Are Red Bull Energy Shot and Sugar Free Shot drinks exempt from NY sales tax as dietary supplements?

Plain-English summary

A statewide food-store association asked whether Red Bull Energy Shot and Red Bull Sugar Free Shot are exempt from sales tax. Its members had been fined by NYC Consumer Affairs for collecting tax, on the theory that the "dietary supplement" labeling made the drinks exempt. The Department disagreed: the shots are taxable.

The framework:
- Beverages are tangible personal property; their sale is taxable (Tax Law 1105(a)/1110/1210) unless exempt.
- Tax Law 1115(a)(1) exempts food, dietary foods, and health supplements -- but expressly excludes soft drinks and sodas, which include carbonated and non-carbonated beverages and dietetic drinks. The only break: sold through a vending machine for 75 cents or less.

Why the shots are taxable:

• They're soft drinks / dietetic drinks, so they fall within the exclusion from the food exemption (1115(a)(1)) -- taxable unless the vending-machine-75-cent rule applies. (The Department classifies similar drinks like Awake and Gatorade as taxable, even though they too contain vitamins/minerals. Caffeine equal to a cup of coffee doesn't make a shot "coffee.")
• Not a dietary food. A dietary food (20 NYCRR 528.2(c)) must bear a label stating the dietary properties on which its use is based. The Red Bull labels only make general effect claims ("vitalizes body and mind," etc.) -- and a footnote says the FDA hasn't evaluated them. Labeling something a "dietary supplement" isn't enough; the ingredients and label must qualify.
• Not a health supplement. Health supplements substitute for natural food; these don't.

Food stamps are a red herring. Eligibility to buy a product with food stamps (1115(k)) turns on the FDA label type -- a "Supplement Facts" label (which these have) makes a product ineligible. But that methodology has no bearing on whether the product is exempt under any other Tax Law provision.

What this means for you

Food stores and beverage retailers

"Energy shots" and similar drinks are taxable soft drinks even when labeled "dietary supplement" and even when they contain vitamins, taurine, or B-complex. Collect state and local tax (the only exemption is the 75-cent vending-machine rule). A "Supplement Facts" panel doesn't exempt the product -- if anything it signals it's outside the food exemption.

When is a beverage actually exempt?

When it's a genuine dietary food whose label states the dietary properties its use is based on, or a health supplement that substitutes for natural food -- not a marketed energy/performance drink.

Common questions

Q: The label says 'dietary supplement' -- isn't it exempt?
A: No. The label claim doesn't control. These are taxable soft drinks; a dietary-food exemption requires a label stating the dietary properties the product's use is based on, which these don't have.

Q: Was NYC Consumer Affairs right that collecting tax is a deceptive practice?
A: No. The Department concluded the shots are taxable, so stores must collect tax.

Q: It can be bought with food stamps in some cases -- doesn't that mean it's exempt?
A: No. These have a 'Supplement Facts' label, so they're not food-stamp eligible -- and food-stamp eligibility doesn't determine the general sales-tax exemption anyway.

Citations and references

• Tax Law section 1105(a) (sales tax on tangible personal property)
• Tax Law section 1110(a)(A) (compensating use tax)
• Tax Law section 1210(a)(1) (local sales and use taxes)
• Tax Law section 1115(a)(1) (exemption for food, dietary foods, health supplements; excludes soft drinks/sodas)
• Tax Law section 1115(k) (food purchasable with food stamps)
• 20 NYCRR section 528.2(c) (dietary foods)

Source

• Landing page: https://www.tax.ny.gov/pubs_and_bulls/advisory_opinions/sales_ao_2010.htm
• Opinion: https://www.tax.ny.gov/pdf/advisory_opinions/sales/a10_49s.pdf

Original ruling text

New York State Department of Taxation and Finance

TSB-A-10(49)S
Sales Tax
September 30, 2010

Office of Counsel
Advisory Opinion Unit
STATE OF NEW YORK
COMMISSIONER OF TAXATION AND FINANCE
ADVISORY OPINION

PETITION NO. S100809B

On August 9, 2010, the Department of Taxation and Finance received a Petition for Advisory
Opinion from name redacted (Petitioner), address redacted. Petitioner asks whether “Red Bull Energy
Shot” and “Red Bull Sugar Free Shot” drinks are subject to sales and compensating use taxes
We conclude that receipts from the retail sale, and uses, of such beverages are subject to State and
local sales and use taxes under Tax Law sections 1105(a), 1110(a)(A), and 1210(a)(1). They are not
exempt from those taxes under Tax Law section 1115(a)(1), unless sold through a vending machine for 75
cents or less. Nor are they exempt under any other provision. Food stores represented by Petitioner must
collect State and local taxes on their sales of Red Bull shots at the time of sale and remit the taxes
required to be collected with their timely filed returns.
Facts
Petitioner presented the following facts and statements as the basis of this advisory opinion.
Name redacted is a statewide trade association representing the interests of all sizes of food stores.
Petitioner’s members in New York City report being fined by the New York City Department of
Consumer Affairs for charging sales tax on the retail sale of Red Bull Energy and Sugar Free Shots.
Petitioner indicates that the NYC Department of Consumer Affairs takes the position that, since the
products say they are dietary supplements on the label, they are not subject to sales tax, and that it is a
violation of the NYC Deceptive Trade Practices Act to collect sales tax on these transactions. The
distributor also claims the product is sales tax exempt. In Petitioner’s view, this is a non-carbonated
beverage that is marketed primarily as an energy drink.
Petitioner submitted with its petition for advisory opinion an empty container of each of these
types of Red Bull shots. The Energy Shot container lists the following ingredients: water, sucrose,
glucose, taurine, citric acid, sodium citrate, caffeine, glucuronolactone, inositol, niacinamide, calcium
pantothenate, pyridoxine HCL, vitamin B12, sucralose, ascorbic acid (antioxidant), natural and artificial
flavors, colors. Contains caffeine comparable to a cup of premium coffee. The Sugarfree Shot container
lists as ingredients: water, taurine, citric acid, sodium citrate, caffeine, glucuronolactone, inositol,
acesulfame K, aspartame, sucralose, niacinamide, calcium pantothenate, pyridoxine HCL, vitamin B12,
xanthan gum, ascorbic acid (antioxidant), natural and artificial flavors, colors. CONTAINS
PHENYLALANINE. Contains caffeine comparable to a cup of premium coffee.
Each container bears a “Supplement Facts” box or table that states the serving size and lists
amounts per serving and percentages of “DV” of calories, carbohydrates, and certain other substances.
Each container also bears the following statements: “Vitalizes body and mind. Quick acting, long lasting.
Improves performance, especially during times of increased stress or strain. Increases concentration and
improves reaction speed. Stimulates metabolism.” There is a footnote that these statements have not
been evaluated by the federal Food and Drug Administration. There is also a statement that the product is
not intended to diagnose, treat, cure or prevent any disease.

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TSB-A-10(49)S
Sales Tax
September 30, 2010

Analysis
New York State’s sales and compensating use taxes are imposed by Article 28 of the Tax Law
(sections 1101 through 1150). Section 1105(a) imposes the State’s sales tax on every retail sale of
tangible personal property. “Retail sale” means, as relevant here, a sale of tangible personal property to
any person for any purpose, other than for resale as such or as a physical component part of tangible
personal property (section 1101[b][(4][i][A]). Section 1110(a)(A) imposes the State’s compensating use
tax on the purchase of any tangible personal property purchased at retail. “Purchase at retail” means a
purchase by any person for any purpose other than those set forth in section 1101(b)(4)(i)(A)
(1101[b][1]). “Tangible personal property” means corporeal personal property of any nature (section
1101[b][6]).
Article 29 of the Tax Law authorizes the imposition of local sales and compensating use taxes
(sections 1201 through 1264). Section 1210(a)(1) authorizes every county outside New York City and
every city, including New York City, to impose sales and use taxes similar to the State’s sales and use
taxes.
Every county and several cities, including New York City, impose the section
1210(a)(1)/1105/1110 sales and use taxes. For all matters pertinent here, these county and city sales and
use taxes (“local taxes”) are identical to each other and to the State’s sales and use taxes. Among other
things, that means the local taxes have the same definitions and the same exemptions. as the State’s taxes.
The Commissioner’s Regulations applicable to the State’s sales and use taxes apply with equal force and
effect to the local taxes.
Beverages are tangible personal property. Retail sales and uses of beverages such as Red Bull
shots Petitioner inquires about are subject to State and local sales and use taxes, unless an exemption
exists.
Tax Law section 1115(a)(1), as relevant here, exempts from State and local sales and use taxes
beverages, dietary foods and health supplements, sold for human consumption, but not including soft
drinks and sodas, unless they are sold for 75 cents or less through a vending machine activated by the use
of coin, currency, credit card or debit card. Soft drinks and sodas include carbonated and noncarbonated
beverages, carbonated water, dietetic beverages and cocktail and other alcoholic drink mixes. Red Bull
shots are soft drinks or dietetic drinks. Thus, Red Bull shots are subject to State and local taxes because
they are excluded from the exemption offered by section 1115(a)(1), unless they are sold through vending
machines for 75 cents or less.
The Tax Commissioner has classified similar drinks as taxable, such as Awake and Gatorade.
See, Publication 840, A Guide to Sales Tax for Drugstores and Pharmacies, page 27, and Publication 880
Taxable and Exempt Foods and Beverages Sold at Retail Food Markets and Similar Establishments.
Those drinks have minerals and vitamins also. For example, Awake, like Red Bull shots, contains water,
taurine, glucuronolactone, and several B-vitamins. Gatorade, like Red Bull shots, contains water, citric
acid, and sodium citrate. Red Bull shots contain caffeine equivalent to the amount of caffeine in a cup of
coffee, but the presence of caffeine does not make them coffee.
Regulations section 528.2(c) provides that a dietary food is a food for a special dietary use for
humans and which bears on the label a statement of the dietary properties upon which its use is based in
whole or in part. Products which are intended to substitute for the ordinary diet, or supplement the
ordinary diet, or substitute for natural foods are exempt, when sold for human consumption. Among
these are liquid diet products, artificial sweeteners and vitamins. It’s not enough that the manufacturer

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TSB-A-10(49)S
Sales Tax
September 30, 2010

labels an item to be a dietary supplement – its ingredients must qualify as such. In addition, the labels of
dietary foods should bear a statement of the dietary properties upon which the product’s use is based.
Here, the statements on the Red Bull shot containers do not state any dietary properties of the drinks.
Rather, the container labels merely contain general statements of the drink’s alleged effects. The labels
also indicate the assertions have not been evaluated by the FDA. Red Bull shots are not exempt as a
health supplement, since health supplements are products intended to substitute for natural food, and the
Red Bull shots are not substitutes for natural food.
Section 1115(k) of the Tax Law provides that receipts from the sale of food eligible to be
purchased with coupons issued under or pursuant to the federal Food Stamp Act of 1977 (7 U.S.C. § 2011
et seq.), as amended, from retail food stores and other participants, approved for participation under or
pursuant to such act, are exempt from State and local sales and use taxes, when such food is purchased
with such coupons, but only so long as the federal act conditions state participation in the food stamp
program on the State exempting from State and local sales taxes purchases of food made with coupons
issued under or pursuant to that act and the State participates in that program. The US Department of
Agriculture Food and Nutrition Service web site indicates that, when considering the eligibility of energy
drinks, and other branded products, the primary determinant as to whether the product can be purchased
with food stamps is the type of product label chosen by the manufacturer to conform to Food and Drug
Administration (FDA) guidelines. Energy drinks that have a “nutrition fact” label are eligible foods.
Energy drinks that have a “supplement facts” label are classified by the FDA as supplements, and are
therefore not eligible. The Red Bull shots samples submitted by Petitioner each have a Supplement Facts
label. Thus, they are not eligible foods and cannot be purchased exempt from State or local sales tax
under section 1115(k). Note that this methodology of determining whether a product can be purchased
with food stamps, and thus whether the product is exempt from tax under section 1115(k), has no bearing
on whether the product is exempt from sales or use tax under any other Tax Law provision.

DATED: September 30, 2010

NOTE:

/S/
DANIEL SMIRLOCK
Deputy Commissioner and Counsel

An Advisory Opinion is issued at the request of a person or entity. It is limited to the
facts set forth therein and is binding on the Department only with respect to the person or
entity to whom it is issued and only if the person or entity fully and accurately describes
all relevant facts. An Advisory Opinion is based on the law, regulations, and Department
policies in effect as of the date the Opinion is issued or for the specific time period at
issue in the Opinion.