RESELLER / CHANNEL PARTNER AGREEMENT
TABLE OF CONTENTS
- Appointment and Scope
- Territory, Exclusivity, and Segments
- Partner Obligations
- Ordering, Pricing, and Discounts
- Deal Registration
- Support and Training
- Marketing and Branding
- Taxes and Invoicing
- Compliance (AUP, Export/Sanctions, Anti-Corruption)
- Confidentiality and Data Protection
- IP and License
- Warranties and Disclaimers
- Indemnities
- Limitation of Liability
- Term and Termination
- Effects of Termination
- Dispute Resolution and Governing Law
- Miscellaneous
- Schedules
1. APPOINTMENT AND SCOPE
- Provider appoints Partner as [non-exclusive/exclusive] reseller of the Products/Services listed in Schedule 1 within the Territory.
- No authority to bind Provider; Partner acts as independent contractor.
2. TERRITORY, EXCLUSIVITY, AND SEGMENTS
- Territory: [GEOS]; segments: [SMB/Enterprise/Public Sector].
- Exclusivity (if any) conditioned on quota attainment and compliance.
3. PARTNER OBLIGATIONS
- Market and resell diligently; maintain qualified sales/support staff; comply with branding guidelines.
- No misrepresentations; adhere to Provider’s AUP and policies when demonstrating or provisioning.
- Provide first-line support if agreed; escalate per support handbook.
4. ORDERING, PRICING, AND DISCOUNTS
- Orders submitted via [PORTAL/PO]; acceptance at Provider’s discretion.
- Price lists and discount schedules in Schedule 2; Provider may update with notice [X] days.
- Currency and payment terms; credit holds and suspension rights.
5. DEAL REGISTRATION
- Partner may register opportunities; registration grants [X] days of protection if approved.
- Conflicts resolved per priority rules; Provider may decline/withdraw for inactivity or non-compliance.
6. SUPPORT AND TRAINING
- Provider supplies training materials; Partner ensures personnel complete required certifications.
- Support model: [Partner Tier 1/Tier 2, Provider Tier 2/3]; SLAs in Schedule 3 if applicable.
7. MARKETING AND BRANDING
- Licensed to use Provider marks per guidelines; no modification; pre-approval for co-branded collateral as required.
- MDF (if any) terms in Schedule 4; proof-of-performance required.
8. TAXES AND INVOICING
- Partner responsible for taxes on resale; Provider responsible for its income taxes.
- VAT/GST handling and resale certificates as applicable.
9. COMPLIANCE (AUP, EXPORT/SANCTIONS, ANTI-CORRUPTION)
- No sales to sanctioned parties or prohibited end uses; comply with export controls.
- Anti-corruption covenant; no facilitation payments; accurate books.
- Partner enforces AUP with its customers; includes flow-downs in customer contracts.
10. CONFIDENTIALITY AND DATA PROTECTION
- Mutual confidentiality; data shared is minimized; DPA applies where Personal Data is processed.
11. IP AND LICENSE
- Provider retains IP in Products/Services.
- Partner receives limited license to market and resell; no reverse engineering.
- Customer license terms are in Provider’s standard EULA/SaaS terms (attached as Schedule 5).
12. WARRANTIES AND DISCLAIMERS
- Provider warranties per attached customer terms; Partner makes no additional warranties.
- Partner warrants compliance with this Agreement and applicable laws.
13. INDEMNITIES
- Provider: IP indemnity to end customers per standard terms.
- Partner: indemnifies Provider for (a) Partner representations beyond authorized terms; (b) violations of law; (c) misuse of marks; (d) breach of AUP flow-downs.
14. LIMITATION OF LIABILITY
- Cap: fees paid/payable by Partner in prior [12] months; exclusions for carved-out claims as negotiated.
- No consequential/indirect damages except carved-out categories (e.g., IP indemnity, confidentiality breach, willful misconduct).
15. TERM AND TERMINATION
- Initial term [X] years; auto-renewals unless notice [30/60] days prior.
- Termination for breach uncured within [30] days; for insolvency; for compliance/export reasons immediately.
- Convenience termination [optional] with notice [X] days.
16. EFFECTS OF TERMINATION
- Partner stops holding out as authorized; ceases use of marks; fulfills existing accepted orders.
- No new orders after termination notice unless agreed.
- Return/destroy Confidential Information; settle accounts; optional transition of registered deals.
17. DISPUTE RESOLUTION AND GOVERNING LAW
- Escalation; then courts/arbitration per selection; governing law and venue specified; jury waiver if allowed.
18. MISCELLANEOUS
- Assignment rules; subcontracting restrictions; notices; force majeure; entire agreement; amendments in writing; order of precedence.
19. SCHEDULES
- Schedule 1: Products/Services and Territory/Segments.
- Schedule 2: Price List and Discounts.
- Schedule 3: Support Model/SLAs.
- Schedule 4: MDF Terms (if any).
- Schedule 5: Customer Terms (EULA/SaaS).