Unfair/Deceptive Acts Demand - Texas

Texas Consumer Protection Updated September 23, 2026 Free Word and PDF

DEMAND LETTER AND STATUTORY PRE-SUIT NOTICE

TEXAS DECEPTIVE TRADE PRACTICES-CONSUMER PROTECTION ACT

Tex. Bus. & Com. Code § 17.505(a)


HEADER INFORMATION

SENT VIA: ☐ Certified Mail, Return Receipt Requested
      ☐ Regular First-Class Mail
      ☐ Hand Delivery
      ☐ Email to: [________________________________]
      ☐ FedEx/UPS Overnight Delivery

Date: [__/__/____]

TO (Defendant/Respondent):
[________________________________]
[________________________________]
[________________________________]
[________________________________]
Attn: [________________________________]

FROM (Consumer/Attorney):
[________________________________]
[________________________________]
[________________________________]
[________________________________]
Phone: [________________________________]
Email: [________________________________]
State Bar No.: [________________________________]

RE: Mandatory 60-Day Pre-Suit Notice Under the Texas Deceptive Trade Practices-Consumer Protection Act, Tex. Bus. & Com. Code § 17.505(a)

Consumer: [________________________________]
Transaction/Account No.: [________________________________]
Amount in Controversy: $[________________________________]


STATUTORY NOTICE — 60-DAY PRE-SUIT DEMAND

THIS LETTER CONSTITUTES THE MANDATORY 60-DAY PRE-SUIT WRITTEN NOTICE REQUIRED BY TEXAS BUSINESS AND COMMERCE CODE § 17.505(a) BEFORE A LAWSUIT MAY BE FILED UNDER THE DECEPTIVE TRADE PRACTICES-CONSUMER PROTECTION ACT (DTPA).

Under § 17.505(a), a consumer must give written notice to the person against whom a DTPA claim is asserted at least sixty (60) days before filing suit. This notice must advise you, in reasonable detail, of the consumer's specific complaint and the amount of economic damages, damages for mental anguish, and expenses, including attorneys' fees, reasonably incurred.

If this claim is not resolved within the 60-day notice period, suit will be filed seeking all available remedies under the DTPA, including treble damages for knowing and/or intentional violations.


I. PARTIES

A. Consumer

[________________________________] ("Consumer") is a natural person who sought or acquired goods or services by purchase or lease. Consumer qualifies as a "consumer" under Tex. Bus. & Com. Code § 17.45(4) because Consumer sought or acquired, by purchase or lease, goods or services that form the basis of this complaint.

Consumer's Address: [________________________________]

B. Respondent

[________________________________] ("Respondent") is a person, as defined by § 17.45(3), who engaged in trade or commerce in the State of Texas and committed the acts or practices described herein.

Respondent's Address: [________________________________]
Respondent's Registered Agent (if applicable): [________________________________]


II. FACTUAL BACKGROUND — SPECIFIC COMPLAINT

A. The Transaction

On or about [__/__/____], Consumer [purchased/leased/contracted for]:

Goods/Services Description: [________________________________]

Transaction Details:

  • Date of Transaction: [__/__/____]
  • Location of Transaction: [________________________________], Texas
  • Purchase/Lease Price: $[________________________________]
  • Payment Method: [________________________________]
  • Contract/Order No.: [________________________________]
  • Seller/Provider: [________________________________]
  • Financing (if any): [________________________________]

B. Representations Made by Respondent

Respondent made the following representations to Consumer in connection with the transaction:

  1. [________________________________]
  2. [________________________________]
  3. [________________________________]
  4. [________________________________]

These representations were communicated through:

  • ☐ Oral statements by Respondent or Respondent's agent(s)
  • ☐ Written advertisements or marketing materials
  • ☐ Respondent's website or online listing
  • ☐ Product labeling or packaging
  • ☐ Contractual documents or written warranties
  • ☐ Email, text, or electronic communications
  • ☐ Television, radio, or print advertising
  • ☐ Other: [________________________________]

C. How Representations Were False, Misleading, or Deceptive

Consumer discovered that Respondent's representations were materially false, misleading, or deceptive in the following specific respects:

  1. Representation: [________________________________]
    Actual Fact: [________________________________]
    How Consumer Was Misled: [________________________________]

  2. Representation: [________________________________]
    Actual Fact: [________________________________]
    How Consumer Was Misled: [________________________________]

  3. Representation: [________________________________]
    Actual Fact: [________________________________]
    How Consumer Was Misled: [________________________________]

D. Reliance and Producing Cause

Consumer relied on Respondent's representations as a producing cause of Consumer's damages. But for Respondent's deceptive acts, Consumer would not have [entered into the transaction / paid the price charged / suffered the damages described herein]. The deceptive act was a producing cause — i.e., an efficient, exciting, or contributing cause that, in a natural sequence, produces Consumer's injuries.

E. Timeline of Events

Date Event
[__/__/____] [________________________________]
[__/__/____] [________________________________]
[__/__/____] [________________________________]
[__/__/____] [________________________________]
[__/__/____] [________________________________]

F. Prior Attempts to Resolve

  • ☐ Consumer contacted Respondent on [__/__/____] and [________________________________]
  • ☐ Respondent's response: [________________________________]
  • ☐ Additional resolution attempts: [________________________________]

III. LEGAL BASIS — TEXAS DTPA VIOLATIONS

A. Overview of the DTPA

The Texas Deceptive Trade Practices-Consumer Protection Act is codified at Tex. Bus. & Com. Code §§ 17.41-17.63. The DTPA's stated purpose is to "protect consumers against false, misleading, and deceptive business practices, unconscionable actions, and breaches of warranty" and to "provide efficient and economical procedures to secure such protection" (§ 17.44(a)).

The DTPA is to be "liberally construed and applied to promote its underlying purposes" (§ 17.44(a)).

B. DTPA "Laundry List" Violations — § 17.46(b)

Section 17.46(b) enumerates specific false, misleading, or deceptive acts or practices that are actionable under the DTPA. Select only subdivisions supported by the transaction and evidence; § 17.46(b) does not itself establish a private remedy for every claimant:

  • ☐ (b)(1) — Passing off goods or services as those of another
  • ☐ (b)(2) — Causing confusion or misunderstanding as to the source, sponsorship, approval, or certification of goods or services
  • ☐ (b)(3) — Causing confusion or misunderstanding as to affiliation, connection, or association with another
  • ☐ (b)(4) — Using deceptive representations or designations of geographic origin
  • ☐ (b)(5) — Representing that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits, or quantities they do not have
  • ☐ (b)(6) — Representing that goods are original or new if they are deteriorated, reconditioned, reclaimed, used, or secondhand
  • ☐ (b)(7) — Representing that goods or services are of a particular standard, quality, or grade if they are of another
  • ☐ (b)(8) — Disparaging the goods, services, or business of another by false or misleading representation of facts
  • ☐ (b)(9) — Advertising goods or services with intent not to sell them as advertised
  • ☐ (b)(10) — Advertising goods or services with intent not to supply reasonably expectable demand
  • ☐ (b)(11) — Making false or misleading statements of fact concerning the reasons for, existence of, or amount of price reductions
  • ☐ (b)(12) — Representing that an agreement confers or involves rights, remedies, or obligations that it does not have or involve, or which are prohibited by law
  • ☐ (b)(13) — Knowingly making false or misleading statements of fact concerning the need for parts, replacement, or repair service
  • ☐ (b)(14) — Misrepresenting the authority of a salesperson, representative, or agent to negotiate the final terms of a consumer transaction
  • ☐ (b)(15) — Basing a repair charge in whole or part on a guaranty or warranty rather than actual repair value without separately stating work and warranty charges
  • ☐ (b)(16) — Disconnecting, turning back, or resetting a motor vehicle odometer to reduce the indicated mileage
  • ☐ (b)(17) — Fraudulently advertising a going-out-of-business sale
  • ☐ (b)(18) — Advertising, selling, or distributing a prescription-drug discount card under the subsection's specified conditions
  • ☐ (b)(19) — Using the specified chain referral sales plan in a sale or offer
  • ☐ (b)(20) — Representing that a guaranty or warranty confers rights or remedies it does not have
  • ☐ (b)(21) — Promoting a pyramid promotional scheme as defined by § 17.461
  • ☐ (b)(22) — Representing that work or services were performed on, or parts replaced in, goods when they were not
  • ☐ (b)(23) — Filing a suit on the specified signed consumer-payment obligation outside the permitted counties, subject to the subsection's knowledge exception
  • ☐ (b)(24) — Failing to disclose known information about goods or services at the time of the transaction with intent to induce a transaction the consumer otherwise would not have entered
  • ☐ (b)(25) — Using "corporation," "incorporated," or their abbreviations in the name of an entity not incorporated under state or other jurisdictional law
  • ☐ (b)(26) — Selling, offering, or illegally promoting the specified annuity contract for a salary reduction agreement when the annuity is ineligible under the cited Act
  • ☐ (b)(27) — During a declared disaster, charging or demanding an exorbitant or excessive price for a listed necessity, subject to § 17.4625

Specific Facts Supporting Laundry List Violation(s):
[________________________________]
[________________________________]
[________________________________]

C. Unconscionable Action or Course of Action — § 17.50(a)(3)

☐ Respondent's conduct constitutes an "unconscionable action or course of action" as defined by § 17.45(5) — an act or practice that, to Consumer's detriment, takes advantage of Consumer's lack of knowledge, ability, experience, or capacity to a grossly unfair degree.

[________________________________]

D. Breach of Express or Implied Warranty — § 17.50(a)(2)

☐ Respondent's conduct constitutes a breach of an express or implied warranty, actionable under the DTPA via § 17.50(a)(2), specifically:

  • ☐ Breach of express warranty: [________________________________]
  • ☐ Breach of implied warranty of merchantability
  • ☐ Breach of implied warranty of fitness for a particular purpose

E. Violation of Insurance Code Provisions — § 17.50(a)(4)

☐ If applicable: Respondent's conduct constitutes a violation of Chapter 541 of the Texas Insurance Code (Unfair Methods of Competition and Unfair or Deceptive Acts or Practices), which is actionable as a DTPA violation.

F. DTPA Elements

To prevail under the DTPA, Consumer must establish:

  1. Consumer is a "consumer" as defined by § 17.45(4);
  2. Respondent committed a false, misleading, or deceptive act listed in § 17.46(b), an unconscionable action under § 17.50(a)(3), or a breach of warranty under § 17.50(a)(2);
  3. The act was a "producing cause" of Consumer's actual damages;
  4. Consumer provided the required 60-day pre-suit notice (§ 17.505).

"Producing cause" under the DTPA does not require foreseeability — only that the act was a cause in fact of the damages.


IV. DAMAGES ANALYSIS — REQUIRED UNDER § 17.505(a)

Section 17.505(a) requires this notice to state the amount of economic damages, damages for mental anguish, and expenses including attorneys' fees. Accordingly:

A. Economic Damages

Category Amount
Purchase price / contract amount $[________________________________]
Cost of repair or replacement $[________________________________]
Diminished value of goods/property $[________________________________]
Out-of-pocket expenses $[________________________________]
Lost profits (if applicable) $[________________________________]
Incidental and consequential damages $[________________________________]
Other economic losses $[________________________________]
Subtotal — Economic Damages $[________________________________]

B. Mental Anguish Damages (If Applicable)

Consumer has suffered mental anguish as a result of Respondent's knowing and/or intentional conduct, including:

  • ☐ [________________________________]
  • ☐ [________________________________]
  • ☐ [________________________________]

Mental Anguish Damages Claimed: $[________________________________]

Note: Mental anguish damages are recoverable under § 17.50(b)(1) only for knowing or intentional violations.

C. Expenses, Including Attorneys' Fees

Category Amount
Attorneys' fees incurred to date $[________________________________]
Estimated additional attorneys' fees $[________________________________]
Expert fees and costs $[________________________________]
Filing fees and court costs $[________________________________]
Other expenses $[________________________________]
Subtotal — Expenses $[________________________________]

D. Treble Damages Analysis — § 17.50(b)(1)

The DTPA provides for enhanced damages depending on the level of culpability:

For Knowing Violations (§ 17.50(b)(1)):

  • A "knowing" violation occurs when the defendant acted with "actual awareness" of the falsity, deception, or unfairness of the act or practice (§ 17.45(9))
  • Treble damages: up to 3x economic damages (at the trier of fact's discretion)
  • Plus mental anguish damages

For Intentional Violations (§ 17.50(b)(1)):

  • An "intentional" violation occurs when the defendant acted with actual awareness AND specific intent that the consumer act in detrimental reliance (§ 17.45(13))
  • Treble damages: up to 3x (economic damages + mental anguish damages) (at the trier of fact's discretion)

Consumer asserts that Respondent's violations were:

  • ☐ Knowing — Respondent acted with actual awareness of the falsity, deception, or unfairness
  • ☐ Intentional — Respondent acted with actual awareness AND specific intent that Consumer rely to Consumer's detriment

E. Total Damages Summary

Component Amount
Economic damages $[________________________________]
Mental anguish damages $[________________________________]
Treble damages (if knowing/intentional) Up to $[________________________________]
Attorneys' fees and expenses $[________________________________]
TOTAL POTENTIAL EXPOSURE $[________________________________]

V. SPECIFIC DEMAND

Consumer demands that Respondent, within the sixty (60) day pre-suit notice period:

  1. ☐ Pay economic damages in the amount of $[________________________________]
  2. ☐ Refund the full purchase price of $[________________________________]
  3. ☐ Repair the goods to conform to representations: [________________________________]
  4. ☐ Replace the nonconforming goods with conforming goods
  5. ☐ Correct any credit reporting errors caused by this dispute
  6. ☐ Cease and desist from the deceptive practices described herein
  7. ☐ Pay mental anguish damages of $[________________________________]
  8. ☐ Reimburse attorneys' fees and costs of $[________________________________]
  9. ☐ Other: [________________________________]

Right of Inspection — § 17.505(b)

Respondent may, during the 60-day notice period, present a written request to inspect the goods that are the subject of this claim. Consumer will make such goods available for inspection in a reasonable manner and at a reasonable time and place as required by § 17.505(b).

Settlement Offer — § 17.506

Respondent is advised that under § 17.506, if Respondent tenders a settlement offer within the 60-day notice period (or within 90 days of filing an answer to suit), and the offer is rejected, and the judgment ultimately obtained does not exceed 80% of the offer, Consumer may not recover any amount in excess of the lesser of (a) the amount of damages found by the trier of fact or (b) the amount of the settlement offer. A timely, reasonable settlement is therefore in Respondent's interest.


VI. REGULATORY AND ENFORCEMENT CONSEQUENCES

If this matter is not resolved within the statutory 60-day period, Consumer will:

A. File Suit

Commence a civil action in a court of competent jurisdiction in [________________________________] County, Texas, seeking all remedies available under the DTPA, including actual damages, treble damages for knowing/intentional violations, mental anguish, attorneys' fees, and court costs.

B. File Regulatory Complaints

  • ☐ Texas Attorney General — Consumer Protection Division, Office of the Attorney General, P.O. Box 12548, Austin, TX 78711 (or online at https://www.texasattorneygeneral.gov/consumer-protection)
  • ☐ Consumer Financial Protection Bureau (CFPB) — www.consumerfinance.gov/complaint
  • ☐ Federal Trade Commission (FTC) — www.reportfraud.ftc.gov
  • ☐ Better Business Bureau (BBB) — www.bbb.org
  • ☐ Texas Department of Licensing and Regulation — (if applicable)
  • ☐ Texas Department of Insurance — (if insurance-related)
  • ☐ Industry-specific regulator: [________________________________]

VII. PRESERVATION DEMAND

Respondent is hereby instructed to immediately preserve all documents, electronically stored information, and tangible items relating to Consumer's transaction and this claim, including but not limited to:

  • ☐ All contracts, receipts, invoices, and purchase orders
  • ☐ All advertising, marketing, and promotional materials
  • ☐ All internal communications regarding the product/service or Consumer
  • ☐ All quality control, inspection, and testing records
  • ☐ All complaint and warranty files
  • ☐ All recorded telephone calls and electronic communications
  • ☐ All employee training materials
  • ☐ All corporate policies and procedures related to the product/service
  • ☐ Consumer's complete account and customer file
  • ☐ All electronically stored information, including metadata and backup tapes

Intentional destruction of relevant evidence may result in sanctions, adverse inferences, and independent claims for spoliation.


VIII. RESPONSE DEADLINE

Respondent must respond in writing within sixty (60) days of receipt of this notice. This deadline is established pursuant to the mandatory pre-suit notice requirement of Tex. Bus. & Com. Code § 17.505(a).

IMPORTANT: If Respondent fails to make an adequate settlement offer during this period, Consumer will file suit without further notice. Consumer expressly reserves all rights, remedies, and claims available under the DTPA, common law, and any other applicable statute.

This notice is not a waiver of any claims or remedies. The absence of any particular claim from this letter does not constitute a waiver of that claim.


IX. RELATED TEXAS CONSUMER STATUTES

Depending on the nature of the transaction, the following additional Texas statutes may support supplemental claims:

  • ☐ Texas Insurance Code Chapter 541 — Unfair methods of competition and unfair/deceptive acts in insurance (actionable under DTPA via § 17.50(a)(4))
  • ☐ Texas Property Code § 27.001 et seq. — Residential Construction Liability Act (RCLA) — pre-suit notice required
  • ☐ Texas Finance Code Chapter 392 — Debt Collection Practices
  • ☐ Texas Business & Commerce Code Chapter 2 — UCC Sales (warranty claims)
  • ☐ Texas Lemon Law (Tex. Occ. Code § 2301.601 et seq.) — Motor vehicle warranty
  • ☐ Texas Home Solicitation Transactions Act (Bus. & Com. Code § 601 et seq.)
  • ☐ Texas Telephone Solicitation Act (Bus. & Com. Code § 302.001 et seq.)
  • ☐ Texas Identity Theft Enforcement and Protection Act (Bus. & Com. Code § 521.001 et seq.)

X. PRACTICE TIPS FOR ATTORNEYS

This section is for the attorney's reference and should be removed before sending.

  1. 60-Day Notice Is Mandatory: The pre-suit notice under § 17.505(a) is jurisdictional. Failure to provide the 60-day notice allows Respondent to file a plea in abatement within 30 days of filing its original answer (§ 17.505(c)). The exception is when the statute of limitations is about to expire or the claim is asserted as a counterclaim — in these cases, the tender may be made within 60 days after service (§ 17.505(a)).

  2. Notice Content Requirements: Section 17.505(a) requires the notice to advise "in reasonable detail" of: (a) the specific complaint; (b) the amount of economic damages; (c) the amount of mental anguish damages; and (d) expenses, including attorneys' fees. Be specific and detailed.

  3. Producing Cause vs. Proximate Cause: The DTPA requires "producing cause" — not proximate cause. Producing cause does not require foreseeability, only cause-in-fact. This is a lower standard than common-law negligence.

  4. Waiver Restrictions — § 17.42: A consumer waiver is void unless it is written and signed, the consumer is not in a significantly disparate bargaining position, and the consumer was represented in the transaction by independently selected counsel. The waiver must also use the prescribed conspicuous, bold-faced format. Section 17.42 has no transaction-value threshold; the separate exemptions in § 17.49(f) and (g) address certain transactions over $100,000 and $500,000.

  5. Settlement Dynamics — § 17.506: The "offer of settlement" provision creates significant tactical considerations. If Respondent makes a timely offer and the ultimate judgment does not exceed 80% of the offer, damages are capped. Advise clients carefully about settlement offers.

  6. Statute of Limitations — § 17.565: Two (2) years from the date the deceptive act occurred or from when the consumer discovered or should have discovered the deceptive act. Verify the SOL before sending the notice.

  7. Defendant's Counterclaims: Under § 17.50(c), a person against whom a groundless DTPA action is filed may recover reasonable attorneys' fees and court costs. Ensure the claim is well-founded before filing.

  8. Damages Cap on Mental Anguish: While there is no statutory cap on mental anguish damages in the DTPA itself, jury awards over $100,000 for mental anguish require strong supporting evidence. Document the emotional impact thoroughly.

  9. Tie-In Statutes: Numerous Texas statutes "tie in" to the DTPA, meaning that a violation of those statutes is also actionable as a DTPA claim. Examples include Insurance Code Chapter 541 and various licensing statutes.

  10. No Class Actions Under DTPA: The DTPA itself does not provide for class actions. However, class actions may be possible under Texas Rule of Civil Procedure 42.


XI. SIGNATURE BLOCK

This demand is submitted in good faith and in compliance with the mandatory pre-suit notice requirements of Tex. Bus. & Com. Code § 17.505(a). All rights, claims, and remedies are expressly preserved.

Respectfully,

_______________________________________________
[Attorney Name]
[Law Firm Name]
[Street Address]
[City], Texas [Zip Code]
Phone: [________________________________]
Fax: [________________________________]
Email: [________________________________]
Texas State Bar No.: [________________________________]

Attorney for [________________________________]


Enclosures:

  • ☐ Copies of relevant receipts, contracts, or invoices
  • ☐ Copies of advertising materials or representations
  • ☐ Photographs or other evidence
  • ☐ Prior correspondence with Respondent
  • ☐ Other: [________________________________]

cc:

  • ☐ Client file
  • ☐ [________________________________]

Sources and References

  • Texas Deceptive Trade Practices-Consumer Protection Act: Tex. Bus. & Com. Code §§ 17.41-17.63 — https://tcss.legis.texas.gov/resources/BC/htm/BC.17.htm
  • Texas State Law Library — DTPA Guide: https://guides.sll.texas.gov/consumer-protection/deceptive-practices
  • Texas Attorney General — Consumer Protection: https://www.texasattorneygeneral.gov/consumer-protection
  • Texas DTPA Relief Provisions (§ 17.50): https://law.justia.com/codes/texas/business-and-commerce-code/title-2/chapter-17/subchapter-e/section-17-50/
  • Texas DTPA Pre-Suit Notice (§ 17.505): https://law.justia.com/codes/texas/business-and-commerce-code/title-2/chapter-17/subchapter-e/section-17-505/

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About this template

Last updated
September 23, 2026
Jurisdiction
Texas
Category
Consumer Protection

Legal authority

  • Tex. Bus. & Com. Code §§ 17.41-17.63 (Deceptive Trade Practices-Consumer Protection Act)
  • Tex. Bus. & Com. Code § 17.46(b) (Laundry List of Prohibited Acts)
  • Tex. Bus. & Com. Code § 17.505 (Pre-Suit Notice Requirements)
  • Tex. Bus. & Com. Code § 17.50 (Relief for Consumers)

Consumer protection law gives buyers, borrowers, and renters rights against unfair, deceptive, or abusive business practices. Federal and state laws cover debt collection, credit reporting, product warranties, lemon cars, and more, and most of them have strict deadlines to preserve your rights. A well-drafted demand or complaint puts the business on notice, triggers their legal obligations, and often resolves the issue without a lawsuit.

Not legal advice

This template is provided for informational purposes. We recommend having an attorney review any legal document before signing, especially for high-value or complex matters.

Checked against the law it cites

The statutes this template relies on are listed under Legal authority.

Tex. Bus. & Com. Code § 17.46(b)(15)-(16) (checked September 23, 2026): "basing a charge for the repair of any item in whole or in part on a guaranty or warranty instead of on the value of the actual repairs made or work to be performed on the item without stating separately the charges for the work and the charge for the warranty or guaranty, if any; (16) disconnecting, turning back, or resetting the odometer of any motor vehicle so as to reduce the number of miles indicated on the odometer gauge;"

Tex. Bus. & Com. Code § 17.46(b)(24) (checked September 23, 2026): "failing to disclose information concerning goods or services which was known at the time of the transaction if such failure to disclose such information was intended to induce the consumer into a transaction into which the consumer would not have entered had the information been disclosed;"

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