NY TSB-A-10(47)S Sales Tax 2010-09-29

Are a financial data provider's options taxable -- aggregated investor info versus an optional analytics software tool?

Short answer: Mostly not, but the optional software tool is. The provider gathers and normalizes investor-level portfolio and advisor information from many institutions and delivers it to financial institutions and their advisors. Service Options 1, 2, and 3 are nontaxable information services: the portfolio/advisor information relates only to that investor, the provider is contractually barred from reselling it, and that personal information predominates over the bundled market data -- so the personal/individual exclusion applies (even though Option 1 lets advisors run customized reports using software on the site). Service Option 4 is different: it adds optional analytical software tools on the provider's website that the advisor uses to further analyze the data. Because that software is optional and not integral to the information service, its taxability is judged separately -- and it's a taxable sale of prewritten software (tangible personal property), sitused to where the software is used.
Currency note: this ruling is from 2010
Subsequent statutory amendments, regulation changes, court decisions, or later rulings may have changed the analysis. Treat this page as historical context, not current tax advice. Verify current law before relying on any specific rule, rate, or position mentioned here.
Disclaimer: This is an official New York State Department of Taxation and Finance Advisory Opinion (TSB-A), issued by the Office of Counsel at a taxpayer's request. It is limited to the facts set forth in it and binds the Department only with respect to the petitioner to whom it was issued, and only if that petitioner fully and accurately described all relevant facts; another taxpayer cannot rely on it. It reflects the law, regulations, and Department policy in effect when issued and may since have changed. Taxpayer-identifying details are redacted. New York State and local sales taxes are administered centrally by the Department. This summary is informational only and is not legal or tax advice. Consult a licensed New York tax professional about your specific situation.
About this page: The plain-English summary, reader guidance, and Q&A below were written by Ezel based on the official state tax ruling. The original ruling (linked at the bottom of this page, or PDF in the sidebar) is the authoritative source for any reliance.
View original ruling (PDF)

Plain-English summary

The provider is a technology-based information service company. It gathers and normalizes investor-level portfolio and advisor data from many institutions (brokerages, clearing houses, custodians, depositories) and delivers it electronically to financial institutions (FIs) and their financial advisors (FAs). It asked which of its service options are taxable.

The rules:
- Information services are taxable under Tax Law 1105(c)(1) -- unless the information is personal or individual (relates only to one customer and isn't, or may not be, substantially incorporated into reports for others). Information personal to an investor, where the provider is barred from reselling it, qualifies (NY Life).
- Prewritten software is taxable tangible personal property (1101(b)(6)), sitused to where it's used (Adobe, TSB-A-08(62)S).

The Office of Counsel concluded:

  • Service Options 1, 2, and 3 -- nontaxable information services. The aggregated investor portfolio and advisor information relates only to that investor, and the provider is contractually barred from reselling it, so it qualifies for the personal/individual exclusion. The bundled market data (pricing, benchmarking) would be taxable if sold alone, but the personal information predominates, so the whole service is nontaxable (ADP). Option 1 also lets advisors run customized reports using software on the site, but because the service primarily transfers information, it's an information service, not a software sale (DZ Bank). Options 2 (FTP delivery) and 3 (export to third-party apps) follow the same analysis.
  • Service Option 4 -- taxable prewritten software. Option 4 adds optional analytical tools on the provider's website that the advisor uses to further analyze the data. Because that software is optional and not integral to the information service, it's judged separately -- and it's a taxable sale of prewritten software, sitused to where the software is used (20 NYCRR 526.7(e)(4); Adobe).

What this means for you

Fintech and data-aggregation providers

Delivering a customer its own aggregated information -- where you're barred from reselling it -- is a nontaxable personal/individual information service, even if you fold in some market data and even if customers run reports through software on your site, as long as the information transfer predominates. But the moment you sell an optional software tool for customers to analyze the data themselves, that tool is judged on its own and is a taxable software sale, sourced to where it's used. Keep optional analytics priced and described separately.

Multistate sourcing

Taxable software follows where it's used, not where the code lives. Be ready to allocate users across states.

Common questions

Q: We let advisors run custom reports on our site -- does that make us a software seller?
A: Not if the service primarily transfers the customer's own information. That's a nontaxable information service even though report software is involved.

Q: Why is Option 4 taxable when Options 1-3 aren't?
A: Option 4 adds an optional analytics software tool that isn't integral to the information service, so it's judged separately -- and selling prewritten software is taxable.

Q: What makes the portfolio data nontaxable?
A: It relates only to the individual investor and the provider is barred from reselling it, so it meets the personal/individual exclusion -- and it predominates over the bundled market data.

Citations and references

  • Tax Law section 1105(c)(1) (tax on information services; personal/individual exclusion)
  • Tax Law section 1105(a) (sales tax on tangible personal property)
  • Tax Law section 1101(b)(6) (prewritten computer software is tangible personal property)
  • Tax Law section 1101(b)(5) (definition of sale includes license to use)
  • 20 NYCRR section 526.7(e)(4) (constructive possession / right to use software)
  • Matter of New York Life Ins. Co. v. State Tax Comm'n (personal/individual exclusion)
  • Adobe Systems, Inc., TSB-A-08(62)S (software sitused where used)

Source

Original ruling text

New York State Department of Taxation and Finance

TSB-A-10(47)S
Sales Tax
September 29, 2010

Office of Counsel
Advisory Opinion Unit
STATE OF NEW YORK
COMMISSIONER OF TAXATION AND FINANCE
ADVISORY OPINION

PETITION NO. S080725B

A petition received July 25, 2008, requests an advisory opinion about whether the Company’s sales
of various service options to financial advisors are subject to sales tax. We conclude that all of the
Company’s service options are nontaxable information services, except Service Option 4, which constitutes a
taxable sale of prewritten software.
Facts
The Company is a technology-based information service provider whose customers are Financial
Institutions (“FIs”) that provide wealth management services to the investing public through intermediaries
who are commonly referred to as financial advisors ("FAs"). These intermediaries can be employees and/or
independent, affiliated agents of the financial institution. The Company's customers are located both inside
New York and across the United States. All of the Company’s service offerings involve providing investorlevel investment holdings and transaction information to FIs electronically. FIs, in turn, enable access to the
investor level information to their affiliated FAs. The information is used by the FI and FA for various
purposes, including portfolio management, investor reporting, back office support (e.g., compliance, fee
billing, etc.), and interfacing with other desktop tools used by the FA (e.g., proposal generation, customer
relationship management, etc.).
The following is a sample of the types of data the Company processes:


Data that are personal to investors, including investor names, SSNs, investment positions
and transactions (“portfolio information”);
Data that are personal to advisors, including names, SSNs, addresses, client lists, and fee
arrangements with clients (“advisor information”); and
Market data related to the investor’s holdings, including pricing, benchmarking, and
corporate actions data (“market data”)

Background – The Information Gathering Process
The following is a description of how the information the Company provides to FIs is gathered and
consolidated: Investor A retains the services of an FA to provide comprehensive financial advising services
regarding Investor A's equity and debt securities. The FA is an independent affiliated agent of Financial
Institution B. In order to provide up-to-date financial information for Investor A, the FA procures Investor
A's permission to access personal information related to Investor A's securities holdings and transactions.
Investor A's personal information may include information such as the amount of securities in Investor A's
holdings and the results of daily trade activity for Investor A. Personal information related to Investor A's
securities holdings and transactions resides at multiple locations, including Financial Institution B, Financial
Institution C, Clearing and Settlement Service Provider D, Custodian E and Central Securities Depository F.
Financial Institution C is a brokerage house that administers the 401(k) plan provided by Investor A's
employer. It maintains information pertaining to the current account balance of Investor A's 401(k)

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investment portfolio. Clearing and Settlement Service Provider D, commonly referred to as a "clearing
house," provides clearing and settlement services such as facilitating the transfer of funds for financial
transactions. Clearing and Settlement Service Provider D retains current information on Investor A's
purchases and sales of securities and debt instruments. Custodian E is a bank which holds on deposit a
portion of Investor A's debt instruments and is responsible for collecting and providing information on the
income from such assets for reporting purposes. Central Securities Depository F is responsible for retaining
the actual physical certificates and post-settlement processing for Investor A's securities holdings.
Financial Institution B enters into a contract with the Company whereby the Company agrees to
perform information retrieval and compilation services related to information for all of Financial Institution
B's financial advisors and their investor clients, including the FA and Investor A. The Company gathers and
compiles the information electronically from all of the previously mentioned parties. While Financial
Institution B provides the information directly to the Company through electronic data transmissions in realtime, Financial Institution C requires the Company to establish a custom proprietary secure interface in order
to retrieve the information from its servers electronically. Similarly, the Company develops secure electronic
interfaces to retrieve the data from Clearing and Settlement Service Provider D, Custodian E, and Central
Securities Depository F. Each of the data sources presents the data in unique formats, using different codes,
fields, identifiers, etc. The Company also receives data from independent third parties for pricing, corporate
actions, mutual fund data, etc. In addition to retrieving the data, the Company “normalizes” the data, a
process that includes interpreting the differently formatted data and reconfiguring them in a uniform format.
The Company then stores the normalized data in a database. The normalized data stored in the database are
the basis for all services provided by the Company.
The Company’s Services
The Company’s service contracts are between the Company and FIs – the Company does not have a
contractual relationship with FAs or investors, though each may be a user of the information the Company
provides to the FI. Though the Company gathers investor-level holdings and transaction information for
every FA affiliated with an FI, fees charged by the Company to the FI are typically based on the number of
affiliated FAs who use the Company’s services. In most cases, FIs charge a fee to their affiliated FAs who
use the Company’s services. The Company’s Service Offerings are generally various methods of electronic
transmission of the normalized information, plus add-on services that provide linkages to other investment
and portfolio management tools for FAs.
The following are brief descriptions of the Company’s primary Service Offerings:
Service Option 1 includes web-based access of the normalized information by FAs. For each FI
client, the Company creates a unique, secure web portal, through which affiliated FAs may access
information for their investor clients. The FA can access the data for portfolio management and reporting
purposes, including consolidating the data in various formats (e.g., by investor, by family, by investment
type, etc.) and may also provide the information to investor clients. Certain authorized personnel at the FI
may also access the data, for example office managers, assistants to FAs, or back office and compliance
personnel. Each web portal is secure, so FIs can only view information related to their FAs and each FA can
only view information related to their own investor clients.
If a customer buys Service Option 1, it may also buy Service Option 2, 3, or 4. Option 2 involves the
electronic transmission of normalized information to the FI, typically by delivering it to a secure site via File
Transfer Protocol (FTP). In Service Option 2, the information is not accessed by FAs, but is used by the FI
to populate other systems used by either the FI, FA, or both. For example, the FI receiving the electronic

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transmission may use it to populate separate systems for compliance reporting, fee billing, proposal
generation, or customer relationship management.
Under Service Option 3, the Company allows on-line access so that the FA may log onto the unique
web portal provided by the Company to view Investor A’s data. Once logged into the web portal, the FA
may export its investors’ data from the Company’s web portal directly onto its own computer hard drive.
This will allow the FA to import its investors’ data onto third-party software applications accessed via the
third-party’s web portal. FIs may purchase Service Options 1 or 2 independently from one another, but
Service Option 3 is an add-on to Service Option 1. The information gathered, normalized, and provided is
the same for any of the three service offerings.
Under Service Option 4, the Company allows on-line access so that the FA may log onto the unique
web portal provided by the Company to view Investor A’s data. Once logged into the web portal, the FA
will have access to additional analytical tools within the web portal. Each tool is automatically populated
with its investors’ data and allows the FA to further analyze its investors’ financial portfolios, providing
information such as investment strategies specific to its investors, or answering questions that uniquely
pertain to its investors’ financial situations. The price of Service Option 4 is based on the number of FAs
utilizing this service. The FI in turn charges the FAs separately for their access to the service.
Information gathered and normalized by the Company is provided only to FI customers and their
affiliated FAs. FAs may only access information pertaining to their own investor clients – individual FAs
cannot view information related to the investor clients of other FAs, even within the same FI. The Company
does not provide any data to third parties, and the Company is prohibited by its contracts from marketing or
re-distributing the normalized information in any form (i.e., mailing lists, etc.).
Analysis
Under its Service Option 1, the Company aggregates information relating to an investor from various
institutions with which the investor does business, normalizes that information, and then presents it on a
webpage, which the FI client and its associated FAs can access for viewing and to run customized reports for
the investor. By providing its customers with the right to customize reports by using software on its website,
the Company’s sales transfer the right to use prewritten software. However, Service Option 1 also involves
the transfer of information to a customer. Under this circumstance, Service Option 1 constitutes an
information service, rather the sale of prewritten software (Matter of DZ Bank, Tax Appeals Tribunal, May
11, 2009).
Tax Law section 1105(c)(1) imposes sales and use tax on the service of “[t]he furnishing of
information by printed, mimeographed or multigraphed matter or by duplicating written or printed matter in
any other manner, including the services of collecting, compiling or analyzing information of any kind or
nature and furnishing reports thereof to other persons.” That section excludes from tax the sale of
“information which is personal or individual in nature and which is not or may not be substantially
incorporated in reports furnished to other persons” (hereafter, “the personal or individual exclusion”). The
investor portfolio information and advisor information that the Company aggregates and then makes
available to the FA qualifies for the personal or individual exclusion because it relates only to that investor
and the Company is barred from reselling it to others (Matter of New York Life Ins. Co. v. State Tax Comm’n,
80 A.D.2d 675, aff’d sub nom. Matter of Metropolitan Life Inc. Co. v. State Tax Comm’n, 55 N.Y.2d 758
[1981]). Service Option 1 (as well as the other service options) also includes market data about the pricing
of the assets held by the investor and related bench-marking information. This market information, if
provided alone, would constitute a taxable information service (Allstate Ins. Co. v. Tax Commn. of State of

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N.Y., 115 A.D.2d 831, affd., 67 N.Y.2d 999 [1986]). On balance, of the two types of information the
Company is selling, the portfolio information seems to predominate in importance over the market
information. Thus, Service Option 1 as a whole qualifies for the personal or individual exclusion and is thus
not taxable (Matter of Automatic Data Processing, State Tax Commission, May 8, 1985). The above
analysis also applies to Service Options 2 and 3. Thus, those options also qualify for the personal or
individual exclusion and are not taxable.
In addition to the nontaxable information service, Service Option 4 also gives the FI access to
prewritten software on the Company’s website, which the FI can then use to further analyze the investor’s
financial information. Being optional, this software is not integral to the Company’s information service,
and thus its taxability must be separately determined. A sale of prewritten software is taxable as the sale of
tangible personal property “regardless of the medium by means of which [it] is conveyed” (Tax Law sections
1101[b][6]; 1105[a]). “Sale” is defined as “[a]ny transfer of title or possession or both, exchange or barter,
rental, lease or license to use or consume (including with respect to computer software, merely the right to
reproduce) or otherwise, in any manner or by any means whatsoever for a consideration, or any agreement
therefor . . . .” (Tax Law § 1101[b][(5]). Sales Tax Regulation section 526.7(e) provides that, in general, “a
sale is taxable at the place where the tangible personal property or service is delivered or the point at which
possession is transferred by the vendor to the purchaser or his designee.” Sales Tax Regulation section
526.7(e)(4) further provides that, with respect to a “license to use,” a transfer of possession has occurred if
there is actual or constructive possession, or if there has been a transfer of “the right to use, or control, or
direct the use of tangible personal property.” “[C]onstructive possession” of software or “the right to use or
control” software for purposes of Regulation section 526.7(e)(4) is determined based on the location where
the software is used and not on the location of the code embodying the software (Adobe Systems, Inc.,
TSB-A-08[62]S, November 24, 2008).

DATED: September 29, 2010

NOTE:

/S/
DANIEL SMIRLOCK
Deputy Commissioner and Counsel

An Advisory Opinion is issued at the request of a person or entity. It is limited to the facts set
forth therein and is binding on the Department only with respect to the person or entity to whom
it is issued and only if the person or entity fully and accurately describes all relevant facts. An
Advisory Opinion is based on the law, regulations, and Department policies in effect as of the
date the Opinion is issued or for the specific time period at issue in the Opinion.