EVENT SPONSORSHIP AGREEMENT

TABLE OF CONTENTS

1. Parties
2. Event Description
3. Sponsorship Level and Benefits
4. Sponsorship Fee and Payment
5. Intellectual Property and Branding
6. Marketing and Advertising Obligations
7. Exclusivity
8. Representations and Warranties
9. Indemnification and Insurance
10. Termination
11. Force Majeure
12. Dispute Resolution
13. General Provisions

1. PARTIES

This Event Sponsorship Agreement ("Agreement") is entered into as of [__/__/____] ("Effective Date"), by and between:

EVENT ORGANIZER:
Name: [________________________________]
Address: [________________________________]
City, State, ZIP: [________________________________]
Contact Person: [________________________________]
Email: [________________________________]

(hereinafter "Organizer")

AND

SPONSOR:
Company Name: [________________________________]
Address: [________________________________]
City, State, ZIP: [________________________________]
Contact Person: [________________________________]
Email: [________________________________]

(hereinafter "Sponsor")

2. EVENT DESCRIPTION

Event Name: [________________________________]
Event Date(s): [__/__/____] through [__/__/____]
Event Location: [________________________________]
Expected Attendance: [________]
Event Type: [________________________________] (e.g., music festival, sporting event, conference)

3. SPONSORSHIP LEVEL AND BENEFITS

3.1 Sponsorship Tier: ☐ Title Sponsor / ☐ Presenting Sponsor / ☐ Gold / ☐ Silver / ☐ Bronze / ☐ Custom: [________________________________]

3.2 Sponsor Benefits:
- ☐ Logo placement on all event marketing materials
- ☐ [____] complimentary VIP tickets/passes
- ☐ [____] sq. ft. exhibitor booth space
- ☐ On-stage recognition and verbal acknowledgment
- ☐ Banner/signage placement at event venue: [________________________________]
- ☐ Social media mentions: [____] posts across [________________________________] platforms
- ☐ Naming rights to [________________________________] (e.g., stage, area, award)
- ☐ Email blast inclusion to event mailing list of [________] subscribers
- ☐ Product sampling or distribution rights at event
- ☐ Other: [________________________________]

4. SPONSORSHIP FEE AND PAYMENT

4.1 Sponsor shall pay a total sponsorship fee of $[________].

4.2 Payment Schedule:
| Installment | Amount | Due Date |
|-------------|--------|----------|
| Deposit | $[________] | [__/__/____] |
| Second Payment | $[________] | [__/__/____] |
| Final Payment | $[________] | [__/__/____] |

4.3 In-Kind Contributions. In addition to or in lieu of cash payment, Sponsor shall provide: [________________________________] with an estimated value of $[________].

5. INTELLECTUAL PROPERTY AND BRANDING

5.1 Sponsor grants Organizer a limited, non-exclusive, revocable license to use Sponsor's name, logo, and trademarks solely for the purpose of promoting the Event and fulfilling obligations under this Agreement.

5.2 Organizer grants Sponsor a limited, non-exclusive license to use the Event name and logo solely for Sponsor's advertising of its participation.

5.3 All uses of trademarks must comply with the brand guidelines provided by the respective trademark owner. Neither party shall alter the other's marks without prior written consent.

5.4 All rights revert upon expiration or termination of this Agreement, except for archival and portfolio uses as agreed: [________________________________].

6. MARKETING AND ADVERTISING OBLIGATIONS

6.1 Organizer shall include Sponsor's branding in the following materials:
- ☐ Event website
- ☐ Printed programs and flyers
- ☐ Press releases
- ☐ Email marketing campaigns
- ☐ Social media channels
- ☐ On-site signage and digital displays

6.2 All promotional materials referencing the Sponsor shall be submitted for Sponsor approval at least [____] business days prior to publication.

6.3 Any endorsement or testimonial content must comply with FTC Endorsement Guides (16 CFR Part 255).

7. EXCLUSIVITY

7.1 Organizer grants Sponsor ☐ exclusive / ☐ non-exclusive rights within the following product/service category: [________________________________].

7.2 If exclusive, Organizer shall not solicit or accept sponsorship from any competitor of Sponsor in the designated category during the Term.

8. REPRESENTATIONS AND WARRANTIES

8.1 Organizer represents that it has full authority to organize the Event and grant the rights described herein.

8.2 Sponsor represents that its products and advertising materials comply with all applicable federal and state laws.

8.3 Each party warrants that it is not under any obligation that would prevent performance of this Agreement.

9. INDEMNIFICATION AND INSURANCE

9.1 Each party shall indemnify and hold harmless the other from claims arising from its own negligence, willful misconduct, or breach of this Agreement.

9.2 Organizer shall maintain general liability insurance with a minimum coverage of $[________] and name Sponsor as an additional insured.

9.3 Sponsor shall maintain product liability insurance with a minimum coverage of $[________] for any products distributed at the Event.

10. TERMINATION

10.1 Either party may terminate upon [____] days' written notice for material breach that remains uncured after [____] days' notice.

10.2 Cancellation by Organizer. If the Event is cancelled for reasons other than force majeure, Organizer shall refund Sponsor's fees in full.

10.3 Refund Schedule for Sponsor Withdrawal:
- More than [____] days before Event: [____]% refund
- [____] to [____] days before Event: [____]% refund
- Fewer than [____] days before Event: No refund

11. FORCE MAJEURE

11.1 Neither party shall be liable for failure to perform due to causes beyond reasonable control, including natural disaster, pandemic, government order, or act of terrorism.

11.2 If the Event is postponed due to force majeure, this Agreement shall apply to the rescheduled date. If cancelled permanently, Organizer shall refund [____]% of Sponsor's fees within [____] days.

12. DISPUTE RESOLUTION

12.1 Disputes shall first be submitted to good-faith negotiation for [____] days.

12.2 If unresolved, disputes shall be resolved by ☐ binding arbitration / ☐ litigation in [________________________________].

13. GENERAL PROVISIONS

13.1 Governing Law. This Agreement is governed by the laws of the State of [________________________________].

13.2 Entire Agreement. This Agreement constitutes the entire understanding and supersedes all prior negotiations.

13.3 Amendments. No modification is valid unless in writing and signed by both parties.

13.4 Assignment. Neither party may assign this Agreement without prior written consent.

13.5 Severability. If any provision is unenforceable, the remainder continues in full force.

SIGNATURES

EVENT ORGANIZER

Signature: [________________________________]
Printed Name: [________________________________]
Title: [________________________________]
Date: [__/__/____]

SPONSOR

Signature: [________________________________]
Printed Name: [________________________________]
Title: [________________________________]
Date: [__/__/____]

SOURCES AND REFERENCES

• FTC Act, 15 U.S.C. § 45
• FTC Endorsement Guides, 16 CFR Part 255
• Qualified Sponsorship Payments, 26 U.S.C. § 513(i)
• Lanham Act, 15 U.S.C. § 1125
• IRS Publication 598 (Tax on Unrelated Business Income of Exempt Organizations)