Could Vermont lawyers appear in Yellow Pages practice-field listings?

Short answer Opinion 91-02 allowed lawyers to list themselves by field of concentration in the Yellow Pages when a prominent disclaimer explained that lawyers chose their own field listings.
Bar
VTBAR
Issued
1991

Apply this to your situation

This page answers the general question as of 1991. Ask about yours and see what the current Vermont Rules of Professional Conduct say for your facts, with citations.

Disclaimer: Advisory only. Not binding precedent.
About this page: The plain-English summary, reader guidance, and Q&A below were written by Ezel based on the official ethics opinion. The original opinion (linked on this page as a PDF) is the authoritative source for any reliance.
View original ethics opinion (PDF)

Plain-English summary

The Vermont Bar Association asked whether lawyers could list themselves under practice headings in a telephone directory's Yellow Pages. The committee relied on former DR 2-105, which allowed lawyers to communicate fields in which they practiced or concentrated, while limiting claims of specialist status.

The committee concluded that field-of-practice listings would comply with the Code if the directory prominently stated that the lawyers had chosen those fields themselves. It compared that approach with a physicians' directory explaining that doctors chose their own practice-field listings.

Currency note

This opinion was issued in 1991, before Vermont's 1999 adoption of the Rules of Professional Conduct. Subsequent rule amendments or later opinions may have changed the analysis. Treat this page as historical context, not current guidance. Verify against current rules before relying on any specific rule, deadline, or requirement.

Common questions

Q: Did the committee allow Yellow Pages headings for practice concentrations?

A: Yes, with a prominent notice that each lawyer chose the field under which the lawyer was listed.

Q: Did a practice-field listing amount to a specialist certification?

A: The committee analyzed it as a listing by field of concentration under DR 2-105, which separately restricted specialist claims.

Background and rules framework

The opinion applied former Vermont DR 2-105 and discussed Peel's treatment of bona fide private certifications.

Citations and references

Former Vermont disciplinary rules:

  • DR 2-105.

Cases cited:

  • Peel v. Attorney Registration and Disciplinary Commission, 58 U.S.L.W. 4684 (June 4, 1990).

See also

Source

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