NM D&O 01-17 Gross Receipts Tax 2001-08-16

Are cigarette 'buydown' reimbursements and shelf-display payments a retailer gets from manufacturers taxable gross receipts, and can New Mexico assess interest and a penalty on the unpaid tax?

Short answer: Yes to all — the protest was DENIED. A tobacco retailer received 'buydown' payments (manufacturers reimbursing her for discounting cigarettes) and 'shelf-display' payments (for letting manufacturers place display shelves in the store). The hearing officer held the buydown reimbursements are taxable gross receipts: they are not an excluded 'cash discount allowed and taken' because the retailer was reimbursed by a third party (the manufacturer), so — like a manufacturer's coupon under Regulation 3.2.1.14(I) — the tax is measured by the full retail price; alternatively the payments were taxable consideration for promotional services the retailer performed. The shelf-display payments were not deductible receipts from the lease of real property under Section 7-9-53, because letting a manufacturer place movable shelves in designated spots is only a license to use, not a lease — the manufacturers never got the exclusive possession and control a lease requires. Interest under Section 7-1-67 is mandatory regardless of the reason for late payment, and the six-month gap between audit and assessment gave no relief because New Mexico is a self-reporting system. The negligence penalty under Section 7-1-69 stood because the retailer's failure to pay stemmed from an erroneous belief that the receipts were not taxable, which the regulations treat as negligence.

Apply this to your situation

This page answers the general question as of 2001. Ezel answers yours, under current New Mexico tax law, with citations.

Currency note: this ruling is from 2001
Subsequent statutory amendments, regulation changes, court decisions, or later rulings may have changed the analysis. Treat this page as historical context, not current tax advice. Verify current law before relying on any specific rule, rate, or position mentioned here.
Disclaimer: This is a published Decision and Order of the New Mexico Administrative Hearings Office, an independent agency that adjudicates tax protests separately from the Taxation and Revenue Department. It resolves one taxpayer's protest on the specific facts and the law in effect when issued; different facts or later changes in the law can change the result, and another taxpayer should not assume it applies to their situation. A Decision and Order binds the parties to that protest and is not a general ruling or advisory opinion of the Department. This summary is informational only and is not legal or tax advice. Consult a licensed New Mexico tax professional about your specific situation.
About this page: The plain-English summary, reader guidance, and Q&A below were written by Ezel based on the official state tax ruling. The original ruling (linked on this page as a PDF) is the authoritative source for any reliance.
View original ruling (PDF)

Plain-English summary

A tobacco store owed New Mexico gross receipts tax on the "buydown" money and "shelf-display" money she received from cigarette manufacturers, and the interest and negligence penalty stood. Protest DENIED.

Vicki Grogan operated the Tobacco Patch, a store that sold cigarettes (she had earlier run a pet store, Paw Paw Patch, at the same location). She bought her cigarette inventory from wholesalers, but dealt directly with the manufacturers on two kinds of promotional contracts:

  • Buydown contracts. Grogan agreed to cut the price of certain brands for a set period and to help advertise the lower price. In return, the manufacturer paid her the exact amount of the discount. She charged her customers gross receipts tax only on the discounted price and did not report the manufacturer's buydown payments as gross receipts.
  • Shelf-display contracts. She let manufacturers place free-standing movable shelves and temporary displays in designated spots in her store, keeping them stocked and dusted, in exchange for payments. She did not report those payments either.

A December 2000 field audit produced an assessment of about $194,561 (tax, penalty, and interest) for January 1994 through May 2000. Most of the tax came from her having reported net rather than gross receipts, which she did not contest. She protested only the tax on her buydown receipts (about $23,932 of tax) and shelf-display receipts (about $555), plus all the penalty and interest.

Buydown reimbursements are taxable gross receipts

Grogan argued the buydown payments merely reduced the cost of her inventory, or were an excluded "cash discount allowed and taken" under Section 7-9-3(F)(2)(a). The hearing officer rejected both. The payments could not reduce her inventory cost because she bought her inventory from wholesalers, who were not parties to the buydown contracts. And the "cash discount" exclusion did not apply because a third party — the manufacturer — reimbursed her for the discount. Department Regulation 3.2.1.14(I) draws exactly this line for coupons: an unreimbursed store coupon is a cash discount, but a manufacturer's coupon that reimburses the retailer is part of gross receipts, so tax is due on the full retail price. Several other states (New York, California, South Dakota) treat cigarette buydowns the same way. Alternatively, the decision held, even if the discounted price were the full sale price, the buydown money would still be taxable as consideration for the promotional services Grogan performed — the contracts themselves called the payments "promotion allowance payments" and required her to advertise and maintain point-of-sale materials. Either way, the receipts fall within the Section 7-9-3(F) definition of gross receipts.

Shelf-display payments were a license, not a lease of real property

Grogan claimed the shelf-display money was deductible under Section 7-9-53 as receipts from leasing real property. But New Mexico's tax act says granting "a license to use property is the sale of a license and not a lease" (Section 7-9-3(J)). A lease requires the tenant to get exclusive possession and control; a license is merely permission to use space in a specific way. The manufacturers here got only designated spots for movable shelves, could access them only during business hours, and never had exclusive possession or the right to exclude others. That is a license, so the deduction did not apply.

Interest and penalty stand

Interest under Section 7-1-67 is mandatory ("shall") and compensates the state for the time value of the unpaid tax; the reason for late payment is irrelevant. Grogan's argument that the Department took six months after the audit to assess did not help, because New Mexico is a self-reporting system — taxpayers must determine and pay their own tax without waiting for an audit (Vivigen). The negligence penalty under Section 7-1-69 stood because her failure to pay came from an erroneous belief that the receipts were not taxable, which Regulation 3.1.11.10 defines as negligence.

Result: protest DENIED.

What this means for you

Manufacturer reimbursements for discounts are taxable, even if your customer paid less

If you discount a product and a third party (like a manufacturer) pays you back for that discount, New Mexico measures your gross receipts by the full price — the customer's payment plus the reimbursement. This is the same rule that applies to manufacturers' coupons. A true store discount you absorb yourself is different: that is a cash discount, and you are taxed only on what you actually collect.

"Promotional" payments from suppliers are usually taxable receipts

Buydown, marketing, and "retail leader" payments tied to advertising or displaying a supplier's product are consideration for services you perform, and gross receipts tax reaches services as well as goods. Do not assume money labeled a "rebate" or "allowance" escapes tax.

Letting a vendor use floor space is usually a license, not a real-property lease

The Section 7-9-53 deduction for leasing real property requires giving the other party exclusive possession and control of a defined space. Allowing a manufacturer to set up movable shelves in your store — while you keep possession and control — is a taxable license, not a deductible lease.

Interest is automatic, and an audit delay is not a defense

Because New Mexico taxpayers self-report, you cannot wait for the Department to find your liability. Interest runs from the original due date no matter why the tax was late, and slow audits do not excuse it.

Common questions

Q: What did the retailer actually protest?
A: Only the tax on her buydown receipts (about $23,932) and shelf-display receipts (about $555), plus the entire penalty and interest. She did not dispute the larger part of the assessment, which came from reporting net instead of gross receipts.

Q: Why weren't the buydown payments an excluded "cash discount"?
A: Because a third party — the cigarette manufacturer — reimbursed her for the discount. A cash discount that is excluded from gross receipts is one the seller absorbs without reimbursement. When the manufacturer pays back the discount, the retailer's receipts equal the discounted price plus that reimbursement.

Q: Could she deduct the shelf-display payments as rent?
A: No. Permitting manufacturers to place movable shelves in designated store locations was a license to use space, not a lease of real property, because the manufacturers never obtained exclusive possession or control. The Section 7-9-53 lease deduction did not apply.

Q: Did the six-month gap between the audit and the assessment excuse the penalty or interest?
A: No. New Mexico is a self-reporting system, so taxpayers must determine and pay their own tax without waiting for an audit. Interest is mandatory under Section 7-1-67 regardless of the reason for delay, and the penalty stood because the underpayment was due to negligence.

Q: Why was the failure to pay "negligent"?
A: Her failure came from an erroneous belief that the receipts were not taxable. Regulation 3.1.11.10 lists erroneous belief and inattention as negligence, so the penalty was properly imposed. (Intentional evasion would instead trigger the 50% fraud penalty under Section 7-1-69(C).)

Citations and references

Statutes and regulations:

  • NMSA 1978, § 7-9-4 — imposes gross receipts tax on the receipts of persons engaging in business in New Mexico
  • NMSA 1978, § 7-9-3(F) — defines gross receipts; (F)(1)(b) includes commissions/fees for promoting sales, (F)(2)(a) excludes cash discounts allowed and taken
  • NMSA 1978, § 7-9-5 — presumes all receipts of a person engaging in business are taxable
  • NMSA 1978, § 7-9-3(J) — defines leasing; a license to use property is the sale of a license, not a lease
  • NMSA 1978, § 7-9-53 — deduction for receipts from the lease of real property
  • NMSA 1978, § 7-1-67 — interest on late-paid tax is mandatory ("shall")
  • NMSA 1978, § 7-1-69 — negligence penalty; subsection (C) imposes a 50% penalty for intentional evasion
  • NMSA 1978, § 7-1-17(C) — a Department assessment is presumed correct
  • NMSA 1978, § 7-1-13(B) — the taxpayer's obligation to self-report and pay
  • Regulation 3.2.1.14(I) NMAC — reimbursed manufacturer coupons are part of gross receipts; unreimbursed store coupons are a cash discount
  • Regulation 3.1.11.10 NMAC — defines taxpayer negligence

Cases cited:

  • Archuleta v. O'Cheskey, 84 N.M. 428, 504 P.2d 638 (Ct. App. 1972)
  • Wing Pawn Shop v. Taxation and Revenue Department, 111 N.M. 735, 809 P.2d 649 (Ct. App. 1991)
  • Cutter Flying Service, Inc. v. Property Tax Department, 91 N.M. 215, 572 P.2d 943 (Ct. App. 1977)
  • State v. Lujan, 90 N.M. 103, 560 P.2d 167 (1977)
  • Vivigen, Inc. v. Minzner, 117 N.M. 224, 870 P.2d 1382 (Ct. App. 1994)

Source

Original ruling text

BEFORE THE HEARING OFFICER
OF THE TAXATION AND REVENUE DEPARTMENT
OF THE STATE OF NEW MEXICO

IN THE MATTER OF THE PROTEST OF
TOBACCO PATCH No. 01-17
ID NO. 02-397117-00 7
ASSESSMENT NO. 2611399

DECISION AND ORDER

A formal hearing on the above-referenced protest was held August 8, 2001, before Margaret

B. Alcock, Hearing Officer. Tobacco Patch was represented by its owner, Vicki C. Grogan

(“Taxpayer”). The Taxation and Revenue Department ("Department") was represented by Bruce J.

Fort, Special Assistant Attorney General. Based on the evidence and arguments presented, IT IS

DECIDED AND ORDERED AS FOLLOWS:

FINDINGS OF FACT

  1. In 1991, the Taxpayer began doing business under the name Paw Paw Patch, a retail

business that sold pet supplies and provided pet grooming services.

  1. In November 1997, the Taxpayer expanded her business to include the sale of

tobacco products. The Taxpayer subsequently terminated the pet supply and grooming side of the

business and changed the name of her store to the Tobacco Patch.

  1. The Taxpayer purchased her inventory of cigarettes from cigarette wholesalers.

Because of laws governing the sale of tobacco products, the Taxpayer could not buy cigarettes

directly from the manufacturer.

4.. The Taxpayer entered into “shelf display” and “buydown” contracts with the

manufacturers of cigarettes she carried.

  1. Under the terms of her buydown contracts (also referred to by some manufacturers as

a “price promotion” or “discount program”), the Taxpayer agreed to reduce the price of certain

brands of cigarettes by a specified dollar amount for a specified period of time. The Taxpayer also

agreed to cooperate with the cigarette manufacturer in posting signs to advertise the discounted

price. In return, the manufacturer agreed to pay the Taxpayer the difference between her usual retail

price and the discounted price of the cigarettes covered by the agreement.

  1. The amount of the buydown was determined by calculating the Taxpayer’s inventory

of covered cigarettes on the day the promotion began, adding inventory purchased during the

promotion and then subtracting the inventory remaining at the end of the promotion. The resulting

figure, which equaled the number of cigarettes sold at the discounted price, was then multiplied by

the amount of the discount.

  1. Because the Taxpayer was reimbursed the exact amount of the sales discount, the

buydown program did not generate additional profit for the Taxpayer on a per pack or per carton

basis. The Taxpayer did benefit, however, from the increased traffic and sales volume that resulted

from selling cigarettes at a discounted price.

  1. When selling cigarettes under the terms of a buydown contract during the audit

period, the Taxpayer charged her customers gross receipts tax on the discounted price and did not

include the buydown amount she received from the manufacturer when reporting her gross receipts

to the Department.

  1. Under the terms of her shelf-display contracts (also referred to by some manu-

facturers as a “marketing plan contract” or a “retail leaders program”), the Taxpayer allowed

cigarette manufacturers to place free-standing, movable shelves at designated places in the store and

temporary displays on the counter or hanging from the ceiling. The manufacturer with the highest

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sales volume of cigarettes had first choice as to shelf and advertising placement and was also

allowed more feet of shelf space; the manufacturer with the second highest sales volume chose its

placement next, and so on.

  1. Each manufacturer’s representative set up and stocked its own shelf-display. The

representative had access to the shelves during the Taxpayer’s regular business hours, which were

6:00 a.m. to 6:00 p.m. six days a week, but could not access the shelves when the store was closed.

  1. Because the sales representative visited the Taxpayer’s store only once a month, the

Taxpayer agreed to keep the shelves stocked with the manufacturer’s cigarettes and to keep the

shelves dusted and in good order.

  1. The Taxpayer’s shelf-display contracts ran for a period of one year.

  2. During the audit period at issue, the Taxpayer did not pay gross receipts tax on the

payments she received from her shelf-display contracts.

  1. On June 20, 2000, the Department conducted a field audit of the Taxpayer.

  2. On December 22, 2000, the Department issued Assessment 2611399 to the Taxpayer

in the total amount of $194,560.95, representing $145,214.39 gross receipts tax, $14,528.98 penalty,

and $34,817.58 interest for tax periods January 1994 through May 2000.

  1. Most of the tax assessed was attributable to the fact that the Taxpayer had

erroneously deducted her expenses and reported net, rather than gross, receipts on her gross receipts

tax returns. $23,931.86 of the tax assessed was based on the Taxpayer’s unreported receipts from

buydown contracts, and $555.23 of the tax assessed was based on the Taxpayer’s unreported receipts

from shelf-display contracts.

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  1. The Taxpayer filed a written protest to the portions of the assessment relating to

receipts from her buydown and shelf-display contracts, as well as the entire amount of penalty and

interest assessed. The Taxpayer’s protest was received by the Department on January 5, 2001.

DISCUSSION

The Taxpayer raises the following issues in support of her protest: (1) payments the

Taxpayer received under the terms of her buydown agreements with cigarette manufacturers served

to reduce the cost of the Taxpayer’s inventory and are not taxable gross receipts; (2) payments the

Taxpayer received under the terms of her shelf-display contracts with cigarette manufacturers were

receipts from the lease of real property and are deductible under Section 7-9-53 NMSA 1978; (3) the

six-month delay between the date the field audit started in June 2000 and the date the assessment

was issued in December 2000 was unreasonable, and the Taxpayer should not be liable for interest

and penalty accrued after June 2000; (4) the Taxpayer should not be penalized for her lack of

knowledge and honest mistakes.

Burden of Proof. Section 7-1-17(C) NMSA 1978 states that any assessment of taxes made

by the Department is presumed to be correct, and it is the taxpayer's burden to overcome this

presumption. Archuleta v. O'Cheskey, 84 N.M. 428, 431, 504 P.2d 638, 641 (Ct. App. 1972). Where

an exemption or deduction from tax is claimed, the statute must be construed strictly in favor of the

taxing authority, the right to the exemption or deduction must be clearly and unambiguously expressed

in the statute, and the right must be clearly established by the taxpayer. Wing Pawn Shop v. Taxation

and Revenue Department, 111 N.M. 735, 740, 809 P.2d 649, 654 (Ct. App. 1991). Accordingly, it is

the Taxpayer’s burden to come forward with evidence and legal arguments to show that the

Department's assessment is incorrect.

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Buydown Contracts. The Taxpayer argues that the payments she received under the terms

of her buydown contracts with cigarette manufacturers represented a reduction in the cost of her

inventory rather than receipts from the sale of cigarettes. The Taxpayer maintains the discounted

price at which she sold cigarettes to her customers should be accepted as the full measure of her

taxable receipts. The Department responds that the buydown payments cannot represent a reduction

in the cost of the Taxpayer’s inventory because the Taxpayer did not purchase her inventory from the

manufacturers. It is the Department’s position that the taxable value of the cigarettes sold by the

Taxpayer is not limited to the discounted price charged to the customer, but includes the

manufacturer’s buydown payment. Alternatively, the Department argues that the buydown payments

were consideration for promotional services provided by the Taxpayer.

Section 7-9-4 NMSA 1978 imposes an excise tax on the gross receipts of any person

engaging in business in New Mexico. The definition of gross receipts is set out in Section 7-9-3(F)

NMSA 1978 and provides, in pertinent part:

F. “gross receipts” means the total amount of money or the value of other
consideration received from selling property in New Mexico, from leasing property
employed in New Mexico, from selling services performed outside New Mexico
the product of which is initially used in New Mexico or from performing services in
New Mexico. In an exchange in which the money or other consideration received
does not represent the value of the property or service exchanged, “gross receipts”
means the reasonable value of the property or service exchanged.

(1) “Gross receipts includes: ...
(a) ....
(b) the total commissions or fees derived from the business of
buying, selling or promoting the purchase, sale or leasing, as an agent or broker on
a commission or fee basis, of any property service, stock, bond or security....

(2) “Gross receipts” excludes:
(a) cash discounts allowed and taken; ....

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The issue to be determined is whether the buydown payments received by the taxpayer come within

this statutory definition of “gross receipts.”

Reduction in Cost of Inventory. The Taxpayer maintains that manufacturers’ buydown

payments were a reduction in the cost of her inventory rather than receipts from the sale of

cigarettes. As the Department correctly points out, however, the Taxpayer purchased her inventory

from cigarette wholesalers and not from the manufacturers. To qualify as a reduction in the cost of

inventory, the payments would have to come from the wholesaler. The Taxpayer argues that the

Department’s position is unfair because the laws governing tobacco sales prevent her from buying

cigarettes directly from the manufacturer. While this may be true, it does not change the fact that the

wholesalers from whom the Taxpayer purchased her inventory were not parties to the buydown

contracts. Nor did those contracts have any effect on the price the Taxpayer paid the wholesalers for

cigarettes. Under these circumstances, the buydown payments cannot be characterized as a

reduction in the cost of inventory.

Value of Goods Sold. The Taxpayer’s second argument is that the buydown payment she

received on each package of cigarettes was a “cash discount allowed and taken” and is specifically

excluded from gross receipts pursuant to the definition in Section 7-9-3(F)(2) NMSA 1978. The

Taxpayer maintains the discounted price at which she sold cigarettes to her customers should be

accepted as the full measure of her taxable receipts. The phrase “cash discount allowed and taken”

is not defined in the Gross Receipts and Compensating Tax Act. Department Regulation 3.2.1.14(I)

NMAC does discuss the term in relation to the use of discount coupons:

I. Discount coupons. The gross receipts attributable to a sale in which a
seller accepts discount coupons provided by the buyers are measured by the cash
received plus the value of the coupon. However, if the discount coupon is not
redeemable by the seller, the acceptance of the coupon constitutes a cash
discount allowed and taken and is excluded from gross receipts.

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It is the Department’s position that a manufacturer’s agreement to reimburse the Taxpayer the full

amount of the sales discount on each package of cigarettes sold by the Taxpayer has the same effect

as a discount coupon. Because the manufacturer absorbs the entire cost of the discount, the

Taxpayer receives the full retail price for the product sold and this is the taxable value on which

gross receipts tax must be paid.

The Department’s interpretation of the term “cash discount allowed and taken” to exclude

discounts for which the seller is reimbursed by a third party is consistent with the definition of gross

receipts in Section 7-9-3(F) NMSA 1978 as “the total amount of money or the value of other

consideration received from selling property in New Mexico” (emphasis added). It is also consistent

with the presumption in Section 7-9-5 NMSA 1978 that “all receipts of a person engaging in

business are subject to the gross receipts tax.” When a retailer discounts an item and absorbs the

cost without reimbursement from the manufacturer, the retailer’s receipts are measured by the

discounted sales price—there is no “other consideration.” When a retailer discounts an item and is

reimbursed for the discount, the retailer’s receipts are measured by the discounted sales price plus

the “other consideration” received in the form of the manufacturer’s reimbursement.

The Taxpayer objects to treating the manufacturer’s buydown payment as part of the sales

price of the cigarettes because she can only charge her customers gross receipts tax on the discounted

sales price. The Taxpayer maintains she will lose money if she has to pay tax on buydown payments

because her reimbursement is limited to the amount of the sales discount and she does not receive

any profit on the transaction. First, it must be recognized that New Mexico’s gross receipts tax is

imposed on the seller of goods and services, not on the buyer. In reality, the tax is simply part of the

seller’s cost of doing business. Although it is a common practice for sellers to pass the cost of the

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gross receipts tax on to the buyer, the seller’s ability to separately charge or obtain reimbursement of

the tax does not affect the seller’s legal obligation to pay tax to the state. Second, the Taxpayer

acknowledged that she is not required to enter into buydown contracts with cigarette manufacturers,

but chooses to do so because selling cigarettes at a discounted price increases the traffic and sales

volume in her store. The Taxpayer has made a conscious business decision that participating in a

manufacturer’s buydown program results in an economic benefit to her even though the program

does not generate additional profit on a per pack or per carton basis. As part of this decision, the

Taxpayer must factor in the cost of paying additional gross receipts tax that she may not be able to

collect from her customer or the manufacturer. If this cost outweighs the benefits of the program,

she is under no obligation to participate.

It is also worth noting that the position taken by the Department is no different than that

taken by a number of other states that include the amount of manufacturer reimbursements in

computing tax due on retail sales. See, e.g., New York’s Publication 79, A Guide to Handling

Coupons and Food Stamps for Retail Food Stores (6/99) (found at www.tax.state.ny.us/

pubs_and_bulls/Publications/ sales_pubs.htm) at page 3. This publication makes the same

distinction as Regulation 3.2.1.14(I) NMAC between store coupons, which do not provide

reimbursement for the retailer, and manufacturers’ coupons, which do provide reimbursement. The

publication includes the following discussion relating to situations where the retailer receives an

undisclosed reimbursement:

When you issue a coupon entitling your customer to a discount on the price of an
item you are selling and you are going to receive reimbursement from the
product’s manufacturer but this fact is not revealed on the coupon, treat the
coupon the same way you would treat a store coupon. That is, collect sales tax
from the customer based on the discounted price of the product. However, you
are required to remit sales tax in an amount equal to the tax that would be due on

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the selling price of the item computed without regard to the discount attributable
to the coupon. (emphasis in the original)

Some states have publications addressing the specific issue of cigarette buydowns. California’s

Publication 31, Tax Tips for Grocery Stores (6/99) (found at www.boe.ca.gov/staxpubs.htm) sets

out the following instructions at pages 5-6:

If you sell cigarettes and receive a “buy-down rebate” from the manufacturer or
other third party in exchange for reducing the selling price of your cigarettes, you
are liable for tax on the rebate amount received.... The tax amount due is based
on your “gross receipts” for the sale—that is, the rebate amount and the amount
paid by your customer.

See also, South Dakota’s January 2001 Taxation News (found at www.state.sd.us/revenue/

btaxpub.htm) which states at page 3:

Buydowns or reimbursements you receive from a manufacturer are gross receipts
subject to sales tax. Example: Your business buys cigarettes from a local
wholesaler. Once a month you receive a “buydown” from the manufacturer,
which you apply to the selling price of the cigarettes. State and municipal sales
tax is due on the full retail price of the cigarettes, prior to the buydown.

In each case, the retailer is required to pay tax on the full amount the retailer receives from the sale

of its cigarettes, whether paid by the customer or paid by the manufacturer.

Promotional Services. Even if the discounted price paid by the Taxpayer’s customers were

accepted as the full retail value of the cigarettes sold, this would not end the inquiry in this case.

Clearly, the manufacturers’ buydown payments were not intended as gifts to the Taxpayer. If the

payments do not represent additional consideration for the sale of cigarettes, they must be

consideration for the Taxpayer’s agreement to promote the sale of the cigarettes for the

manufacturers. This conclusion finds support in the terms of the contracts themselves. The Philip

Morris buydown contract (Taxpayer Exhibit 3) specifically refers to the payments made as

“promotion allowance payments.” In addition to reducing the price of certain Philip Morris

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cigarettes, the retailer must: “Place and maintain the point-of-sale items designated on the reverse

side of this page in agreed-upon locations during the entire promotion period(s).” The Brown &

Williamson contract (Taxpayer Exhibit 4) sets out a number of requirements that must be met by the

retailer, including the obligation to “maintain adequate advertising, as acceptable by B&W,

reflecting the price of the product bought-down.” The Newport “Buydown Promotion Worksheet”

(Taxpayer Exhibit 2) states that the retailer agrees, among other things, to:

Maintain agreed P.O.S. [point of sale] materials for duration of Buydown period.
Reduce Newport’s retail selling prices during the Promotional Period by $4.50
per carton and 45 cents per pack.
Communicate the reduced price via Lorillard P.O.S. materials or other store
supplied P.O.S. acceptable to Lorillard.
Retailer agrees to change price points in the event there is a price increase during
the Buydown period.
Promotional product is to be sold to consumers only, with a limit of two (2)
cartons per purchase.
Furnish itemized invoices as agreed to by your Lorillard Representatives....

Under each of the contracts quoted above, the Taxpayer must perform certain promotional services

for the manufacturer in order to receive the buydown payments. The gross receipts tax applies to the

sale of services as well as the sale of goods, including the service of “promoting the purchase, sale or

leasing, as an agent or broker on a commission or fee basis, of any property service, stock, bond or

security.” Section 7-9-3(F) NMSA 1978.

Whether the buydown payments the Taxpayer received during the audit period are

characterized as additional consideration for the sale of cigarettes or as consideration for performing

promotional services for the manufacturer, those payments come within the statutory definition of

gross receipts and are subject to tax.

Shelf-Display Contracts. The Taxpayer argues that the payments she received under the

terms of her shelf-display contracts with cigarette manufacturers were receipts from the lease of real

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property and are deductible under Section 7-9-53 NMSA 1978. The Department maintains the

manufacturers’ use of floor and counter space within the Taxpayer’s store was a license to use and

does not meet the requirements for a lease of real property.

The Gross Receipts and Compensating Tax Act defines leasing as "any arrangement

whereby, for a consideration, property is employed for or by any person other than the owner of the

property, except that the granting of a license to use property is the sale of a license and not a lease."

Section 7-9-3(J) NMSA 1978. In Cutter Flying Service, Inc. v. Property Tax Department, 91 N.M.

215, 219, 572 P.2d 943, 947 (Ct. App. 1977), the court defined a lease as "an agreement under which

the owner gives up the possession and use of his property for a valuable consideration and for a

definite term." Under a lease, the tenant must acquire some definite control and dominion of the

premises. Id., 91 N.M. at 219-20, 572 P.2d at 947-48. As noted in 3 Thompson on Real Property, §

1032 (Thompson ed. 1994):

[T]he difference between a license and a lease is that a lease gives to the
tenant the right of possession against the world, while a license creates no
interest in the land, but it is simply the authority or power to use it in some
specific way.

See also, Jon W. Bruce & James W. Ely, Jr., The Law of Easements and Licenses in Land, ¶ 11.01

(Rev.Ed. 1995):

A lease conveys exclusive possession of the premises to the tenant, and thus,
the tenant holds an estate. In contrast, a licensor retains legal possession of
the land, and the licensee has only a privilege to enter for a particular
purpose.

In this case, the Taxpayer’s shelf-display contracts permitted cigarette manufacturers to place

free-standing, movable shelves at designated places in the store and temporary displays on the

counter or hanging from the ceiling. The manufacturer’s representative set up and stocked the

shelves and designated the additional advertising signs to be displayed in the store. The

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representative had access to the shelves during the Taxpayer’s regular business hours, which were

6:00 a.m. to 6:00 p.m. six days a week, but could not access the shelves when the store was closed.

Because the sales representative visited the Taxpayer’s store only once a month, the Taxpayer agreed

to keep the shelves stocked with the manufacturer’s cigarettes and to keep the shelves dusted and in

good order.

Based on these facts, the cigarette manufacturers did not acquire the dominion and control

necessary to constitute a leasehold interest in the Taxpayer’s premises. Although each manufacturer

was given a specific location to set up its shelves and temporary displays, the manufacturer did not

have exclusive possession or the right to restrict access to that area of the store. The manufacturer’s

rights were closer to those of a licensee than those of a lessee of real property. As stated in

Thompson’s treatise, supra: “a license creates no interest in the land, but it is simply the authority or

power to use it in some specific way.” Here, the shelf-display contracts did not convey an interest in

real property, but merely gave the manufacturers the authority to use certain designated areas of the

Taxpayer’s store for product and advertising displays. Accordingly, the Taxpayer is not entitled to

claim the deduction in Section 7-9-53 NMSA 1978.

Assessment of Interest and Penalty. The Taxpayer maintains that even if gross receipts tax

is due, she should not be liable for interest or penalty because the Department took more than six

months after the field audit began on June 20, 2000 to issue an assessment. The Taxpayer’s

argument is based on a misunderstanding of New Mexico’s self-reporting tax system. It is the

obligation of taxpayers, who have the most accurate and direct knowledge of their activities, to

determine their liability for tax and accurately report that liability to the state. See, Section 7-1-13(B)

NMSA 1978. There are insufficient resources available for the Department to continually audit every

citizen to determine whether he or she has fully complied with the state’s tax laws, and taxpayers are

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not entitled to wait for the Department to determine the extent of their tax liabilities before paying the

taxes due. See, Vivigen, Inc. v. Minzner, Secretary of Taxation & Revenue, 117 N.M. 224, 228, 870

P.2d 1382, 1386 (Ct.App. 1994) (a taxpayer is not excused from payment of tax because of a delay in

the Department’s audit; notice of a taxpayer’s liability is provided by New Mexico statutes).

Interest. Section 7-1-67 NMSA 1978 (1996) governs the imposition of interest during the

period at issue and states, in pertinent part:

A. If any tax imposed is not paid on or before the day on which it
becomes due, interest shall be paid to the state on such amount from
the first day following the day on which the tax becomes due, without
regard to any extension of time or installment agreement, until it is
paid... (emphasis added).

The legislature’s use of the word “shall” indicates that the assessment of interest is mandatory rather

than discretionary. State v. Lujan, 90 N.M. 103, 105, 560 P.2d 167, 169 (1977). The assessment of

interest is not designed to punish taxpayers, but to compensate the state for the time value of unpaid

revenues. The reason for a late payment of tax is irrelevant to the imposition of interest. Even

taxpayers who obtain a formal extension of time to file or pay tax, or enter into an installment

agreement, are liable for interest from the original due date of the tax until the date payment is made.

Here, the Taxpayer failed to pay gross receipts tax due to the state. Although this failure was

based on an honest mistake and was not intentional, the fact remains that the Taxpayer—not the

state—had use of those tax funds during the six-year period at issue. Section 7-1-67 NMSA 1978

requires interest to be paid for any period of time during which the state is denied the use of the funds

to which it is legally entitled. Accordingly, interest was properly assessed against the Taxpayers and

there is no basis for abatement.

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Penalty. Section 7-1-69 NMSA 1978 governs the imposition of penalty. Subsection A

imposes a penalty of two percent per month, up to a maximum of ten percent, when a taxpayer fails

“due to negligence or disregard of rules and regulations” to pay taxes in a timely manner.1 Taxpayer

negligence for purposes of assessing penalty is defined in Regulation 3.1.11.10 NMAC as:

A. failure to exercise that degree of ordinary business care and
prudence which reasonable taxpayers would exercise under
like circumstances;

B. inaction by taxpayers where action is required;

C. inadvertence, indifference, thoughtlessness, carelessness,
erroneous belief or inattention.

In this case, the Taxpayer’s failure to pay gross receipts tax was due to her lack of knowledge and

her erroneous belief that tax was not due on certain transactions. This comes within the definition of

negligence set out in the Department’s regulations, and penalty was properly imposed.

CONCLUSIONS OF LAW

  1. The Taxpayer filed a timely, written protest to Assessment No. 2611399, and

jurisdiction lies over the parties and the subject matter of this protest.

  1. The Taxpayer’s receipts from her buydown contracts with cigarette manufacturers

come within the definition of gross receipts and are subject to tax.

  1. The Taxpayer’s receipts from her shelf-display contracts with cigarette manufacturers

are not receipts from the lease of real property, and the Taxpayer is not entitled to the deduction

provided in Section 7-9-53 NMSA 1978.

  1. Pursuant to Section 7-1-67 NMSA 1978, the Taxpayer is liable for interest on unpaid

gross receipts tax from the date the tax was originally due until the date it is paid.

1
Taxpayers who intentionally fail to pay tax in order to defraud the state or evade the payment of tax they know to
be due are subject to a 50 percent fraud penalty instead of the 10 percent negligence penalty. Section 7-1-69(C).

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  1. Pursuant to Section 7-1-69 NMSA 1978 and the Department’s regulations, the

Taxpayer was negligent in failing to report gross receipts tax during the period at issue and penalty

was properly assessed.

For the foregoing reasons, the Taxpayer's protest IS DENIED.

DATED August 16, 2001.

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