CONTENT CREATOR MANAGEMENT AGREEMENT

(Talent Management & Representation)

[// GUIDANCE: This agreement governs the relationship between a talent manager/management company and a content creator or influencer. It covers scope of services, commission structure, exclusivity, term, and other key provisions. Some jurisdictions have specific regulations regarding talent agencies and managers; verify compliance with applicable state laws (e.g., California Talent Agencies Act).]

TABLE OF CONTENTS

1. Parties
2. Recitals
3. Definitions
4. Appointment & Authority
5. Manager's Services
6. Creator's Obligations
7. Compensation & Commission
8. Expenses
9. Exclusivity
10. Term & Termination
11. Post-Termination Matters
12. Intellectual Property
13. FTC Compliance
14. Representations & Warranties
15. Indemnification
16. Confidentiality
17. Limitation of Liability
18. Dispute Resolution
19. General Provisions
20. Signatures
21. Exhibits

1. PARTIES

This Content Creator Management Agreement ("Agreement") is entered into as of [EFFECTIVE DATE] ("Effective Date") between:

MANAGER:
Legal Name: [MANAGEMENT COMPANY NAME]
Entity Type: [LLC/CORPORATION/SOLE PROPRIETOR]
State of Formation: [STATE]
Principal Address: [ADDRESS]
Contact Person: [NAME, TITLE]
Email: [EMAIL]
Phone: [PHONE]
Tax ID: [EIN/SSN]

CREATOR:
Legal Name: [CREATOR LEGAL NAME]
Professional Name(s): [KNOWN AS / STAGE NAME / BRAND NAME]
Address: [ADDRESS]
Email: [EMAIL]
Phone: [PHONE]
Social Security Number: [SSN - FOR TAX PURPOSES]

(Each a "Party" and collectively, the "Parties")

2. RECITALS

WHEREAS, Creator is a content creator, influencer, and/or online personality with an established presence on social media and digital platforms;

WHEREAS, Manager is in the business of managing and advising content creators and influencers;

WHEREAS, Creator desires to engage Manager to provide management, advisory, and business development services; and

WHEREAS, Manager desires to represent Creator on the terms set forth herein;

NOW, THEREFORE, in consideration of the mutual promises contained herein, the Parties agree as follows:

3. DEFINITIONS

"Brand Deal" means any agreement for Creator to create sponsored content, serve as brand ambassador, or otherwise promote products or services.

"Commissionable Income" means all gross compensation received by Creator from activities within the Scope of Services, as defined in Section 7.

"Content" means videos, photos, podcasts, written content, livestreams, and any other creative works produced by Creator.

"FTC Guidelines" means the Federal Trade Commission's Endorsement Guides (16 CFR Part 255).

"Gross Compensation" means all compensation before taxes and expenses, including cash, equity, products/services (at fair market value), royalties, and any other consideration.

"Net Compensation" means Gross Compensation minus pre-approved, documented production costs directly attributable to the specific engagement.

"Platform" means any social media platform, website, streaming service, or digital distribution channel.

"Scope of Services" means the areas of Creator's business that Manager will manage, as defined in Section 5.

"Territory" means the geographic scope of Manager's representation.

4. APPOINTMENT & AUTHORITY

4.1 Appointment

Creator hereby appoints Manager as Creator's [exclusive / non-exclusive] personal manager within the Scope of Services for the Territory.

4.2 Territory

☐ Worldwide
☐ United States only
☐ Limited to: [COUNTRIES/REGIONS]

4.3 Authority Granted

Creator grants Manager authority to:

☐ Negotiate business opportunities on Creator's behalf
☐ Submit Creator for brand partnership opportunities
☐ Communicate with brands, agencies, and platforms on Creator's behalf
☐ Negotiate contract terms (subject to Creator's final approval)
☐ Provide Creator's materials (media kit, rate card, content samples) to potential partners
☐ Accept or decline initial inquiries based on agreed parameters
☐ Sign contracts on Creator's behalf (only with separate power of attorney)
☐ Receive payments on Creator's behalf (see Section 7.6)

4.4 Limitations on Authority

Manager shall NOT, without Creator's express written consent:

☐ Accept or sign contracts binding Creator
☐ Make public statements on Creator's behalf
☐ Commit Creator to appearances or events
☐ Access or control Creator's social media accounts
☐ Commit Creator to exclusivity arrangements
☐ Accept compensation below Creator's minimum rates
☐ Negotiate terms outside agreed parameters

4.5 Final Approval

All final decisions regarding Creator's career, including acceptance of any opportunity, remain with Creator.

5. MANAGER'S SERVICES

5.1 Scope of Services

Manager shall provide management services in the following areas:

Brand Partnerships & Sponsorships:
☐ Identify and pitch brand partnership opportunities
☐ Negotiate Brand Deal terms and compensation
☐ Review and advise on brand contracts
☐ Manage brand relationships and communications
☐ Ensure FTC compliance in brand agreements

Business Development:
☐ Develop and execute Creator's business strategy
☐ Identify new revenue opportunities
☐ Advise on content monetization strategies
☐ Explore licensing and merchandise opportunities
☐ Identify speaking and appearance opportunities

Career Guidance & Advisory:
☐ Provide strategic career advice
☐ Advise on content strategy and platform growth
☐ Guide public image and reputation management
☐ Assist with crisis management if needed
☐ Connect Creator with industry professionals

Platform & Monetization:
☐ Advise on platform-specific monetization (YouTube AdSense, TikTok Creator Fund, etc.)
☐ Negotiate platform partnerships and features
☐ Explore multi-platform strategy

Administrative Support:
☐ Calendar and scheduling coordination
☐ Contract administration and tracking
☐ Invoice tracking and follow-up
☐ General business administration

Team Building:
☐ Recommend and vet other team members (agents, attorneys, accountants, editors)
☐ Coordinate with Creator's broader team

5.2 Excluded Services

The following are NOT within Manager's Scope of Services:

☐ Talent Agency Services: Procuring employment in fields requiring licensed talent agencies (e.g., acting, modeling in regulated jurisdictions)
☐ Legal Services: Providing legal advice or drafting contracts (Creator should retain independent legal counsel)
☐ Financial Services: Tax preparation, investment advice, financial planning
☐ Content Production: Editing, production, or creative services
☐ PR/Publicity: Traditional public relations and media outreach (unless separately agreed)
☐ Other: [SPECIFY EXCLUSIONS]

5.3 Standard of Care

Manager shall perform services in a professional manner consistent with industry standards for content creator management.

5.4 Availability

Manager shall be reasonably available to Creator during normal business hours and for urgent matters as they arise.

6. CREATOR'S OBLIGATIONS

6.1 Cooperation

Creator shall:

☐ Cooperate with Manager in good faith
☐ Respond to Manager's communications in a timely manner
☐ Provide Manager with materials needed to perform services
☐ Keep Manager informed of relevant opportunities and developments
☐ Honor commitments made to brands and partners
☐ Attend scheduled meetings and calls
☐ Maintain and grow Creator's social media presence

6.2 Materials

Creator shall provide Manager with:

☐ Current and accurate rate card and pricing
☐ Professional media kit and portfolio
☐ Content samples and performance metrics
☐ Bio, headshots, and promotional materials
☐ Schedule and availability information

6.3 Professional Standards

Creator shall:

☐ Maintain professional standards in dealings with brands and partners
☐ Deliver content on time and as agreed
☐ Comply with FTC Guidelines for all sponsored content
☐ Not engage in conduct that damages Creator's or Manager's reputation
☐ Inform Manager of any issues affecting partnerships

6.4 Transparency

Creator shall:

☐ Disclose all existing brand relationships and commitments
☐ Inform Manager of direct inquiries from brands
☐ Not negotiate deals within Scope of Services without Manager's involvement
☐ Provide accurate information about audience metrics

7. COMPENSATION & COMMISSION

7.1 Commission Rate

Manager shall receive a commission of [X]% of Commissionable Income.

Standard industry range: 15-25% for managers

7.2 Commissionable Income

Manager's commission applies to the following income sources:

☐ Brand Deals & Sponsorships: All compensation from sponsored content, brand partnerships, and ambassador agreements
☐ Affiliate Income: Revenue from affiliate marketing programs
☐ Appearance Fees: Compensation for events, speaking engagements, and appearances
☐ Licensing & Merchandising: Royalties and fees from licensing deals and merchandise
☐ Platform Bonuses: Creator fund payments, platform incentive programs
☐ Book/Product Deals: Advances and royalties from publishing or product lines
☐ Other: [SPECIFY OTHER COMMISSIONABLE INCOME]

7.3 Non-Commissionable Income

Manager shall NOT receive commission on:

☐ Platform Ad Revenue: AdSense, YouTube Partner Program, TikTok Pulse (unless negotiated by Manager)
☐ Direct Fan Payments: Tips, subscriptions (Patreon, OnlyFans), Super Chats (unless negotiated by Manager)
☐ Pre-Existing Deals: Contracts signed before this Agreement (see Section 7.4)
☐ Personal Investments: Income from Creator's personal investments
☐ Non-Entertainment Income: Income unrelated to Creator's content career
☐ Other: [SPECIFY NON-COMMISSIONABLE INCOME]

7.4 Pre-Existing Deals

☐ No Commission: Manager receives no commission on deals signed before the Effective Date

☐ Reduced Commission: Manager receives [X]% on renewals/extensions of pre-existing deals

☐ Full Commission on Extensions: If Manager negotiates renewal/extension of pre-existing deal, full commission applies to renewed portion

Pre-existing deals are listed in Exhibit A.

7.5 Commission Calculation

Commission shall be calculated on:

☐ Gross Compensation: Total value received before any deductions

☐ Net Compensation: After deducting pre-approved production costs

If Net Compensation: Deductible costs include: [LIST DEDUCTIBLE COSTS]

7.6 Payment Collection

☐ Option A - Creator Receives, Pays Manager:
Creator receives all payments directly. Creator shall pay Manager's commission within [NUMBER] days of receiving payment.

☐ Option B - Manager Receives, Pays Creator:
Payments are made to Manager. Manager shall remit Creator's share within [NUMBER] days of receiving payment. Manager may deduct commission and approved expenses.

☐ Option C - Split Payment:
Brands pay Manager's commission directly to Manager; remainder to Creator.

7.7 Commission on Non-Cash Compensation

For products, services, equity, or other non-cash compensation:

☐ No commission on gifted products under $[AMOUNT]
☐ Commission on non-cash compensation valued at fair market value
☐ For equity: Commission due upon liquidity event

7.8 Statements & Accounting

Manager shall provide Creator with:

☐ Monthly statements of commissionable deals and amounts
☐ Quarterly reconciliation
☐ Annual summary for tax purposes
☐ Access to accounting records upon reasonable request

8. EXPENSES

8.1 Manager's Operating Expenses

Manager is responsible for own operating expenses including:

☐ Office, equipment, and staff costs
☐ General travel and communication
☐ Pitching and business development

8.2 Reimbursable Expenses

Creator shall reimburse Manager for pre-approved expenses including:

☐ Travel required for Creator's bookings (if not covered by brand)
☐ Materials specifically requested by Creator
☐ Third-party services engaged with Creator's approval
☐ Expenses exceeding $[AMOUNT] require prior written approval

8.3 Documentation

Manager shall provide receipts and documentation for all reimbursable expenses.

9. EXCLUSIVITY

9.1 Manager Exclusivity

☐ Exclusive Management: Creator shall not engage other managers for services within the Scope of Services during the Term.

☐ Non-Exclusive: Creator may engage other managers; Manager's commission applies only to deals Manager negotiates.

9.2 Talent Agency Carve-Out

If Creator engages a licensed talent agent for services requiring agency licensure, such engagement is not a violation of exclusivity. Agent and Manager commissions may both apply to relevant deals (subject to any commission caps).

9.3 Key Person

If [NAME] is the key person at Manager responsible for Creator's account:

☐ If key person leaves Manager, Creator may terminate this Agreement
☐ Manager shall provide replacement manager acceptable to Creator

10. TERM & TERMINATION

10.1 Initial Term

This Agreement shall commence on the Effective Date and continue for an initial term of [DURATION] (the "Initial Term").

10.2 Renewal

☐ Automatic Renewal: This Agreement automatically renews for successive [DURATION] periods unless either Party provides written notice of non-renewal at least [NUMBER] days before the end of the then-current term.

☐ Negotiated Renewal: Parties shall negotiate renewal terms prior to expiration.

☐ No Automatic Renewal: Agreement expires at end of Initial Term unless extended in writing.

10.3 Termination for Cause

Either Party may terminate immediately upon written notice if the other Party:

(a) Materially breaches and fails to cure within [NUMBER] days of notice;

(b) Becomes insolvent or files for bankruptcy;

(c) Engages in fraud, gross negligence, or willful misconduct;

(d) Commits acts causing material damage to the other's reputation.

10.4 Creator's Additional Termination Rights

Creator may terminate upon [NUMBER] days' notice if:

☐ Manager fails to secure any Brand Deals for Creator within [NUMBER] months
☐ Creator's key person at Manager leaves and acceptable replacement is not provided
☐ Manager is acquired by or merges with another entity
☐ Manager violates applicable talent management regulations

10.5 Manager's Additional Termination Rights

Manager may terminate upon [NUMBER] days' notice if:

☐ Creator repeatedly fails to cooperate in good faith
☐ Creator's conduct materially damages Manager's reputation
☐ Creator fails to pay commissions owed

10.6 Termination for Convenience

☐ Either Party may terminate upon [NUMBER] days' written notice without cause.

11. POST-TERMINATION MATTERS

11.1 Sunset Commission

Following termination, Manager shall continue to receive commission on:

Deals Secured During Term:
☐ Full commission on all payments received for deals signed during the Term, regardless of when paid
☐ Duration: [PERPETUAL / X YEARS / UNTIL CONTRACT EXPIRES]

Renewals/Extensions:
☐ Full commission on renewals or extensions of deals signed during the Term
☐ Reduced commission of [X]% on renewals
☐ No commission on renewals

Pending Deals:
☐ Full commission on deals substantially negotiated during the Term but closing within [NUMBER] days after termination
☐ No commission on deals not signed before termination

11.2 Sunset Period

Sunset commission obligations last for [DURATION] after termination.

11.3 Transition

Upon termination:

☐ Manager shall cooperate in transition to new management
☐ Manager shall provide copies of relevant contracts and correspondence
☐ Manager shall introduce Creator to key brand contacts if requested
☐ Both Parties shall maintain professionalism and not disparage each other

11.4 Return of Materials

Each Party shall return or destroy the other's confidential materials within [NUMBER] days of termination.

12. INTELLECTUAL PROPERTY

12.1 Creator's IP

Creator retains all rights in Creator's name, image, likeness, content, social media accounts, and all intellectual property.

12.2 Manager's Materials

Manager retains rights in Manager's proprietary tools, processes, templates, and materials.

12.3 License to Manager

Creator grants Manager a limited license to use Creator's name, image, likeness, and materials solely to perform management services during the Term.

12.4 No Transfer

Nothing in this Agreement transfers any intellectual property rights from Creator to Manager.

13. FTC COMPLIANCE

13.1 Manager's Obligations

Manager shall:

☐ Ensure all Brand Deals include FTC-compliant disclosure requirements
☐ Advise Creator on FTC disclosure obligations
☐ Include FTC compliance provisions in contracts negotiated by Manager
☐ Stay informed of FTC guidance updates

13.2 Creator's Obligations

Creator shall:

☐ Comply with all FTC disclosure requirements for sponsored content
☐ Use clear and conspicuous disclosures (#Ad, #Sponsored, etc.)
☐ Make disclosures in accordance with 16 CFR Part 255
☐ Not make false or misleading claims

13.3 Joint Responsibility

Both Parties acknowledge that both the influencer and the advertiser (and by extension, the manager who negotiated the deal) may be liable for FTC violations.

14. REPRESENTATIONS & WARRANTIES

14.1 Manager Represents and Warrants:

☐ Authority to enter this Agreement
☐ Will perform services professionally and in good faith
☐ Will maintain necessary business licenses (if applicable)
☐ Is not aware of any conflicts that would prevent performance
☐ Will comply with applicable laws governing talent management

14.2 Creator Represents and Warrants:

☐ Authority to enter this Agreement
☐ Is not bound by conflicting management agreements
☐ Has disclosed all existing brand relationships (Exhibit A)
☐ Will provide accurate information about audience and metrics
☐ Will comply with FTC Guidelines

15. INDEMNIFICATION

15.1 Creator Indemnification

Creator shall indemnify Manager against claims arising from:

☐ Creator's content or conduct
☐ Creator's breach of brand agreements
☐ Creator's FTC violations
☐ Creator's breach of this Agreement
☐ Third-party IP claims related to Creator's content

15.2 Manager Indemnification

Manager shall indemnify Creator against claims arising from:

☐ Manager's negligence or misconduct
☐ Manager's breach of this Agreement
☐ Manager's unauthorized actions on Creator's behalf
☐ Manager's violation of applicable laws

16. CONFIDENTIALITY

16.1 Confidential Information

"Confidential Information" includes: this Agreement's terms, compensation, brand relationships, business strategies, and any non-public information.

16.2 Obligations

Each Party shall:

☐ Maintain confidentiality of the other's Confidential Information
☐ Use Confidential Information only for purposes of this Agreement
☐ Not disclose to third parties without consent

16.3 Exceptions

Confidentiality does not apply to information that is:

☐ Publicly available
☐ Known prior to disclosure
☐ Required to be disclosed by law
☐ Necessary to disclose to perform services (e.g., sharing rate card with brands)

16.4 Duration

Confidentiality survives termination for [NUMBER] years.

17. LIMITATION OF LIABILITY

17.1 Cap

EXCEPT FOR INDEMNIFICATION OBLIGATIONS OR WILLFUL MISCONDUCT, NEITHER PARTY'S TOTAL LIABILITY SHALL EXCEED THE TOTAL COMMISSIONS PAID OR PAYABLE DURING THE [12] MONTHS PRECEDING THE CLAIM.

17.2 Consequential Damages

NEITHER PARTY SHALL BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES.

17.3 Lost Opportunities

Manager is not liable for opportunities that do not materialize or deals that are not accepted by Creator or third parties.

18. DISPUTE RESOLUTION

18.1 Governing Law

This Agreement is governed by the laws of [STATE].

18.2 Informal Resolution

Before formal proceedings, Parties shall attempt good-faith resolution for [NUMBER] days.

18.3 Dispute Resolution

☐ Litigation: Exclusive jurisdiction in [COUNTY, STATE]

☐ Arbitration: Binding arbitration in [CITY, STATE] under [AAA/JAMS] rules before a single arbitrator

☐ Mediation First: Non-binding mediation before arbitration or litigation

18.4 Attorneys' Fees

The prevailing Party shall be entitled to reasonable attorneys' fees.

19. GENERAL PROVISIONS

19.1 Independent Contractor

Manager is an independent contractor. This Agreement does not create employment, partnership, or joint venture.

19.2 Entire Agreement

This Agreement constitutes the entire agreement and supersedes all prior agreements.

19.3 Amendments

Amendments require written agreement signed by both Parties.

19.4 Waiver

Failure to enforce is not a waiver.

19.5 Severability

Invalid provisions are severed; the remainder continues.

19.6 Assignment

Neither Party may assign without consent, except Manager may assign to a successor entity.

19.7 Notices

Written notices to addresses in Section 1.

19.8 Counterparts

May be executed electronically.

19.9 Agency Disclaimer

Manager is not a licensed talent agency and does not provide services requiring talent agency licensure. Manager does not procure employment. If such services are required, Creator should engage a licensed talent agent.

20. SIGNATURES

By signing below, the Parties agree to all terms of this Content Creator Management Agreement.

MANAGER:

Signature: ____________________________

Name: [PRINTED NAME]

Title: [TITLE]

Date: ____________________________

CREATOR:

Signature: ____________________________

Name: [PRINTED NAME]

Date: ____________________________

EXHIBIT A - PRE-EXISTING BRAND RELATIONSHIPS

Creator discloses the following existing brand relationships as of the Effective Date:

EXHIBIT B - RATE CARD

Creator's current rates (subject to update):

Minimum engagement: $[AMOUNT]

EXHIBIT C - CURRENT METRICS

As of [DATE]:

Email List: [#] subscribers

Monthly Website Traffic: [#] visitors

[// GUIDANCE: Some jurisdictions (notably California) regulate talent managers and agencies. Verify compliance with applicable laws. This agreement is for management services, not talent agency services requiring licensure. Consult an entertainment attorney.]