Templates Insurance Law Wisconsin Insurance Bad Faith Demand Letter

Wisconsin Insurance Bad Faith Demand Letter

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INSURANCE BAD FAITH DEMAND LETTER

STATE OF WISCONSIN


PRIVILEGED AND CONFIDENTIAL

SETTLEMENT COMMUNICATION PURSUANT TO WIS. STAT. § 904.08


DATE: [__/__/____]

VIA CERTIFIED MAIL, RETURN RECEIPT REQUESTED
AND ELECTRONIC MAIL

TO:

[________________________________]
[Insurance Company Name]
[________________________________]
[Street Address]
[________________________________]
[City, State, ZIP Code]

ATTENTION: Claims Manager / Bad Faith Claims Unit

CC:

[________________________________]
[Registered Agent for Service of Process]
[________________________________]
[Address]


CLAIM AND POLICY INFORMATION

Field Information
Insured Name [________________________________]
Claimant Name [________________________________]
Policy Number [________________________________]
Claim Number [________________________________]
Date of Loss [__/__/____]
Type of Policy ☐ Homeowners ☐ Auto ☐ Commercial Property ☐ Business Interruption ☐ Disability ☐ Health ☐ Life ☐ Other: [____________]
Type of Claim ☐ First-Party Property ☐ First-Party UM/UIM ☐ First-Party Disability ☐ First-Party Health ☐ Other: [____________]
Policy Limits $[________________________________]
Amount Claimed $[________________________________]
Amount Paid to Date $[________________________________]
Amount in Dispute $[________________________________]

I. INTRODUCTION AND PURPOSE OF THIS DEMAND

This letter constitutes a formal demand for the immediate payment of all benefits owed under the above-referenced insurance policy and serves as notice that [________________________________] ("Insurer") has engaged in conduct constituting bad faith under Wisconsin law.

The undersigned represents [________________________________] ("Insured/Claimant") in connection with Insurer's handling of the above-referenced claim. After thorough review of the claim file, policy documents, and Insurer's conduct throughout the claims process, we have determined that Insurer has breached its duty of good faith and fair dealing and violated Wisconsin's statutory and common law protections for insureds.

THIS LETTER DEMANDS:

  1. Immediate payment of all policy benefits owed in the amount of $[________________________________];
  2. Consequential damages resulting from Insurer's bad faith conduct;
  3. Punitive damages for Insurer's willful, wanton, and reckless conduct;
  4. Interest on all amounts owed from the date payment was due;
  5. Reimbursement of all attorney's fees and costs incurred as a result of Insurer's bad faith.

IF FULL PAYMENT AND RESOLUTION IS NOT RECEIVED WITHIN THIRTY (30) DAYS of Insurer's receipt of this demand, we will immediately commence litigation seeking all available remedies under Wisconsin law, including compensatory damages, consequential damages, punitive damages, attorney's fees, and costs.


II. LEGAL FRAMEWORK: WISCONSIN BAD FAITH LAW

A. Recognition of First-Party Bad Faith Tort in Wisconsin

Wisconsin has recognized the tort of first-party bad faith since the Wisconsin Supreme Court's seminal decision in Anderson v. Continental Insurance Co., 85 Wis. 2d 675, 271 N.W.2d 368 (1978). In that case, the Court held that "an insured is entitled to bring a claim against her own insurance company for bad faith" in the handling and processing of first-party claims.

The Anderson decision established that the relationship between an insurer and its insured creates duties that extend beyond mere contractual obligations. As the Court explained:

"The relationship of insurer and insured is one of trust and confidence giving rise to good faith in the performance of the duties created by the insurance contract and the law relating thereto."

This duty of good faith is not merely implied—it is an affirmative obligation that attaches the moment the insurance contract is formed and continues throughout the claims process.

B. Elements of Bad Faith Under Wisconsin Law

To establish a claim for bad faith under Wisconsin law, the Insured must prove two essential elements:

ELEMENT ONE: Absence of Reasonable Basis

The Insured must demonstrate that the insurer did not have a reasonable basis for denying or delaying payment of the claim. As stated in Anderson:

"The tort of bad faith can be alleged only if the facts pleaded would, on the basis of an objective standard, show the absence of a reasonable basis for denying the claim, i.e., would a reasonable insurer under the circumstances have denied or delayed payment of the claim under the facts and circumstances."

ELEMENT TWO: Knowledge or Reckless Disregard

The Insured must also establish that the insurer either:

  • Actually knew that there was no reasonable basis for denying the claim; or
  • Acted with reckless disregard of the lack of a reasonable basis for denying the claim.

Anderson v. Continental Ins. Co., 85 Wis. 2d at 691, 271 N.W.2d at 376.

C. The "Fairly Debatable" Standard

Wisconsin courts recognize that where a claim is "fairly debatable," an insurer may not be held liable for bad faith. However, this defense is limited:

"Where there is no reasonable basis for the insurer's denial of the insured's claim, the insurer may be held liable for bad faith. The tort of bad faith is an intentional tort which requires the insurer to have acted with knowledge or reckless disregard of the lack of a reasonable basis for denying the claim."

Brethorst v. Allstate Property & Casualty Ins. Co., 2011 WI 41, ¶ 34.

Importantly, a claim is not "fairly debatable" simply because the insurer disagrees with the claim or wishes to contest it. The insurer must have an objectively reasonable basis for its position, and must conduct a thorough and fair investigation before reaching any coverage determination.

D. Statutory Framework

1. Wis. Stat. § 628.34 – Unfair Methods of Competition and Unfair Trade Practices

Wisconsin Statutes § 628.34 prohibits insurers from engaging in unfair methods of competition and unfair or deceptive acts or practices in the business of insurance. This includes:

☐ Misrepresenting pertinent facts or policy provisions relating to coverages at issue
☐ Failing to acknowledge and act reasonably promptly upon communications with respect to claims
☐ Failing to adopt and implement reasonable standards for prompt investigation of claims
☐ Refusing to pay claims without conducting a reasonable investigation
☐ Not attempting in good faith to effectuate prompt, fair, and equitable settlements when liability is reasonably clear
☐ Compelling insureds to institute litigation to recover amounts due by offering substantially less than amounts ultimately recovered

2. Wis. Stat. § 628.46 – Timely Payment of Claims

Wisconsin Statutes § 628.46 requires insurers to "promptly pay every insurance claim" once written notice of a covered loss and the amount of the loss have been provided. Under this statute:

  • "Promptly" means within thirty (30) days of receiving satisfactory proof of loss
  • Failure to pay promptly may constitute evidence of bad faith
  • The insurer cannot use minor technicalities to delay payment of otherwise valid claims
3. Wis. Stat. § 893.57 – Statute of Limitations

Actions for bad faith must be commenced within two (2) years from the date the cause of action accrues. The claim accrues when the insured discovers, or in the exercise of due diligence should have discovered, the injury resulting from the insurer's bad faith conduct.

E. Damages Available Under Wisconsin Law

1. Compensatory Damages

The Insured is entitled to recover all compensatory damages flowing from the insurer's bad faith, including:

  • The full amount of policy benefits wrongfully withheld
  • Interest on unpaid benefits from the date payment was due
  • Consequential damages resulting from the denial or delay
  • Economic losses caused by the insurer's conduct
  • Emotional distress damages in appropriate cases
2. Punitive Damages

Punitive damages are available under Wisconsin law where the insurer's conduct meets the heightened standard set forth in Anderson and Wis. Stat. § 895.043. The factors necessary for an award of punitive damages include:

☐ Evil intent deserving of punishment
☐ Something in the nature of special ill-will toward the insured
☐ Wanton disregard of the insurer's duties
☐ Gross or outrageous conduct

Anderson, 85 Wis. 2d at 697, 271 N.W.2d at 379.

3. Attorney's Fees and Costs

Wisconsin permits recovery of attorney's fees and costs in bad faith actions where such damages flow from the insurer's wrongful conduct.


III. FACTUAL BACKGROUND

A. The Insurance Policy

On or about [__/__/____], the Insured purchased the above-referenced insurance policy from Insurer, Policy Number [________________________________]. The policy provides coverage for [________________________________] with policy limits of $[________________________________].

Policy Effective Dates: [__/__/____] through [__/__/____]

Premiums Paid: The Insured has paid all premiums due under the policy totaling $[________________________________] and was in good standing at all relevant times.

Coverage Type and Scope:
[________________________________]
[________________________________]
[________________________________]

B. The Loss Event

On [__/__/____], the Insured suffered a covered loss when:

[________________________________]
[________________________________]
[________________________________]
[________________________________]
[________________________________]

Location of Loss: [________________________________]

Nature of Loss:
☐ Property Damage
☐ Bodily Injury
☐ Business Interruption
☐ Personal Property Loss
☐ Additional Living Expenses
☐ Vehicle Damage
☐ Theft/Burglary
☐ Fire Damage
☐ Water Damage
☐ Other: [________________________________]

Detailed Description of Loss:
[________________________________]
[________________________________]
[________________________________]
[________________________________]
[________________________________]
[________________________________]
[________________________________]
[________________________________]

C. Claim Submission and Documentation

Initial Claim Notice

On [__/__/____], the Insured promptly notified Insurer of the loss by:
☐ Telephone call to claims department
☐ Written notice via certified mail
☐ Online claim submission
☐ In-person report to agent
☐ Other: [________________________________]

Claim Number Assigned: [________________________________]

Initial Adjuster Assigned: [________________________________]

Documentation Provided

The Insured has provided the following documentation in support of the claim:

Date Submitted Document/Evidence Method of Delivery
[__/__/____] [________________________________] ☐ Mail ☐ Email ☐ Fax ☐ Portal
[__/__/____] [________________________________] ☐ Mail ☐ Email ☐ Fax ☐ Portal
[__/__/____] [________________________________] ☐ Mail ☐ Email ☐ Fax ☐ Portal
[__/__/____] [________________________________] ☐ Mail ☐ Email ☐ Fax ☐ Portal
[__/__/____] [________________________________] ☐ Mail ☐ Email ☐ Fax ☐ Portal
[__/__/____] [________________________________] ☐ Mail ☐ Email ☐ Fax ☐ Portal
[__/__/____] [________________________________] ☐ Mail ☐ Email ☐ Fax ☐ Portal
[__/__/____] [________________________________] ☐ Mail ☐ Email ☐ Fax ☐ Portal

Supporting Documentation Included:
☐ Proof of loss statement (sworn)
☐ Police report / incident report
☐ Photographs and video of damage
☐ Repair estimates from licensed contractors
☐ Inventory of damaged/lost property
☐ Receipts and proof of purchase
☐ Medical records and bills
☐ Expert reports and opinions
☐ Witness statements
☐ Building permits and inspection reports
☐ Prior inspection reports
☐ Appraisal reports
☐ Other: [________________________________]

D. Insurer's Response and Claim Handling

Timeline of Insurer's Conduct
Date Event Insurer Action/Inaction
[__/__/____] Claim reported [________________________________]
[__/__/____] [________________________________] [________________________________]
[__/__/____] [________________________________] [________________________________]
[__/__/____] [________________________________] [________________________________]
[__/__/____] [________________________________] [________________________________]
[__/__/____] [________________________________] [________________________________]
[__/__/____] [________________________________] [________________________________]
[__/__/____] [________________________________] [________________________________]
[__/__/____] [________________________________] [________________________________]
[__/__/____] [________________________________] [________________________________]
Current Claim Status

Claim Denied – Date of denial: [__/__/____]
Claim Underpaid – Amount paid: $[____________] vs. Amount owed: $[____________]
Claim Unreasonably Delayed – Days pending: [____] days
Claim Partially Paid with Improper Reservation of Rights
Other: [________________________________]


IV. SPECIFIC ALLEGATIONS OF BAD FAITH

Based on our investigation and review of Insurer's handling of this claim, we assert the following specific acts of bad faith:

A. Unreasonable Denial of Coverage

Applicable to this claim

Insurer denied coverage for this claim on [__/__/____] based on the following stated reason(s):

[________________________________]
[________________________________]
[________________________________]

This denial was unreasonable and made in bad faith because:

[________________________________]
[________________________________]
[________________________________]
[________________________________]
[________________________________]

The policy language at issue provides:
[________________________________]
[________________________________]
[________________________________]

Under any reasonable interpretation of this policy language, the claimed loss is covered. Insurer's interpretation is:
☐ Contrary to the plain language of the policy
☐ Inconsistent with Wisconsin rules of policy interpretation
☐ Based on policy provisions that are ambiguous and must be construed against Insurer
☐ Contrary to the reasonable expectations of the Insured
☐ Not supported by the factual record
☐ Other: [________________________________]

B. Inadequate or Biased Investigation

Applicable to this claim

Insurer failed to conduct a fair, thorough, and unbiased investigation of this claim in the following ways:

☐ Failed to promptly acknowledge receipt of the claim
☐ Failed to begin investigation within a reasonable time
☐ Assigned an adjuster who was not properly qualified or trained
☐ Changed adjusters multiple times without justification, causing delay
☐ Failed to interview key witnesses
☐ Failed to obtain or consider relevant documentation
☐ Relied on biased or unqualified experts
☐ Ignored evidence supporting coverage
☐ Conducted investigation designed to find reasons to deny rather than fairly evaluate
☐ Failed to consider all available information
☐ Reached conclusions unsupported by the evidence
☐ Other: [________________________________]

Specific failures in investigation:
[________________________________]
[________________________________]
[________________________________]
[________________________________]
[________________________________]

C. Unreasonable Delay in Claim Handling

Applicable to this claim

Insurer has unreasonably delayed the processing and payment of this claim in the following ways:

☐ Failed to acknowledge the claim within a reasonable time
☐ Failed to affirm or deny coverage within a reasonable time
☐ Requested unnecessary or duplicative documentation
☐ Failed to communicate status of claim as required
☐ Made repeated requests for information already provided
☐ Failed to explain basis for delays
☐ Exceeded the 30-day "prompt payment" requirement under Wis. Stat. § 628.46
☐ Other: [________________________________]

Timeline of delays:
[________________________________]
[________________________________]
[________________________________]

Days elapsed since proof of loss submitted: [____] days

Days beyond 30-day prompt payment requirement: [____] days

D. Inadequate Settlement Offer / Underpayment

Applicable to this claim

Insurer has offered an unreasonably low settlement or made an inadequate payment in the following ways:

☐ Offered amount substantially below documented loss
☐ Used improper valuation methods
☐ Applied incorrect depreciation calculations
☐ Failed to include all covered damages
☐ Improperly applied deductible
☐ Improperly limited coverage based on inapplicable exclusions
☐ Failed to include code upgrade costs where required
☐ Undervalued labor and material costs
☐ Ignored or dismissed supporting documentation
☐ Other: [________________________________]

Category Documented Value Insurer's Value Shortfall
[________________________________] $[____________] $[____________] $[____________]
[________________________________] $[____________] $[____________] $[____________]
[________________________________] $[____________] $[____________] $[____________]
[________________________________] $[____________] $[____________] $[____________]
TOTAL $[____________] $[____________] $[____________]

E. Misrepresentation of Policy Provisions

Applicable to this claim

Insurer has misrepresented policy provisions or applicable law in the following ways:

☐ Misrepresented coverage limitations that do not exist in the policy
☐ Cited exclusions that do not apply to this loss
☐ Mischaracterized the nature of the loss to avoid coverage
☐ Failed to accurately explain policy benefits
☐ Misrepresented legal standards governing coverage
☐ Other: [________________________________]

Specific misrepresentations:
[________________________________]
[________________________________]
[________________________________]

F. Failure to Communicate

Applicable to this claim

Insurer has failed to properly communicate with the Insured regarding the claim:

☐ Failed to respond to inquiries within reasonable time
☐ Failed to provide status updates as required
☐ Failed to provide written explanation of denial or delay
☐ Failed to inform Insured of additional documentation needed
☐ Failed to provide copy of claim file upon request
☐ Other: [________________________________]

G. Violations of Wis. Stat. § 628.34 (Unfair Trade Practices)

Applicable to this claim

Insurer's conduct violates the following provisions of Wisconsin's Unfair Trade Practices Act:

☐ Misrepresenting pertinent facts or policy provisions (§ 628.34(12)(a))
☐ Failing to acknowledge communications with reasonable promptness (§ 628.34(12)(b))
☐ Failing to adopt reasonable standards for prompt investigation (§ 628.34(12)(c))
☐ Refusing to pay claims without reasonable investigation (§ 628.34(12)(d))
☐ Failing to affirm or deny coverage within reasonable time (§ 628.34(12)(e))
☐ Not attempting in good faith to effectuate prompt, fair settlement (§ 628.34(12)(f))
☐ Compelling insured to institute litigation by offering substantially less than ultimately recovered (§ 628.34(12)(g))
☐ Other: [________________________________]

H. Pattern of Bad Faith Conduct

Applicable to this claim

Insurer's conduct in this matter is not an isolated incident but reflects a pattern and practice of bad faith claims handling:

[________________________________]
[________________________________]
[________________________________]
[________________________________]


V. DAMAGES CLAIMED

A. Contract Damages – Policy Benefits Owed

Category Amount
Policy benefits wrongfully denied/underpaid $[________________________________]
Interest on unpaid benefits $[________________________________]
Subtotal – Contract Damages $[________________________________]

B. Compensatory Damages

Category Amount
Additional living expenses incurred $[________________________________]
Lost rental income $[________________________________]
Business interruption losses $[________________________________]
Lost wages/income $[________________________________]
Out-of-pocket expenses $[________________________________]
Credit damage $[________________________________]
Increased borrowing costs $[________________________________]
Other economic losses: [____________] $[________________________________]
Emotional distress $[________________________________]
Subtotal – Compensatory Damages $[________________________________]

C. Punitive Damages

Insurer's conduct warrants the imposition of punitive damages under Wisconsin law. The conduct described herein demonstrates:

☐ Evil intent deserving of punishment
☐ Special ill-will toward the Insured
☐ Wanton disregard of duty
☐ Gross or outrageous conduct

Punitive damages are sought in an amount to be determined at trial, sufficient to punish Insurer and deter similar conduct in the future.

Estimated Punitive Damages Sought: $[________________________________]

D. Attorney's Fees and Costs

Category Amount
Attorney's fees incurred to date $[________________________________]
Anticipated additional fees through litigation $[________________________________]
Expert witness fees $[________________________________]
Court costs and filing fees $[________________________________]
Other litigation expenses $[________________________________]
Subtotal – Fees and Costs $[________________________________]

E. Summary of Total Damages Claimed

Damage Category Amount
Contract Damages (Policy Benefits) $[________________________________]
Compensatory Damages $[________________________________]
Punitive Damages $[________________________________]
Attorney's Fees and Costs $[________________________________]
TOTAL DAMAGES CLAIMED $[________________________________]

VI. SETTLEMENT DEMAND

In order to resolve this matter without litigation, the Insured demands payment of the following:

Component Amount
Full policy benefits owed $[________________________________]
Consequential damages $[________________________________]
Attorney's fees and costs incurred $[________________________________]
TOTAL SETTLEMENT DEMAND $[________________________________]

This demand is made in good faith and represents a significant discount from the full damages that will be sought if litigation becomes necessary, including punitive damages.


VII. DEADLINE FOR RESPONSE

Insurer must provide a substantive written response to this demand within THIRTY (30) DAYS of receipt.

Response Deadline: [__/__/____]

The response must include:

☐ Acceptance of the settlement demand and payment of all amounts owed; OR
☐ A detailed, good-faith counter-offer supported by specific factual and legal analysis; OR
☐ A complete and detailed written explanation of any continued denial, including:

  • Specific policy provisions relied upon
  • Factual basis for the denial
  • All documents and evidence considered
  • Identification of any additional information needed

FAILURE TO RESPOND WITHIN THE DEADLINE, or a response that does not constitute a good-faith effort to resolve this claim, will result in immediate commencement of litigation without further notice.


VIII. PRESERVATION OF EVIDENCE

LITIGATION HOLD NOTICE

You are hereby placed on notice to preserve all documents, communications, and evidence related to this claim, the Insured, and this policy. This includes but is not limited to:

☐ The complete claim file and all related files
☐ The insurance policy and all endorsements
☐ All underwriting files
☐ All communications (emails, letters, phone records, text messages)
☐ All internal memoranda and notes
☐ All adjuster reports and notes
☐ All expert reports and communications
☐ All photographs, videos, and recordings
☐ All training materials related to claims handling
☐ All claims handling manuals and guidelines
☐ All reserve information and documents
☐ All documents related to similar claims
☐ Electronic data, metadata, and backup tapes
☐ Any documents related to the Insured or this property/policy

Destruction of any relevant evidence after receipt of this notice may result in sanctions, adverse inference instructions, and separate claims for spoliation of evidence.


IX. RESERVATION OF RIGHTS

The Insured expressly reserves all rights and remedies available under Wisconsin law, including but not limited to:

  • Claims for breach of contract
  • Claims for breach of the implied covenant of good faith and fair dealing
  • Tort claims for bad faith under Anderson v. Continental Ins. Co.
  • Claims under Wis. Stat. § 628.34 (Unfair Trade Practices)
  • Claims for punitive damages under Wis. Stat. § 895.043
  • Claims for attorney's fees and costs
  • Any other claims or remedies available at law or in equity

Nothing in this demand letter shall be construed as a waiver or limitation of any rights or claims.


X. CONCLUSION

Insurer's conduct in handling this claim has been unreasonable, unjustified, and in bad faith. The Insured has fully complied with all policy requirements and has submitted a valid, covered claim supported by substantial documentation. Insurer had no reasonable basis for its denial/delay/underpayment of this claim and knew or recklessly disregarded this fact.

We urge Insurer to reconsider its position and resolve this matter promptly. Continued bad faith conduct will only increase Insurer's exposure to significant damages, including punitive damages, and will be presented to a Wisconsin jury as evidence of Insurer's disregard for its duties to its insureds.

We look forward to your prompt response.


Respectfully submitted,

[________________________________]
Attorney for [________________________________]

[________________________________]
[Law Firm Name]
[________________________________]
[Street Address]
[________________________________]
[City, State, ZIP Code]

Telephone: [________________________________]
Facsimile: [________________________________]
Email: [________________________________]

Bar Number: [________________________________]


VERIFICATION

STATE OF WISCONSIN

COUNTY OF [________________________________]

I, [________________________________], being first duly sworn, state that I am the ☐ Insured ☐ Authorized Representative of the Insured in the above-referenced matter. I have reviewed the foregoing Insurance Bad Faith Demand Letter and verify that the factual statements contained herein are true and accurate to the best of my knowledge, information, and belief.

_______________________________________________
Signature

Subscribed and sworn to before me this [____] day of [____________], 20[____].

_______________________________________________
Notary Public

My Commission Expires: [__/__/____]


CERTIFICATE OF SERVICE

I hereby certify that on [__/__/____], a true and correct copy of the foregoing Insurance Bad Faith Demand Letter was served upon:

[________________________________]
[Insurance Company Name]
[________________________________]
[Address]

Via:
☐ Certified Mail, Return Receipt Requested
☐ Federal Express or other overnight delivery
☐ Electronic mail to: [________________________________]
☐ Facsimile to: [________________________________]
☐ Personal delivery

_______________________________________________
Signature

_______________________________________________
Printed Name

Date: [__/__/____]

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About This Template

Insurance law covers the rights of policyholders against insurance companies that deny claims, delay payment, or undervalue losses. Demand letters, proof of loss forms, and bad-faith complaints all have their own state-specific deadlines and format requirements. Carefully written insurance paperwork puts the claim on the record, triggers the insurer's legal obligations, and preserves the right to recover extra damages if the insurer behaves badly.

Important Notice

This template is provided for informational purposes. It is not legal advice. We recommend having an attorney review any legal document before signing, especially for high-value or complex matters.

Last updated: May 2026

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