INFLUENCER MEDIA KIT TEMPLATE

(Professional Presentation for Brand Partnerships)

[// GUIDANCE: A media kit is a professional document influencers use to pitch themselves to brands. It showcases audience demographics, engagement metrics, past partnerships, and rates. This template provides the content structure - you will need to design it visually for actual use. Include FTC disclosure acknowledgment to demonstrate professionalism.]

TABLE OF CONTENTS

1. Cover Page
2. About Me / Bio
3. Platform Overview
4. Audience Demographics
5. Engagement & Performance
6. Content Categories & Expertise
7. Past Brand Collaborations
8. Partnership Options & Services
9. Rate Card
10. Testimonials
11. FTC Compliance Statement
12. Contact Information
13. Next Steps

1. COVER PAGE

[YOUR NAME / BRAND NAME]

Content Creator | [YOUR NICHE] Influencer

[TAGLINE OR PERSONAL BRAND STATEMENT]

Example: "Helping [AUDIENCE] achieve [BENEFIT] through authentic content and community"

[YOUR PROFESSIONAL PHOTO HERE]

Contact: [EMAIL]
Website: [URL]

Media Kit - [MONTH YEAR]

2. ABOUT ME / BIO

Hello, I'm [YOUR NAME]!

[2-3 sentence personal introduction that captures who you are and what you do]

Example: "I'm a [TITLE/DESCRIPTION] based in [CITY]. I've spent the last [X] years creating content that [DESCRIBES YOUR CONTENT/VALUE]. My mission is to [YOUR MISSION/PURPOSE]."

My Story

[3-5 sentences about your background, how you started, and what drives you]

Example: "I started my content journey in [YEAR] when [HOW YOU STARTED]. What began as [ORIGIN] has grown into a community of [NUMBER] engaged followers who trust me for [WHAT THEY COME TO YOU FOR]. I'm passionate about [PASSIONS] and bring authenticity to everything I create."

What Makes Me Different

☐ [UNIQUE VALUE PROPOSITION 1]
Example: "Authentic voice - I only partner with brands I genuinely use and love"

☐ [UNIQUE VALUE PROPOSITION 2]
Example: "Highly engaged community - My audience trusts my recommendations"

☐ [UNIQUE VALUE PROPOSITION 3]
Example: "Professional quality - Polished content that elevates brand perception"

Featured In / As Seen In

[LOGOS OR NAMES OF PRESS/MEDIA FEATURES]

Example: Forbes, Cosmopolitan, Business Insider, [LOCAL MEDIA], [PODCAST APPEARANCES]

3. PLATFORM OVERVIEW

My Platforms at a Glance

Statistics as of [MONTH YEAR] - Updated [MONTHLY/QUARTERLY]

Instagram: @[HANDLE]

Content Focus: [TYPES OF CONTENT YOU POST]

Posting Frequency: [X] posts/week, [X] stories/day

TikTok: @[HANDLE]

Content Focus: [TYPES OF CONTENT]

Posting Frequency: [X] videos/week

Viral Content: [NUMBER] videos with 1M+ views

YouTube: [CHANNEL NAME]

Content Focus: [TYPES OF VIDEOS]

Posting Frequency: [X] videos/week or month

Other Platforms

Total Reach

Combined Followers: [TOTAL NUMBER]

Monthly Impressions: [NUMBER]

Monthly Reach: [NUMBER] unique accounts

4. AUDIENCE DEMOGRAPHICS

Who Is My Audience?

Data from platform analytics as of [MONTH YEAR]

Gender

Age Distribution

Primary Age Group: [AGE RANGE] ([X]%)

Location

Top Countries:
1. [COUNTRY] - [X]%
2. [COUNTRY] - [X]%
3. [COUNTRY] - [X]%

Top US Cities (if applicable):
1. [CITY] - [X]%
2. [CITY] - [X]%
3. [CITY] - [X]%

Audience Interests

Based on analytics and engagement patterns:

☐ [INTEREST 1] - [PERCENTAGE OR DESCRIPTION]
☐ [INTEREST 2]
☐ [INTEREST 3]
☐ [INTEREST 4]
☐ [INTEREST 5]

Audience Persona

[PERSONA NAME] - My Typical Follower

Example: "Sarah is a 28-year-old professional living in a major US city. She's interested in [INTERESTS], shops at [STORES], and values [VALUES]. She uses Instagram and TikTok daily and trusts influencer recommendations for purchase decisions."

Purchasing Power & Behavior

☐ [X]% of my audience has purchased a product I've recommended
☐ [X]% click through to brand websites
☐ Average household income: $[RANGE] (if known)
☐ Primary spending categories: [CATEGORIES]

5. ENGAGEMENT & PERFORMANCE

Engagement Metrics

Instagram Engagement

TikTok Performance

Sponsored Content Performance

Content Performance Highlights

Top Performing Post:
- [DESCRIPTION]
- [NUMBER] likes, [NUMBER] comments
- [NUMBER] reach

Viral Content:
- [NUMBER] posts/videos with 100K+ views
- [NUMBER] posts/videos with 1M+ views

6. CONTENT CATEGORIES & EXPERTISE

Content I Create

Primary Content Categories

☐ [CATEGORY 1] - [DESCRIPTION]
Example: "Beauty & Skincare - Product reviews, tutorials, routines"

☐ [CATEGORY 2] - [DESCRIPTION]

☐ [CATEGORY 3] - [DESCRIPTION]

☐ [CATEGORY 4] - [DESCRIPTION]

Content Formats

Topics I'm Known For

1. [TOPIC 1] - [WHY YOU'RE AN AUTHORITY]
2. [TOPIC 2] - [WHY YOU'RE AN AUTHORITY]
3. [TOPIC 3] - [WHY YOU'RE AN AUTHORITY]

Ideal Brand Partners

I work best with brands in these categories:

☐ [CATEGORY 1] - Example: Clean beauty and skincare
☐ [CATEGORY 2] - Example: Sustainable fashion
☐ [CATEGORY 3] - Example: Health and wellness
☐ [CATEGORY 4] - Example: Tech and productivity
☐ [CATEGORY 5] - Example: Home and lifestyle

Values Alignment

I prioritize partnerships with brands that:

☐ [VALUE 1] - Example: Prioritize sustainability
☐ [VALUE 2] - Example: Are inclusive and diverse
☐ [VALUE 3] - Example: Align with my audience's interests
☐ [VALUE 4] - Example: Allow creative freedom

7. PAST BRAND COLLABORATIONS

Brands I've Worked With

[INCLUDE LOGOS IF POSSIBLE]

Case Studies

Case Study 1: [BRAND NAME]

Campaign: [CAMPAIGN NAME/DESCRIPTION]

Objective: [WHAT THE BRAND WANTED TO ACHIEVE]

Deliverables:
- [DELIVERABLE 1]
- [DELIVERABLE 2]

Results:
| Metric | Result |
|--------|--------|
| Reach | [NUMBER] |
| Engagement | [NUMBER/PERCENTAGE] |
| Link Clicks | [NUMBER] |
| Sales/Conversions | [NUMBER OR %] |

[SCREENSHOT OR CONTENT SAMPLE]

Case Study 2: [BRAND NAME]

Campaign: [DESCRIPTION]

Results:
| Metric | Result |
|--------|--------|
| [METRIC] | [RESULT] |
| [METRIC] | [RESULT] |

What Brands Say About Me

See Section 10 for testimonials

8. PARTNERSHIP OPTIONS & SERVICES

Ways We Can Work Together

Sponsored Content

☐ Instagram Feed Post
- Static photo or carousel featuring your product
- Detailed caption with key messaging
- FTC-compliant disclosure

☐ Instagram Reel
- 15-60 second video content
- Trending audio and effects
- Optimized for discovery

☐ Instagram Stories
- Authentic, in-the-moment content
- Swipe-up links (if eligible)
- Polls, questions, engagement features

☐ TikTok Video
- Native TikTok-style content
- Trend integration when relevant
- Optimized for FYP

☐ YouTube Integration
- Dedicated video or brand integration
- Long-form detailed content
- Evergreen discoverability

☐ Blog Post
- SEO-optimized written content
- Detailed reviews and tutorials
- Permanent placement

Brand Ambassador / Long-Term Partnerships

☐ Ambassador Program
- Ongoing content creation
- Exclusivity in category
- Regular posting schedule
- Event appearances
- Authentic advocacy

Events & Appearances

☐ In-Person Events
- Product launches
- Brand activations
- Meet and greets
- Speaking engagements

☐ Virtual Events
- Instagram Lives
- Virtual panels
- Webinars

Content Creation (No Posting Required)

☐ UGC Creation
- Professional content for your brand's use
- Multiple deliverables and formats
- Full usage rights

Affiliate Partnerships

☐ Affiliate/Commission-Based
- Unique tracking links
- Discount codes
- Performance-based compensation

Additional Services

☐ Product gifting/seeding
☐ Giveaway hosting
☐ Account takeovers
☐ Whitelisting/paid partnership ads
☐ Product development consultation
☐ Creative consulting

9. RATE CARD

Investment

Rates effective [MONTH YEAR]
All rates are negotiable for long-term partnerships

Instagram

TikTok

YouTube

Other

Packages & Bundles

Usage Rights (Add-On)

Exclusivity (Add-On)

Notes

☐ Rates are for content creation and one-time posting
☐ All sponsored content includes FTC-compliant disclosures
☐ Rush fees apply for turnaround under [X] business days
☐ Revisions: [X] rounds included; additional revisions $[AMOUNT]
☐ Product gifting alone does not guarantee coverage
☐ Long-term partnerships and bundles are negotiable

10. TESTIMONIALS

What Brands Say About Working With Me

"[TESTIMONIAL QUOTE]"

— [NAME], [TITLE], [BRAND]

"[TESTIMONIAL QUOTE]"

— [NAME], [TITLE], [BRAND]

"[TESTIMONIAL QUOTE]"

— [NAME], [TITLE], [BRAND]

Partnership Highlights

☐ [X] successful brand partnerships completed
☐ [X]% of brands return for repeat collaborations
☐ Average campaign performance exceeds benchmarks by [X]%

11. FTC COMPLIANCE STATEMENT

My Commitment to Transparency

I take FTC compliance seriously and am committed to transparency with my audience.

All sponsored content I create includes clear and conspicuous disclosure in accordance with the FTC Endorsement Guides (16 CFR Part 255).

My Disclosure Practices

☐ #Ad or #Sponsored prominently displayed at the beginning of captions
☐ Verbal disclosures in video content
☐ Visual text overlays in Stories and Reels
☐ Use of platform partnership labels (e.g., "Paid partnership with...")
☐ Affiliate link disclosures when applicable

Why This Matters

☐ My audience trusts me because I'm transparent about partnerships
☐ Proper disclosure protects both me and your brand legally
☐ Authenticity drives better engagement and conversions

For Brand Partners

I will:
☐ Include appropriate FTC disclosures in all sponsored content
☐ Never make false or unsubstantiated claims
☐ Only promote products I genuinely support and would use
☐ Provide honest, authentic content that serves my audience

I expect brand partners to:
☐ Provide substantiated claims I can confidently share
☐ Allow appropriate disclosure language
☐ Not request that I hide the sponsored nature of content

12. CONTACT INFORMATION

Let's Work Together!

[YOUR NAME]
[YOUR BRAND/BUSINESS NAME]

Management/Representation (if applicable):

Mailing Address (for product shipments):

[NAME]
[ADDRESS LINE 1]
[ADDRESS LINE 2]
[CITY, STATE ZIP]
[COUNTRY]

13. NEXT STEPS

Ready to Collaborate?

Here's how to get started:

Step 1: Reach Out
Send me an email at [EMAIL] with:
- Your brand/product information
- Campaign goals and timeline
- Budget range (if known)
- Desired deliverables

Step 2: Discovery Call
We'll schedule a quick call to discuss:
- Your brand and campaign objectives
- Creative direction
- Timeline and logistics

Step 3: Proposal
I'll send a custom proposal including:
- Recommended deliverables
- Creative concepts
- Pricing and timeline

Step 4: Let's Create!
Upon agreement:
- Contract signing
- Product shipment
- Content creation and approval
- Posting and reporting

Response Time

I respond to all partnership inquiries within [X] business days.

I look forward to working with you!

[YOUR NAME]
[EMAIL]
[MONTH YEAR]

DESIGN NOTES

[For the visual design of your media kit, consider:]

☐ Use your brand colors and fonts consistently
☐ Include high-quality photos of yourself
☐ Add screenshots of top-performing content
☐ Include brand logos for past partnerships
☐ Make it visually scannable with clear sections
☐ Save as PDF for easy sharing
☐ Keep file size reasonable for email attachments
☐ Consider both dark and light mode versions
☐ Update statistics at least quarterly

[// GUIDANCE: This template provides the content structure for a media kit. You will need to design it visually using tools like Canva, Adobe InDesign, or Figma. Keep your media kit updated with current statistics. Customize sections based on your niche and the types of partnerships you seek.]