content for, endorse, or promote any products or services that compete with Brand in the following category(ies):

Exclusive Category: [PRODUCT/SERVICE CATEGORY]

Exclusivity Period:
☐ During the Term only
☐ During the Term plus [NUMBER] months following termination
☐ Campaign-specific: [DATES]

9.2 Scope of Exclusivity

Exclusivity applies to:
☐ Paid partnerships and sponsorships only
☐ All content (including organic, unpaid mentions)
☐ Specific platforms only: [LIST PLATFORMS]

9.3 Pre-Existing Relationships

Exclusivity does not apply to bona fide pre-existing partnerships disclosed in Exhibit D, provided such relationships are not expanded during the Exclusivity Period.

9.4 Exclusivity Premium

Exclusivity compensation (included in fees or separate): $[AMOUNT]

9.5 First Right of Refusal

Brand shall have the right of first refusal for partnerships in the Exclusive Category. Influencer shall notify Brand of any such opportunity, and Brand shall have [NUMBER] business days to match or decline.

10. REPRESENTATIONS & WARRANTIES

10.1 Influencer Representations

Influencer represents and warrants that:

(a) Influencer has the legal capacity and authority to enter into this Agreement;

(b) Influencer owns or controls all Approved Platform accounts;

(c) Influencer's follower count and engagement metrics are genuine and not artificially inflated through purchased followers, bots, or engagement pods;

(d) All Content will be original or Influencer will have the necessary rights and licenses;

(e) Content will not infringe any third-party intellectual property, privacy, or publicity rights;

(f) Influencer will comply with all applicable laws, including the FTC Guidelines;

(g) Any statements about Brand's products will be truthful and based on Influencer's genuine experience;

(h) Influencer has disclosed all material conflicts of interest or competing relationships; and

(i) Influencer is at least 18 years of age (or the age of majority in Influencer's jurisdiction).

10.2 Brand Representations

Brand represents and warrants that:

(a) Brand has the authority to enter into this Agreement;

(b) Brand has the right to grant the licenses contemplated herein;

(c) All product claims provided to Influencer are truthful and substantiated;

(d) Products provided to Influencer comply with applicable safety and regulatory requirements; and

(e) Brand will not require Influencer to make claims that violate applicable law.

10.3 No Fake Engagement

Both Parties acknowledge that, pursuant to the FTC's enforcement actions, purchasing or creating fake indicators of social media influence (followers, likes, comments) is a deceptive practice. Influencer represents that Influencer's audience metrics are authentic.

11. INDEMNIFICATION

11.1 Influencer Indemnity

Influencer shall indemnify, defend, and hold harmless Brand and its affiliates, officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

(a) Influencer's breach of this Agreement;

(b) Influencer's violation of the FTC Guidelines or other applicable law;

(c) Content that infringes third-party intellectual property or privacy rights;

(d) False or misleading claims made by Influencer not authorized by Brand; or

(e) Influencer's gross negligence or willful misconduct.

11.2 Brand Indemnity

Brand shall indemnify, defend, and hold harmless Influencer from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

(a) Brand's breach of this Agreement;

(b) Claims related to Brand's products or services;

(c) Brand-provided claims or messaging that are false or unsubstantiated; or

(d) Brand's infringement of third-party intellectual property rights.

11.3 Indemnification Procedure

The indemnified Party shall promptly notify the indemnifying Party, permit the indemnifying Party to control the defense, and provide reasonable cooperation.

12. TERM & TERMINATION

12.1 Term

This Agreement commences on the Effective Date and continues for [INITIAL TERM], unless earlier terminated (the "Initial Term"). Thereafter, this Agreement shall automatically renew for successive [RENEWAL TERM] periods unless either Party provides written notice of non-renewal at least [NOTICE PERIOD] days before the end of the then-current term.

12.2 Termination for Convenience

Either Party may terminate this Agreement for any reason upon [NUMBER] days' written notice.

12.3 Termination for Cause

Either Party may terminate immediately upon written notice if the other Party:

(a) Materially breaches this Agreement and fails to cure within [NUMBER] days after notice;

(b) Engages in conduct that brings the other Party into public disrepute;

(c) Files for bankruptcy or becomes insolvent; or

(d) Violates applicable law in connection with this Agreement.

12.4 Brand's Additional Termination Rights

Brand may terminate immediately if:

(a) Influencer's content or conduct materially damages Brand's reputation;

(b) Influencer repeatedly fails to comply with FTC disclosure requirements;

(c) Influencer's follower count declines by more than [X]%; or

(d) Influencer becomes associated with controversial content or conduct.

12.5 Effect of Termination

Upon termination:

(a) All fees earned through the termination date shall be paid;

(b) Exclusivity obligations shall survive as specified in Section 9;

(c) Content licenses shall continue as specified in Section 8, unless terminated for Influencer's material breach;

(d) Influencer shall cease using Brand's trademarks and return Brand property;

(e) Sections 5.7, 8, 10, 11, 13, 14, 15, and 16 shall survive.

13. CONFIDENTIALITY

13.1 Confidential Information

"Confidential Information" includes non-public information about a Party's business, including campaign details, product launches, pricing, and this Agreement's terms.

13.2 Obligations

Each Party shall: (a) use Confidential Information only for purposes of this Agreement; (b) protect it with reasonable care; and (c) not disclose it without prior written consent.

13.3 Exclusions

Confidential Information does not include information that is: publicly available, independently developed, lawfully obtained from third parties, or required to be disclosed by law.

13.4 Permitted Disclosures

Notwithstanding the above, Influencer may disclose the existence of the partnership as necessary for FTC compliance and general professional references.

14. LIMITATION OF LIABILITY

14.1 Cap

EXCEPT FOR CLAIMS ARISING FROM INDEMNIFICATION OBLIGATIONS, WILLFUL MISCONDUCT, OR BREACH OF CONFIDENTIALITY, NEITHER PARTY'S TOTAL LIABILITY SHALL EXCEED THE TOTAL FEES PAID OR PAYABLE UNDER THIS AGREEMENT IN THE [12] MONTHS PRECEDING THE CLAIM.

14.2 Exclusion of Consequential Damages

NEITHER PARTY SHALL BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, EVEN IF ADVISED OF THE POSSIBILITY.

14.3 FTC Penalties

The Parties acknowledge that violations of the FTC Act may result in civil penalties of up to $53,088 per violation (as of 2025, adjusted annually for inflation). Each non-compliant post may constitute a separate violation.

15. DISPUTE RESOLUTION

15.1 Governing Law

This Agreement shall be governed by the laws of [STATE], without regard to conflicts of law principles.

15.2 Dispute Resolution

☐ Litigation: Exclusive jurisdiction in the state and federal courts of [COUNTY, STATE].

☐ Arbitration: Disputes shall be resolved by binding arbitration in [CITY, STATE] under [AAA/JAMS] Commercial Arbitration Rules.

15.3 Jury Waiver

EACH PARTY WAIVES THE RIGHT TO A JURY TRIAL IN ANY DISPUTE ARISING FROM THIS AGREEMENT.

16. GENERAL PROVISIONS

16.1 Entire Agreement

This Agreement, including all Exhibits, constitutes the entire agreement and supersedes all prior agreements regarding its subject matter.

16.2 Amendments

Amendments must be in writing and signed by both Parties.

16.3 Waiver

Failure to enforce any provision shall not constitute a waiver.

16.4 Severability

If any provision is unenforceable, the remainder shall continue in effect.

16.5 Assignment

Influencer may not assign this Agreement without Brand's written consent. Brand may assign to an affiliate or successor.

16.6 Notices

Notices shall be sent to the addresses in the Document Header, by email (with confirmation), certified mail, or overnight courier.

16.7 Counterparts

This Agreement may be executed in counterparts, including electronically.

16.8 Force Majeure

Neither Party shall be liable for delays caused by events beyond reasonable control.

17. EXECUTION BLOCK

IN WITNESS WHEREOF, the Parties have executed this Influencer Brand Partnership Agreement as of the Effective Date.

EXHIBIT A - APPROVED PLATFORMS & ACCOUNT INFORMATION

EXHIBIT B - CAMPAIGN BRIEF TEMPLATE

Campaign Name: [CAMPAIGN NAME]

Campaign Period: [START DATE] to [END DATE]

Deliverables:

Key Messaging:

• [MESSAGE 1]
• [MESSAGE 2]
• [MESSAGE 3]

Required Hashtags: #[HASHTAG1] #[HASHTAG2]

Disclosure Requirements: All posts must include "#Ad" or "Paid partnership with [BRAND]" in accordance with Section 5.

Do's:

• [LIST]

Don'ts:

• [LIST]

Approved Claims:

• [LIST ONLY SUBSTANTIATED CLAIMS]

Products Provided: [DESCRIPTION]

Total Campaign Compensation: $[AMOUNT]

EXHIBIT C - TECHNICAL SPECIFICATIONS

Image Requirements:

• Minimum resolution: [RESOLUTION]
• Aspect ratios: [RATIOS]
• File formats: [FORMATS]

Video Requirements:

• Minimum resolution: [RESOLUTION]
• Aspect ratios: [RATIOS]
• Duration: [MIN] - [MAX]
• File formats: [FORMATS]

EXHIBIT D - PRE-EXISTING BRAND RELATIONSHIPS

EXHIBIT E - FTC DISCLOSURE QUICK REFERENCE

Required Disclosure for Every Sponsored Post:

Acceptable:

• "#Ad" or "#Advertisement" (visible, not buried)
• "#Sponsored" at the beginning of captions
• "Paid partnership with [Brand]" label
• "AD:" or "ADVERTISEMENT:" at start of post

NOT Acceptable:

• "#sp" or "#spon"
• "#collab" alone
• "Thanks [Brand]" without clear sponsorship disclosure
• Disclosures hidden at end of caption
• Disclosures only in bio/profile
• Disclosures requiring "more" click to view

Platform-Specific Reminders:

Video Content: Must have BOTH visual and verbal disclosure

Live Streams: Disclose at start and repeat every 30 minutes

Stories: Text overlay visible throughout

Remember: When in doubt, make the disclosure MORE prominent, not less. The FTC standard is "clear and conspicuous" - if a viewer could miss it, it's not compliant.