Consumer Protection Complaint
IN THE CIRCUIT COURT OF THE [____] JUDICIAL CIRCUIT
IN AND FOR [____________________] COUNTY, FLORIDA
Case No.: [____________________]
| Party | Role |
|---|---|
| [PLAINTIFF NAME], | Plaintiff |
| v. | |
| [DEFENDANT NAME], | Defendant |
COMPLAINT FOR DAMAGES, EQUITABLE AND INJUNCTIVE RELIEF
(Florida Deceptive and Unfair Trade Practices Act and Optional Civil-Theft Claim)
DEMAND FOR JURY TRIAL
TABLE OF CONTENTS
- Parties ............................................................................................................ 2
- Jurisdiction, Venue & Conditions Precedent ............................................... 2
- Relevant Statutory Framework ..................................................................... 3
- General Allegations ....................................................................................... 4
-
Causes of Action
Count I – FDUTPA ......................................................................................... 6
Count II – Civil Theft (Use Only When Statutory Elements and Demand Are Satisfied) ... 8 -
Prayer for Relief ........................................................................................... 13
- Demand for Jury Trial .................................................................................. 14
- Verification ..................................................................................................... 14
1. PARTIES
1.1 Plaintiff [PLAINTIFF FULL LEGAL NAME] (“Plaintiff”) is a natural person and consumer as defined by Fla. Stat. § 501.203(7), residing at [ADDRESS], Florida.
1.2 Defendant [DEFENDANT LEGAL NAME] (“Defendant”) is a [corporation/LLC/individual/etc.] organized under the laws of [STATE], with its principal place of business at [ADDRESS], and at all material times conducted substantial business in Florida.
2. JURISDICTION, VENUE & CONDITIONS PRECEDENT
2.1 This Court has subject-matter jurisdiction under Fla. Stat. § 26.012 because [SELECT AND PLEAD THE ACTUAL BASIS: the matter is an equity case / the amount in controversy exceeds $50,000, exclusive of interest, costs, and attorney’s fees, and therefore is not cognizable by the county court under Fla. Stat. § 34.01(1)(c)3 / other exclusive circuit-court basis: __________]. If the action is within county-court jurisdiction, change the caption and allegations before filing.
2.2 Venue is proper in [____________________] County because [FOR AN INDIVIDUAL DEFENDANT: Defendant resides here / the cause of action accrued here / property in litigation is here, under Fla. Stat. § 47.011] or [FOR A CORPORATE DEFENDANT: the corporation has or usually keeps an office here / has an agent or representative here / the cause of action accrued here / property in litigation is here, as applicable under Fla. Stat. § 47.051].
2.3 All conditions precedent to the maintenance of this action, including any pre-suit notice required by statute or contract, have been performed, waived, or have otherwise occurred.
3. RELEVANT STATUTORY FRAMEWORK
3.1 FDUTPA makes unlawful “[u]nfair methods of competition, unconscionable acts or practices, and unfair or deceptive acts or practices in the conduct of any trade or commerce.” Fla. Stat. § 501.204(1).
3.2 Under Fla. Stat. § 501.211(1), anyone aggrieved by a violation may seek declaratory and injunctive relief. A person who suffered a loss as a result of a violation may recover actual damages under § 501.211(2), subject to the good-faith-retailer limitation stated there. Under § 501.2105, the prevailing party may receive reasonable attorney’s fees and costs after trial-court judgment and exhaustion of appeals.
3.3 For a civil-theft claim under Fla. Stat. § 772.11, Plaintiff must prove by clear and convincing evidence an injury caused by a violation of the theft statutes identified there. Before filing, Plaintiff must make a written demand for $200 or the treble-damage amount and allow 30 days after receipt for compliance. The statute provides threefold actual damages, minimum damages of $200, and reasonable attorney’s fees and court costs, but prohibits punitive damages under that section.
4. GENERAL ALLEGATIONS
4.1 On [DATE], Plaintiff purchased [DESCRIPTION OF GOODS/SERVICES] from Defendant for $[AMOUNT].
4.2 Prior to purchase, Defendant, through its advertisements, website, and sales representatives, expressly represented that [SPECIFIC REPRESENTATIONS].
4.3 In reality, the product/service [STATE DEFECTS / MISREPRESENTATIONS]. Defendant knew or should have known these representations were false, misleading, or likely to deceive a reasonable consumer.
4.4 Plaintiff relied on Defendant’s representations and would not have purchased—or would have paid substantially less for—the product/service absent such misrepresentations.
4.5 As a result of Defendant’s conduct, Plaintiff suffered an actual monetary loss in the amount of $[____________________], calculated as follows: [IDENTIFY THE PURCHASE-PRICE OR VALUE-BASED LOSS AND ATTACH SUPPORTING RECORDS].
4.6 [CIVIL THEFT ONLY, IF SUPPORTED] Defendant’s conduct violated [Fla. Stat. § 812.014 or other statute expressly listed in § 772.11], and the facts supporting the required state of mind and clear-and-convincing burden are: [____________________].
5. CAUSES OF ACTION
COUNT I
Violation of the Florida Deceptive and Unfair Trade Practices Act
(Fla. Stat. §§ 501.201–501.213)
5.1 Plaintiff re-alleges paragraphs 1.1 through 4.6 as if fully set forth herein.
5.2 Defendant engaged in trade or commerce within the meaning of Fla. Stat. § 501.203(8).
5.3 Defendant’s acts and omissions described above constitute unfair or deceptive acts or practices prohibited by Fla. Stat. § 501.204(1).
5.4 Plaintiff suffered a loss as a result of the violation and seeks actual damages under Fla. Stat. § 501.211(2) in the amount proven at trial.
5.5 Pursuant to Fla. Stat. §§ 501.211(2) and 501.2105, Plaintiff seeks actual damages and, if Plaintiff is the prevailing party, a discretionary award of reasonable attorney’s fees and costs after judgment and exhaustion of appeals.
5.6 Defendant [has violated / is violating / is otherwise likely to violate] FDUTPA, and Plaintiff is aggrieved by that conduct. Plaintiff therefore seeks declaratory and injunctive relief under Fla. Stat. § 501.211(1).
WHEREFORE, Plaintiff prays for relief as set forth in the Prayer for Relief section.
COUNT II
Civil Theft — Fla. Stat. § 772.11 (Optional; Delete Unless Fully Supported)
5.7 Plaintiff re-alleges paragraphs 1.1 through 4.6 as if fully set forth herein.
5.8 By the conduct pleaded with particularity above, Defendant violated [IDENTIFY A STATUTE EXPRESSLY LISTED IN FLA. STAT. § 772.11], causing injury to Plaintiff. Plaintiff will prove the claim by clear and convincing evidence.
5.9 On [DATE], before filing this action, Plaintiff delivered to Defendant the written demand required by Fla. Stat. § 772.11 for $[200 OR TREBLE-DAMAGE AMOUNT]. Defendant received it on [DATE] and did not comply within 30 days. The demand and proof of receipt are attached as Exhibit B.
5.10 Plaintiff seeks threefold actual damages, the $200 statutory minimum if applicable, and reasonable attorney’s fees and court costs under Fla. Stat. § 772.11. Plaintiff does not seek punitive damages under this count.
6. PRAYER FOR RELIEF
WHEREFORE, Plaintiff respectfully requests that the Court enter judgment in Plaintiff’s favor and against Defendant, awarding:
a. Actual damages in an amount to be established at trial;
b. Treble damages as authorized by Fla. Stat. § 772.11;
c. Declaratory relief that Defendant’s conduct violates FDUTPA;
d. Temporary, preliminary, and permanent injunctive relief enjoining Defendant from further unfair or deceptive practices;
e. [ONLY IF SUPPORTED BY A SEPARATE, PLEADED BASIS] Rescission or restitution;
f. Pre- and post-judgment interest as permitted by law;
g. Reasonable attorney’s fees and taxable costs under Fla. Stat. §§ 501.2105 and 772.11; and
h. Such other and further relief as the Court deems just and proper.
7. DEMAND FOR JURY TRIAL
Plaintiff demands a trial by jury on all issues so triable as a matter of right under Article I, § 22 of the Florida Constitution and Fla. R. Civ. P. 1.430.
8. VERIFICATION
[USE ONLY IF VERIFICATION IS REQUIRED OR COUNSEL ELECTS TO VERIFY.] I, [PLAINTIFF NAME], declare that I have read the foregoing Complaint and that the factual allegations are true and correct based on my personal knowledge, except matters stated on information and belief.
Date: _______________ _________________________________
[PLAINTIFF NAME]
State of Florida
County of ___________
Sworn to (or affirmed) and subscribed before me this ___ day of __________, 20__, by [PLAINTIFF NAME], who is personally known to me or produced _______________________ as identification.
________________________________________
Notary Public, State of Florida
My commission expires: ____________
SIGNATURE BLOCK
Respectfully submitted,
[LAW FIRM NAME]
By: ____________________________________
[ATTORNEY NAME], Esq.
Florida Bar No. _________
[ADDRESS]
[PHONE] | [EMAIL]
Counsel for Plaintiff
EXHIBITS (Sample List)
• Exhibit A – Pre-Suit Demand Letter (if applicable)
• Exhibit B – Civil Theft Statutory Demand (30-Day Notice)
• Exhibit C – Advertising Materials / Screenshots
• Exhibit D – Proof of Purchase / Receipts
END OF TEMPLATE
About This Template
Consumer protection law gives buyers, borrowers, and renters rights against unfair, deceptive, or abusive business practices. Federal and state laws cover debt collection, credit reporting, product warranties, lemon cars, and more, and most of them have strict deadlines to preserve your rights. A well-drafted demand or complaint puts the business on notice, triggers their legal obligations, and often resolves the issue without a lawsuit.
Important Notice
This template is provided for informational purposes. It is not legal advice. We recommend having an attorney review any legal document before signing, especially for high-value or complex matters.
Last updated: July 2026
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