RIEAP August 2, 1990

I want to run a newspaper ad headed 'Divorce' that asks whether readers know their legal rights and lists my name, address, phone, and fees. Does it comply with the Rhode Island advertising rules?

Short answer: Partly. The panel held the ad complies with Rule 7.1 (not false or misleading) and Rule 7.2 (permissible newspaper advertising naming the responsible lawyer), but must add Rule 7.4's disclaimer that Rhode Island has no procedure for certifying specialization. The panel also repeated that advertising divorce or alimony services technically violates Rule 8.4 because R.I. Gen. Laws § 11-27-20 criminalizes it.

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This page answers the general question as of 1990. Ezel answers yours: whether it's allowed on your facts, under the current rules of professional conduct in your state, with citations.

Currency note: this opinion is from 1990
Subsequent statutory amendments, court decisions, or later opinions or rule amendments may have changed the analysis. Treat this page as historical context, not current legal advice. Verify current law before relying on any specific rule, deadline, or remedy mentioned here.
Disclaimer: Advisory only. Not binding precedent.
About this page: The plain-English summary, reader guidance, and Q&A below were written by Ezel based on the official ethics opinion. The original opinion (linked on this page as a PDF) is the authoritative source for any reliance.
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Plain-English summary

An attorney asked the panel whether he could publish a proposed advertisement for his legal services. The sample ad placed the word "divorce" at the top, followed by the question "Do you know your legal rights regarding . . ." and a short list of issues often involved in divorces, then the attorney's name in the center with his address, phone number, and some fee information.

As in the companion divorce-advertising inquiries, the panel first noted that R.I. Gen. Laws § 11-27-20, the 1905 statute titled "Advertising assistance in divorce, annulment or alimony proceedings," provides a criminal penalty for any lawyer advertising services with regard to any suit for alimony or divorce or the severance, dissolution, or annulment of any marriage. The panel reiterated that it interprets only the Rules of Professional Conduct and does not pass on the viability or desirability of the General Laws, and concluded that under Rule 8.4(b) the attorney would technically be in violation of the Rules if he engaged in the conduct § 11-27-20 prohibits, unless and until the General Assembly amends or repeals it. The panel then analyzed the advertisement apart from its references to divorce.

Applying Rule 7.1, which bars false or misleading communications about a lawyer or the lawyer's services, the panel took the position that the advertisement complies with Rule 7.1. Applying Rule 7.2, which permits advertising through public media such as a newspaper (Rule 7.2(a)) and requires the communication to name at least one lawyer responsible for its content (Rule 7.2(d)), the panel found the advertisement complies with Rule 7.2. Turning to Rule 7.4, which permits a lawyer to state the fields the lawyer does or does not practice but bars indicating a limited or concentrated practice, or implying specialization, without Rhode Island's required disclaimer, the panel held that because Rule 7.4 expressly prohibits implying specialization, the attorney must include the disclaimer that no procedure exists in Rhode Island for the certification or recognition of specialization by lawyers in order to clearly meet Rule 7.4 and obtain panel protection.

Currency note

This opinion was issued in August 1990, after the Rhode Island Supreme Court adopted the Model Rules of Professional Conduct effective November 15, 1988, and it applies Rules 7.1, 7.2, 7.4, and 8.4 as originally adopted. The Rhode Island Supreme Court later revised the Rules of Professional Conduct in 2007 as part of the nationwide Ethics 2000 process, and the statute and advertising rules discussed here may have since changed or been affected by later constitutional developments in lawyer-advertising law. Treat this page as historical context, not current guidance. Verify against current rules and statutes before relying on anything mentioned here.

Common questions

Q: Does a divorce ad have to carry the Rule 7.4 specialization disclaimer even if it is not misleading?

A: Under this opinion, yes. The panel found the ad complied with Rules 7.1 and 7.2 but still required the Rule 7.4 disclaimer that Rhode Island has no procedure for certifying specialization, to obtain panel protection.

Q: Did the panel say advertising divorce services was permitted?

A: No. The panel separately concluded that under Rule 8.4(b) the attorney would technically violate the Rules by advertising divorce or alimony services, because R.I. Gen. Laws § 11-27-20 attaches a criminal penalty to such advertising, unless the General Assembly amends or repeals the statute.

Q: What makes a newspaper ad compliant with Rule 7.2?

A: Per the opinion, Rule 7.2(a) permits advertising through public media such as a newspaper subject to Rule 7.1, and Rule 7.2(d) requires naming at least one lawyer responsible for the content.

Background and rules framework

The opinion applies Rules 7.1, 7.2, 7.4, and 8.4 of the Rhode Island Rules of Professional Conduct, adopted effective November 15, 1988, together with R.I. Gen. Laws § 11-27-20 (1956, 1981 Reenactment), the statute penalizing the advertising of divorce, alimony, and annulment assistance.

Citations and references

Rules of Professional Conduct:

  • MR 7.1 (communications concerning a lawyer's services)
  • MR 7.2 (advertising)
  • MR 7.4 (communication of fields of practice and specialization)
  • MR 8.4 (misconduct)
  • RI RPC 7.1, 7.2(a), 7.2(d), 7.4, 8.4(b), as adopted November 15, 1988

Statutes:

  • R.I. Gen. Laws § 11-27-20 (1956, 1981 Reenactment), "Advertising assistance in divorce, annulment or alimony proceedings"

Cases:

  • None cited.

Other opinions cited:

  • None cited.

See also

Source

Original opinion text

Best-effort transcription from a scanned PDF. Minor errors may remain; the linked PDF is authoritative.

DIGEST OF ETHICS ADVISORY PANEL
Opinion #90-33, Request #111
Issued August 2, 1990

An attorney seeks Panel advice as to whether he may properly publish a certain advertisement for his legal services.

The attorney submits a sample of the advertisement he proposes to publish. The word "divorce" appears at the top, then the question "Do you know your legal rights regarding . . ." followed by a short list of issues often involved in divorces. The attorney's name appears next, in the center of the advertisement, followed by the attorney's address, phone number and some fee information.

General Laws 1956 (1981 Reenactment) § 11-27-20, originally enacted in 1905, is entitled "Advertising assistance in divorce, annulment or alimony proceedings." It provides a criminal penalty for any lawyer advertising his or her services with regard to "any suit for alimony or divorce or the severance, dissolution or annulment of any marriage . . ."

The Ethics Advisory Panel is empowered to interpret the Rules of Professional Conduct as adopted by the Rhode Island Supreme Court. It is not empowered to pass judgment on the viability or desirability of provisions of the General Laws.

Under the Rhode Island Rules of Professional Conduct, adopted by this court November 15, 1988 an attorney may not engage in criminal conduct. Rule 8.4 provides, in pertinent part:

It is professional misconduct for a lawyer to:

(b) commit a criminal act that reflects adversely on the lawyer's honesty, trustworthiness or fitness as a lawyer in other respects;

Unless and until the General Assembly amends or repeals § 11-27-20, the attorney would technically be in violation of the Rules if he were to engage in the conduct it prohibits.

In order to respond to the other aspects of the inquiry and proposed advertisement we will analyze it apart from its references to divorce.

Rule 7.1, entitled "Communications Concerning a Lawyer's Services" provides:

A lawyer shall not make false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it:

(a) contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading;

(b) is likely to create an unjustified expectation about results the lawyer can achieve, or states or implies that the lawyer can achieve results by means that violate the Rules of Professional Conduct or other law; or

(c) compares the lawyer's services with other lawyers' services, unless the comparison can be factually substantiated.

The Panel takes the position that the attorney's advertisement complies with Rule 7.1.

Rule 7.2, titled "Advertising," provides in pertinent part:

(a) Subject to the requirements of Rule 7.1, a lawyer may advertise services through public media, such as a newspaper

(d) Any communication made pursuant to this rule shall include the name of at least one lawyer responsible for its content.

The attorney's advertisement complies with Rule 7.2. Rule 7.4 provides:

Communications of Fields of Practice. -- A lawyer may communicate the fact that the lawyer does or does not practice in particular fields of law. A lawyer may not, however, indicate that his or her practice is limited to or concentrated in particular fields of law unless, as part of the same communication, the lawyer also indicates that Rhode Island does not have a procedure for certification or recognition of specialization by lawyers. A lawyer shall not state or imply that the lawyer is a specialist except as follows:

(a) a lawyer admitted to engage in patent practice before the United States Patent and Trademark Office may use the designation "Patent Attorney," or a substantially similar designation; or

(b) a lawyer engaged in Admiralty practice may use the designation "Admiralty," "Proctor in Admiralty" or a substantially similar designation.

Rule 7.4 expressly permits an attorney to indicate the fact that he does or does not practice in particular fields of law. However Rule 7.4 also expressly prohibits a lawyer from implying that he or she is a specialist. Therefore, in order to clearly meet the requirements of Rule 7.4 and obtain Panel protection the attorney must include the disclaimer set forth in the rule to the effect that no procedure exists in Rhode Island for the certification or recognition of specialization by lawyers.

Ethics Advisory Panel advice is protective in nature. There is no requirement that an attorney abide by a Panel opinion, but if he or she does, he or she is fully protected from any charge of impropriety.

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