Brand Ambassador Agreement

BRAND AMBASSADOR AGREEMENT

(Long-Term Brand Representation & Partnership)

TABLE OF CONTENTS

1. Parties & Relationship Overview
2. Ambassador Role & Responsibilities
3. Content Creation Obligations
4. Appearances & Events
5. FTC Compliance & Disclosure Requirements
6. Exclusivity & Non-Compete
7. Compensation & Benefits
8. Intellectual Property
9. Brand Guidelines & Conduct Standards
10. Representations & Warranties
11. Term & Termination
12. Indemnification
13. Confidentiality
14. Insurance
15. Limitation of Liability
16. Dispute Resolution
17. General Provisions
18. Signatures
19. Exhibits

1. PARTIES & RELATIONSHIP OVERVIEW

This Brand Ambassador Agreement ("Agreement") is entered into as of [EFFECTIVE DATE] ("Effective Date") between:

BRAND:
Legal Name: [BRAND LEGAL NAME]
Entity Type: [CORPORATION/LLC/ETC.]
State of Formation: [STATE/COUNTRY]
Principal Address: [ADDRESS]
Contact: [NAME, TITLE]
Email: [EMAIL]
Phone: [PHONE]

AMBASSADOR:
Legal Name: [AMBASSADOR LEGAL NAME]
Professional Name: [KNOWN AS / STAGE NAME]
Address: [ADDRESS]
Email: [EMAIL]
Phone: [PHONE]
Agent/Manager (if applicable): [NAME, COMPANY, EMAIL]

(Each a "Party" and collectively, the "Parties")

1.1 Purpose & Relationship

Brand engages Ambassador to serve as an official brand ambassador and spokesperson, representing Brand and its products/services in various capacities including but not limited to:

☐ Social media content creation and promotion
☐ Public appearances and events
☐ Media interviews and press engagements
☐ Advertising campaigns
☐ Product development collaboration
☐ Community engagement
☐ Affiliate marketing and sales
☐ Other: [SPECIFY]

1.2 Ambassador Status

Ambassador shall serve as:

☐ Exclusive Ambassador: Sole ambassador for Brand in the Territory/Category
☐ Featured Ambassador: One of multiple ambassadors, with featured status
☐ Ambassador: Part of Brand's ambassador program

1.3 Nature of Relationship

Ambassador is an independent contractor. This Agreement does not create an employment, partnership, joint venture, or agency relationship. Ambassador shall not represent themselves as an employee or agent of Brand except as expressly authorized.

2. AMBASSADOR ROLE & RESPONSIBILITIES

2.1 Primary Responsibilities

Ambassador agrees to:

Brand Representation:
☐ Serve as a positive representative of Brand
☐ Embody Brand's values and messaging
☐ Maintain a public image consistent with Brand's positioning
☐ Actively use and be associated with Brand's products/services

Content Creation:
☐ Create and publish content as specified in Section 3
☐ Meet content deliverable requirements and deadlines
☐ Maintain content quality standards

Engagement:
☐ Respond to audience comments/questions about Brand when reasonable
☐ Participate in Brand's community initiatives
☐ Support Brand's campaigns and launches

Communication:
☐ Maintain regular communication with Brand's designated contact
☐ Provide advance notice of potential conflicts or issues
☐ Participate in regular check-ins as scheduled

2.2 Availability Requirements

Ambassador shall be reasonably available for:

☐ [NUMBER] content creation days per month
☐ [NUMBER] event/appearance days per quarter
☐ [NUMBER] hours per month for calls, approvals, and coordination
☐ Reasonable response time of [NUMBER] business days for communications

2.3 Geographic Territory

Ambassador's representation of Brand covers:

☐ Worldwide
☐ United States only
☐ Specific territories: [LIST TERRITORIES]

3. CONTENT CREATION OBLIGATIONS

3.1 Minimum Content Requirements

During each [MONTH/QUARTER], Ambassador shall create and publish:

3.2 Content Categories

Content shall be distributed among:

☐ Product Features: Showcasing/reviewing Brand products ([X]%)
☐ Lifestyle Integration: Organic integration into lifestyle content ([X]%)
☐ Educational: How-to, tips, and educational content ([X]%)
☐ Launch Support: Supporting new product launches ([X]%)
☐ Evergreen: Timeless brand content ([X]%)

3.3 Campaign Participation

Ambassador shall participate in [NUMBER] major campaigns per year as designated by Brand, with deliverables specified in individual Campaign Briefs.

3.4 Content Quality Standards

All content shall:

(a) Reflect Ambassador's authentic voice and style;
(b) Meet technical quality standards (resolution, lighting, audio);
(c) Align with Brand's visual and messaging guidelines;
(d) Include proper FTC disclosures (see Section 5);
(e) Not include competitor products or brands (see Section 6);
(f) Be original or properly licensed;
(g) Comply with all platform terms of service.

3.5 Content Approval Process

☐ Pre-Approval Required: All sponsored content requires Brand approval before posting. Submit [NUMBER] business days in advance.

☐ Selective Pre-Approval: Only campaign content and new messaging require approval. Regular content following established guidelines does not require pre-approval.

☐ Post-Approval: Ambassador may post without pre-approval but must promptly modify content upon Brand's reasonable request.

3.6 Organic Mentions

In addition to required content, Ambassador may organically mention Brand when authentic and appropriate, subject to FTC disclosure requirements.

3.7 Content Minimum Duration

Posted content must remain live for a minimum of:

• Feed posts: [DURATION / PERPETUAL]
• Stories: [24 HOURS / DURATION]
• Videos: [DURATION / PERPETUAL]

4. APPEARANCES & EVENTS

4.1 Event Commitment

Ambassador agrees to participate in up to [NUMBER] events per [QUARTER/YEAR], including:

☐ Product launches
☐ Media events and press opportunities
☐ Trade shows and industry events
☐ Retail appearances
☐ Photo and video shoots
☐ Virtual events and livestreams
☐ Brand-hosted experiences
☐ Other: [SPECIFY]

4.2 Event Scheduling

(a) Brand shall provide at least [NUMBER] days' advance notice for events

(b) Ambassador shall use good faith efforts to accommodate requests

(c) Ambassador may decline events conflicting with pre-existing commitments, provided Ambassador notifies Brand promptly upon receiving the request

4.3 Travel & Accommodations

For events requiring travel:

☐ Brand covers all reasonable travel, accommodation, and meal expenses
☐ Travel class: [ECONOMY/BUSINESS/FIRST]
☐ Accommodation level: [STANDARD/PREMIUM]
☐ Per diem: $[AMOUNT] per day
☐ Ambassador arranges own travel, reimbursed by Brand up to $[AMOUNT]

4.4 Appearance Fees

☐ Appearances included in base compensation
☐ Additional appearance fee: $[AMOUNT] per [HOUR/DAY/EVENT]
☐ Virtual appearance fee: $[AMOUNT] per event
☐ Speaking/keynote fee: $[AMOUNT] per engagement

4.5 Media Appearances

Ambassador shall participate in media opportunities as reasonably requested, including:

☐ Press interviews (print, digital, broadcast)
☐ Podcast appearances
☐ Brand spokesperson duties
☐ Quote attribution in press materials

Ambassador shall not speak to media about Brand without prior coordination.

5. FTC COMPLIANCE & DISCLOSURE REQUIREMENTS

5.1 Material Connection Acknowledgment

The Parties acknowledge that Ambassador's relationship with Brand constitutes a "material connection" under the Federal Trade Commission's Endorsement Guides (16 CFR Part 255). Ambassador receives compensation and/or free products in exchange for promoting Brand, which must be disclosed.

5.2 Mandatory Disclosure - All Paid Content

Ambassador MUST clearly and conspicuously disclose the paid relationship in ALL sponsored content.

5.3 Approved Disclosure Formats

Required - Use One:

• "#Ad" or "#Advertisement"
• "#Sponsored" or "#SponsoredBy[BRAND]"
• "#[BRAND]Partner" or "#[BRAND]Ambassador"
• "Paid partnership with [BRAND]" (using platform tools)
• "Ad:" or "Advertisement:" at the start of captions

Acceptable for Ambassadors:

• "#[BRAND]Ambassador" (when clearly indicates paid relationship)
• "Proud [BRAND] Ambassador"
• "As a [BRAND] Ambassador..." with #Ad or #Sponsored

NOT Acceptable:

• "#ambassador" alone (too vague)
• "#partner" alone (ambiguous)
• "#collab" (does not convey payment)
• Disclosures hidden in hashtag lists
• Disclosures after "more" cutoff
• Abbreviations like "sp" or "spon"

5.4 Disclosure Placement Requirements

Social Media Posts:

• At the BEGINNING of captions, visible without clicking "more"
• Not buried among other hashtags

Video Content (TikTok, Reels, YouTube):

• VERBAL disclosure at the start: "I'm partnering with [BRAND]..." or "This is sponsored by..."
• VISUAL disclosure: Text overlay visible for at least 3 seconds
• Both verbal AND visual required

Stories:

• Text overlay clearly visible throughout
• Use platform partnership labels when available

Live Streams:

• Disclosure at the beginning
• Repeat every 30 minutes
• Repeat when substantial new viewers join

Blog/Written Content:

• Clear disclosure at the TOP of the post
• Before any sponsored content begins
• Prominent formatting (bold, separate paragraph)

5.5 Product Gifts & Free Products

Even for "gifted" products, disclosure is required if:

• Ambassador has an ongoing relationship with Brand
• Ambassador received the product free or discounted
• There is any expectation of coverage

Appropriate language: "PR gift from [BRAND]" or "#Gifted"

5.6 Affiliate Links & Discount Codes

If Ambassador shares affiliate links or discount codes:

• Disclosure required that Ambassador may earn commission
• Example: "#AffiliateLink" or "I may earn commission if you purchase"
• Disclose even if also disclosing the ambassador relationship

5.7 Organic Mentions

Even organic, unprompted mentions of Brand require disclosure given the ongoing paid ambassador relationship, unless:

• Ambassador purchased the product at full price; AND
• The mention is unrelated to the ambassador duties; AND
• The mention would occur regardless of the ambassador relationship

When in doubt, disclose.

5.8 Compliance Monitoring

Brand may monitor Ambassador's content for FTC compliance. Ambassador shall:

(a) Promptly correct any non-compliant content upon Brand's request;

(b) Maintain records of all sponsored content for [3] years;

(c) Acknowledge that repeated violations may constitute material breach.

5.9 Training

Ambassador agrees to review FTC guidance materials provided by Brand and participate in compliance training if requested.

5.10 Liability for Non-Compliance

The Parties acknowledge:

• FTC penalties may exceed $53,000 per violation (as of 2025)
• Each non-compliant post may be a separate violation
• Both Ambassador and Brand may be held liable

6. EXCLUSIVITY & NON-COMPETE

6.1 Exclusivity Category

During the Term, Ambassador shall not promote, endorse, create sponsored content for, serve as ambassador for, or otherwise be associated with any brand or company that competes with Brand in the following category(ies):

Exclusive Category: [PRODUCT/SERVICE CATEGORY]

Examples of Competitors (Non-Exhaustive): [LIST SPECIFIC COMPETITORS]

6.2 Scope of Exclusivity

Exclusivity applies to:

☐ Paid partnerships and sponsorships
☐ Ambassador and spokesperson relationships
☐ Affiliate relationships
☐ Gifted/seeded products (no unprompted coverage)
☐ All mentions including organic/unpaid
☐ Personal use (Ambassador shall not publicly use competitor products)

☐ Exclusivity does NOT apply to:

• Pre-existing relationships disclosed in Exhibit A
• Personal, private use of competitor products
• Editorial/journalistic coverage (if Ambassador is a journalist)

6.3 Territory

Exclusivity applies:

☐ Worldwide
☐ Limited to: [TERRITORIES]

6.4 Platform Scope

Exclusivity applies to:

☐ All platforms and media
☐ Limited to: [PLATFORMS]

6.5 Pre-Existing Relationships

Ambassador has disclosed all pre-existing relationships with competitors in Exhibit A. These relationships are:

☐ Grandfathered and permitted to continue through their natural term
☐ Must be terminated by [DATE]
☐ Subject to the following conditions: [SPECIFY]

6.6 Post-Termination Restrictions

Following termination of this Agreement:

☐ No post-termination non-compete
☐ Ambassador shall not promote direct competitors for [NUMBER] months
☐ Ambassador shall remove Brand content/references by [DATE/IMMEDIATELY]

6.7 Exclusivity Compensation

The compensation in Section 7 includes consideration for exclusivity.

☐ Additional exclusivity premium: $[AMOUNT] per [PERIOD]

6.8 Competitor Opportunities

If Ambassador receives an inquiry or opportunity from a competitor during the Term:

☐ Ambassador shall decline without notification to Brand
☐ Ambassador shall notify Brand of the inquiry
☐ Brand shall have right of first refusal to match the opportunity

7. COMPENSATION & BENEFITS

7.1 Base Compensation

Ambassador shall receive:

Annual Compensation: $[AMOUNT]

Payment Schedule:
☐ Monthly: $[AMOUNT] per month
☐ Quarterly: $[AMOUNT] per quarter
☐ Semi-annually: $[AMOUNT] per payment
☐ Annually: Full amount paid [UPFRONT/END OF YEAR]

7.2 Performance Bonuses

☐ Not applicable

☐ Ambassador may earn bonuses based on:

7.3 Affiliate/Commission Compensation

☐ Not applicable

☐ Ambassador shall receive [X]% commission on:

• Net sales through Ambassador's unique tracking link
• Net sales using Ambassador's discount code: [CODE]
• Tracking platform: [PLATFORM]
• Payment: [MONTHLY/QUARTERLY] in arrears, minimum threshold $[AMOUNT]

7.4 Product Benefits

Ambassador shall receive:

☐ Full product line at launch
☐ [NUMBER] products per [MONTH/QUARTER]
☐ [X]% discount on all purchases
☐ Products for content creation as needed
☐ Products for family/friends: [SPECIFY LIMITS]
☐ Early access to new products
☐ Exclusive/limited edition products
☐ Estimated annual product value: $[AMOUNT]

7.5 Additional Benefits

☐ VIP event invitations
☐ Complimentary services valued at $[AMOUNT] per [PERIOD]
☐ Professional development/training
☐ Co-branded product development opportunity
☐ Feature on Brand's marketing materials
☐ Other: [SPECIFY]

7.6 Appearance Compensation

☐ Included in base compensation
☐ Additional fees per Section 4.4

7.7 Payment Terms

• Invoices submitted by: [DATE] of each [PERIOD]
• Payment within: [NUMBER] days of invoice
• Payment method: [ACH/WIRE/CHECK/PLATFORM]
• Late payment interest: [X]% per month

7.8 Taxes

Ambassador is responsible for all taxes on compensation. Brand will issue IRS Form 1099-NEC for payments exceeding $600.

8. INTELLECTUAL PROPERTY

8.1 Content Ownership

Unless otherwise specified:

☐ Ambassador Retains Ownership: Ambassador owns all content, subject to the license grant below.

☐ Work for Hire: All content is "work made for hire" and owned by Brand.

8.2 License Grant to Brand

Ambassador grants Brand a:

Exclusivity: ☐ Non-exclusive ☐ Exclusive

Territory: ☐ Worldwide ☐ [TERRITORIES]

Duration: ☐ Perpetual ☐ Term plus [NUMBER] years ☐ Term only

Rights: License to use, reproduce, modify, adapt, display, distribute, perform, and sublicense Ambassador's content, name, image, likeness, and voice for:

☐ Brand's owned social media and digital channels
☐ Paid digital advertising (social, display, programmatic)
☐ Website and email marketing
☐ Out-of-home and print advertising
☐ Television and streaming advertising
☐ Retail and point-of-sale materials
☐ PR and press materials
☐ Packaging and product inserts
☐ Trade shows and presentations
☐ All marketing and commercial purposes

8.3 Whitelisting/Spark Ads

Brand may run paid advertising through Ambassador's social media accounts ("whitelisting" or "spark ads"):

☐ Not permitted
☐ Permitted with no additional fee
☐ Permitted with additional fee of $[AMOUNT] per [PERIOD/CAMPAIGN]
☐ Permitted with Ambassador's prior approval per campaign

8.4 Likeness Rights

Ambassador grants Brand the right to use Ambassador's name, image, likeness, voice, and biographical information in connection with promoting Brand.

8.5 Ambassador's Use of Brand IP

Brand grants Ambassador a limited, non-exclusive license to use Brand's trademarks, logos, and approved materials solely for creating content under this Agreement.

8.6 Moral Rights

To the extent permitted by law, Ambassador waives moral rights and consents to Brand's modification of content.

8.7 Post-Termination Rights

Upon termination:
☐ All licenses terminate
☐ Licenses continue for content created during the Term
☐ Brand may continue using content for [NUMBER] months after termination
☐ Brand must cease use within [NUMBER] days of termination

9. BRAND GUIDELINES & CONDUCT STANDARDS

9.1 Brand Guidelines

Ambassador shall comply with Brand's brand guidelines (Exhibit B), including:

• Logo usage and placement
• Color palette and visual standards
• Tone of voice and messaging
• Hashtag and @mention requirements
• Product presentation standards

9.2 Conduct Standards

Ambassador shall:

(a) Conduct themselves professionally in all public interactions;

(b) Not engage in conduct that could damage Brand's reputation;

(c) Not make public statements inconsistent with Brand's values;

(d) Promptly notify Brand of any circumstances that could adversely affect the partnership;

(e) Comply with all applicable laws.

9.3 Social Media Conduct

Ambassador shall not post content that:

• Is defamatory, obscene, or illegal
• Promotes illegal substances or activities
• Is discriminatory or promotes hate
• Is excessively controversial or politically divisive
• Disparages Brand, its products, or its partners
• Violates third-party rights

9.4 Public Statements

Ambassador shall not make public statements on behalf of Brand without prior approval, except for content created under this Agreement.

9.5 Crisis Communications

In the event of a crisis involving Brand or Ambassador:

(a) Ambassador shall not comment publicly without Brand's guidance;

(b) Ambassador shall cooperate with Brand's communications team;

(c) Ambassador shall refer media inquiries to Brand.

10. REPRESENTATIONS & WARRANTIES

10.1 Ambassador Representations

Ambassador represents and warrants:

☐ Authority to enter this Agreement
☐ At least 18 years of age
☐ No conflicting agreements
☐ Authentic audience (no fake followers or engagement)
☐ Disclosed all material relationships with competitors
☐ Will comply with FTC Guidelines and all laws
☐ Will create original content or have proper rights
☐ Will make only truthful statements about Brand's products
☐ Has disclosed any pending legal, criminal, or reputational issues
☐ Current follower counts: [PLATFORM: #] [PLATFORM: #]

10.2 Brand Representations

Brand represents and warrants:

☐ Authority to enter this Agreement
☐ Rights to grant licenses herein
☐ Products comply with applicable laws
☐ All approved claims are truthful and substantiated

11. TERM & TERMINATION

11.1 Initial Term

This Agreement commences on the Effective Date and continues for an initial term of [DURATION] (the "Initial Term").

11.2 Renewal

☐ Automatic Renewal: Agreement automatically renews for successive [DURATION] periods unless either party provides written notice of non-renewal at least [NUMBER] days before the end of the then-current term.

☐ Negotiated Renewal: Parties shall negotiate renewal terms at least [NUMBER] days before expiration.

☐ No Renewal: Agreement expires at the end of the Initial Term.

11.3 Termination for Convenience

☐ Either party may terminate with [NUMBER] days' written notice.

☐ Brand may terminate with [NUMBER] days' notice and payment of [BUYOUT AMOUNT OR FORMULA].

☐ Ambassador may terminate with [NUMBER] days' notice.

11.4 Termination for Cause

Either party may terminate immediately upon written notice if the other party:

(a) Materially breaches and fails to cure within [NUMBER] days of notice;

(b) Becomes insolvent or files for bankruptcy;

(c) Is convicted of or pleads guilty to a felony;

(d) Engages in conduct that materially damages the other party's reputation.

11.5 Brand's Additional Termination Rights

Brand may terminate immediately if Ambassador:

(a) Repeatedly fails to meet content deliverable requirements;

(b) Repeatedly fails to comply with FTC disclosure requirements;

(c) Engages in public conduct inconsistent with Brand's values;

(d) Makes false or unauthorized claims about Brand's products;

(e) Violates the exclusivity provisions;

(f) Experiences a significant decline in audience (greater than [X]%);

(g) Becomes involved in public controversy that could harm Brand.

11.6 Effect of Termination

Upon termination:

(a) Compensation: Ambassador receives payment for services rendered through termination date;

(b) Pro-Rata Payment: If terminated mid-period, compensation is pro-rated;

(c) Exclusivity: Post-termination exclusivity per Section 6.6 applies;

(d) Content Rights: Per Section 8.7;

(e) Brand Materials: Ambassador shall return/delete Brand's confidential materials;

(f) Ambassador Materials: Ambassador shall remove Brand references from bio/profiles within [NUMBER] days;

(g) Surviving Provisions: Sections 5 (FTC compliance for existing content), 8, 10, 12, 13, 15, and 16 survive.

12. INDEMNIFICATION

12.1 Ambassador Indemnification

Ambassador shall indemnify, defend, and hold harmless Brand and its affiliates, officers, directors, employees, and agents from claims, damages, losses, and expenses (including reasonable attorneys' fees) arising from:

(a) Ambassador's breach of this Agreement;

(b) Ambassador's violation of FTC Guidelines or other applicable law;

(c) Content that infringes third-party intellectual property or other rights;

(d) False or unauthorized claims made by Ambassador;

(e) Ambassador's gross negligence or willful misconduct;

(f) Ambassador's violation of the conduct standards.

12.2 Brand Indemnification

Brand shall indemnify, defend, and hold harmless Ambassador from claims arising from:

(a) Brand's breach of this Agreement;

(b) Product liability claims;

(c) Brand-provided claims or materials that are false or infringe third-party rights;

(d) Brand's use of Ambassador's content beyond the scope of this Agreement.

12.3 Procedure

The indemnified party shall provide prompt written notice, permit the indemnifying party to control the defense, and provide reasonable cooperation.

13. CONFIDENTIALITY

13.1 Confidential Information

"Confidential Information" includes: this Agreement's terms, compensation details, unreleased products, marketing strategies, business information, and any information designated confidential.

13.2 Obligations

Each party shall:

(a) Use Confidential Information only for this Agreement's purposes;

(b) Protect with at least reasonable care;

(c) Not disclose without prior written consent.

13.3 Permitted Disclosures

(a) Disclosures required for FTC compliance;

(b) Disclosures to professional advisors (attorneys, accountants);

(c) General acknowledgment of the partnership relationship.

13.4 Duration

Confidentiality obligations survive termination for [2/3/5] years.

14. INSURANCE

14.1 Ambassador Insurance

Ambassador shall maintain (or Brand shall provide):

☐ General liability insurance: $[AMOUNT] per occurrence
☐ Professional liability/E&O: $[AMOUNT]
☐ Media liability: $[AMOUNT]

14.2 Brand Insurance

Brand maintains insurance covering Ambassador's authorized activities under this Agreement.

15. LIMITATION OF LIABILITY

15.1 Cap

EXCEPT FOR INDEMNIFICATION OBLIGATIONS, WILLFUL MISCONDUCT, BREACH OF CONFIDENTIALITY, OR IP INFRINGEMENT, NEITHER PARTY'S TOTAL LIABILITY SHALL EXCEED THE TOTAL COMPENSATION PAID OR PAYABLE DURING THE [12] MONTHS PRECEDING THE CLAIM.

15.2 Consequential Damages

NEITHER PARTY SHALL BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, EVEN IF ADVISED OF THE POSSIBILITY.

15.3 FTC Penalty Acknowledgment

Both parties acknowledge that FTC violations may result in significant civil penalties beyond the scope of this Agreement.

16. DISPUTE RESOLUTION

16.1 Governing Law

This Agreement is governed by the laws of [STATE], without regard to conflict of laws principles.

16.2 Informal Resolution

Before initiating formal proceedings, parties shall attempt to resolve disputes through good-faith negotiation for at least [NUMBER] days.

16.3 Dispute Resolution Method

☐ Litigation: Exclusive jurisdiction in state and federal courts of [COUNTY, STATE].

☐ Arbitration: Binding arbitration in [CITY, STATE] under [AAA/JAMS] rules, before a single arbitrator. Judgment on the award may be entered in any court of competent jurisdiction.

16.4 Jury Waiver

EACH PARTY WAIVES THE RIGHT TO A JURY TRIAL.

16.5 Equitable Relief

Either party may seek injunctive relief in any court to protect intellectual property or confidential information.

17. GENERAL PROVISIONS

17.1 Entire Agreement

This Agreement, including all Exhibits, constitutes the entire agreement and supersedes all prior agreements.

17.2 Amendments

Amendments must be in writing signed by both parties.

17.3 Waiver

Failure to enforce any provision is not a waiver.

17.4 Severability

Invalid provisions are severed; the remainder continues.

17.5 Assignment

Ambassador may not assign without Brand's consent. Brand may assign to affiliates or successors.

17.6 Notices

Notices to the addresses above, by email (with confirmation), certified mail, or overnight courier.

17.7 Force Majeure

Neither party is liable for delays due to circumstances beyond reasonable control.

17.8 Counterparts

May be executed in counterparts, including electronically.

17.9 Independent Legal Advice

Each party has had the opportunity to consult with independent legal counsel.

18. SIGNATURES

By signing below, the Parties agree to all terms of this Brand Ambassador Agreement.

BRAND:

Signature: ____________________________

Name: [PRINTED NAME]

Title: [TITLE]

Date: ____________________________

AMBASSADOR:

Signature: ____________________________

Name: [PRINTED NAME]

Date: ____________________________

EXHIBIT A - PRE-EXISTING BRAND RELATIONSHIPS

Ambassador discloses the following existing brand relationships:

EXHIBIT B - BRAND GUIDELINES

[Attach or reference Brand's current brand guidelines]

Key Requirements:

• Logo usage: [GUIDELINES]
• Color palette: [GUIDELINES]
• Hashtags: [REQUIRED HASHTAGS]
• Mentions: [@HANDLES]
• Tone of voice: [DESCRIPTION]
• Prohibited content: [LIST]

EXHIBIT C - CONTENT CALENDAR TEMPLATE

EXHIBIT D - FTC DISCLOSURE QUICK REFERENCE

Every Sponsored Post Must Include:

Approved Disclosures:

• "#Ad" or "#Sponsored" (visible, at beginning of caption)
• "Paid partnership with [BRAND]" using platform tools
• "#[BRAND]Ambassador" with "#Ad" or "#Sponsored"

Video Requirements:

• Verbal: "I'm partnering with [BRAND]..." at the start
• Visual: Text overlay for 3+ seconds

Organic Mentions:

• Still require disclosure due to ambassador relationship
• Use "#[BRAND]Ambassador" or "#Ad"

Remember: When in doubt, DISCLOSE.