REFERRAL / AFFILIATE AGREEMENT
TABLE OF CONTENTS
- Appointment and Scope
- Referral Process and Qualification
- Compensation and Payment
- Exclusions and Conflicts
- Marketing Conduct and Branding
- Taxes and Records
- Compliance (AUP, Anti-Spam, Export/Sanctions)
- Confidentiality and Data Protection
- IP and License
- Warranties and Disclaimers
- Indemnities
- Limitation of Liability
- Term and Termination
- Effects of Termination
- Dispute Resolution and Governing Law
- Miscellaneous
- Schedules
1. APPOINTMENT AND SCOPE
- Company appoints Referrer to introduce prospective customers for [PRODUCT/SERVICE] on a non-exclusive basis. No authority to bind Company.
2. REFERRAL PROCESS AND QUALIFICATION
- Submission via [PORTAL/FORM/EMAIL] with required fields; Company acceptance needed for a “Qualified Referral.”
- Qualification criteria: not an existing lead/opportunity, not under NDA/POC/contract, meets ICP (industry/size/geo), and engages in good-faith evaluation.
- Protection period for each Qualified Referral: [X] days; expiration if inactive.
3. COMPENSATION AND PAYMENT
- Referral fee: [X%] of first-year ARR / first order / first [N] invoices; or flat fee [$].
- Payout timing: [e.g., 30 days after receipt of customer payment]; subject to clawback on refunds/chargebacks.
- No fee on renewals unless explicitly stated.
- Currency and minimum payout thresholds.
4. EXCLUSIONS AND CONFLICTS
- No fee if customer was already in active sales cycle; no fee for affiliates’ self-deals; government customers if prohibited.
- Conflicts resolved by Company’s reasonable determination.
5. MARKETING CONDUCT AND BRANDING
- Referrer uses approved materials; no paid search on Company marks; no spam or deceptive practices.
- Mark license limited, revocable, and non-sublicensable; compliance with brand guidelines.
6. TAXES AND RECORDS
- Referrer responsible for its taxes; may need W-8/W-9.
- Records of referrals and payouts retained [X] years; subject to audit for compliance with this Agreement.
7. COMPLIANCE (AUP, ANTI-SPAM, EXPORT/SANCTIONS)
- CAN-SPAM/anti-spam compliance; privacy consents for sharing lead data.
- No referrals from sanctioned parties or embargoed countries; follow AUP when demoing or granting access.
8. CONFIDENTIALITY AND DATA PROTECTION
- Mutual confidentiality; lead/share data minimized; DPA applies if Personal Data processed.
9. IP AND LICENSE
- Company retains IP in products/marks; limited license to use marks for permitted marketing.
- No reverse engineering, derivative works, or misuse of materials.
10. WARRANTIES AND DISCLAIMERS
- Company: none beyond as stated to customers.
- Referrer warrants compliance with law and this Agreement.
- All other warranties disclaimed to the extent permitted.
11. INDEMNITIES
- Referrer indemnifies Company for claims from (a) unlawful marketing (spam, misleading ads); (b) violation of export/sanctions; (c) misuse of Company marks.
- Company indemnity optional/limited (e.g., for IP in provided marketing materials).
12. LIMITATION OF LIABILITY
- Cap: referral fees paid/payable in prior [12] months; exclusions as negotiated (e.g., IP misuse, confidentiality breach, willful misconduct).
13. TERM AND TERMINATION
- Term [X] years; either party may terminate for convenience with [30] days’ notice; immediate termination for breach, fraud, or legal risk.
14. EFFECTS OF TERMINATION
- No new referrals post-notice; accepted Qualified Referrals honored for fees if closed within protection period unless terminated for Referrer breach/fraud.
- Cease mark use; return/destroy Confidential Information.
15. DISPUTE RESOLUTION AND GOVERNING LAW
- Escalation, then courts/arbitration per selection; governing law stated; jury waiver if allowed.
16. MISCELLANEOUS
- Assignment limits; notices; independent contractors; force majeure; entire agreement; amendments in writing; order of precedence.
17. SCHEDULES
- Schedule 1: ICP/Qualification Criteria.
- Schedule 2: Fee Table and Examples.
- Schedule 3: Approved Marketing Channels/Restrictions.