Are subscriptions to an online learning platform — streaming video courses bundled with tutoring and advising — subject to Colorado sales tax, and is the platform's internet advertising revenue taxable?

Plain-English summary

A company running an online learning platform asked the Colorado Department of Revenue two questions: are its course subscriptions taxable, and is its internet advertising revenue taxable? The answers cut in opposite directions.

The learning subscriptions are taxable. The platform sold six subscription tiers (Products A–F) combining streaming video lessons with written transcripts, plus extras like quizzes, certificates, online tutors, and guidance counselors. Colorado taxes sales of tangible personal property but generally doesn't tax services, so when a product mixes both, the Department applies the true-object test — looking at the whole transaction to decide whether it's more like buying goods or more like buying a service.

Here the Department found the true object was the preproduced video lessons and transcripts — taxable property. The bundled tutoring and advising existed mainly to support the customer's use of the platform content and steer students to existing videos and lessons; what made the subscription valuable was access to the prebuilt courses. Critically, Colorado's rule says the method of delivery doesn't matter: tangible personal property delivered by compact disc, electronic download, or internet streaming is taxed the same way. So every tier, A through F, came out subject to sales tax.

The internet advertising revenue is not taxable. The company also earned money from pay-per-click advertising campaigns and from fulfilling insertion orders (paid for redirected, qualified clicks). Advertising, like most services in Colorado, is not subject to sales or use tax, and the narrow exception didn't apply — so that revenue is exempt.

What this means for you

SaaS, digital content, and edtech businesses

This is the key Colorado lesson for digital sellers: streaming or downloaded content can be taxable tangible personal property, because the method of delivery doesn't change the tax result. Bundling services around digital content (support, tutoring, advising, community) doesn't automatically make the whole thing a non-taxable service — if the true object customers are paying for is the prebuilt digital product, the subscription is taxable. Map your offering to its true object: is the customer really buying access to your finished content, or buying a genuine service you perform for them?

Businesses with mixed product/service bundles

The true-object test governs. Services that merely support or facilitate use of a taxable product tend to ride along as taxable; a transaction whose dominant purpose is a real service can be exempt. Document what the customer is actually paying for.

Advertising-supported platforms

Pure advertising revenue — pay-per-click, insertion orders, redirected clicks — is treated as a non-taxable service in Colorado. (Watch the narrow Special Rule 1 exception for advertising agencies that acquire articles for resale to clients, which didn't apply here.)

Accountants and tax professionals

The classification turns on the true-object test (1 CCR 201-5, Special Rule 40; Leanin' Tree, 72 P.3d 361; Waste Mgmt. v. Commerce City, 250 P.3d 722) and the delivery-neutral rule in 1 CCR 201-4, Rule 39-26-102(15) treating streamed/downloaded content as tangible personal property. Advertising's non-taxability flows from Special Rule 1. Watch the home-rule-city caveat — many self-collected cities tax digital goods on their own terms.

Common questions

Q: Are online courses and streaming subscriptions taxable in Colorado?
A: They can be. Where the true object is access to preproduced digital content like video lessons, Colorado treats the subscription as a taxable sale of tangible personal property — and the fact that it's streamed or downloaded rather than shipped on a disc doesn't change that.

Q: We bundle tutoring/support with our content. Does that make us a non-taxable service?
A: Not by itself. If those services mainly support the customer's use of your taxable content and the real value is access to the prebuilt product, the bundle's true object is the property, and it's taxable. The analysis is fact-specific.

Q: Is our advertising revenue taxable?
A: Generally no. Advertising is a non-taxable service in Colorado, including pay-per-click and insertion-order arrangements. A narrow exception applies to advertising agencies that buy articles for resale to clients.

Q: Does this ruling apply to my business?
A: Not automatically. A private letter ruling binds the Department only for the taxpayer and facts it was issued to and explicitly cannot be relied on by anyone else. It shows the Department's reasoning, but your facts may differ.

Q: Does this cover city sales tax too?
A: No. The Department administers state and state-administered local sales tax only. Colorado's self-collected home-rule cities set their own rules — and many tax digital products differently. Check with each home-rule city.

Citations and references

Statutes and rules:
- § 39-26-104(1), C.R.S. (imposition of sales tax on tangible personal property)
- 1 CCR 201-5, Special Rule 40 (true-object test)
- 1 CCR 201-4, Rule 39-26-102(15) (delivery method — download/streaming — does not change taxability)
- 1 CCR 201-5, Special Rule 1 (advertising services generally not taxable)
- 1 CCR 201-1, Rule 24-35-103.5 (private letter ruling procedure)

Case law:
- City of Boulder v. Leanin' Tree, Inc., 72 P.3d 361 (Colo. 2003) (true-object test)
- A.D. Store, Inc. v. Dep't of Revenue, 19 P.3d 680 (Colo. 2001) (services taxed only if enumerated)
- Waste Mgmt. of Colo., Inc. v. City of Commerce City, 250 P.3d 722 (Colo. App. 2010) (totality-of-circumstances true-object analysis)

Source

• Landing page: https://tax.colorado.gov/sales-use-tax-letter-rulings
• Original PDF: https://tax.colorado.gov/sites/tax/files/documents/PLR-21-005.pdf

Original ruling text

Office of Tax Policy Analysis
P.O. Box 17087
Denver, CO 80217-0087
[email protected]

PLR 21-005
July 21, 2021
XXXXXXXXXX
XXXXXXXXXX
XXXXXXXXXX
XXXXXXXXXX
Re:

Applicability of Colorado sales and use tax to online education platform

Dear XXXXXXXXXX:
You submitted a request for a private letter ruling on behalf of XXXXXXXXXX (the “Company”)
regarding Colorado sales tax, to the Colorado Department of Revenue (“Department”) pursuant
to 1 CCR 201-1, Rule 24-35-103.5. This letter is the Department’s private letter ruling. This
ruling is binding on the Department to the extent set forth in 1 CCR 201-1, Rule 24-35-103.5. It
cannot be relied upon by any taxpayer other than the taxpayer to whom the ruling is made.
Issues
1. Does Colorado sales tax apply to the Company’s online learning platform?
2. Is Company’s revenue from internet advertising services subject to Colorado sales tax?
Conclusions
1. Each learning plan product described (A, B, C, D, E, and F) is subject to Colorado sales
tax.
2. The revenue derived from internet advertising services is not subject to Colorado sales
tax.
Background1
The Company operates an online learning platform (“the Platform”). The Platform provides
virtual learning plans aimed at serving the education needs of participating students.
The on-demand digital courses are streaming video lessons which teach academic subjects,
professional topics, and vocational licensure preparation courses. Each digital course is
accompanied by a written transcript of the audio of the video. The digital courses are generally
1

This section generally recites the statements of fact set forth in the request as required by paragraph (4)(b)(ii) of 1
CCR 201-1, Rule 24-35-103.5. The recitation of particular facts in this section is not an indication that the
Department found such facts relevant to its analysis. Some relevant facts may be omitted as required by section 2435-103.5(5), C.R.S. The terms used in this section to describe the factual background are generally those of the
requester.

PLR 21-005
July 21, 2021
Page 2
copyright-protected articles of property. All learning plans are subject to acceptance of the
Company's terms of service, which applies to access to all content on the Platform.
Students may access the Platform and digital courses from their PC web-browser or via the
student's mobile device. Students who access the Platform from their mobile device must first
download the Company's mobile app to their device. Permanent possession of mobile-version
file downloads is not possible.
Each subscription plan includes access to what the Company describes as online “tutors.” A
student exercises a tutoring request by asking an academic question in natural language, on the
Platform. The student will have access to a tutor’s answer to the question through the Platform.
In addition, the Platform provides an automated list of similar questions for the student's
consideration. The Platform's similar questions list has an automated answer with links—when
such materials are available—to a brief video lesson and include interactive questions to help
the student practice the lesson. Each learning plan product offers a set number of tutoring
question-and-answer interactions per subscription period.
Parents can subscribe to a free parent account which enables the parent to link to their child's
learning plan product to monitor their child's progress and receive regular email updates.
Learning Plans:
Product A, College-Courses for Credit, with Assessments, Online Tutors and Online Advisors:
Product A is intended for college and college-bound students. The digital courses for Product A
include interactive chapter quizzes which assess the student's understanding of the instruction
provided. Product A includes two online, proctored exams per month for the Platform's courses
which are recommended for transferable credit. The student's grades for courses recommended
for transferable credit are based on a combination of graded homework assignments, quizzes,
plus a proctored final exam. The student must answer at least 70% of the course questions
correctly to achieve a passing grade. The homework assignments are graded by online tutors
who interact with the student to explain their grading, and the student receives advice from
online guidance counselors who advise the student with choosing a college and choosing the
student's course selections on the Platform. Product A includes up to ten question-and-answer
interactions with a tutor per subscription period. The Company retains copies of student's
learning transcripts indefinitely, which the student can arrange to have submitted to a learning
institution. The learning institution may grant course credit to the student at its own discretion.
Product B, College-Courses for Credit, with Assessments, Online Tutors and Online Advisors
(Sponsored Students): Product B is a program (“the Program”) offered by the Company to
enterprises and other organizations who sponsor their employee (“Sponsored Student”) to earn
a college degree from a partnering college. The Sponsored Student receives access to the
features of the Platform described in Product A, and under the guidance of an assigned live
advisor, commences the course of study designated for the partnering college to ultimately
achieve a college degree. Product B includes up to ten question-and-answer interactions with a
tutor per month. The Company also offers the Program to municipalities, who sponsor municipal
employees, and philanthropic organizations, who sponsor individuals in their pursuit of a college
degree.

PLR 21-005
July 21, 2021
Page 3
Product C, Courses with Assessments and Access to Online Tutor: Product C provides access
to the digital courses which include interactive chapter quizzes to assess the Student's
understanding of the instruction provided. Product C enables the student to enroll in the courses
and thereby earn a certificate of completion for each course the student passes with a grade of
60% or better on the course quizzes. Students can retake the quizzes multiple times until
successfully passing the course. Product C provides a dashboard which shows all the courses
passed and failed, from which the student can download a copy of a certificate of completion
earned. The Platform retains a permanent record of the student's certificates of completion,
which a student can request at any time. Product C also allows the student to download a pdf
copy of the quiz questions and a transcript for any course in which the student is enrolled.
Product C includes up to ten question-and-answer interactions with a tutor per month.
Product D, The Teacher Plan: The Company offers a teacher plan, which contains all the
features of Product C, plus additional capabilities which enable teachers to integrate the
Platform's digital courses into their curriculum. Teachers can provide their students access to
digital courses at no additional charge; and can remotely assign courses and lessons, as well as
display the courses in their classroom. The teacher can, if desired, customize the digital lessons
by inserting slides with the teacher's own text material into the digital lessons. The teacher also
receives additional web-based resources such as lesson plans, automated-grading of the
student's quizzes, student-progress tracking, and access to group-learning activities for their
classroom. Additionally, the teacher plan allows the teacher to enroll in any class offered by the
Platform, which offers courses to help teachers pass and maintain their professional
certifications. The teacher plan provides access to online instructors, for which the teacher
receives up to ten instructor-access questions per month. Learning institutions may purchase
teacher-plans on behalf of the institution's teachers, or the Teacher Plan may be purchased by
a teacher as an individual.
Product E, Courses with Access to Online Tutor: Product E provides access to the Platform's
learning courses. Product E does not include quizzes, and as such, the student is not assessed
on having passed a course. Product E includes up to five question-and-answer interactions with
a tutor per month.
Product F, Tutor Access Plan: The tutor access plan provides up to five question-and-answer
interactions with a tutor per subscription period. The tutor access plan does not provide access
to the entire digital course library, but does provide access to brief video lessons and interactive
questions to help the student. Additional tutor question-and-answer interactions are available
for purchase if the Student requires additional tutoring interactions.
Internet Advertising Revenue:
The Company earns revenue from internet advertising under two revenue models:
The Company earns revenue under a pay-per-click model by creating web content for an
advertising campaign for which the advertiser is a learning institution (“Advertiser”). The
Company does not obtain the information the person submits at the Advertiser's website.
The Company also earns internet advertising revenue by fulfilling insertion orders on behalf of
predominately not-for-profit universities, for which the Company is paid up to a certain number
of redirected, qualified clicks.

PLR 21-005
July 21, 2021
Page 4
Discussion
Learning Plan Products
The Company’s learning plan products are subject to state and state-administered local sales
tax. Colorado levies a sales tax on sales of tangible personal property. 2 Colorado does not tax
services except for certain enumerated services.3 The classification of a transaction as a sale of
tangible personal property, or a sale of a service, is based upon the transaction’s true object. 4
The true object test looks to the totality of the circumstances in order to characterize
transactions involving the provision of both tangible personal property and intangible property or
services.5 Specifically, the test attempts to “identify characteristics of the transaction at issue
that make it either more analogous to what is reasonably and commonly understood to be a
sale of goods, or more analogous to what is generally understood to be the purchase of a
service or intangible right.”6 “The method of delivery does not impact the taxability of a sale of
tangible personal property. Examples of methods used to deliver tangible personal property
under current technology include, but are not limited to, the following: compact disc, electronic
download, and internet streaming.”7
Each learning plan product is a mixed transaction that is more analogous to the sale of tangible
personal property. The user gains access to the study modules as finished products. Each
product includes streaming video lessons and written transcripts of each lesson. While the
subscription plans also provide services, they exist to support the customer’s use of the
Platform and to direct users to existing videos and lessons. Access to guidance counselors and
advisors is intended to help users select courses offered on the Platform. What makes the
Platform subscription valuable is access to the preproduced videos and accompanying
transcripts. When viewed as a whole, the learning plan products are more analogous to tangible
personal property.
Internet Advertising Revenue
The Company’s internet advertising revenue from the pay-per-click model and the fulfilling of
insertion orders is not subject to state and state-administered local sales tax in Colorado.
Advertising services, like most services in Colorado, are generally not subject to sales or use
tax.8 The exception to this general rule is not applicable here.9
Miscellaneous
This ruling is premised on the assumption that Company has completely and accurately
disclosed all material facts, that all representations are true and complete, and that Company
has otherwise complied with the requirements of section 24-35-103.5, C.R.S., and the rules
promulgated pursuant thereto. The Department reserves the right, among others, to
2

Section 39-26-104(1), C.R.S.
A.D. Store, Inc. v. Dep’t of Revenue, 19 P.3d 680, 683 (Colo. 2001).
4
1 CCR 201-5, Special Rule 40.
5
Waste Mgmt. of Colo., Inc. v. City of Commerce City, 250 P.3d 722, 727–28 (Colo. App. 2010).
6
City of Boulder v. Leanin’ Tree, Inc., 72 P.3d 361, 366 (Colo. 2003).
7
1 CCR 201-4, Rule 39-26-102(15)(4).
8
1 CCR 201-5, Special Rule 1.
9
1 CCR 201-5, Special Rule 1(2) (sales tax license required when an advertising agency acquires articles for resale
to its clients).
3

PLR 21-005
July 21, 2021
Page 5
independently evaluate Company’s facts, representations, and assumptions. The ruling is null
and void if any such fact, representation, or assumption is incorrect and has a material bearing
on the conclusions reached in this ruling. This ruling is binding on the Department and is subject
to modification or revocation, in accordance with 1 CCR 201-1, Rule 24-35-103.5.
The Department administers state and state-administered local sales and use taxes. This letter
does not address sales and use taxes administered by self-collected home-rule cities. You may
wish to consult with those local governments that administer their own sales or use taxes about
the applicability of those taxes. Visit our website at www.colorado.gov/tax for more information
about state and local sales taxes.
Thank you for your request.
Sincerely,
Office of Tax Policy Analysis
Colorado Department of Revenue
This ruling cannot be relied upon by any other taxpayer other than the taxpayer to whom
the ruling is made.