Were printed multiple-listing cards showing homes for sale, listing changes, and sold properties exempt periodicals?

Short answer No. California treated the materials as business reference cards rather than newspapers or periodicals under former Ruling 50.
State
CA
Ruling
Annotation 385.0340
Tax type
Sales and Use Tax
Issued
1957-11-20
Issued by
California State Board of Equalization
Requested by
San Francisco auditing staff

Apply this to your situation

This page answers the general question as of 1957. Ask about yours and see what current California tax law says, with citations.

Currency note: this ruling is from 1957
Subsequent statutory amendments, regulation changes, court decisions, or later rulings may have changed the analysis. Treat this page as historical context, not current tax advice. Verify current law before relying on any specific rule, rate, or position mentioned here.
Disclaimer: This November 20, 1957 California State Board of Equalization Sales Tax Counsel memorandum answers an unpublished San Francisco audit inquiry about printed real-estate listing cards. Documents it refers to, such as the request or supporting records, are not published with it. Another multiple-listing service or publisher should not treat it as binding; current business-reference, listing-data, publication, sales-tax, and use-tax law controls. This summary is informational only and is not legal or tax advice.
About this page: The plain-English summary, reader guidance, and Q&A below were written by Ezel based on the official state tax ruling. The original ruling (linked on this page as a PDF) is the authoritative source for any reliance.
View original ruling (PDF)

Plain-English summary

San Francisco auditing staff asked whether data printed and distributed among a group of real-estate firms were periodicals under former Ruling 50. The materials showed homes offered for sale, corrections and other listing changes, and lists of properties that had sold.

The materials were form reference cards containing facts such as price, liens, rooms, baths, condition, and neighborhood.

California concluded that they were business reference cards, not newspapers or periodicals, and therefore did not qualify for the exemption in former Ruling 50.

Source and live-annotation limits

The official PDF does not include the San Francisco inquiry, listing cards, property descriptions, listings or corrections, sold-property lists, participating real-estate firms, publication or distribution schedules, customers, sales, prices, invoices, returns, audit or assessment, Ruling 50, or later outcome. It identifies no taxpayer, publisher, service, firm, property, buyer, seller, broker, or transaction.

The live annotation repeats the three listing categories and nonperiodical result. It omits the San Francisco audit origin, form-card description, price, lien, room, bath, condition and neighborhood fields, business-reference classification, Ruling 50, missing authority and records, and source and outcome limits.

What this means for you

Multiple-listing services, real-estate firms, and tax professionals

Regular distribution of updated business data did not by itself make these materials periodicals. Preserve the cards, contents, issue and distribution schedules, participating-firm records, transactions, and tax evidence needed to analyze whether a publication primarily serves as transaction reference material.

Common questions

Q: What information appeared on the cards?

A: Property price, liens, rooms, baths, condition, neighborhood, listing changes, and sold-property information.

Q: How did counsel classify them?

A: As business reference cards.

Q: Did they qualify under Ruling 50?

A: No.

Citations and references

  • Former California Sales and Use Tax Ruling 50
  • San Francisco Auditing inquiry, cards, firms, publication and distribution records, sales, tax records, and outcomes — described or implicated but not documented

Verbatim support

From the official Sales Tax Counsel memorandum:

The printed matter in question consists merely of form reference cards, each of which contains certain details about a home being offered for sale, e.g. price, liens, rooms, baths, etc.

It is our opinion, therefore, that the publications in question are not what one could reasonably call a newspaper or periodical; but they are merely business reference cards.

Source

Original ruling text

385.0340

STATE OF CALIFORNIA

STATE BOARD OF EQUALIZATION

Sacramento

November 20, 1957

To:

San Francisco – Auditing (ESA)

From:

Headquarters – Sales Tax Counsel (BH: SGL)

Subject:

Multiple Listing Service

You inquire whether data printed and distributed among a group or real estate firms showing (1) homes listed for sale (2) corrections and other changes in the listing (3) list of properties that are sold are "periodicals" within the meaning of Ruling 50. The printed matter in question consists merely of form reference cards, each of which contains certain details about a home being offered for sale, e.g. price, liens, rooms, baths, etc. There are also usually some remarks about the condition of the home and the type of neighborhood in which it is located. It is our opinion, therefore, that the publications in question are not what one could reasonably call a newspaper or periodical; but they are merely business reference cards. Consequently, we feel that the printed matter in question does not come within the exemption of Ruling 50.

Bill Holden

SGL:ds

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