NYSBA December 13, 1976

Can a lawyer publish a notice in a bar journal asking other lawyers with similar cases to get in touch?

Short answer: The opinion concluded that a lawyer may publish a notice in a legal periodical inviting other attorneys who represent similarly situated clients to communicate with him, because cooperation serves the client's interest and the solicitation concern is minimized by limiting the audience to the bar.

Apply this to your situation

This page answers the general question as of 1976. Ezel answers yours: whether it's allowed on your facts, under the current New York Rules of Professional Conduct, with citations.

Currency note: this opinion is from 1976
Subsequent statutory amendments, court decisions, or later opinions or rule amendments may have changed the analysis. Treat this page as historical context, not current legal advice. Verify current law before relying on any specific rule, deadline, or remedy mentioned here.
Disclaimer: Advisory only. Not binding precedent.
About this page: The plain-English summary, reader guidance, and Q&A below were written by Ezel based on the official ethics opinion. The original opinion (linked on this page) is the authoritative source for any reliance.

Plain-English summary

The committee was asked whether an attorney representing the estate of a victim of Legionnaires' disease may publish, in the New York State Bar Association Journal or Newsletter, a notice inviting other attorneys representing victims of the disease to communicate with him. It concluded the notice would not be improper.

The committee reasoned that the difficulties of pursuing such an action, given the medical and legal questions involved, furnished sufficient reason for the attorney to consult other lawyers representing victims, and that such discussions presumably would promote his client's interests. It relied on N.Y. State 124 (1970), which had stated that when a client's interest will be served by enlisting the cooperation of others similarly situated, an attorney may solicit or participate in soliciting that cooperation, provided his motive is not to benefit himself (citing N.Y. County 632 (1974); N.Y. City 717 (1948)).

The committee added that the problems of solicitation and of suggesting the need for legal services were substantially minimized because the inquiring attorney proposed to limit his communication to other members of the bar (DR 2-103, DR 2-104).

Currency note

This opinion was issued in 1976, before New York replaced the Code of Professional Responsibility with the Rules of Professional Conduct in 2009 (advertising and payment for recommendations are now governed by Rule 7.2 and solicitation by Rule 7.3). Subsequent rule amendments or later opinions may have changed the analysis. Treat this page as historical context, not current guidance. Verify against current rules before relying on any specific rule, deadline, or requirement mentioned here.

Common questions

Q: Can a lawyer place a notice in a bar journal seeking lawyers with similar cases?

A: Under this opinion, yes. The committee held such a notice is permissible where it serves the client's interest, and the solicitation concern is minimized by limiting it to the bar.

Q: What makes the notice proper rather than improper solicitation?

A: The committee held the lawyer's motive must be to serve the client rather than himself (N.Y. State 124), and that confining the communication to other lawyers substantially reduces any solicitation concern under DR 2-103 and DR 2-104.

Background and rules framework

The opinion applies DR 2-103 and DR 2-104 (then-applicable limits on solicitation and recommending professional employment), holding that a notice directed only to the bar to coordinate similarly situated clients does not run afoul of them. The current Model Rule analogues are Rule 7.2 (advertising) and Rule 7.3 (solicitation of clients).

Citations and references

Rules of Professional Conduct:

  • MR 7.2 (advertising)
  • MR 7.3 (solicitation of clients)
  • NY DR 2-103, DR 2-104

Other opinions cited:

  • N.Y. State 124 (1970): soliciting cooperation of similarly situated parties to serve a client
  • N.Y. County 632 (1974); N.Y. City 717 (1948)

See also

Source

Get today's answer for your situation

You just read a 1976 opinion on this question. Ezel checks the current New York Rules of Professional Conduct and answers your specific situation, with citations.

Opens in Ezel Pro. Every answer cites the rules it relies on.