College athlete speaker program denied exemption

Plain-English summary

An organization raised donations to pay college athletes to give free motivational presentations at schools and community events. It contracted with a for-profit logistics company whose president also served as the organization's board secretary, and each athlete received a speaking fee plus free professional speaker training. The IRS concluded that the athletes were not shown to be a charitable class and that increasing their paid speaking opportunities conferred a substantial direct private benefit. It found that this nonexempt purpose was not merely incidental to the educational benefit received by schools and audiences. Because the organization did not protest within 30 days, the adverse section 501(c)(3) determination became final.

Ruling snapshot

• Question: Does an organization that pays selected college athletes to speak at schools operate exclusively for charitable or educational purposes?
• Outcome: Denied, because substantial direct benefits to the athletes served private interests
• Key authorities: IRC § 501(c)(3); Treas. Reg. § 1.501(c)(3)-1; Rev. Rul. 61-170; Rev. Rul. 76-152; American Campaign Academy v. Commissioner

Full text (IRS public release)

Department of the Treasury Date:
Internal Revenue Service 05/16/2024
Tax Exempt and Government Entities Employer ID number:

Person to contact:

Release Number: 202432020
Release Date: 8/9/2024

UIL Code: 501.03-00,
501.03-30, 501.33-00

Dear:

This letter is our final determination that you don't qualify for exemption from federal income tax under Internal
Revenue Code (IRC) Section 501(a) as an organization described in IRC Section 501(c)(3). Recently, we sent
you a proposed adverse determination in response to your application. The proposed adverse determination
explained the facts, law, and basis for our conclusion, and it gave you 30 days to file a protest. Because we
didn't receive a protest within the required 30 days, the proposed determination is now final.

Because you don't qualify as a tax-exempt organization under IRC Section 501(c)(3), donors generally can't
deduct contributions to you under IRC Section 170.

We may notify the appropriate state officials of our determination, as required by IRC Section 6104(c), by
sending them a copy of this final letter along with the proposed determination letter.

You must file the federal income tax forms for the tax years shown above within 30 days from the date of this
letter unless you request an extension of time to file. For further instructions, forms, and information, visit
www.irs.gov.

We'll make this final adverse determination letter and the proposed adverse determination letter available for
public inspection after deleting certain identifying information, as required by IRC Section 6110. Read the
enclosed Letter 437, Notice of Intention to Disclose - Rulings, and review the two attached letters that show our
proposed deletions. If you disagree with our proposed deletions, follow the instructions in the Letter 437 on how
to notify us. If you agree with our deletions, you don't need to take any further action.

If you have questions about this letter, you can call the contact person shown above. If you have questions
about your federal income tax status and responsibilities, call our customer service number at 800-829-1040
(TTY 800-829-4933 for deaf or hard of hearing) or customer service for businesses at 800-829-4933.

Letter 4038 (Rev. 11-2021)

Catalog Number 47632S

Sincerely,

Stephen A. Martin
Director, Exempt Organizations
Rulings and Agreements

Enclosures:

Letter 437

Redacted Letter 4034
Letter 4038

Letter 4038 (Rev. 11-2021)
Catalog Number 47632S

Department of the Treasury
Internal Revenue Service

Date: 02/05/2024

Employer ID number:

Person to contact:

Name:
ID number:
Telephone:
Fax:
Legend: UIL:
B = Organization Name 501.03-00
D = Organization Name 501.03-30
E = Name 501.33-00

x dollars = dollar amount
y dollars = dollar amount
z dollars = dollar amount

Dear:

We considered your application for recognition of exemption from federal income tax under Internal Revenue
Code (IRC) Section 501(a). We determined that you don’t qualify for exemption under IRC Section 501(c)(3).
This letter explains the reasons for our conclusion. Please keep it for your records.

Issues
Do you qualify for exemption under IRC Section 501(c)(3)? No, for the reasons stated below.

Facts

You are a non-profit organization that connects sponsors and college athletes with school groups to
deliver compelling messages that last a lifetime. These presentations are provided to the school at no
charge. You raise donations from corporations and individuals to cover professional speaking fees for B student
athletes. The B student athlete speakers will travel to elementary, middle school, and high schools to speak in
classes, meetings, and assemblies. The B student athletes could also speak at other non-profit or community
events on subjects such as compassion, goals, leadership, coping skills, friendships, health and wellness, study
habits, teamwork, bullying, dangers of drugs, disability awareness, diversity, equity and inclusion, poverty, and
suicide prevention.

The majority of your time will be spent raising donations and coordinating with schools and other nonprofit
organizations who want to provide B student athlete speakers to their students or audience. Any expenses you
incur are related to this activity. You are not staffed or equipped to handle the logistics of getting the right
speaker to the right school at the right time. For this reason, you contract with D, (the "logistics
coordinator") who has the skills and staff needed to execute the presentations you initiate. D is a for-profit

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Catalog Number 47628K

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entity and has a separate facility than you. One of your officers serving as board secretary, E, has an
executive role with D as their president. You are free to engage other parties as logistics coordinators and
the logistics coordinator is free to perform the same or similar services for other organizations.

When you initiate an engagement, the following is provided to the logistics coordinator:

• Name and contact information for the school desiring a free presentation
• Date, time and topic the school would like for the presentation
• Audience details (size, makeup)
• A list of presenters qualified by you to make the presentation
• The funds to be paid to the presenter

For each engagement, the logistics coordinator will perform the following services:

• Communicate with qualified presenters to find and contract with one who will perform the presentation
• Communicate with the school to provide pre-event marketing materials, A/V requirements, and other information as needed
• Make sure the presenter goes through the required speaker training course and is qualified as a college athlete speaker through the logistics coordinator.
• Keep in contact with the presenter to ensure they will be at the right place at the right time
• Arrange an alternate presenter if the selected presenter defaults for any reason
• After the engagement, pay the presenter with funds provided by you
• Perform any necessary actions to conclude the engagement

You state each B student athlete will receive the following benefits:

• Receive x dollars for speaking between 30 to 60 minutes; and
• Receive professional speaker training and certification from D at no cost.

B student athletes will not receive donations but will be paid directly for their services from you. All speaking
requests will be reviewed by representatives at each university to ensure the activity is compliant with each
university’s policies.

Donors are corporations and individuals who want to provide the normal speaking fees schools incur when
hiring a speaker to participate in assemblies, meetings, and other events. Donors will give y dollars to you, and
you will find the schools needing professional speakers to inspire their students on relevant topics who don’t
have an adequate budget. Out of the y dollars donated, B student athletes will receive x dollars for their
speaking services. You receive z dollars to help cover administrative and awareness costs, and z dollars are paid
to D for use of their online platform, professional speaker training certification, presentation template designed
for speakers, and event production. D owns the copyrights to the speaker training and certification process.

B student athletes will coordinate with you on open dates and times they can speak. They will also be required
to receive certification in D’s professional speaker training, which will be provided to the B student athletes for
free. B student athletes will also be required to prepare a speech within the presentation template provided by D.

Letter 4034 (Rev. 01-2021)
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In addition, they will be required to travel to the designated school in their community and speak for 30-60
minutes.

Donations are not capped at y dollars. Each y dollar donation provides one school appearance by a B student
athlete speaker, but donors may donate as much as they wish. If a donation exceeds y dollars then it will be used
to provide additional school appearances by B student athletes. Donation size does not change the per-event
compensation for the B student athlete, the company providing the coordination, or the money retained by you
for your expenses.

Law
IRC Section 501(c)(3) provides exemption under IRC Section 501(a) for organizations organized and operated
exclusively for one or more of the exempt purposes set forth in IRC Section 501(c)(3).

Treasury Regulation Section 1.501(c)(3)-1(a)(1) states that, in order to be exempt as an organization described
in IRC Section 501(c)(3), an organization must be both organized and operated exclusively for one or more of
the purposes specified in such section. If an organization fails to meet either the organizational test or
operational test, it is not exempt.

Treas. Reg. Section 1.501(c)(3)-1(c)(1) provides that an organization will be regarded as operated exclusively
for one or more exempt purposes only if it engages primarily in activities which accomplish one or more of
such exempt purposes specified in IRC Section 501(c)(3). An organization will not be so regarded if more than
an insubstantial part of its activities is not in furtherance of an exempt purpose.

Treas. Reg. Section 1.501(c)(3)-1(d)(1)(ii) provides that an organization is not organized or operated
exclusively for exempt purposes unless it serves a public rather than a private interest. To meet this
requirement, an organization must establish that it is not organized or operated for the benefit of private
interests, such as designated individuals, the creator or his family, shareholders of the organization, or persons
controlled, directly or indirectly, by such private interests.

Rev. Rul. 61-170, 1961-2 C.B. 112, held that an association of professional nurses that operated a nurses”
registry to provide greater employment opportunities to its members and to organize an adequate and available
nursing placement service for the community did not qualify for exemption under IRC Section 501(c)(3). By
operating an employment service principally for the benefit of its members, the organization served private
interests more than insubstantially and consequently was not organized and operated exclusively for charitable
or other exempt purposes.

Rev. Rul. 70-186, 1970-1 CB. 129, held that an organization formed to preserve a lake as a public recreational
facility qualified for exemption under IRC Section 501(c)(3), even though the organization’s activities also
benefited lakefront property owners. The Service determined that the benefits of the organization’s activities
flowed principally to the general public and that it would have been impossible for the organization to
accomplish its exempt purposes without providing some benefit to the lakefront property owners.

Rev. Rul. 75-286, 1975-2 C.B. 210, held that an organization formed by the residents of a city block to beautify
and preserve that block did not qualify for exemption under IRC Section 501(c)(3). The restricted nature of the
organization’s membership and the limited area in which its improvements were made indicated that the

Letter 4034 (Rev. 01-2021)
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organization was organized and operated to serve private interests by enhancing the value of its members’
property rights.

Rev. Rul. 76-152, 1976-1 C.B. 151, held that an organization formed by art patrons to promote community
understanding of modern art trends did not qualify for exemption under IRC Section 501(c)(3). The
organization exhibited and sold the artwork of local artists, who received 90 percent of sales proceeds. This
provision of direct benefits served the private interests of the artists and could not be dismissed as being merely
incidental to its other purposes and activities, and therefore the organization was not operated exclusively for
educational purposes.

Rev. Rul. 76-206, 1976-1 C.B. 154, held that an organization formed to generate community interest in the
retention of classical music programs by a local for-profit radio station did not qualify for exemption under IRC
Section 501(c)(3). The organization’s activities enabled the radio station to increase its total revenue and, by
increasing its listening audience, would enhance the value and salability of the station’s airtime. The
organization’s activities benefited the station in a more than incidental way and served a private rather than a
public interest.

Better Business Bureau of Washington, D.C., Inc. v. United States, 326 U.S. 279, 283 (1945), held that the
presence of a single nonexempt purpose, if substantial in nature, will preclude exemption regardless of the
number or importance of truly exempt purposes.

B.S.W. Group, Inc. v. Commissioner, 70 T.C. 352 (1978), held that the purpose towards which an
organization’s activities are directed, and not the nature of the activities themselves, is ultimately dispositive of
the organization’s right to be classified as an IRC Section 501(c)(3) organization.

Christian Manner International, Inc. v. Commissioner, 71 T.C. 661 (1979), held that an organization whose
primary activity was the publication and sale of religious books written by its founder did not qualify for
exemption under IRC Section 501(c)(3). The Tax Court noted that when an activity furthers both an exempt
and nonexempt purpose, qualification for exemption depends on whether the nonexempt purpose is so
incidental to the exempt purpose as not to disqualify the organization for exemption. Id. at 669.

Est. of Hawaii v. Commissioner, 71 T.C. 1067 (1979), aff'd., 647 F.2d 170 (9th Cir. 1981), held that an
organization created to disseminate educational programs, the rights to which were owned by for-profit
corporations, furthered the commercial, private purposes of the for-profit entities and did not qualify for
exemption under IRC Section 501(c)(3). The Tax Court noted that the critical inquiry was not whether the
payments to the for-profit corporations were reasonable, but whether the for-profit entities benefited
substantially from the organization’s operations. Id. at 1080-81.

American Campaign Academy v. Commissioner, 92 T.C. 1053, 1076-78 (1989), held that a school that trained
individuals for careers as political campaign professionals was not described in IRC Section 501(c)(3) because
its operations benefited the private interests of entities and candidates associated with a single political party.
The Tax Court observed that an organization’s conferral of benefits on disinterested persons (i.e., unrelated
third parties) may cause the organization to serve private rather than public interests. Id. at 1078-79.

Letter 4034 (Rev. 01-2021)
Catalog Number 47628K

Application of law

IRC Section 501(c)(3) and Treas. Reg. Section 1.501(c)(3)-1(a)(1) set forth two main tests for an organization
to be recognized as exempt. An organization must be both organized and operated exclusively for purposes
described in Section 501(c)(3). Based on the information provided, you fail the operational test.

Qualification for exemption under IRC Section 501(c)(3) requires that an organization operate exclusively for
exempt purposes. Exclusivity with respect to Section 501(c)(3) does not mean “solely” or “without exception”.
but rather contemplates that any non-exempt activities be only incidental and less than substantial. See Treas.
Reg. Section 1.501(c)(3)-1(c)(1).

Based on the facts presented, you serve a private, rather than a public interest, because you confer benefits
primarily on B student athletes for speaking fees. You have not demonstrated that these B student athletes
belong to a charitable class. To qualify for exemption under IRC Section 501(c)(3), you must serve a public,
rather than private interest, as described in Treasury Regulation Section 1.501(c)(3)-1(d)(1)(ii). Here, you
operate substantially for a private interest, rather than a public interest.

Similar to Rev. Rul. 61-170, in which an organization operated to increase the employment opportunities
available to its members, your primary activity is to increase the number of paid speaking opportunities for the
B student athletes. Your focus on arranging deals between local charities, schools, etc. and B student athletes
furthers the nonexempt purpose of providing B student athletes with compensation. Thus, a substantial and
non-incidental part of your activities furthers private interests.

You are unlike the organization in Rev. Rul. 70-186, which was formed to preserve a lake as a public
recreational facility. While the organization’s activities clearly benefited the public at large, they also provided
some benefit to private individuals owning lakefront property, but the benefit to private interests was
qualitatively incidental where the organization’s efforts to treat the water, to remove algae, and to improve the
condition of the water for recreational purposes enhanced the lake’s use as a recreational facility. While the
organization’s activities benefitted the private interests, this was a necessary concomitant of the exempt activity
because it would have been impossible to accomplish the exempt purpose without benefiting the lakefront
property owners. There, the benefit to private interests was indirect and clearly incidental to the organization’s
overriding purpose of preserving the lake for recreational purposes, as the lake was a large body of water
bordering several municipalities and used extensively by the public at community-owned public beaches,
launching ramps, and other recreational facilities of a public nature. Here, in contrast, your activities result in a
direct monetary benefit to the B student athletes, and this private benefit from your activities is not qualitatively
incidental to an exempt purpose. Furthermore, unlike the situation in Rev. Rul. 70-186, you have not
demonstrated that it would be impossible to accomplish your exempt purposes without providing benefits to the
B student athletes.

As in Rev. Rul. 75-286, your activities result in a direct benefit to a limited group of individuals; therefore, the
private benefit from your activities is not qualitatively incidental to the exempt purposes.

Just like the artists in Rev. Rul. 76-152, who directly benefited by the exhibition and sale of their works, the B
student athletes who are engaged in your activities are directly benefited by the compensation they receive.
Here, compensating B student athletes for their speaking activity is serving the private interests of those B
student athletes who participate in your activities. This direct monetary benefit to B student athletes is
substantial and cannot be considered merely incidental. See Rev. Rul. 76-152, 1976-1 C.B. 151 (“[T]he artists

Letter 4034 (Rev. 01-2021)
Catalog Number 47628K

6

in subject case are being directly benefited by the exhibition and sale of their works, with the result that a major
activity of the organization is serving private interests of those artists whose works are displayed for sale. Since
ninety percent of all sale proceeds are turned over to individual artists, such direct benefits are substantial by
any measure and the organization’s provision of them cannot be dismissed as being merely incidental to its
other purposes and activities.”). Similarly, you provide a direct monetary benefit to B student athletes that is
substantial and cannot be considered merely incidental.

Similar to the organization described in Rev. Rul. 76-206, whose activities were intentionally designed to
benefit the for-profit radio station so that it could continue broadcasting classical music, your activities are
designed to increase the number of paid speaking opportunities for the B student athletes. The intentional
private benefit from your activities cannot be considered qualitatively incidental to the accomplishment of an
exempt purpose.

Under Better Business Bureau of Washington, D.C., Inc., even if these activities further an exempt purpose, the
presence of a single non-exempt purpose (paying B student athletes), if substantial in nature, destroys the
exemption regardless of the number or importance of truly exempt purposes. See Better Business Bureau of
Washington, D.C., Inc., 326 U.S. at 283. Here, you provide a direct monetary benefit to the B student athletes
that is substantial and cannot be considered merely incidental.

As noted in American Campaign Academy, when an organization operates for the benefit of private interests,
the organization, by definition, does not operate exclusively for exempt purposes. See American Campaign
Academy v. Commissioner, 92 T.C. at 1076-78. In American Campaign Academy, the organization operated a
program to educate and/or train people to work for political campaigns; however, the court decided that the
organization was not exempt as an organization that furthers educational purposes because the organization’s
program was a feeder program for one specific political party, and, thus, the primary activity of the organization
substantially furthered private interests. Like in American Campaign Academy, here, your activities are aimed
at benefiting a designated group, namely B student athletes.

As described above, your activities are directed at benefiting B student athletes. As described in B.S.W. Group
Inc., the purpose towards which an organization’s activities are directed, and not the nature of the activities
themselves, is ultimately dispositive of the organization’s right to be classified as an IRC Section 501(c)(3)
organization.

As in Christian Manner International, Inc., you further a non-exempt purpose that is not incidental to an exempt
purpose: Your payments to B student athletes in exchange for their speaking engagement does not further an
exempt purpose.

As in Est. of Hawaii, the critical inquiry is not whether the payments to the B student athletes are reasonable, but
whether the B student athletes benefited substantially from the organization’s operations. See Est. of Hawaii,
71 T.C. at 1080-81. Here, your entire enterprise is carried on in such a manner that the B student athletes
benefit substantially from its operations. This indicates that your activities impermissibly serve private rather
than public interests, and that you are not operated exclusively for exempt purposes.

Conclusion
You have not shown that you meet the requirements for recognition of tax exemption under IRC Section
501(c)(3), because you are operating for substantial nonexempt purposes. Specifically, you are also serving the

Letter 4034 (Rev. 01-2021)
Catalog Number 47628K

7

private interests of the B student athletes. Compensating the B student athletes serves the private interests of
the B student athletes rather than the public interest. Therefore, you fail to qualify for exemption under Section
501(c)(3).

If you agree

If you agree with our proposed adverse determination, you don’t need to do anything. If we don’t hear from
you within 30 days, we'll issue a final adverse determination letter. That letter will provide information on
your income tax filing requirements.

If you don't agree
You have a right to protest if you don’t agree with our proposed adverse determination. To do so, send us a
protest within 30 days of the date of this letter. You must include:

• Your name, address, employer identification number (EIN), and a daytime phone number;

• A statement of the facts, law, and arguments supporting your position;

• A statement indicating whether you are requesting an Appeals Office conference;

• The signature of an officer, director, trustee, or other official who is authorized to sign for the

organization or your authorized representative; and

• The following declaration:

For an officer, director, trustee, or other official who is authorized to sign for the organization:
Under penalties of perjury, I declare that I have examined this request, or this modification to the
request, including accompanying documents, and to the best of my knowledge and belief, the request
or the modification contains all relevant facts relating to the request, and such facts are true, correct,
and complete.

Your representative (attorney, certified public accountant, or other individual enrolled to practice before the
IRS) must file a Form 2848, Power of Attorney and Declaration of Representative, with us if they haven’t
already done so. You can find more information about representation in Publication 947, Practice Before the
IRS and Power of Attorney.

We'll review your protest statement and decide if you gave us a basis to reconsider our determination. If so,
we'll continue to process your case considering the information you provided. If you haven’t given us a basis
for reconsideration, we'll send your case to the Appeals Office and notify you. You can find more information
in Publication 892, How to Appeal an IRS Determination on Tax-Exempt Status.

If you don’t file a protest within 30 days, you can’t seek a declaratory judgment in court later because the
law requires that you use the IRC administrative process first (IRC Section 7428(b)(2)).

Where to send your protest
Send your protest, Form 2848, if applicable, and any supporting documents to the applicable address:

Letter 4034 (Rev. 01-2021)
Catalog Number 47628K

8

U.S. mail: Street address for delivery service:
Internal Revenue Service Internal Revenue Service

EO Determinations Quality Assurance EO Determinations Quality Assurance
Mail Stop 6403 550 Main Street, Mail Stop 6403

PO Box 2508 Cincinnati, OH 45202

Cincinnati, OH 45201

You can also fax your protest and supporting documents to the fax number listed at the top of this letter. If you
fax your statement, please contact the person listed at the top of this letter to confirm that they received it.

You can get the forms and publications mentioned in this letter by visiting our website at www.irs.gov/forms-
pubs or by calling 800-TAX-FORM (800-829-3676). If you have questions, you can contact the person listed at
the top of this letter. .

Contacting the Taxpayer Advocate Service

The Taxpayer Advocate Service (TAS) is an independent organization within the IRS that can help protect your
taxpayer rights. TAS can offer you help if your tax problem is causing a hardship, or if you've tried but haven’t
been able to resolve your problem with the IRS. If you qualify for TAS assistance, which is always free, TAS
will do everything possible to help you. Visit www.taxpayeradvocate.irs.gov or call 877-777-4778.

Sincerely,

Stephen A. Martin
Director, Exempt Organizations
Rulings and Agreements

Letter 4034 (Rev. 01-2021)
Catalog Number 47628K