Insurance Bad Faith Demand Letter - Kentucky
INSURANCE BAD FAITH DEMAND LETTER
Commonwealth of Kentucky
[LAW FIRM LETTERHEAD]
PRIVILEGED AND CONFIDENTIAL
SETTLEMENT COMMUNICATION - FOR RESOLUTION PURPOSES ONLY
PROTECTED UNDER KRE 408 AND F.R.E. 408
VIA CERTIFIED MAIL, RETURN RECEIPT REQUESTED
AND VIA EMAIL TO: [ADJUSTER_EMAIL]
Date: [__/__/____]
[INSURANCE_COMPANY_NAME]
[________________________________]
[CITY], [STATE] [ZIP]
Attention: [ADJUSTER_NAME], [ADJUSTER_TITLE]
Re: FORMAL BAD FAITH DEMAND — COMMONWEALTH OF KENTUCKY
Insured: [________________________________]
Claimant: [________________________________]
Policy Number: [________________________________]
Claim Number: [________________________________]
Date of Loss: [__/__/____]
Policy Limits: $[________________________________]
Response Deadline: [__/__/____] (TIME-LIMITED DEMAND)
Dear [ADJUSTER_NAME]:
I. INTRODUCTION AND NATURE OF DEMAND
This firm represents [CLIENT_NAME] ("our client" or "the Claimant") in connection with the above-captioned insurance claim arising in the Commonwealth of Kentucky. This letter constitutes a formal, time-limited demand for payment of policy benefits wrongfully withheld and serves as written notice of [INSURANCE_COMPANY_NAME]'s ("the Company" or "[CARRIER_SHORT_NAME]") violations of the Kentucky Unfair Claims Settlement Practices Act (KRS 304.12-230) and Kentucky common-law duty of good faith.
Kentucky is one of a minority of states that permits both first-party and third-party claimants to bring private civil actions for insurance bad faith. See State Farm Mut. Auto. Ins. Co. v. Reeder, 763 S.W.2d 116 (Ky. 1988). The legal framework is well settled. The Company's claim-handling obligations are statutory, regulatory, and common-law — not matters of corporate preference. The Company's conduct to date falls substantially short of those obligations.
This is a time-limited demand. [CARRIER_SHORT_NAME] has until [__/__/____] to tender the full amount owed of $[DEMAND_AMOUNT] and resolve all claims arising from this loss. Failure to do so will result in the immediate filing of a civil action in Kentucky Circuit Court seeking contract damages, consequential damages, punitive damages under KRS 411.184, attorney's fees, and prejudgment interest.
II. KENTUCKY BAD FAITH LAW
A. The Wittmer v. Jones Three-Element Test
To prevail in a bad faith action under Kentucky law, the insured/claimant must prove three elements, as unified by the Kentucky Supreme Court in Wittmer v. Jones, 864 S.W.2d 885 (Ky. 1993):
- The insurer must be obligated to pay the claim under the terms of the policy;
- The insurer must lack a reasonable basis in law or fact for denying the claim; and
- The insurer must know there is no reasonable basis for denying the claim, or must act with reckless disregard for whether such a basis existed.
Wittmer synthesized two earlier Kentucky Supreme Court decisions:
- First-party bad faith: Federal Kemper Ins. Co. v. Hornback, 711 S.W.2d 844 (Ky. 1986) (recognizing first-party bad faith as a cause of action).
- Third-party bad faith: Curry v. Fireman's Fund Ins. Co., 784 S.W.2d 176 (Ky. 1989) (expanding the cause of action to third parties).
B. Statutory Bad Faith — KRS 304.12-230 + KRS 446.070
Kentucky's Unfair Claims Settlement Practices Act ("KUCSPA") does not contain its own private enforcement provision. Instead, under State Farm Mut. Auto. Ins. Co. v. Reeder, 763 S.W.2d 116 (Ky. 1988), KUCSPA is enforced privately through KRS 446.070, which provides that "a person injured by the violation of any statute may recover from the offender such damages as he sustained by reason of the violation."
Critically, KUCSPA was amended effective July 15, 1988 to eliminate the "general business practice" requirement. A single violation is now actionable in Kentucky. The Claimant need not prove a pattern or practice of misconduct — a single unreasonable and intentional violation of KRS 304.12-230 will suffice.
C. Third-Party Standing
Unlike most states, Kentucky expressly permits third-party claimants — individuals who are not insureds under the offending policy — to bring private bad-faith actions against insurers. See State Farm v. Reeder, 763 S.W.2d 116 (Ky. 1988); Davidson v. American Freightways, Inc., 25 S.W.3d 94 (Ky. 2000). This is a significant difference from neighboring jurisdictions and is dispositive of any argument that our client lacks standing.
D. The "Tall Burden" — Post-Mosley Developments
The Kentucky Supreme Court's recent decisions, including Mosley v. Arch Specialty Ins. Co., 626 S.W.3d 579 (Ky. 2021), and Indiana Ins. Co. v. Demetre, 527 S.W.3d 12 (Ky. 2017), confirm that while the burden on a bad-faith plaintiff is significant, it is far from insurmountable where the record reflects: (i) clear coverage obligation, (ii) unjustified denial or delay, and (iii) knowledge or reckless disregard of the lack of basis. In this claim, all three elements are abundantly documented, as detailed below.
E. Punitive Damages — KRS 411.184
Kentucky's punitive damages statute, KRS 411.184, permits punitive damages upon clear and convincing evidence that the defendant acted with:
- Oppression: conduct specifically intended to subject the plaintiff to cruel and unjust hardship;
- Fraud: intentional misrepresentation, deceit, or concealment of material fact; OR
- Malice: conduct specifically intended to injure, or carried out with flagrant indifference to the rights of the plaintiff with subjective awareness of harm.
The statute does not require all three — any one suffices. Kentucky does not impose a statutory cap on punitive damages. Instead, Kentucky courts apply the due-process analysis set forth in BMW of North America, Inc. v. Gore, 517 U.S. 559 (1996), and State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. 408 (2003), typically tolerating ratios up to single digits where warranted by egregious conduct. Kentucky juries have returned substantial bad-faith verdicts against insurers, and punitive damages are specifically available for bad-faith conduct. See Wittmer v. Jones; Anthem Health Plans of Ky., Inc. v. Cornett, 2022 Ky. Unpub. opinions applying KRS 411.184 to insurer misconduct.
F. Attorney's Fees and Consequential Damages
Attorney's fees are recoverable as a component of bad-faith damages in Kentucky. Motorists Mut. Ins. Co. v. Glass, 996 S.W.2d 437 (Ky. 1997); Federal Kemper. This is an exception to the American Rule, arising from the tort nature of the bad-faith cause of action.
Consequential damages include economic loss caused by delay, emotional distress and mental anguish, damage to credit and reputation, and other foreseeable harms proximately caused by the insurer's unreasonable conduct.
III. POLICY AND COVERAGE
A. Policy Details
| Item | Information |
|---|---|
| Named Insured | [________________________________] |
| Policy Number | [________________________________] |
| Policy Period | [__/__/____] to [__/__/____] |
| Policy Type | [________________________________] |
| Applicable Coverage | [________________________________] |
| Per-Occurrence Limit | $[________________________________] |
| Aggregate Limit | $[________________________________] |
| Deductible / SIR | $[________________________________] |
| Kentucky Regulatory Oversight | KY DOI, 500 Mero Street, Frankfort, KY 40601 |
B. Coverage Analysis
The policy insuring agreement provides coverage for [DESCRIBE_COVERED_LOSS]. The loss unambiguously falls within the insuring agreement, and no exclusion applies. Under Kentucky's long-standing interpretive rules, any ambiguity must be construed against the drafter-insurer and in favor of coverage. Kemper Nat'l Ins. Cos. v. Heaven Hill Distilleries, Inc., 82 S.W.3d 869 (Ky. 2002); Simon v. Continental Ins. Co., 724 S.W.2d 210 (Ky. 1986) (reasonable expectations doctrine).
Having [acknowledged coverage / received proof of loss / completed its investigation], [CARRIER_SHORT_NAME] is obligated under Kentucky law to:
- Conduct a thorough, fair, and objective investigation based on all reasonably available information;
- Evaluate the claim in good faith using reasonable claim-handling standards;
- Promptly tender all amounts owed once liability is reasonably clear;
- Communicate transparently, respond to inquiries within 15 calendar days, and provide reasons for any denial;
- Refrain from compelling litigation through unreasonable conduct.
IV. FACTUAL BACKGROUND AND CHRONOLOGY OF BAD FAITH
A. The Underlying Loss
On [__/__/____], [DESCRIBE_LOSS_EVENT]. [ADDITIONAL_DETAIL]. Liability and coverage are — and have been from the outset — reasonably clear.
B. Chronology of Company Conduct (Bad Faith Timeline)
| Date | Event | KUCSPA / Regulatory Violation |
|---|---|---|
| [__/__/____] | Date of loss | — |
| [__/__/____] | Claim first reported | — |
| [__/__/____] | Acknowledgment due within 15 calendar days (806 KAR 12:095 § 5) | [COMPLIED? Y/N] |
| [__/__/____] | First substantive communication from Company | [____] |
| [__/__/____] | Investigation-completion deadline (30 calendar days; 806 KAR 12:095 § 6) | [COMPLIED? Y/N] |
| [__/__/____] | Company position: [DESCRIBE] | KRS 304.12-230(__) |
| [__/__/____] | Claimant's supplemental submission | — |
| [__/__/____] | Company's response / non-response | KRS 304.12-230(__) |
| [__/__/____] | [DESCRIBE] | [____] |
V. SPECIFIC BAD FAITH CONDUCT
A. Unreasonable Delay — KRS 304.12-230(2), 806 KAR 12:095 § 5
[CARRIER_SHORT_NAME] has unreasonably delayed investigation, evaluation, and payment:
- [DESCRIBE_SPECIFIC_DELAY_1]
- [DESCRIBE_SPECIFIC_DELAY_2]
- [DESCRIBE_SPECIFIC_DELAY_3]
Kentucky's 15-day acknowledgment requirement and 30-day investigation standard under 806 KAR 12:095 are not aspirational — they are mandatory. The Company's failure to meet them is per se evidence of unfair claim handling.
B. Inadequate Investigation — KRS 304.12-230(3), (4)
[CARRIER_SHORT_NAME] failed to conduct the reasonable, thorough, and objective investigation Kentucky law requires:
- [INVESTIGATION_FAILURE_1]
- [INVESTIGATION_FAILURE_2]
- [INVESTIGATION_FAILURE_3]
C. Unreasonably Low Offers — KRS 304.12-230(7), (8)
The Company's offers have been grossly inadequate, designed to compel litigation:
| Date | Offer | Reasonable Value | Discrepancy |
|---|---|---|---|
| [__/__/____] | $[____] | $[____] | $[____] |
| [__/__/____] | $[____] | $[____] | $[____] |
This pattern is the textbook definition of the KRS 304.12-230(7) violation: "Compelling insureds to institute litigation . . . by offering substantially less than the amounts ultimately recovered."
D. Misrepresentation of Policy or Facts — KRS 304.12-230(1)
[DESCRIBE_MISREPRESENTATIONS], including:
- [MISREP_1]
- [MISREP_2]
E. Failure to Provide Reasonable Explanation — KRS 304.12-230(13)
[DESCRIBE_FAILURE_TO_EXPLAIN_DENIAL]
F. Failure to Communicate — KRS 304.12-230(2)
- [COMMUNICATION_FAILURE_1]
- [COMMUNICATION_FAILURE_2]
VI. APPLICATION OF THE WITTMER TEST
Element 1 — Obligation to Pay
Coverage is unambiguous. [EXPLAIN_WHY_COVERAGE_APPLIES]. No reasonable coverage dispute exists.
Element 2 — No Reasonable Basis
There is no reasonable basis in law or fact for [CARRIER_SHORT_NAME]'s denial/delay/underpayment:
- The evidence overwhelmingly supports the claim;
- Kentucky coverage-construction rules require resolution in favor of the insured;
- The Company's stated reasons are pretextual, contradictory, or unsupported by the record;
- [ADDITIONAL_EXPLANATION]
Element 3 — Knowledge or Reckless Disregard
The claim file, adjuster notes, and internal communications — which the Company is obligated to preserve (see Section XI) — will reveal that [CARRIER_SHORT_NAME] either knew its position lacked a reasonable basis or acted with reckless disregard of that fact. Indicia include:
- Internal reserves set at values substantially above the offers made;
- Supervisor notations reflecting coverage acknowledgment;
- Disregard of independent reports favorable to the Claimant;
- Repeated failures to follow internal claim-handling guidelines;
- [OTHER_INDICIA]
VII. DAMAGES
A. Contract Damages
| Category | Amount |
|---|---|
| Policy Benefits Owed | $[____] |
| Less: Amounts Paid | ($[____]) |
| Net Policy Benefits Due | $[____] |
B. Consequential Damages
| Category | Amount |
|---|---|
| [Economic loss — interest charges, fees, etc.] | $[____] |
| [Out-of-pocket replacement/repair costs] | $[____] |
| [Lost income / business interruption] | $[____] |
| [Other consequential damages] | $[____] |
| Total Consequential | $[____] |
C. Emotional Distress / Mental Anguish
Kentucky permits recovery of emotional distress damages in bad-faith actions without a physical-impact requirement. Osborne v. Keeney, 399 S.W.3d 1 (Ky. 2012) (clarifying emotional distress damages standard); Motorists Mut. Ins. Co. v. Glass, 996 S.W.2d 437 (Ky. 1997). Our client has suffered [DESCRIBE_EMOTIONAL_DISTRESS].
D. Punitive Damages — KRS 411.184
Punitive damages are warranted and provable by clear and convincing evidence. The Company's conduct satisfies one or more of the KRS 411.184 predicates:
- Oppression: [EXPLAIN]
- Fraud: [EXPLAIN]
- Malice / flagrant indifference: [EXPLAIN]
Aggravating factors under KRS 411.186 that support a substantial punitive award include:
- Likelihood that serious harm would result from the conduct;
- Profitability of the misconduct;
- Duration of the misconduct and concealment;
- Actions or inactions by the insurer upon discovery of the misconduct;
- Financial condition of the Company.
E. Attorney's Fees — Recoverable as Bad-Faith Damages
Pursuant to Federal Kemper, Motorists Mut. Glass, and Wittmer, attorney's fees incurred in prosecuting the bad-faith claim are recoverable as an element of damages.
F. Prejudgment Interest — KRS 360.010
Statutory interest is recoverable on the liquidated portion of the claim from the date payment was due. KRS 360.010 currently sets the statutory rate for judgments and liquidated claims.
VIII. FORMAL DEMAND
A. Monetary Demand
We hereby demand that [CARRIER_SHORT_NAME] pay the total sum of $[TOTAL_DEMAND_AMOUNT] as follows:
| Component | Amount |
|---|---|
| Policy Benefits | $[____] |
| Statutory / Prejudgment Interest (KRS 360.010) | $[____] |
| Consequential Damages | $[____] |
| TOTAL DEMAND | $[____] |
B. Settlement Terms
In addition to monetary payment:
- Full release of all claims against the Claimant (and insureds, where applicable) arising from the loss;
- Correction of any adverse information reported to CLUE, NICB, ISO, or similar industry databases;
- Confidentiality (optional, subject to KRS and public-policy limits);
- Payment to be tendered within [____] days of acceptance by wire or certified funds.
IX. TIME-LIMITED NATURE AND CONSEQUENCES
THIS DEMAND EXPIRES AT 5:00 P.M. EASTERN TIME ON [__/__/____].
If [CARRIER_SHORT_NAME] fails to accept this demand by the deadline, the Claimant will:
- File suit immediately in [COUNTY] Circuit Court, Commonwealth of Kentucky, alleging breach of contract, statutory bad faith under KRS 304.12-230 and KRS 446.070, common-law bad faith under Wittmer v. Jones, violation of 806 KAR 12:095, and seeking punitive damages under KRS 411.184;
- Withdraw this demand and seek full damages without the constraint of the current demand amount, including:
- Full policy benefits plus prejudgment interest at the statutory rate;
- All consequential and emotional distress damages;
- Punitive damages without statutory cap (subject only to constitutional due-process limits);
- Attorney's fees as bad-faith damages; - File a formal regulatory complaint with the Kentucky Department of Insurance, 500 Mero Street, 2 SE, Frankfort, KY 40601 (phone 502-564-3630) and request investigation under 806 KAR 12:095. KY DOI can impose administrative penalties, market-conduct examinations, and corrective action against licensed insurers;
- Preserve this demand letter and the Company's response (or lack thereof) as Exhibit A in the bad-faith action, and move in limine for its admission as evidence of the Company's reckless disregard;
- Notice depositions of the adjuster, supervisor, and claim-handling decision makers in the Kentucky action.
X. KUCSPA VIOLATIONS — COMPLETE LIST
[CARRIER_SHORT_NAME]'s conduct violates KRS 304.12-230 subsections:
☐ (1) Misrepresenting pertinent facts or insurance policy provisions relating to coverages at issue
☐ (2) Failing to acknowledge and act reasonably promptly upon communications with respect to claims
☐ (3) Failing to adopt and implement reasonable standards for the prompt investigation of claims
☐ (4) Refusing to pay claims without conducting a reasonable investigation based upon all available information
☐ (5) Failing to affirm or deny coverage within a reasonable time after proof-of-loss statements
☐ (6) Not attempting in good faith to effectuate prompt, fair, and equitable settlements when liability is reasonably clear
☐ (7) Compelling insureds to institute litigation by offering substantially less than amounts ultimately recovered
☐ (8) Attempting to settle for less than amount a reasonable person would believe entitled
☐ (9) Attempting to settle based on an application altered without notice/consent
☐ (10) Making a claim payment not accompanied by a statement of coverages
☐ (11) Making known a policy of appealing arbitration awards to compel settlement
☐ (12) Delaying investigation or payment by requiring duplicate verifications
☐ (13) Failing to promptly provide a reasonable explanation of basis for denial or compromise
☐ (14) Failing to settle under one portion of policy to influence settlement under another
XI. DOCUMENT PRESERVATION AND LITIGATION HOLD
[CARRIER_SHORT_NAME] is hereby on formal notice to preserve all documents, ESI, and physical materials related to this claim, including but not limited to:
- Complete claim file (all versions and drafts);
- Adjuster notes, diaries, activity logs, and claim system entries;
- All internal communications, e-mails, instant messages, and Teams/Slack messages regarding this claim;
- Reserve history, reserve changes, and explanations for changes;
- Supervisor notes and approvals;
- Quality assurance reviews, market conduct reports, and audits;
- All third-party vendor reports (engineers, estimators, investigators, attorneys);
- Photographs, videos, drone footage, and scene documentation;
- Recorded statements and transcriptions;
- Claim-handling manuals, bulletins, and training materials;
- SIU investigation materials (if any);
- Reinsurance communications;
- Payment ledgers and checks;
- Structured data from claim systems (Guidewire, Duck Creek, or proprietary).
Destruction or alteration may result in spoliation sanctions under CR 37, adverse-inference instructions, and enhanced punitive damages.
XII. CONCLUSION
[CARRIER_SHORT_NAME]'s handling of this claim represents precisely the type of conduct that Kentucky's bad-faith jurisprudence was designed to prevent and punish. Kentucky law is clear: insurers owe their policyholders — and in appropriate cases, third-party claimants — duties of good faith, prompt investigation, fair evaluation, and honest communication. Those duties have been breached. The Claimant has attempted to resolve this dispute amicably. This demand represents one final opportunity for the Company to avoid the substantial exposure a Kentucky jury is empowered to impose.
Please direct all further communications regarding this matter to the undersigned.
Respectfully submitted,
[LAW_FIRM_NAME]
By: _______________________________
[ATTORNEY_NAME]
KBA Bar Number: [____]
[ADDRESS]
[CITY], KY [ZIP]
Tel: [____]
Email: [____]
Counsel for [CLIENT_NAME]
ENCLOSURES:
- Policy declarations page and all relevant policy forms
- Correspondence chronology
- Damage documentation / evidence of loss
- Medical records (if applicable)
- Expert reports (if applicable)
- Photographs / videos
- Prior communications with Company
CC:
- [CLIENT_NAME]
- Kentucky Department of Insurance (upon regulatory complaint)
KENTUCKY BAD FAITH QUICK REFERENCE
| Element | Kentucky Authority |
|---|---|
| Statutory Basis | KRS 304.12-230 + KRS 446.070 |
| First-Party Bad Faith | Federal Kemper Ins. Co. v. Hornback, 711 S.W.2d 844 (Ky. 1986) |
| Third-Party Bad Faith | Curry v. Fireman's Fund, 784 S.W.2d 176 (Ky. 1989) |
| Three-Element Test | Wittmer v. Jones, 864 S.W.2d 885 (Ky. 1993) |
| Private Right of Action | State Farm v. Reeder, 763 S.W.2d 116 (Ky. 1988) |
| Recent Guidance | Mosley v. Arch Specialty, 626 S.W.3d 579 (Ky. 2021) |
| Single Violation Rule | KRS 304.12-230 (post-1988 amendment) |
| Regulatory Framework | 806 KAR 12:095 |
| Acknowledgment Deadline | 15 calendar days (§ 5) |
| Investigation Deadline | 30 calendar days (§ 6) |
| Punitive Damages Statute | KRS 411.184 (clear and convincing; oppression, fraud, or malice) |
| Punitive Factors | KRS 411.186 |
| Statutory Interest | KRS 360.010 |
| Attorney's Fees | Recoverable as bad-faith damages (Federal Kemper; Wittmer) |
| Third-Party Standing | Permitted (minority rule) |
| Regulator | Kentucky Department of Insurance, 500 Mero Street, 2 SE, Frankfort, KY 40601 |
SOURCES AND REFERENCES
- KRS 304.12-230 — Unfair Claims Settlement Practices Act: https://apps.legislature.ky.gov/law/statutes/statute.aspx?id=17037
- KRS 304.12-235 — Time of Payment of Claims: https://apps.legislature.ky.gov/law/statutes/statute.aspx?id=17038
- KRS 411.184 — Punitive Damages Definitions: https://apps.legislature.ky.gov/law/statutes/statute.aspx?id=17783
- KRS 411.186 — Factors for Punitive Damages
- KRS 446.070 — Private Right of Action for Statutory Violations
- KRS 360.010 — Legal Rate of Interest
- 806 KAR 12:095 — Unfair Claims Settlement Practices Regulation: https://apps.legislature.ky.gov/law/kar/titles/806/012/095/
- Wittmer v. Jones, 864 S.W.2d 885 (Ky. 1993)
- Federal Kemper Ins. Co. v. Hornback, 711 S.W.2d 844 (Ky. 1986)
- Curry v. Fireman's Fund Ins. Co., 784 S.W.2d 176 (Ky. 1989)
- State Farm Mut. Auto. Ins. Co. v. Reeder, 763 S.W.2d 116 (Ky. 1988)
- Mosley v. Arch Specialty Ins. Co., 626 S.W.3d 579 (Ky. 2021)
- Indiana Ins. Co. v. Demetre, 527 S.W.3d 12 (Ky. 2017)
- Motorists Mut. Ins. Co. v. Glass, 996 S.W.2d 437 (Ky. 1997)
- Davidson v. American Freightways, Inc., 25 S.W.3d 94 (Ky. 2000)
- Osborne v. Keeney, 399 S.W.3d 1 (Ky. 2012)
- Kemper Nat'l Ins. Cos. v. Heaven Hill Distilleries, Inc., 82 S.W.3d 869 (Ky. 2002)
- Simon v. Continental Ins. Co., 724 S.W.2d 210 (Ky. 1986)
- Kentucky Department of Insurance: https://insurance.ky.gov
About This Template
A demand letter is a formal written request to fix a problem or pay what is owed, sent before anyone files a lawsuit. It gives the other side a real chance to settle, creates a record of your attempt to resolve things, and in many cases (unpaid debts, insurance claims, broken contracts) starts a legally required response window. A well-written demand letter lays out what happened, what you want, and a deadline to act, which is often enough to get results without ever going to court.
Important Notice
This template is provided for informational purposes. It is not legal advice. We recommend having an attorney review any legal document before signing, especially for high-value or complex matters.
Last updated: April 2026