Did a card issuer owe California use tax on credit cards it retained title to and mailed from New York to California members?

Short answer Yes. Because the issuer kept ownership and sent the cards for member use in California, it was the consumer and owed use tax on its manufacturing cost.
State
CA
Ruling
Annotation 570.0080
Tax type
Sales and Use Tax
Issued
1968-02-13
Issued by
California State Board of Equalization
Requested by
Out-of-State Auditing

Apply this to your situation

This page answers the general question as of 1968. Ask about yours and see what current California tax law says, with citations.

Currency note: this ruling is from 1968
Subsequent statutory amendments, regulation changes, court decisions, or later rulings may have changed the analysis. Treat this page as historical context, not current tax advice. Verify current law before relying on any specific rule, rate, or position mentioned here.
Disclaimer: This short February 13, 1968 internal memorandum concerns credit cards mailed from New York while the issuer retained title and could demand their return. It gives no contract terms, cost computation, or final assessment record beyond those facts. Current payment-card, promotional-property, sourcing, and use-tax rules control.
About this page: The plain-English summary, reader guidance, and Q&A below were written by Ezel based on the official state tax ruling. The original ruling (linked on this page as a PDF) is the authoritative source for any reliance.
View original ruling (PDF)

Plain-English summary

A credit-card issuer mailed cards from New York to members throughout the United States. Each card said it remained the issuer's property and had to be surrendered on demand.

California concluded that the issuer was the consumer of the cards sent to members in California. Because the cards were bought from out-of-state manufacturers for the issuer's California use, the issuer owed use tax measured by its cost of those cards.

Common questions

Did mailing the card to a member make the member the taxable purchaser?

Not under the stated facts. The issuer retained ownership and the right to demand the card's return, so the memorandum treated the issuer as the consumer.

What was the tax measure?

The issuer's cost of the cards purchased from out-of-state manufacturers and mailed to California members.

Source

Original ruling text

State of California

Board of Equalization

Memorandum

To:

Out-of-State – Auditing (JDD)

From:

Tax Counsel (GAT)

570.0080

Date:

Feb. 13, 1968

This is in regard to your memo of February 6, 1968.
It is our understanding that “C” credit cards are mailed from New York to its members all over the United States. Printed on the back of each card is the statement, “This card is the property of “C” and must be surrendered on demand.” In reply to your inquiry, it is our opinion that the “C” is the consumer in this state of those cards which are sent to members in this state. Accordingly, “C” is subject to use tax with respect to its cost of the credit cards purchased from out-of-state manufacturers which were mailed to “C” members in California.

GAT:ab

[lb]

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