Insurance Bad Faith Demand Letter - Massachusetts
INSURANCE BAD FAITH DEMAND LETTER
30-DAY DEMAND FOR RELIEF UNDER M.G.L. c. 93A, § 9
Commonwealth of Massachusetts
[LAW FIRM LETTERHEAD]
PRIVILEGED AND CONFIDENTIAL
SETTLEMENT COMMUNICATION - FOR COMPROMISE PURPOSES ONLY
PROTECTED UNDER Mass. G. Evid. § 408 / Fed. R. Evid. 408
M.G.L. c. 233, § 23B (Offers of Compromise)
VIA CERTIFIED MAIL, RETURN RECEIPT REQUESTED
AND VIA EMAIL TO: [ADJUSTER_EMAIL]
Date: [__/__/____]
[INSURANCE_COMPANY_NAME]
[CLAIMS_DEPARTMENT_ADDRESS]
[CITY], [STATE] [ZIP]
Attention: [________________________________], [ADJUSTER_TITLE]
With copy to: General Counsel / Chief Claims Officer
Re: STATUTORY 30-DAY DEMAND FOR RELIEF — M.G.L. c. 93A, § 9
Notice of Unfair Claim Settlement Practices — M.G.L. c. 176D, § 3(9)
Insured: [________________________________]
Claimant: [________________________________]
Policy Number: [________________________________]
Claim Number: [________________________________]
Date of Loss: [__/__/____]
Policy Limits: [________________________________]
Statutory 30-Day Response Deadline: [__/__/____]
Dear [ADJUSTER_NAME]:
I. INTRODUCTION AND NATURE OF THIS DEMAND
This firm represents [________________________________] ("our client") in connection with the above-referenced insurance claim. This letter constitutes a formal 30-day Demand for Relief pursuant to M.G.L. c. 93A, § 9(3) and serves as formal notice that [INSURANCE_COMPANY_NAME] ("the Company" or "[CARRIER_SHORT_NAME]") has engaged in unfair and deceptive acts or practices in the business of insurance in violation of M.G.L. c. 176D, § 3(9), and therefore per se in violation of M.G.L. c. 93A, § 2.
Massachusetts does not recognize common-law insurance bad faith. Instead, the Legislature codified insurer duties through M.G.L. c. 176D, § 3(9) and empowered aggrieved claimants (whether insureds or third-party claimants) to sue under M.G.L. c. 93A, § 9. See Van Dyke v. St. Paul Fire & Marine Ins. Co., 388 Mass. 671 (1983); Hopkins v. Liberty Mut. Ins. Co., 434 Mass. 556 (2001). An insurer that violates c. 176D, § 3(9) has, by definition, violated c. 93A, § 2.
THIS IS A STATUTORY 30-DAY DEMAND. The Company has thirty (30) days from receipt of this letter to make a written tender of settlement that is reasonable in relation to the injury actually suffered. Failure to do so exposes the Company to double or treble damages, attorneys' fees, costs, and 12% prejudgment interest under Massachusetts law.
II. THE MASSACHUSETTS STATUTORY FRAMEWORK
A. M.G.L. c. 176D, § 3(9) — Unfair Claim Settlement Practices
M.G.L. c. 176D, § 3(9) defines the following, among others, as unfair claim settlement practices committed "with such frequency as to indicate a general business practice":
- (a) Misrepresenting pertinent facts or insurance policy provisions relating to coverages at issue
- (b) Failing to acknowledge and act reasonably promptly upon communications regarding claims
- (c) Failing to adopt and implement reasonable standards for the prompt investigation of claims
- (d) Refusing to pay claims without conducting a reasonable investigation based upon all available information
- (e) Failing to affirm or deny coverage within a reasonable time after proof of loss statements have been completed
- (f) Failing to effectuate prompt, fair and equitable settlements of claims in which liability has become reasonably clear
- (g) Compelling insureds to institute litigation by offering substantially less than the amounts ultimately recovered
- (h) Attempting to settle a claim for less than the amount to which a reasonable person would have believed they were entitled
- (i) Attempting to settle claims on the basis of altered applications
- (j) Making claims payments without reference to the coverage provision on which payment is based
- (k) Making known practice of appealing arbitration awards for the purpose of compelling settlement at less than awarded
- (l) Delaying claim investigation or payment by requiring unnecessary submissions of duplicative documents
- (m) Failing to settle promptly under one coverage to influence settlement under another
- (n) Failing to promptly provide a reasonable explanation of the basis for denial or offer
Although § 3(9) contains the "general business practice" language, the Supreme Judicial Court has held that an individual violation of § 3(9)(f) — the duty to effectuate prompt, fair settlement when liability is reasonably clear — is actionable under c. 93A, § 9 without proof of a "general business practice." Hopkins, 434 Mass. at 564; Clegg v. Butler, 424 Mass. 413 (1997).
B. M.G.L. c. 93A, § 9 — Private Right of Action
M.G.L. c. 93A, § 9(1) permits any person (not engaged in the conduct of trade or commerce) injured by an unfair or deceptive act to bring a civil action for damages. M.G.L. c. 93A, § 9(3) requires a written demand for relief delivered at least 30 days prior to the filing of any action, identifying the claimant, reasonably describing the unfair or deceptive act, and describing the injury suffered.
C. Remedies Under c. 93A, § 9(3) and (4)
- Actual damages (or $25 statutory minimum)
- Double to treble damages (not less than 2x, up to 3x) for willful or knowing violations, or where the refusal to grant relief upon demand was made in bad faith with knowledge or reason to know of the violation
- Mandatory reasonable attorneys' fees and costs upon any finding of liability (no discretion once liability is found)
- Prejudgment interest at 12% per annum under M.G.L. c. 231, § 6B (tort) or § 6C (contract)
D. Damages Measured by Underlying Judgment — Rhodes v. AIG
Under Rhodes v. AIG Domestic Claims, Inc., 461 Mass. 486 (2012), c. 93A multiple damages are calculated based on the underlying judgment or settlement value, not merely the "loss of use" of settlement funds. The Rhodes decision produced a c. 93A damages calculation exceeding $22 million, and stands as controlling authority for any insurer that willfully withholds reasonable settlement.
E. Insurer's 30-Day Tender and Limitation of Damages
Under c. 93A, § 9(3), if the insurer makes a written tender of settlement within 30 days that is reasonable in relation to the injury actually suffered, and the tender is rejected, the insurer may limit recovery to the relief tendered. A nominal, unreasonable, or low-ball tender provides no such protection. Kohl v. Silver Lake Motors, Inc., 369 Mass. 795 (1976); Hermitage Ins. Co. v. Sportsmen's Athletic Club, 578 F. Supp. 2d 247 (D. Mass. 2008).
III. POLICY INFORMATION AND COVERAGE
A. Policy Details
| Item | Information |
|---|---|
| Named Insured | [________________________________] |
| Policy Number | [________________________________] |
| Policy Period | [__/__/____] to [__/__/____] |
| Policy Type | [________________________________] |
| Applicable Coverage | [________________________________] |
| Per-Occurrence Limit | [________________________________] |
| Aggregate Limit | [________________________________] |
| Deductible | [________________________________] |
B. Coverage Analysis
The policy clearly provides coverage for [________________________________]. Under Massachusetts rules of contract interpretation, insurance policies are construed liberally in favor of coverage, and ambiguities are construed against the drafter-insurer. Hakim v. Massachusetts Insurers' Insolvency Fund, 424 Mass. 275 (1997); Barnstable Cnty. Ins. Co. v. Lally, 374 Mass. 602 (1978).
[CARRIER_SHORT_NAME] [HAS ACKNOWLEDGED / SHOULD ACKNOWLEDGE] coverage by [________________________________]. Having accepted (or being obligated to accept) coverage, the Company is bound by Massachusetts law to:
- Conduct a thorough, fair, and objective investigation — c. 176D, § 3(9)(c), (d)
- Evaluate the claim in good faith — c. 176D, § 3(9)(f)
- Promptly effectuate fair and equitable settlement where liability is reasonably clear
- Communicate honestly and transparently — c. 176D, § 3(9)(a), (b)
- Refrain from compelling litigation through lowball offers — c. 176D, § 3(9)(g)
IV. FACTUAL BACKGROUND AND CLAIM HISTORY
A. The Underlying Loss
On [__/__/____], [DESCRIBE_LOSS_EVENT_IN_DETAIL_INCLUDING_LOCATION_IN_MASSACHUSETTS].
[ADDITIONAL_LOSS_DETAILS]
B. Why Liability Was "Reasonably Clear"
Under the Clegg v. Butler / Bobick standard, liability becomes "reasonably clear" when a reasonable person, with knowledge of the relevant facts and law, would have concluded that the insurer was liable. Clegg v. Butler, 424 Mass. 413 (1997); Bobick v. United States Fidelity & Guar. Co., 439 Mass. 652 (2003). Here, liability became reasonably clear on [__/__/____] because:
- [________________________________]
- [________________________________]
- [________________________________]
C. Chronological Timeline of Unfair Conduct
| Date | Event | c. 176D Violation |
|---|---|---|
| [__/__/____] | [EVENT] | § 3(9)([____]) |
| [__/__/____] | [EVENT] | § 3(9)([____]) |
| [__/__/____] | [EVENT] | § 3(9)([____]) |
| [__/__/____] | [EVENT] | § 3(9)([____]) |
| [__/__/____] | [EVENT] | § 3(9)([____]) |
| [__/__/____] | [EVENT] | § 3(9)([____]) |
V. SPECIFIC UNFAIR AND DECEPTIVE CONDUCT
[CARRIER_SHORT_NAME]'s handling of this claim constitutes multiple discrete violations of M.G.L. c. 176D, § 3(9), each of which is per se actionable under c. 93A, § 2:
A. Violation of § 3(9)(f) — Failure to Effectuate Prompt, Fair and Equitable Settlement
This is the most egregious violation. Liability has been reasonably clear since [__/__/____]. Nevertheless, [CARRIER_SHORT_NAME] has:
- [________________________________]
- [________________________________]
- [________________________________]
Under Hopkins v. Liberty Mutual, failure to effectuate prompt, fair settlement when liability is reasonably clear is a stand-alone § 3(9)(f) violation actionable even without a "general business practice" showing.
B. Violation of § 3(9)(b) — Failure to Acknowledge and Act Promptly
[DESCRIBE_COMMUNICATION_DELAYS_AND_NON_RESPONSES]
C. Violation of § 3(9)(c)-(d) — Inadequate Investigation
[CARRIER_SHORT_NAME] failed to conduct a reasonable investigation:
- [________________________________]
- [________________________________]
- [________________________________]
D. Violation of § 3(9)(g) — Compelling Litigation Through Low-Ball Offers
| Date | Offer | Reasonable Value | Discrepancy |
|---|---|---|---|
| [__/__/____] | $[____] | $[____] | $[____] |
| [__/__/____] | $[____] | $[____] | $[____] |
The gap between [CARRIER_SHORT_NAME]'s offers and reasonable value is precisely the conduct the Supreme Judicial Court condemned in Rhodes v. AIG.
E. Violation of § 3(9)(a) — Misrepresentation of Policy Provisions
[DESCRIBE_MISREPRESENTATIONS]
F. Violation of § 3(9)(n) — Failure to Provide Reasonable Explanation
[DESCRIBE]
VI. WILLFUL OR KNOWING VIOLATION — BASIS FOR MULTIPLE DAMAGES
Under c. 93A, § 9(3), multiple damages (2x to 3x) are available where the violation is willful or knowing OR where the refusal to grant relief upon demand was made in bad faith with knowledge or reason to know the act violated the law.
[CARRIER_SHORT_NAME]'s conduct satisfies this heightened standard because:
- Knowledge of facts: [CARRIER_SHORT_NAME] knew (or should have known) that [________________________________]
- Knowledge of law: [CARRIER_SHORT_NAME] knew (or should have known) that Massachusetts law required [________________________________]
- Conscious disregard: [CARRIER_SHORT_NAME] consciously disregarded these obligations by [________________________________]
- Pattern: [CARRIER_SHORT_NAME] has engaged in similar conduct in other cases, including [________________________________]
VII. DAMAGES
A. Contract Damages (Policy Benefits Wrongfully Withheld)
| Category | Amount |
|---|---|
| Policy Benefits Owed | $[____] |
| Less Amounts Paid | ($[____]) |
| Net Policy Benefits Due | $[____] |
B. Consequential Damages
Massachusetts permits recovery of consequential damages foreseeable at the time of contracting and proximately caused by the breach. Anthony's Pier Four, Inc. v. HBC Assocs., 411 Mass. 451 (1991).
| Category | Amount |
|---|---|
| [Additional repair costs / mitigation] | $[____] |
| [Business interruption / lost rents] | $[____] |
| [Financing costs / loans incurred] | $[____] |
| [Emotional distress (where cognizable)] | $[____] |
| Total Consequential Damages | $[____] |
C. Statutory Interest — 12% Under M.G.L. c. 231, § 6B/6C
Massachusetts prejudgment interest runs at twelve percent (12%) per annum — one of the highest rates in the country. Every day of delay costs [CARRIER_SHORT_NAME] approximately $[____] in interest alone.
D. Multiple Damages Under c. 93A, § 9(3)
Based on the willful and knowing nature of [CARRIER_SHORT_NAME]'s conduct, our client will seek treble damages calculated on the underlying loss value under Rhodes v. AIG Domestic Claims, Inc., 461 Mass. 486 (2012).
| Calculation | Amount |
|---|---|
| Underlying Loss Value | $[____] |
| Trebling Multiplier | 3x |
| Treble Damages Exposure | $[____] |
E. Attorneys' Fees (Mandatory Upon Liability Finding)
Under c. 93A, § 9(4), reasonable attorneys' fees and costs are mandatory upon any finding of liability. Current fees accrued to date: $[____].
VIII. DEMAND
A. Monetary Demand
Pay the total sum of $[TOTAL_DEMAND_AMOUNT] within thirty (30) days of receipt of this letter:
| Component | Amount |
|---|---|
| Policy Benefits (unpaid balance) | $[____] |
| Consequential Damages | $[____] |
| Prejudgment Interest @ 12% | $[____] |
| Attorneys' Fees and Costs to date | $[____] |
| TOTAL DEMAND | $[____] |
B. Non-Monetary Demands
- Full and complete release of our client from any counterclaims
- Correction of any adverse reporting to CLUE, ISO, or other claims databases
- Written confirmation of future coverage commitments under the policy
- Reformation of file notes to reflect accurate handling history
IX. STATUTORY 30-DAY DEADLINE
THIS DEMAND EXPIRES AT 5:00 P.M. EASTERN TIME ON [__/__/____] (THIRTY DAYS FROM RECEIPT).
Under M.G.L. c. 93A, § 9(3), the Company has 30 days to make a written tender of settlement that is reasonable in relation to the injury actually suffered. A tender that is unreasonable provides no protection; a tender that is reasonable limits recovery to the amount tendered.
The Company's three options:
- Pay the demand in full — eliminating c. 93A multiple damages and attorneys' fees
- Make a reasonable written tender — potentially limiting damages if reasonable
- Refuse or make unreasonable tender — exposing the Company to treble damages, 12% interest, and mandatory attorneys' fees
Consequences of Non-Compliance
If [CARRIER_SHORT_NAME] fails to make a reasonable written tender by the deadline:
-
Suit will be filed immediately in the Massachusetts Superior Court (M.G.L. c. 212, § 4) or the United States District Court for the District of Massachusetts, seeking:
- Full policy benefits
- Consequential damages
- Treble damages under c. 93A, § 9(3)
- Mandatory attorneys' fees and costs under c. 93A, § 9(4)
- 12% prejudgment interest under c. 231, § 6B/6C
- All additional statutory remedies -
Regulatory complaints will be filed with:
- Massachusetts Division of Insurance, 1000 Washington Street, Suite 810, Boston, MA 02118-6200 (Commissioner of Insurance)
- Massachusetts Attorney General's Insurance and Financial Services Division, One Ashburton Place, Boston, MA 02108
- National Association of Insurance Commissioners (NAIC) -
Discovery will include [CARRIER_SHORT_NAME]'s claim handling manuals, reserve history, internal communications, similar claims handled, and executive-level involvement — all relevant to the "willful and knowing" inquiry under c. 93A, § 9(3).
X. LITIGATION HOLD / DOCUMENT PRESERVATION NOTICE
This letter constitutes formal notice to preserve all documents and electronically stored information relating to this claim, including but not limited to:
- The complete claim file (all versions and drafts)
- Adjuster activity logs, diary entries, and notes
- Reserve history (initial, updates, final) and reserve change documentation
- Internal communications (emails, instant messages, memos) regarding this claim
- Communications with independent adjusters, experts, engineers, and counsel
- Recorded statements (including audio files and transcripts)
- All photographs, videos, and inspection reports
- Internal claim-handling manuals, guidelines, SOPs, and training materials
- Quality assurance / file audit reports
- Supervisor reviews and approval records
- Similar-claim files (for pattern evidence)
- Executive-level communications regarding this claim
Spoliation or destruction of these materials will result in a motion for adverse-inference sanctions. Fletcher v. Dorchester Mut. Ins. Co., 437 Mass. 544 (2002).
XI. STATUTE OF LIMITATIONS
Note that the statute of limitations for c. 93A claims is four (4) years under M.G.L. c. 260, § 5A. Contract claims on the insurance policy run for six (6) years under M.G.L. c. 260, § 2. Tort-based underlying claims (if applicable) run for three years under M.G.L. c. 260, § 2A. Our client's claims remain fully timely.
XII. CONCLUSION
[CARRIER_SHORT_NAME]'s handling of this claim represents precisely the conduct that the Massachusetts Legislature sought to deter when it enacted M.G.L. c. 176D, § 3(9) and authorized private enforcement through c. 93A, § 9. The Supreme Judicial Court in Hopkins, Bobick, and Rhodes has made clear that Massachusetts courts will not tolerate low-ball tactics, unreasonable delays, or willful denials in the face of reasonably clear liability.
The Company has a 30-day window to make this right. We strongly encourage [CARRIER_SHORT_NAME] to use it. In the absence of a reasonable written tender by [__/__/____], we will proceed to litigation and pursue every remedy available under Massachusetts law.
Please direct all communications regarding this matter to the undersigned.
Respectfully submitted,
[LAW_FIRM_NAME]
By: _______________________________
[ATTORNEY_NAME]
BBO# [________________________________]
[ADDRESS]
[CITY], MA [ZIP]
[PHONE]
[FAX]
[EMAIL]
Counsel for [CLIENT_NAME]
ENCLOSURES:
- ☐ Policy declarations page and relevant policy forms
- ☐ Proof of loss / claim documentation
- ☐ Chronological correspondence file
- ☐ Damage documentation (photographs, estimates, expert reports)
- ☐ Claim handling timeline
- ☐ Attorney fee ledger to date
CC:
- [CLIENT_NAME]
- [CARRIER_SHORT_NAME] General Counsel
- Massachusetts Division of Insurance, 1000 Washington Street, Suite 810, Boston, MA 02118-6200 (upon expiration of 30-day period)
MASSACHUSETTS INSURANCE BAD FAITH LAW QUICK REFERENCE
| Element | Massachusetts Law |
|---|---|
| Common-Law Bad Faith | Not recognized — statutory remedy only |
| Statutory Framework | M.G.L. c. 93A + c. 176D, § 3(9) |
| Per Se Violation | c. 176D violation = c. 93A, § 2 violation |
| 30-Day Demand | Mandatory prerequisite — c. 93A, § 9(3) |
| Multiple Damages | 2x-3x for willful/knowing or bad-faith refusal |
| Attorneys' Fees | Mandatory upon liability finding |
| Prejudgment Interest | 12% per annum — c. 231, § 6B/6C |
| Damages Calculation | Underlying judgment, not loss of use (Rhodes) |
| Statute of Limitations | 4 years for c. 93A — c. 260, § 5A |
| Individual Violation | Actionable without "general practice" showing (Hopkins) |
| Reasonably Clear Standard | Clegg v. Butler, 424 Mass. 413 (1997) |
| Landmark Case | Rhodes v. AIG, 461 Mass. 486 (2012) — $22M+ |
| DOI Address | Massachusetts Division of Insurance, 1000 Washington Street, Suite 810, Boston, MA 02118-6200 |
| AG Insurance Division | One Ashburton Place, Boston, MA 02108 |
Sources and References
- M.G.L. c. 93A, § 9 — Consumer Protection Private Remedies
- M.G.L. c. 93A, § 2 — Unfair or Deceptive Acts Prohibited
- M.G.L. c. 176D, § 3 — Unfair Claim Settlement Practices
- M.G.L. c. 231, § 6B — Prejudgment Interest (Tort)
- M.G.L. c. 231, § 6C — Prejudgment Interest (Contract)
- M.G.L. c. 260, § 5A — 93A Statute of Limitations
- Hopkins v. Liberty Mutual Insurance Co., 434 Mass. 556 (2001)
- Bobick v. United States Fidelity & Guaranty Co., 439 Mass. 652 (2003)
- Rhodes v. AIG Domestic Claims, Inc., 461 Mass. 486 (2012)
- Van Dyke v. St. Paul Fire & Marine Ins. Co., 388 Mass. 671 (1983)
- Clegg v. Butler, 424 Mass. 413 (1997)
- Sample 93A 30-Day Demand Letter (Mass.gov)
- Massachusetts Consumer Protection Law Overview
- Massachusetts Division of Insurance
- Massachusetts Attorney General — Insurance Division
About This Template
A demand letter is a formal written request to fix a problem or pay what is owed, sent before anyone files a lawsuit. It gives the other side a real chance to settle, creates a record of your attempt to resolve things, and in many cases (unpaid debts, insurance claims, broken contracts) starts a legally required response window. A well-written demand letter lays out what happened, what you want, and a deadline to act, which is often enough to get results without ever going to court.
Important Notice
This template is provided for informational purposes. It is not legal advice. We recommend having an attorney review any legal document before signing, especially for high-value or complex matters.
Last updated: April 2026