Could the lawyer mail similarly situated judgment debtors about a judgment he had obtained for a client?

Short answer The committee said North Dakota Rule 7.1 permitted direct mail, but asked the lawyer to remove a named law firm and a prediction of success from the proposed letter. It did not endorse or verify the letter's remaining statements.
Bar
SBAND
Issued
December 21, 1992

Apply this to your situation

This page answers the general question as of 1992. Ask about yours and see what the current North Dakota Rules of Professional Conduct say for your facts, with citations.

How much weight this carries: Under North Dakota Rule for Lawyer Discipline 1.2(B), a lawyer who acts in good faith and in reasonable reliance on a written opinion of the association's ethics committee is not subject to sanction for the conduct the opinion addresses. Source.
About this page: The plain-English summary, reader guidance, and Q&A below were written by Ezel based on the official ethics opinion. The original opinion (linked on this page as a PDF) is the authoritative source for any reliance.
View original ethics opinion (PDF)

Plain-English summary

After obtaining an order vacating a client's judgment for insufficient service, a lawyer proposed mailing other similarly situated judgment debtors. The proposed letter would describe that result and invite recipients to contact the lawyer.

The committee said North Dakota Rule 7.1 permitted direct mail solicitation, subject to its prohibition on false or misleading communications. It compared North Dakota's rule with ABA advertising and direct-contact rules, noting that the North Dakota rule did not expressly prohibit references to a lawyer's past result.

The committee found the proposed letter generally qualified its description of the past result, with two exceptions. It asked the lawyer to remove a reference to a specific law firm and a statement that the lawyer believed he had a good chance of success on the merits. It expressly declined to endorse the letter or verify its statements.

Currency note

This opinion was issued in 1992, before North Dakota's 2006 revisions to its Rules of Professional Conduct. The later North Dakota Opinion 06-05 states: “On August 1, 2006, material changes to N.D.R. Prof. Conduct 1.10(a) will take effect.” Subsequent rule amendments or later opinions may have changed the analysis. Treat this page as historical context, not current guidance. Verify against current rules before relying on any specific rule, deadline, or requirement.

Common questions

Q: Did North Dakota Rule 7.1 categorically bar targeted mail?

A: No. The committee said direct mail solicitation was permitted under the rule, provided the communication was not false or misleading.

Q: What did the committee require the lawyer to delete?

A: It asked for deletion of a specific law firm's name and a sentence predicting a good chance of success on the merits.

Q: Did the committee approve every statement left in the letter?

A: No. It said issuance of the opinion did not endorse the letter or verify its statements.

Background and rules framework

The opinion applies North Dakota Rule 7.1 and compares ABA Model Rules 7.1, 7.2, and 7.3. It discusses Shapero v. Kentucky Bar Association, 486 U.S. 466 (1988), in its analysis of targeted mail.

Citations and references

Rules of Professional Conduct:

  • North Dakota Rule 7.1, false or misleading communications.
  • ABA Model Rules 7.1, 7.2, and 7.3, discussed as comparisons.

Cases:

  • Shapero v. Kentucky Bar Association, 486 U.S. 466 (1988).

See also

Source

Original opinion text

Full opinion text unavailable from the official source; see the linked source above for the complete text.

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