Insurance Bad Faith Demand Letter - Massachusetts
INSURANCE BAD FAITH DEMAND LETTER
30-DAY DEMAND FOR RELIEF UNDER M.G.L. c. 93A, § 9
Commonwealth of Massachusetts
[LAW FIRM LETTERHEAD]
SETTLEMENT COMMUNICATION - FOR COMPROMISE PURPOSES ONLY
MASS. GUIDE TO EVID. § 408 / FED. R. EVID. 408 MAY LIMIT SPECIFIED USES OF DISPUTED-CLAIM NEGOTIATIONS; THEY DO NOT CREATE A GENERAL PRIVILEGE
VIA CERTIFIED MAIL, RETURN RECEIPT REQUESTED
AND VIA EMAIL TO: [ADJUSTER_EMAIL]
Date: [__/__/____]
[INSURANCE_COMPANY_NAME]
[CLAIMS_DEPARTMENT_ADDRESS]
[CITY], [STATE] [ZIP]
Attention: [________________________________], [ADJUSTER_TITLE]
With copy to: General Counsel / Chief Claims Officer
Re: STATUTORY 30-DAY DEMAND FOR RELIEF — M.G.L. c. 93A, § 9
Notice of Unfair Claim Settlement Practices — M.G.L. c. 176D, § 3(9)
Insured: [________________________________]
Claimant: [________________________________]
Policy Number: [________________________________]
Claim Number: [________________________________]
Date of Loss: [__/__/____]
Policy Limits: [________________________________]
Statutory 30-Day Response Deadline: [__/__/____]
Dear [ADJUSTER_NAME]:
I. INTRODUCTION AND NATURE OF THIS DEMAND
This firm represents [________________________________] ("our client") in connection with the above-referenced insurance claim. This letter constitutes a formal 30-day Demand for Relief pursuant to M.G.L. c. 93A, § 9(3) and serves as formal notice that [INSURANCE_COMPANY_NAME] ("the Company" or "[CARRIER_SHORT_NAME]") has engaged in unfair and deceptive acts or practices in the business of insurance in violation of M.G.L. c. 176D, § 3(9), and therefore per se in violation of M.G.L. c. 93A, § 2.
This letter invokes the statutory claim-settlement route under M.G.L. c. 176D, § 3(9) and M.G.L. c. 93A, § 9. Section 9(1) permits a qualifying claimant whose rights are affected by a § 3(9) violation to bring an action. Any separate contract or common-law claim requires its own factual and legal analysis. See Van Dyke v. St. Paul Fire & Marine Ins. Co., 388 Mass. 671 (1983); Hopkins v. Liberty Mut. Ins. Co., 434 Mass. 556 (2001).
THIS IS A STATUTORY 30-DAY DEMAND. The Company may make a written tender of settlement within thirty (30) days after mailing or delivery of this letter. A rejected tender may limit recovery if a court finds it reasonable in relation to the injury actually suffered. Enhanced damages require the findings specified in § 9(3).
II. THE MASSACHUSETTS STATUTORY FRAMEWORK
A. M.G.L. c. 176D, § 3(9) — Unfair Claim Settlement Practices
M.G.L. c. 176D, § 3(9) identifies the following acts or omissions as unfair claim settlement practices:
- (a) Misrepresenting pertinent facts or insurance policy provisions relating to coverages at issue
- (b) Failing to acknowledge and act reasonably promptly upon communications regarding claims
- (c) Failing to adopt and implement reasonable standards for the prompt investigation of claims
- (d) Refusing to pay claims without conducting a reasonable investigation based upon all available information
- (e) Failing to affirm or deny coverage within a reasonable time after proof of loss statements have been completed
- (f) Failing to effectuate prompt, fair and equitable settlements of claims in which liability has become reasonably clear
- (g) Compelling insureds to institute litigation by offering substantially less than the amounts ultimately recovered
- (h) Attempting to settle a claim for less than the amount a reasonable person would have believed due by reference to written or printed advertising material accompanying or made part of the application
- (i) Attempting to settle claims on the basis of altered applications
- (j) Making claims payments without reference to the coverage provision on which payment is based
- (k) Making known practice of appealing arbitration awards for the purpose of compelling settlement at less than awarded
- (l) Delaying claim investigation or payment by requiring unnecessary submissions of duplicative documents
- (m) Failing to settle promptly under one coverage to influence settlement under another
- (n) Failing to promptly provide a reasonable explanation of the basis for denial or offer
Section 3(9) does not require a "general business practice" showing. Under c. 93A, § 9(1), a qualifying person whose rights are affected by a violation of any § 3(9) clause may bring an action. The facts still must establish the particular clause alleged.
B. M.G.L. c. 93A, § 9 — Private Right of Action
M.G.L. c. 93A, § 9(1) permits any person (not engaged in the conduct of trade or commerce) injured by an unfair or deceptive act to bring a civil action for damages. M.G.L. c. 93A, § 9(3) requires a written demand for relief delivered at least 30 days prior to the filing of any action, identifying the claimant, reasonably describing the unfair or deceptive act, and describing the injury suffered.
C. Remedies Under c. 93A, § 9(3) and (4)
- Actual damages (or $25 statutory minimum)
- Double to treble damages (not less than 2x, up to 3x) for willful or knowing violations, or where the refusal to grant relief upon demand was made in bad faith with knowledge or reason to know of the violation
- Reasonable attorneys' fees and costs after a § 2 violation finding in a § 9 action, subject to § 9(4)'s exclusion for fees and costs incurred after rejecting a timely reasonable written settlement offer
- Prejudgment interest, if awarded, under M.G.L. c. 231, § 6B for qualifying tort damages or § 6C for qualifying contract damages; § 6C uses an established contract rate before its 12% default
D. Multiple-Damages Base — M.G.L. c. 93A, § 9(3)
Section 9(3) uses the amount of the judgment on claims arising from the same underlying transaction or occurrence as the actual-damages base to be multiplied. A proposed settlement amount or unadjudicated loss estimate is not itself that judgment. If there is no underlying judgment yet, establish actual damages in the action and apply the statutory $25 minimum and enhanced-damages conditions as the court determines.
E. Insurer's 30-Day Tender and Limitation of Damages
Under c. 93A, § 9(3), if the insurer makes a written tender of settlement within 30 days that is reasonable in relation to the injury actually suffered, and the tender is rejected, the insurer may limit recovery to the relief tendered. A nominal, unreasonable, or low-ball tender provides no such protection. Kohl v. Silver Lake Motors, Inc., 369 Mass. 795 (1976); Hermitage Ins. Co. v. Sportsmen's Athletic Club, 578 F. Supp. 2d 247 (D. Mass. 2008).
III. POLICY INFORMATION AND COVERAGE
A. Policy Details
| Item | Information |
|---|---|
| Named Insured | [________________________________] |
| Policy Number | [________________________________] |
| Policy Period | [__/__/____] to [__/__/____] |
| Policy Type | [________________________________] |
| Applicable Coverage | [________________________________] |
| Per-Occurrence Limit | [________________________________] |
| Aggregate Limit | [________________________________] |
| Deductible | [________________________________] |
B. Coverage Analysis
The policy clearly provides coverage for [________________________________]. Under Massachusetts rules of contract interpretation, insurance policies are construed liberally in favor of coverage, and ambiguities are construed against the drafter-insurer. Hakim v. Massachusetts Insurers' Insolvency Fund, 424 Mass. 275 (1997); Barnstable Cnty. Ins. Co. v. Lally, 374 Mass. 602 (1978).
[CARRIER_SHORT_NAME] [HAS ACKNOWLEDGED / SHOULD ACKNOWLEDGE] coverage by [________________________________]. Having accepted (or being obligated to accept) coverage, the Company is bound by Massachusetts law to:
- Conduct a thorough, fair, and objective investigation — c. 176D, § 3(9)(c), (d)
- Evaluate the claim in good faith — c. 176D, § 3(9)(f)
- Promptly effectuate fair and equitable settlement where liability is reasonably clear
- Communicate honestly and transparently — c. 176D, § 3(9)(a), (b)
- Refrain from compelling litigation through lowball offers — c. 176D, § 3(9)(g)
IV. FACTUAL BACKGROUND AND CLAIM HISTORY
A. The Underlying Loss
On [__/__/____], [DESCRIBE_LOSS_EVENT_IN_DETAIL_INCLUDING_LOCATION_IN_MASSACHUSETTS].
[ADDITIONAL_LOSS_DETAILS]
B. Why Liability Was "Reasonably Clear"
Under the Clegg v. Butler / Bobick standard, liability becomes "reasonably clear" when a reasonable person, with knowledge of the relevant facts and law, would have concluded that the insurer was liable. Clegg v. Butler, 424 Mass. 413 (1997); Bobick v. United States Fidelity & Guar. Co., 439 Mass. 652 (2003). Here, liability became reasonably clear on [__/__/____] because:
- [________________________________]
- [________________________________]
- [________________________________]
C. Chronological Timeline of Unfair Conduct
| Date | Event | c. 176D Violation |
|---|---|---|
| [__/__/____] | [EVENT] | § 3(9)([____]) |
| [__/__/____] | [EVENT] | § 3(9)([____]) |
| [__/__/____] | [EVENT] | § 3(9)([____]) |
| [__/__/____] | [EVENT] | § 3(9)([____]) |
| [__/__/____] | [EVENT] | § 3(9)([____]) |
| [__/__/____] | [EVENT] | § 3(9)([____]) |
V. SPECIFIC UNFAIR AND DECEPTIVE CONDUCT
[CARRIER_SHORT_NAME]'s handling of this claim constitutes multiple discrete violations of M.G.L. c. 176D, § 3(9), each of which is per se actionable under c. 93A, § 2:
A. Violation of § 3(9)(f) — Failure to Effectuate Prompt, Fair and Equitable Settlement
This is the most egregious violation. Liability has been reasonably clear since [__/__/____]. Nevertheless, [CARRIER_SHORT_NAME] has:
- [________________________________]
- [________________________________]
- [________________________________]
If these facts establish a § 3(9)(f) violation affecting our client's rights, c. 93A, § 9(1) provides the private-action route.
B. Violation of § 3(9)(b) — Failure to Acknowledge and Act Promptly
[DESCRIBE_COMMUNICATION_DELAYS_AND_NON_RESPONSES]
C. Violation of § 3(9)(c)-(d) — Inadequate Investigation
[CARRIER_SHORT_NAME] failed to conduct a reasonable investigation:
- [________________________________]
- [________________________________]
- [________________________________]
D. Violation of § 3(9)(g) — Compelling Litigation Through Low-Ball Offers
| Date | Offer | Reasonable Value | Discrepancy |
|---|---|---|---|
| [__/__/____] | $[____] | $[____] | $[____] |
| [__/__/____] | $[____] | $[____] | $[____] |
Describe the evidence that the offered amount was substantially less than the amount ultimately recovered, if this § 3(9)(g) ground is asserted: [________________________________].
E. Violation of § 3(9)(a) — Misrepresentation of Policy Provisions
[DESCRIBE_MISREPRESENTATIONS]
F. Violation of § 3(9)(n) — Failure to Provide Reasonable Explanation
[DESCRIBE]
VI. WILLFUL OR KNOWING VIOLATION — BASIS FOR MULTIPLE DAMAGES
Under c. 93A, § 9(3), multiple damages (2x to 3x) are available where the violation is willful or knowing OR where the refusal to grant relief upon demand was made in bad faith with knowledge or reason to know the act violated the law.
[CARRIER_SHORT_NAME]'s conduct satisfies this heightened standard because:
- Knowledge of facts: [CARRIER_SHORT_NAME] knew (or should have known) that [________________________________]
- Knowledge of law: [CARRIER_SHORT_NAME] knew (or should have known) that Massachusetts law required [________________________________]
- Conscious disregard: [CARRIER_SHORT_NAME] consciously disregarded these obligations by [________________________________]
- Pattern: [CARRIER_SHORT_NAME] has engaged in similar conduct in other cases, including [________________________________]
VII. DAMAGES
A. Contract Damages (Policy Benefits Wrongfully Withheld)
| Category | Amount |
|---|---|
| Policy Benefits Owed | $[____] |
| Less Amounts Paid | ($[____]) |
| Net Policy Benefits Due | $[____] |
B. Consequential Damages
Massachusetts permits recovery of consequential damages foreseeable at the time of contracting and proximately caused by the breach. Anthony's Pier Four, Inc. v. HBC Assocs., 411 Mass. 451 (1991).
| Category | Amount |
|---|---|
| [Additional repair costs / mitigation] | $[____] |
| [Business interruption / lost rents] | $[____] |
| [Financing costs / loans incurred] | $[____] |
| [Emotional distress (where cognizable)] | $[____] |
| Total Consequential Damages | $[____] |
C. Prejudgment Interest — Apply the Statute for the Proven Claim
For qualifying tort damages, M.G.L. c. 231, § 6B sets 12% interest from commencement of the action. For qualifying contract damages, § 6C first uses the established contract rate; otherwise it uses 12% from the established breach or demand date, or from commencement if that date is not established. Identify the claim, rate and start date before calculating any interest: [CLAIM / RATE / DATE / CALCULATION].
D. Multiple Damages Under c. 93A, § 9(3)
If the court finds a willful or knowing violation, or a qualifying bad-faith refusal after demand, our client will seek the multiple damages authorized by c. 93A, § 9(3), based on the judgment on claims arising from the same transaction or occurrence. The requested settlement amount is not the multiplier base.
| Calculation | Amount |
|---|---|
| Underlying Loss Value | $[____] |
| Trebling Multiplier | 3x |
| Treble Damages Exposure | $[____] |
E. Attorneys' Fees Under c. 93A, § 9(4)
If the court finds a violation of c. 93A, § 2 in this § 9 action, § 9(4) awards reasonable attorneys' fees and costs. The court must deny fees and costs incurred after the claimant rejects a reasonable written settlement offer made within 30 days after mailing or delivery of the demand. Current fees accrued to date: $[____]. Identify any such offer and the rejection date before projecting later fees.
VIII. DEMAND
A. Monetary Demand
We request payment of $[TOTAL_DEMAND_AMOUNT] by [REQUESTED_PAYMENT_DATE]:
| Component | Amount |
|---|---|
| Policy Benefits (unpaid balance) | $[____] |
| Consequential Damages | $[____] |
| Prejudgment Interest (if supported; identify rate and start date) | $[____] |
| Attorneys' Fees and Costs to date | $[____] |
| TOTAL DEMAND | $[____] |
B. Non-Monetary Demands
- Full and complete release of our client from any counterclaims
- Correction of any adverse reporting to CLUE, ISO, or other claims databases
- Written confirmation of future coverage commitments under the policy
- Reformation of file notes to reflect accurate handling history
IX. STATUTORY 30-DAY DEADLINE
STATUTORY TENDER WINDOW: THIRTY (30) DAYS AFTER MAILING OR DELIVERY OF THIS DEMAND. Date mailed or delivered: [__/__/____]. Thirty-day date: [__/__/____].
Under M.G.L. c. 93A, § 9(3), a written tender made within that window and rejected by the claimant may limit recovery if a court finds it reasonable in relation to the injury actually suffered.
The Company's three options:
- Pay the demand in full — eliminating c. 93A multiple damages and attorneys' fees
- Make a reasonable written tender — potentially limiting damages if reasonable
- Refuse or make unreasonable tender — potentially exposing the Company to multiple damages and attorneys' fees, plus interest if an applicable judgment supports it
Consequences of Non-Compliance
If [CARRIER_SHORT_NAME] fails to make a reasonable written tender by the deadline:
-
Suit will be filed immediately in the Massachusetts Superior Court (M.G.L. c. 212, § 4) or the United States District Court for the District of Massachusetts, seeking:
- Full policy benefits
- Consequential damages
- Treble damages under c. 93A, § 9(3)
- Reasonable attorneys' fees and costs under c. 93A, § 9(4), subject to its timely reasonable-offer limit
- Applicable prejudgment interest under c. 231, § 6B or § 6C, using the proven claim, contract rate if any, and start date
- All additional statutory remedies
-
Regulatory complaints will be filed with:
- Massachusetts Division of Insurance, Consumer Services Unit, 1 Federal Street, Suite 700, Boston, MA 02110 (Commissioner of Insurance)
- Massachusetts Attorney General's Insurance and Financial Services Division, One Ashburton Place, Boston, MA 02108
-
Discovery will include [CARRIER_SHORT_NAME]'s claim handling manuals, reserve history, internal communications, similar claims handled, and executive-level involvement — all relevant to the "willful and knowing" inquiry under c. 93A, § 9(3).
X. LITIGATION HOLD / DOCUMENT PRESERVATION NOTICE
This letter constitutes formal notice to preserve all documents and electronically stored information relating to this claim, including but not limited to:
- The complete claim file (all versions and drafts)
- Adjuster activity logs, diary entries, and notes
- Reserve history (initial, updates, final) and reserve change documentation
- Internal communications (emails, instant messages, memos) regarding this claim
- Communications with independent adjusters, experts, engineers, and counsel
- Recorded statements (including audio files and transcripts)
- All photographs, videos, and inspection reports
- Internal claim-handling manuals, guidelines, SOPs, and training materials
- Quality assurance / file audit reports
- Supervisor reviews and approval records
- Similar-claim files (for pattern evidence)
- Executive-level communications regarding this claim
Please tell us if any requested material is unavailable. We reserve the right to seek an appropriate remedy if relevant material is lost and governing law permits.
XI. STATUTE OF LIMITATIONS
The general limitation period for c. 93A claims is four (4) years under M.G.L. c. 260, § 5A. Section 260:2 gives a six-year default for contract claims unless another rule applies. For a policy governed by the standard fire form in c. 175, § 99, a policy suit ordinarily must be commenced within two years from the loss, subject to the section's referral and abatement provisions. Read the issued policy and determine which deadline controls. Tort-based underlying claims (if applicable) generally run for three years under c. 260, § 2A. Relevant claim dates and deadlines: [________________________________].
XII. CONCLUSION
[CARRIER_SHORT_NAME]'s handling of this claim represents precisely the conduct that the Massachusetts Legislature sought to deter when it enacted M.G.L. c. 176D, § 3(9) and authorized private enforcement through c. 93A, § 9. The requested relief depends on the specific acts proved under c. 176D, § 3(9) and the findings required by c. 93A, § 9.
The Company has a 30-day window to make this right. We strongly encourage [CARRIER_SHORT_NAME] to use it. In the absence of a reasonable written tender by [__/__/____], we will proceed to litigation and pursue every remedy available under Massachusetts law.
Please direct all communications regarding this matter to the undersigned.
Respectfully submitted,
[LAW_FIRM_NAME]
By: _______________________________
[ATTORNEY_NAME]
BBO# [________________________________]
[ADDRESS]
[CITY], MA [ZIP]
[PHONE]
[FAX]
[EMAIL]
Counsel for [CLIENT_NAME]
ENCLOSURES:
- ☐ Policy declarations page and relevant policy forms
- ☐ Proof of loss / claim documentation
- ☐ Chronological correspondence file
- ☐ Damage documentation (photographs, estimates, expert reports)
- ☐ Claim handling timeline
- ☐ Attorney fee ledger to date
CC:
- [CLIENT_NAME]
- [CARRIER_SHORT_NAME] General Counsel
- Massachusetts Division of Insurance, Consumer Services Unit, 1 Federal Street, Suite 700, Boston, MA 02110 (upon expiration of 30-day period)
MASSACHUSETTS INSURANCE BAD FAITH LAW QUICK REFERENCE
| Element | Massachusetts Law |
|---|---|
| Scope of This Letter | Statutory c. 93A demand; assess any separate claim on its own facts and authority |
| Statutory Framework | M.G.L. c. 93A + c. 176D, § 3(9) |
| Per Se Violation | c. 176D violation = c. 93A, § 2 violation |
| 30-Day Demand | Mandatory prerequisite — c. 93A, § 9(3) |
| Multiple Damages | 2x-3x for willful/knowing or bad-faith refusal |
| Attorneys' Fees | Awarded upon a § 2 violation finding in a § 9 action, subject to the § 9(4) exclusion after rejection of a timely reasonable written offer |
| Prejudgment Interest | c. 231, § 6B for qualifying tort damages; § 6C for qualifying contract damages at an established contract rate or its 12% default |
| Damages Calculation | Judgment on claims arising from the same transaction or occurrence, subject to c. 93A, § 9(3) |
| Statute of Limitations | 4 years for c. 93A — c. 260, § 5A |
| Individual Violation | Actionable without "general practice" showing (Hopkins) |
| Reasonably Clear Standard | Clegg v. Butler, 424 Mass. 413 (1997) |
| DOI Address | Massachusetts Division of Insurance, Consumer Services Unit, 1 Federal Street, Suite 700, Boston, MA 02110 |
| AG Insurance Division | One Ashburton Place, Boston, MA 02108 |
Sources and References
- M.G.L. c. 93A, § 9 — Consumer Protection Private Remedies
- M.G.L. c. 93A, § 2 — Unfair or Deceptive Acts Prohibited
- M.G.L. c. 176D, § 3 — Unfair Claim Settlement Practices
- M.G.L. c. 231, § 6B — Prejudgment Interest (Tort)
- M.G.L. c. 231, § 6C — Prejudgment Interest (Contract)
- M.G.L. c. 260, § 5A — 93A Statute of Limitations
- Hopkins v. Liberty Mutual Insurance Co., 434 Mass. 556 (2001)
- Bobick v. United States Fidelity & Guaranty Co., 439 Mass. 652 (2003)
- Rhodes v. AIG Domestic Claims, Inc., 461 Mass. 486 (2012)
- Van Dyke v. St. Paul Fire & Marine Ins. Co., 388 Mass. 671 (1983)
- Clegg v. Butler, 424 Mass. 413 (1997)
- Sample 93A 30-Day Demand Letter (Mass.gov)
- Massachusetts Consumer Protection Law Overview
- Massachusetts Division of Insurance
- DOI insurance complaint filing and mailing address
- Massachusetts Attorney General’s Office
About this template
- Last updated
- November 1, 2026
- Jurisdiction
- Massachusetts
- Category
- Demand Letters
Legal authority
- M.G.L. c. 93A, §§ 2, 9 (Consumer Protection Act; Private Right of Action)
- M.G.L. c. 176D, § 3(9) (Unfair and Deceptive Claim Settlement Practices)
- M.G.L. c. 175, § 99 (Standard Fire Policy Form)
- M.G.L. c. 175, § 112 (liability-policy insurer obligation after a covered loss; apply only to liability claims)
- M.G.L. c. 175, § 113L (UM/UIM Coverage)
- M.G.L. c. 90, § 34M (Personal Injury Protection)
- M.G.L. c. 231, § 6B (Prejudgment Interest — Tort, 12%)
- M.G.L. c. 231, § 6C (Prejudgment Interest — Contract Rate If Established; Otherwise 12%)
- M.G.L. c. 260, § 5A (Four-Year Limitations — 93A Claims)
- 211 CMR 123.00 (Homeowners) and 211 CMR 133.00 (motor vehicle repair-cost claims only, when applicable)
A demand letter is a formal written request to fix a problem or pay what is owed, sent before anyone files a lawsuit. It gives the other side a real chance to settle, creates a record of your attempt to resolve things, and in many cases (unpaid debts, insurance claims, broken contracts) starts a legally required response window. A well-written demand letter lays out what happened, what you want, and a deadline to act, which is often enough to get results without ever going to court.
Not legal advice
This template is provided for informational purposes. We recommend having an attorney review any legal document before signing, especially for high-value or complex matters.
Checked against the law it cites
The statutes this template relies on are listed under Legal authority.
M.G.L. c. 175, § 112 (checked November 1, 2026): "shall become absolute whenever the loss or damage for which the insured is responsible occurs, and the satisfaction by the insured of a final judgment for such loss or damage shall not be a condition precedent"
M.G.L. c. 93A, § 9(4) (checked October 29, 2026): "the court shall deny recovery of attorney's fees and costs which are incurred after the rejection of a reasonable written offer of settlement"
M.G.L. c. 93A, § 9(3) (multiple-damages base) (checked October 28, 2026): "For the purposes of this chapter, the amount of actual damages to be multiplied by the court shall be the amount of the judgment on all claims arising out of the same and underlying transaction or occurrence, regardless of the existence or nonexistence of insurance coverage available in payment of the claim."
M.G.L. c. 175, § 99 (checked October 27, 2026): "No suit or action against this company for the recovery of any claim by virtue of this policy shall be sustained in any court of law or equity in this commonwealth unless commenced within two years from the time the loss occurred"
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