JOINT MARKETING / CO-BRANDING ADDENDUM (ALABAMA)

TABLE OF CONTENTS

1. Scope and Activities
2. Approvals and Brand Guidelines
3. Leads and Data Use
4. Events and Content
5. Funding (MDF) and Costs
6. Publicity and Press
7. Metrics and Reporting
8. Confidentiality and IP
9. Term and Termination
10. Indemnity and Liability
11. Miscellaneous
12. Signatures

1. SCOPE AND ACTIVITIES

• Co-branded campaigns, webinars, case studies, landing pages, and sales enablement content as mutually agreed.
• Activities require a written campaign plan (email/brief) with objectives, audiences, timelines, and owners.

2. APPROVALS AND BRAND GUIDELINES

• Each party must comply with the other's brand guidelines (attached or linked).
• Pre-approval required for use of names, logos, quotes, and likenesses; response SLA [X] business days.

3. LEADS AND DATA USE

• Lead sharing limited to campaign-generated leads; use solely for follow-up on the campaign; no resale or unrelated marketing.
• Privacy compliance and opt-in or opt-out honored; DPA applies if Personal Data is shared.

4. EVENTS AND CONTENT

• Content approvals for drafts; final versions stored in shared repository.
• Speaker approvals and rehearsal expectations if applicable.
• Localization or transcreation handled per plan if needed.

5. FUNDING (MDF) AND COSTS

• MDF amount (if any): [$]; eligible costs defined; proof-of-performance required; reconciliation timeline.
• Otherwise, each party bears its own costs unless agreed in writing.

6. PUBLICITY AND PRESS

• Joint press releases require mutual approval; no unilateral announcements.
• Quotes or testimonials pre-approved; timing coordinated.

7. METRICS AND REPORTING

• Metrics tracked (e.g., registrations, attendance, MQL/SQL, pipeline influenced); reporting cadence [weekly/monthly] during campaign and [post-mortem timeline].

8. CONFIDENTIALITY AND IP

• Each party retains its IP; co-branded materials licensed for campaign use only; no broader license implied.
• Confidentiality per master agreement; remove sensitive data from public assets.

9. TERM AND TERMINATION

• Effective date and duration; either party may terminate with [X] days' notice; existing approved assets may continue for [Y] days unless revoked for cause.

10. INDEMNITY AND LIABILITY

• Each party indemnifies the other for third-party claims arising from its own content, brand misuse, or legal violations in campaign execution.
• Liability capped or aligned with the master agreement.

11. MISCELLANEOUS

• No exclusivity unless stated; assignment, notices, and precedence per master agreement.
• If the master agreement is silent on governing law or forum, Alabama law governs and the state and federal courts located in [COUNTY], Alabama have exclusive jurisdiction.

12. SIGNATURES

Party A:
By: _________________________
Name: _______________________
Title: ________________________
Date: ________________________

Party B:
By: _________________________
Name: _______________________
Title: ________________________
Date: ________________________