Determination 1338047: IRS revokes business league’s exemption over member-specific commercial services

View official IRS release (PDF)

Plain-English summary

The IRS revoked an organization’s exemption under IRC § 501(c)(6). The organization represented Hispanic publishers but had opened membership to many other businesses, professionals, and organizations. It operated advertising placement and media-broker programs, published directories and media kits, and arranged sponsorships and trade deals that primarily benefited individual members. The IRS concluded that these activities were commercial services for members rather than improvements to a business industry as a whole, and it also identified private-benefit concerns involving payments to insiders. The organization agreed with the IRS position, signed Form 6018-A, and accepted the revocation effective January 1, 20XX.

Ruling snapshot

• Question: Did the organization continue to qualify for exemption under IRC § 501(c)(6)?
• Outcome: Revocation. The IRS found that the organization’s primary activities provided particular commercial services to individual members and that it failed the requirements for a business league.
• Key authorities: IRC §§ 501(c)(5), 501(c)(6), 512, 513; Treas. Reg. § 1.501(c)(6)-1.

Full text (IRS public release)

DEPARTMENT OF THE TREASURY
INTERNAL REVENUE SERVICE
Attn: Mandatory Review, MC 4920 DAL

1100 Commerce St.
TAX EXEMPT AND Dallas, TX 75242 501.06-00
GOVERNMENT ENTITIES

DIVISION Date: April 2, 2013
Number: 201338047
Release Date: 9/20/2013
LEGEND Employer Identification Number:
ORG - Organization name Person to Contact/ID Number:
XX - Date Address - address Contact Numbers:

Voice

ORG Fax
ADDRESS

CERTIFIED MAIL — RETURN RECEIPT REQUESTED
Dear

In a determination letter dated March 16, 20XX, you were held to be exempt
from Federal income tax under section 501(c)(6) of the Internal Revenue Code
(the Code).

Based on recent information received, we have determined you have not
operated in accordance with the provisions of section 501(c)(6) of the Code.
Accordingly, your exemption from Federal income tax is revoked effective
January 1, 20XX. This is a final adverse determination letter with regard to
your status under section 501(c)(6) of the Code.

We previously provided you a report of examination explaining why we believe
revocation of your exempt status is necessary. At that time, we informed you
of your right to contact the Taxpayer Advocate, as well as your appeal rights.
On June 12, 20XX you signed Form 6018-A, Consent to Proposed Action,
agreeing to the revocation of your exempt status under section 501(c)(6) of the
Code.

You are required to file Form 1120 U. S. Corporation Income Tax Return. You have
filed Form 1120 U. S. Corporation Income Tax Return for the years ended December
31, 20XX, December 31, 20XX, December 31, 20XX, December 31, 20XX and
December 31, 20XX with us. In addition, for future periods, you are required to file
Form 1120 with the appropriate service center indicated in the instructions for the
return.

You have the right to contact the Office of the Taxpayer Advocate. Taxpayer
Advocate assistance is not a substitute for established IRS procedures, such as
the formal Appeals process. The Taxpayer Advocate cannot reverse a legally
correct tax determination, or extend the time fixed by law that you have to file a
petition in a United States court. The Taxpayer Advocate can, however, see
that a tax matter that may not have been resolved through normal channels
gets prompt and proper handling. You may call toll-free, 1-877-777-4778, and
ask for Taxpayer Advocate Assistance. If you prefer, you may contact your
local Taxpayer Advocate at:

If you have any questions, please contact the person whose name and telephone
number are shown at the beginning of this letter.

Thank you for your cooperation.

Sincerely,

Nanette M. Downing
Director, EO Examinations

Internal Revenue Service Department of the Treasury
Tax Exempt and Government Entities Division

Exempt Organizations: Examinations

400 North Eighth Street

Richmond, VA 23219

Date: June 29, 2012 Taxpayer Identification Number:
Forms:
Tax Year(s) Ended:
ORG
ADDRESS Person to Contact/ID Number:
Contact Numbers:
Telephone:
Fax:

Certified Mail — Return Receipt Requested

Dear

We have enclosed a copy of our report of examination explaining why we believe an adjustment
of your organization’s exempt status is necessary.

If you accept our findings, please sign and return the enclosed Form 6018-A, Consent to
Proposed Action. We will then send you a final letter modifying or revoking your exempt status.

if we do not hear from you within 30 days from the date of this letter, we will process your case
on the basis of the recommendations shown in the report of examination and this letter will
become final.

In the event of revocation, you will be required to file Federal income tax returns for the tax
period(s) shown above. File these returns with the examining agent within 30 days from the date
of this letter, unless a request for an extension of time is granted. File returns for later tax years
with the appropriate service center indicated in the instructions for those returns.

If you do not agree with our position you may appeal your case. The enclosed Publication 3498,
The Examination Process, explains how to appeal an Internal Revenue Service (IRS) decision.
Publication 3498 also includes information on your rights as a taxpayer and the IRS collection
process. Please note that Fast Track Mediation Services referred to in Publication 3498,
generally do not apply after issuance of this letter.

If you request a conference, we will forward your written statement of protest to the Appeals
Office and they will contact you.

If you and Appeals do not agree on some or all of the issues after your Appeals conference, or if
you do not request an Appeals conference, you may file suit in the United States Tax Court, the
United States Court of Federal Claims, or the United States District Court, after satisfying
procedural and jurisdictional requirements.

Modified Letter 3610 (Rev

41-2003)
Catalog Number 34801V

You may also request that we refer this matter for technical advice as explained in Publication
892, How to Appeal an IRS Decision on Tax-Exempt Status. \f a determination letter is issued to
you based on technical advice, no further administrative appeal is available to you within the
IRS on the issue that was the subject of the technical advice.

You have the right to contact the office of the Taxpayer Advocate. Taxpayer Advocate
assistance is not a substitute for established IRS procedures, such as the formal appeals
process. The Taxpayer Advocate cannot reverse a legally correct tax determination, or extend
the time fixed by law that you have to file a petition in a United States court. The Taxpayer
Advocate can, however, see that a tax matter that may not have been resolved through normal
channels gets prompt and proper handling. You may call toll-free, 1-877-777-4778, and ask for
Taxpayer Advocate Assistance. If you prefer, you may contact your local Taxpayer Advocate at:

If you have any questions, please call the contact person at the telephone number shown in the
heading of this letter. If you write, please provide a telephone number and the most convenient
time to call if we need to contact you.

Thank you for your cooperation.

Sincerely,

Nanette M. Downing
Director, EO Examinations

Enclosure:

Publication 892,
Publication 3498,
Signed Form 6018-A,
Report of Examination

2 Modified Modified Letter

3610 (Rev 11-2003)
Catalog Number 34801V

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS

(Rev. January 1994)

Name of taxpayer Tax Identification Number Year/Period ended

ORG

EIN 20XX12 -
20XX12

LEGEND
ORG - Organization name EIN - ein XX - Date City - city State - state
Country - country website - website Motto - motto President - president
Treasurer — treasurer Founder — founder RA-1 through RA-7 — 1st through 7th RA

CO-1 THOUGH CO-54 - 157 THROUGH 547 COMPANIES

ISSUES
Does ORG’s (ORG) continue to qualify for exemption under Internal Revenue Code § 501(c)(6)?

FACTS

The ORG was granted exemption from federal income tax on March 16, 20XX under 501(a) of the Internal
Revenue Code (IRC) as an organization described in Section 501(c)(6). ORG was incorporated in the
District of Country, under the non-profit corporation act, on November 14, 20XX.

Organizing and Operating Documents:
The exempt purposes of the ORG, as stated in its Articles of Incorporation, are to:

(a) Recognize the founding members of the association and their efforts for the last twenty years by
celebrating two decades of pioneering Motto and service to the community

(b) Provide a vision and mission for Motto for the next twenty years and beyond

(c) Acknowledge that the focus of activities for the association has shifted to the Nation’s Capitol and
the executive offices of the association are based in City, State

(d) Continue to provide a membership organization that will provide support, information and assistance
to the goals and objectives of Motto

(e) Organize and hold conventions, conferences, panel discussions, summits and other forums where the
goals and objectives of the membership can be advanced

(f) All other activities to support the above and those activities not prohibited by law. Upon the
dissolution of this corporation, assets shall be distributed for one or more exempt purposes within the
meaning of Section 501 of the IRC, or corresponding section of any future federal tax code, or shall
be distributed to the Federal government or to state or local government for public purpose

Regarding membership, the Articles of Incorporation state:

“Membership shall be comprised of owners of publications that target or market to the Hispanic
population within the United States and publications whose primary language is Spanish. Said

Form 886-A (1-1994) Catalog Number 20810W Page 1 publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)

Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

publications can be newspapers, magazines, journals, industry publications, scholarly periodicals,
Internet publications, databases and other forms or print media.”

ORG’s bylaws, dated January 4, 20XX, state ORG’s mission is:

“To promote and educate the Hispanic community in general and specifically promote and
disseminate the recognition and use of the Hispanic print media.”

Amended bylaws, dated December 3, 20XX, were not submitted to the IRS. The amended bylaws changed
the organization’s mission to:

“Further the excellence, recognition, and use of Motto and provide them access to professional
development opportunities to better serve and empower Hispanic communities.”

ORG’s Form 990 for year ending December 31, 20XX states the organization’s primary purpose is:

“To promote better trade, press, (and) communication among members.”

Application for Exemption:
Form 1024, Application for Recognition of Exemption Under 501(a), received by the Service on February 9,

20XX, states ORG members are to be:

“Owners of publications that target or market to the Hispanic population within the United States
and publications whose primary language are Spanish.”

Form 1024 also states ORG:

“Does not provide any payments to members or shareholders for services performed nor does it
provide insurance for members, their dependents, or others.”

Description — Print Media Broker and Representative Services Programs

In response to a March 11, 20XX Information Document ReCO-28 (IDR), ORG’s Treasurer, Treasurer,
provided information about the Hispanic publishing industry as well as some of ORG’s activities.

The response explained how many Motto are small businesses and lack the competence and financial
resources to sell national and regional advertisers on the value of their publication. Additionally, most
national advertisers were not interested in buying advertising in one newspaper at a time with limited
coverage. To bridge the gap, a few specialty ethnic media sales brokers saw an opportunity to package a
number of Motto together into a “one buy-one invoice” approach to simplify the buying process. The IDR
response stated the two major print media brokers are CO-1 (formerly CO-1) and CO-2 (CO-2). CO-3 (CO-
3), owned by ORG’s founder, Founder, is considered one of the minor participants.

Department of the Treasury-Internal Revenue Service

Form 886-A (1-1994) Catalog Number 20810W Page 2 publish.no.irs.gov

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

The IDR response described print media brokers as having a direct relationship with the publications they
represent. Typically, a publication provides a % discount from their published advertising rates to
recognized advertising agencies and an additional % to % discount to the print broker as their sales
commission.

The IDR response noted that CO-1 and CO-2 wanted to create more credibility with Motto by paying a fee
to ORG and becoming an exclusive print media broker for ORG member publications. ORG permitted these
brokers to use its logo, which was otherwise not allowed.

The IDR response explained how important it is for ORG to maintain a productive and collaborative
relationship with its exclusive print media broker:

“The common business interest is the need to convince advertisers on the value of advertising in
Motto as compared to their other advertising alternatives. Since the vast majority of these
publications are solely supported by advertising revenue, it is a key focus in every publication.
Several years ago, the ORG established a procurement committee with the purpose of making this
argument to corporations, their marketing/advertising partners, government officials, and others.”

ORG’s website currently describes the “ORG Procurement Committee” as a collaborative effort between the
ORG, CO-1 (ORG's current official print media broker) and member publications. Its goal is to build
advertising revenues for member publications by increasing the financial commitment of Fortune 500
companies, their advertising agencies, and national, state, and local governmental entities.

The website description states that utilizing and promoting supplier diversity initiatives on behalf of member
publications are an important component of this initiative. It also asserts that the committee educates
stakeholders of the unique role and value proposition that Hispanic newspapers and magazines play in their
local communities as compared to other media. It does this through one-on-one presentations and at ORG
events held throughout the year in the organization’s seven regions.

Board of Directors Minutes Excerpts Relevant to Print Media Broker/Representative Programs
Excerpts taken from the Board of Directors meeting minutes reference the print media broker/representative
programs described above. The following table identifies the people and entities referenced in the excerpts:

Person or Entity Description

RA-1 CO-4 Representative — involved in a sponsorship
arrangement with ORG

RA-2 (RA-2) ORG and CO-5’s then Executive Director

Form 886-A (1-1994) Catalog Number 20810W Page 3 publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)

Name of taxpayer

Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12
Foundation CO-5 (CO-5) — ORG’s charitable arm — CO-5 was
exempt under Internal Revenue Code Section
501(c)(3) during the years open for ORG’s exam

Association ORG (ORG) — The organization under exam
RA-3 ORG’s then President and Board member
CO-5 A member publication of ORG

CO-6, CO-7, CO-8, CO-9, CO-10, CO-11, CO-12, Member publications of ORG

CO-13, CO-14, and CO-15

Small business committee A committee of ORG representatives, formed by
Small Business Development (SBD) ORG’s Board, in which negotiates with companies
that sell products or services that would benefit small
member publications and provide the
services/products to ORG members at a special rate.

A trade agreement negotiated between CO-16 and
ORG where ORG agreed to provide advertising for

Trade Agreement with CO-16 CO-16 in ORG new member publications and in
return CO-16 agreed to provide free airline tickets to
ORG members
CO-1 (formerly CO-1) ORG’s exclusive print media broker
CO-2 CO-17 — Print media broker that also sold

advertising in ORG member publications

Form 886-A (1-1994) Catalog Number 20810W Page_4 publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12
CO-18 Involved in a sponsorship and trade agreement with
ORG

Print media broker - Owned by ORG’s founder,
CO-3 (CO-3) Founder — Performed advertising sales for ORG
member publications through ORG

Membership book revenue Revenue recognized by ORG for the sale of
advertising space in its annual publication,
Membership Directory, and revenue from the sale of
the publication

Membership Directory ORG’s annual publication sent each year to over
1000 advertising agencies, corporations, government
officials, colleges and universities, and community
organizations and also disseminated at all ORG
events to promote the use of ORG’s members

CO-19 (CO-19) Conducts readership studies and various other
services for ORG — Owned by Founder, ORG’s
Founder
Meeting Minutes dated:

• January 27, 20XX
RA-2 later met with CO-4 about the advertising campaign and discussed moving $$ over to the
Association or the Foundation so CO-4 could earn a seat on the corporate council. The same
program was also presented to . RA-2 said the Association was looking to make
money from the advertising budget, perhaps % as a rep agency handling fee. He said CO-4 was
interested in seven markets and RA-2 solicited bids, asking each newspaper in the seven markets to
give him their best price. They included CO-6, CO-7, CO-8, CO-9, CO-10, CO-11, CO-12, CO-13,
CO-14, CO-15, and one more that couldn’t be remembered. RA-1 wanted to be in CO-20 but they
are not a member. Therefore, RA-2 advised RA-1 to get them in as a member and to tell them he
would not place the campaign with them unless they became a member of ORG. RA-2 said they told
CO-20 they had been targeted by a corporate sponsor to participate in an outreach program but had
to be a member to participate. Therefore, CO-20 joined ORG and then received the placement.

Department of the Treasury-Internal Revenue Service

Form 886-A (1-1994) Catalog Number 20810W Page 5 publish.no.irs.gov

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

RA-3 said, as that for a member of the board, it has been very sad that she can imagine how the other
members feel if they perceive ORG is not working in their interest but is working for the benefit of
CO-5. She said she would like ORG members to be represented as a whole.

April 2, 20XX
A small business committee is being formed and will negotiate with companies that sell products or
services that would benefit small publications and provide these to members at a special rate.

Concern was expressed with the trade agreement with CO-16. It was explained that the $$ in trade
tickets are earmarked for membership recruitment only and could only be used for other purposes at
the end of the year. It was suggested the Board look into trade deals with hotels and airlines for the
Convention such as CO-21 and CO-22. In exchange for the trade, new members run a quarter-page
ad saluting the partnership between ORG and CO-16. New members can also get a discount by
running an ad with a discount code.

A discussion over the compensation of the Executive Director, RA-2 began. The Executive Director
said it was agreed he would be paid $$ and the Foundation would pay $$. The Secretary, however,
expressed concern saying he believed the arrangements were set at $$. It was advised the personnel
committee negotiated offering the Executive Director a higher salary in exchange for not paying him
sales commissions. This was approved in December in City. Concern was expressed that the Board
was not following the due process for forming committees and empowering actions.

August 26, 20XX: ;
A SBD (Small Business Development) program is in development and funding from corporations
will earn matching advertising for the partnering sponsor from recipient publication.

Discussion of approval by CO-16 and CO-18 for uses of membership benefits to other altruistic
programs with ORG. The President directed the CEO to secure approvals for modifying the
sponsorship agreements.

September 23, 20XX

A meeting between the President, Executive Director, and RA-4 (from CO-23) discussed the
impending CO-23 Program to award cash prizes to qualifying ORG members pending completion of
a survey for CO-23.

Advertising from January to August reflects $$ on CO-4 advertising monies. The Board questioned

the Executive Director asking if the cash was for ORG. The Executive Director advised it was
advertising for publications (income) but had to be spent on ads.

CO-24 and CO-25 are useful in promoting advertising but is not a profit center revenue generator.

Form 886-A (1-1994) Catalog Number 20810W Page 6 publish.no.irs.gov Department of the Treasury-internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

The 20XX Membership book revenue stands at $$ with an additional commitment from CO-23 for a
full-page ad.

The newspaper ad placement rep agencies contracts are ending in December and should be
renegotiated. CO-2 has submitted a withdrawal from contract letter and CO-1 has discussed its
interest as the exclusive rep agency.

Membership now has 154 active publications and recommends some category changes and adoption
of Corporate Membership for publications like CO-26.

February 19, 20XX
QuickBooks are now being separated from Foundation (CPA addressing).

April 14, 20XX 7
Questions concerning the CO-18 monies paid to the Association because there is no accountability to
show.

June 26, 20XX
Invoices were sent to advertising company that owes $$, CO-27 for $$, CO-28 for $$, CO-29 $$,
and a television station for $$.

August 3, 20XX

A recommendation was made that an event be held in Puerto Rico to attract advertisers. Also CO-2
is very interested in working to leverage Hispanic Heritage Month to build advertising opportunities
for ORG members.

August 28, 20XX

A letter, dated August 9, 20XX, was included. The letter was from RA-2 and was addressed to the
Foundation’s Chair (Founder-1). RA-5 addressed some of the issues relating to Board members and
their alleged attempts to direct business from both non-profits to a supplier while having a business
relationship with the supplier. Additionally, business relationships were not disclosed to the Board,
the number of members was misrepresented to donors, prospective members and staff (either 220
members or $$ in unaccounted membership dues), repeated removal of non-profit property to a
personal business, etc. The amounts of money involved are said to be substantial and actions by
leadership has continued in the same manner. Therefore, the BOD was asked to support an IRS audit
relating to self-dealing and excess benefit transactions. Also stated in the letter was that it appeared
to be a systematic diversion of foundation assets to the benefit of the association and some of its
members in particular. Also noted was the following statement to the foundation’s chair: “Under
your leadership, with the support of RA-6 and RA-7, one particularly blatant form of exploitation
was arrested and the insider dealing associated with it broken up. That reform agenda is not

Form 886-A (1-1994) Catalog Number 20810W Page 7 publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)

Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

complete.” As such, RA-5 did not renew his contract with the Foundation and reCO-28 $$ in
monies he is owed.

• September 21, 20XX
The Treasurer’s report discussed the financial position of the organization and advised of the
strategies to improve cash flow. These include strengthening the advertising sales partnership with
CO-2 to assure adequate working capital. The organization is also exploring other member services
activities that have the potential to generate additional revenues for the association.

• September 27, 20XX
The 20XX financial statements were reviewed. There is outstanding A/R in the amount of $$ with
some invoices dating back to 20XX. In addition, several items were identified as membership dues
and, according to CO-30, are not recorded as receivables..

• September 28, 20XX
A sponsorship agreement, dated November 7, 20XX, between ORG and CO-16 includes advertorial
coverage in all new member participating publications (estimated value $$), corporate membership
to ORG, tickets and reserved tables at several events and ORG will receive airline coupons of $$
each year of the contract.

• September 29, 20XX
To attract new members and keep old ones, marketing seminars are being promoted to secure
diversity dollars for advertisements in Motto.

• October 12, 20XX
Regarding sponsorships, there have been some instances in which ORG acts as an intermediary,
collecting funds from sponsors and passing them fully on to members directly without financial
benefit to the association. The association needs to revisit its sponsorship strategies to assure both the
association and the sponsor benefit from the partnership.

IDR Responses Relevant to Print Media Broker/Representative Programs
Response dated March 11, 20XX

Per the Bylaws and Minutes of the organization, Founder is an Honorary Emeritus Board member because
he was the Founder of the organization.

“Founder is currently a non-voting member of the Board. He last served on the CO-5 Board as a voting
member in 20XX. Founder is the owner and president of CO-19 (CO-19) with several DBAs. The two
DBAs relative to the ORG are CO-3 (CO-3) and CO-19 Publishing. CO-19 performs a number of activities
commonly used by the organization’s members such as readership studies as well as acting as a print broker
for advertising sales for which he is compensated.”

Department of the Treasury-Internal Revenue Service

Form 886-A (1-1994) Catalog Number 20810W Page 8 publish.no.irs.gov

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

The organization stated Founder received $$ for selling a $$ sponsorship for the 20XX CO-24.

Response dated June 17, 20XX
ORG’s Treasurer, Treasurer, provided the following information in his response:

“As Hispanic newspapers and magazines, one of our journalistic roles is to create editorial content
that supports the ongoing growth of the market. To economically support the creation of that content,
Motto primarily depend upon sale of space for advertising and other advertising related activities.
The ORG furthers the common interests of these publishers through its programs and activities along
both the editorial and advertising dimensions.”

The response stated that ORG’s Officers, Directors, and Board members attend many events sponsored by
NHLA member organizations, to represent the Hispanic publishing industry. Most of these organizations
have national or regional meetings, which the ORG attends on behalf of Motto.

“At many of these meetings, there is an exhibition area where ORG has been given a booth to
promote the interests of the Hispanic publishing industry. Sometimes we would have staff members
of ORG attend, other times, it may just be the local publishers or their staff in attendance. Over the
years, the Hispanic Scholarship Guide and the Media Guide were two of the more regular handouts
that were available from the ORG as well as samples of member publications.”

“The purpose of the Media Guide was to provide a directory of Motto so that interested
organizations, individuals, or advertisers could directly contact these publications in order to send
them press releases, arrange for interviews, or purchase advertising. The reality was that the
Scholarship Guide and the Media Guide were given away for free at these events. If someone called
the office and wanted a copy, the staff would attempt to sell it to them for about $ a copy to offset
the shipping costs. During the initial years of the media guide, the industry was much smaller and
there really wasn’t a comprehensive way for someone to know how to find a Hispanic publication in
a market. Motto would purchase advertisements in the guide as a way to promote their publication
within a market with the hope of generating advertising revenue. From the ORG prospective, these
advertisements paid for the productions, printing, and distribution costs as well as contribute to the
ongoing operating costs of the ORG. The ORG lacked the internal resources to produce this guide
and relied on external resources such as Founder’s organization and others to gather the information,
produce, and print the book. The guide became a major vehicle for the ORG to facilitate the growth
of the Hispanic publishing industry by providing a directory that simplified the process for
identifying and contacting publications within a given market.”

The following description of ORG’s Procurement Committee is also drawn from ORG’s response, dated
June 17, 20XX, to the Information Document Really issued on May 6, 20XX:

The Procurement Committee has a weekly conference call to coordinate its actions.

Form 886-A (1-1994) Catalog Number 20810W Page 9 publish.no.irs.gov Department of the Treasury-internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

“Interested publications and our print broker, CO-2-Access, meet on this call to discuss our
initiatives. CO-1 has a higher degree of access to many of the corporation’s marketing partners due
to their work. ORG has greater access to corporate decision makers through our ability to leverage
the industry’s supplier diversity credentials. Taken together, we are able to present a consistent
message across all levels of the buying chain.”

The taxpayer stated representatives of the Procurement Committee, on behalf of ORG, have given
presentations of different variations on the State of Hispanic Newspapers over 50 times in the last 18
months.

“The ORG sponsors quarterly regional seminars comprised of a series of workshops around common
industry issues. Many of these workshops deal with the advertising sales component of the
publishing industry. These seminars are open to ORG members and non-members. CO-1 helps fund
the costs of the seminars. They also help prepare appropriate training and information materials that
will help seminar participants grow their publications. Another area of important collaboration
between the ORG and the print broker is in the area of conducting marketing research on the
industry, tracking competitive advertising spending levels, etc. The information helps the ORG make
a more persuasive case on the importance of the Hispanic publishing industry.”

ORG stated Founder was one of the founders of ORG and played an integral role in the start-up and running
of the organization. He served as the first President of the ORG Board from 19XX to 19XX, but, has not
been a board director or officer since that time. From 19XX through 19XX, Founder served as the
Coordinator of the ORG, which was a “modestly paid part-time position that helped further the mission of
ORG.” Founder became a Board Member of the CO-5 (CO-5) with its founding in 19XX.

ORG stated its minutes confirm that Founder had left the CO-5 Board sometime prior to the August 26,
20XX Board meeting (the taxpayer believes he stepped down in 20XX). Founder operates two companies:
CO-19 (CO-19) and its subsidiary, CO-3 (CO-3). CO-3 (CO-3) was the print broker affiliated with ORG
from 19XX - 20XX. According to Founder, CO-3 paid a fee to the ORG that was based upon a percentage
of sales. He recalls the dollar range to be between $$ to $$ annually.

From 19XX to 20XX, CO-3 is listed as a print broker affiliated with the ORG. However, the ORG stated it
was unable to find any written agreements concerning the relationship nor any references detailing if ORG
received remuneration for the recognition. Currently, CO-3 is listed on the ORG website as a media sponsor.
The taxpayer stated:

Response dated September 26, 20XX

ORG’s accountant did an in-depth review of the general ledger to determine there were instances in which
the organization was involved directly in commercial transactions, during the 20XX to 20XX time frame,
which directly benefited members. These were detailed as follows:

Department of the Treasury-Internal Revenue Service

Form 886-A (1-1994) Catalog Number 20810W Page 10 _ publish.no.irs.gov

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12
Time Period Payor (to ORG) Amount paid to Amount ORG Net Profit or
ORG (less credit Paid to Member (Loss)
card fees) Publications
Second half of CO-4 $$ CO-10
20XX CO-6
CO-5
CO-15
Total =
October 20XX CO-31 No records Extra Publications | Not sure because
records missing
November 26, CO-32 (CO-32) CO-1 $
20XX Commission
$ Net

This money was
used to advertise in

9 member
publications
Late 20XX CO-33 Records not CO-34 Not sure — records
complete incomplete
Each participating

member received $

Records not
complete to get
total

Excerpts from ORG Contract with CO-1 (later renamed CO-1/Currently named Re: fuel) Relevant to

Print Media Broker/Representative Programs :
“CO-1 shall be ORG’s exclusive representation in connection with newspaper advertising
and placement services for ORG’s member newspaper publications (“Ad Services”) as more
fully set forth herein and in Exhibit A.”

“ORG shall have the right to solicit advertising for placement in ORG’s member publications
(“ORG Ads”), however (i) all ORG Ads shall be actually placed by CO-1 and (ii) ORG shall
coordinate its advertising solicitation activities with CO-1 so as to maximize process
efficiency. ORG shall not permit or cause to permit any other entity to perform Ad Services
for any member newspaper publication nor shall ORG permit any such entity to display or
otherwise utilize ORG’s Marks (as that term is defined below). At all conventions hosted by
or sponsored by ORG, CO-1 shall be exclusively designated and be accorded the top level
sponsorship credit offered by ORG in all signage, promotional material, advertisements and
publications related to or referencing such conventions. In the event ORG created, develops

Department of the Treasury-Internal Revenue Service

Form 886-A (1-1994) Catalog Number 20810W Page 11 publish.no.irs.gov

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

or endorses any supplement or other insert for placement in any ORG member publication,
then CO-1’s placement and exclusivity rights shall extend to such supplements.”

“CO-1 shall retain a commission (“CO-1 Commission”) in the amount of (%)
of Net Advertising Revenue in connection with the results of Ad Services.” ORG shall
receive a commission (“ORG Commission”) in the amount of (%) of all monies

actually received by CO-1 as Net Advertising Revenue from advertising leads initially
referred by ORG’s Board and staff to CO-1. ‘From leads initially referred’ means any reCO-
28 or quote for advertising referred to CO-1 by letter, fax, e-mail or other appropriate
documents by ORG’s Board and staff. CO-1 and ORG shall work together to secure
placements from such leads.” In the event ORG secures ORG Ads without the assistance of
CO-1, then ORG shall receive a commission of % with regard to such placements to the
extent that CO-1 receives a commission from such placements.”

The contract provides that CO-1 will quote ORG member rates based on published rate cards submitted by
ORG member publications. ORG shall provide assistance to secure the CO-1 Commission and Preferred
Rate and in requiring ORG member publications to honor such granted commission and rates. ORG shall
have the right to arbitrate any rate or commission disputes between CO-1 and ORG’s member publications.

CO-1 and ORG shall meet at least monthly to discuss sales leads and ORG Ads coordination. The head of
CO-1 sales, the head of CO-1 media and data, the BODs and representatives of ORG shall also meet
quarterly to discuss sales figures, projections and new accounts and resolve all newspaper issues, marketing
issues and such other issues as the parties so determine.

CO-1 shall have the right to utilize ORG’s name and logo in connection with the Ad Services, including but
not limited to, the right to state that CO-1 is ORG’s Exclusive Official Sales Representative in connection
with Ad Services and all advertising activities related to ORG member publications solely with ORG’s prior
written consent.

“As additional compensation for all of the rights granted to CO-1 by ORG, CO-1 shall pay to ORG
the sum of ($$) Dollars as an annual license fee (“License Fee”) payable in four (4)
payments of equal amounts due on March 31, June 30, September 31, and December 31. ORG shall
render a separate invoice to CO-1 for each of the License Fee installments.”

From Exhibit A: Ad Services consist of the following:

1. Developing and utilizing sales materials needed to promote Motto
2. Selling advertisements in member publications directly to ad agencies, corporations and government
   agencies in coordination with ORG
3. Consulting with ORG member publications’ sales staff to promote and market national
   advertisement among ORG’s members

Department of the Treasury-Internal Revenue Service

Form 886-A (1-1994) Catalog Number 20810W Page 12 _ publish.no.irs.gov

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

4. Promoting, marketing and encouraging ad agencies, corporations and government agencies to
   purchase Hispanic print in coordination with ORG

5. Developing and maintaining a comprehensive database of all ORG member accounts, ad agencies,
   corporate accounts, government accounts and publications in the group-buy

6. Handle and maintain all back office services related to advertising under the Agreement including
   media buying, billing and collections

7. Disclosing to the ORG Board the criteria for selection of publications resulting in a quote for a non-
   ORG member publication over a member publication in a quote and ad placement when using the
   ORG name and logo in securing the advertising account

From Exhibit B: ORG’s service obligations consist of the following:

1. Preference and first opportunity to participate, in connection with advertising, marketing and
   promotional activities, should be given to CO-1

2. Provide CO-1 names and addresses of new members within 30 days of membership acceptance

3. Permit CO-1 use of logo and name for marketing efforts in coordination with ORG

4. Promoting and encouraging its members to utilize CO-1

5. Assisting in developing of individual one page Point of View (POV) promotional pieces highlighting
   distinctive marketing characteristics of each ORG member publication

6. Prominently indicating that CO-1 is the “Exclusive Official Sales Representative” of ORG on the
   ORG’s website and other marketing collateral

7. Providing CO-1 with access to the ORG Media Kit and other research sponsored, owned or
   controlled by ORG

8. Targeting selected advertising categories for a combined CO-1 & ORG sales effort to be mutually
   agreed upon

9. Protecting the integrity of this Agreement by actively assisting CO-1 in securing materials, action
   and information from member publications

Excerpts from ORG Publications Relevant to Print Media Broker/Representative Programs
From 20XX National Association of Motto Media Kit & Resource Book: (The organization could not

provide a more current publication but stated the publication provided is representative of current editions
because the publication has remained unchanged.)

The front cover of the publication includes the logos of both ORG and of CO-3.

The listed sale price is $.

The Lead Researcher for the publication is Founder.

The publishers are listed as National Association of Motto and CO-19 Publishing.

Taken from Page 1: Titled “Using the Media Kit”: “We want to make it easy for you to place ads in
our member publications: you make one call; get the information you need; place with as many or as
few publications as you wish; and get one invoice.”

Page 1: “We do the Media Kit on an annual basis-with publications during the summer prior to the
year end listed in the title. This way the book becomes your opportunity guide for planning your

Form 886-A (1-1994) Catalog Number 20810W Page 13 _publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)

Name of taxpayer Tax Identification Number Year/Period ended :
ORG .
EIN 20XX12 -
20XX12

buys for the upcoming year. We are anxious to provide you with whatever information YOU need to
enable you to place more ads in ORG publications.”

• A letter from ORG’s President, President, is on page 2 and addresses how to assure your advertising
strategy is a sound investment by selecting the publications of ORG to advertise.

• Page 3 provides a list of the 20XX-20XX Board Members of ORG.
The publication includes multiple advertisements for ORG member publications.

From The Convention Program Book, 25 Anos Silver Anniversary Special Edition

ORG members receive the following benefits:

• Advertising Sales Representation: “Advertising sales representation by one of the largest National
Newspapers Rep. Agencies: CO-38, CO-1.”

• Opportunity to Participate in Seminars: “Opportunity to participate in seminars offered to corporate
executives, federal officers and advertising agency representatives on how to advertise effectively in
ORG member publications. These seminars include information on ORG publications, its audience
and markets.”

• Inclusion in our Website: Inclusion of your free Directory profile on ORG website (website)

• One Free Profile Page in ORG Directory: “One free profile in ORG Directory sent every
year to over 1000 advertising agencies, corporations, government officials, colleges and universities,
and community organizations to promote the use of Hispanic press. As member you are entitled to
receive a free copy of the Directory.”

• A Link from website: A link from our website to your website

• Special Rates: “Special ORG Member Rates, -for active members only- by News Agencies, such as
CO-35, CO-36 or CO-37, and other vendors.

• Networking Opportunities: “Networking opportunities with media buyers, like the Advertising
Round Tables at the Convention and the CO-25.”

From the back cover of same publication:
“ORG delivers more impressions than any other Spanish language publishing network in the USA:
Unique publications targeting specifics segments of the Hispanic market; Special Events nationwide
to amplify your message and access; More than 20 million reasons to advertise through us.”

“ORG: The ‘Go To’ Group For Hispanic Advertising Services.” ORG will “assemble an expert team
to review your campaign plans with you, produce a media proposal to each your target market and
generate ROI for your company.” The publications then provides a phone number and email contact,
for the organization, where inquires can be made for ad placement in ORG member
publications.

From the Annual Membership Directory ’
The publication’s stated purpose is:
• “To promote all active members of ORG” and “to facilitate advertising in ORG member
publications”.

Department of the Treasury-Internal Revenue Service

Form 886-A (1-1994) Catalog Number 20810W Page 14 _ publish.no.irs.gov

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)

Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

• “The information in this directory has been organized by regions to offer corporations, ad
agencies, and other business the most effective and easy way to place advertising and reach
consumers in the ever expending Hispanic Market.”

Members of ORG receive the following benefits:

1. Advertising sales representation by one of the largest National Newspapers Rep. Agencies:
   CO-38, CO-1

2. Participation in our annual, nationwide Award competition. Only active members of ORG,
   can participate in this contest

3. Opportunity to participate in seminars offered to corporate executives, federal officers and
   advertising agency representatives on how to advertise effectively in ORG member
   publications. These seminars include information on ORG publications, its audience and
   markets

4. One free profile in ORG Directory sent every year to over 1000 advertising agencies,
   corporations, government officials, colleges and universities, and community organizations
   to promote the use of Hispanic press. As member you are entitled to receive a free copy of the
   Directory”

5. Inclusion of your free Directory profile on ORG website (website); a like from our website
   to your website

6. Special ORG Member Rates

7. Networking opportunities with media buyers, like CO-39 at the Convention and CO-25

8. Free access to a bank of local and national news and photos, provided by member
   publications, to share with other members

9. Special introductory subscription rates for industry trade publications, like CO-40 and CO-
   41

In bottom corner of every right side page of the publication:
“ORG: The Go-To Source for Hispanic Print Ad Placement”.

From the back cover of same publication:
• 20XX ORG Advertising Services” — “More than 20 million reasons to advertise through
us”
• ORG: The ‘Go To’ Group For Hispanic Advertising Services”
• ORG will assemble an expert team to review your campaign plans with you, produce a
media proposal to reach your target market and generate ROI for your company. To inquire
about ad placement in ORG member publications: Call us at p. Phone f. Fax or email

website.

Excerpts from ORG’s Website (website) Relevant to Print Media Broker/Representative Programs:

Department of the Treasury-internal Revenue Service

Form 886-A (1-1984) Catalog Number 20810W Page 15 publish.no.irs.gov

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

Currently, the organization’s homepage (website) gives information on the organization’s upcoming events
from July 21, 20XX to November 11, 20XX. Two events included are restricted to members only and are as
follows:

1. A webinar on “CO-1 Services to ORG members”

2. A two day event entitled “ORG and CO-1 Ad Agency CO-42”

The homepage states the 20XX ORG Membership Directory will be distributed to advertising, marketing
and public relations firms, media placement companies as well as federal and corporate procurement
officers and diversity officers of national corporations. The Directory will include a list of all ORG members
with photographs of the publishers and the publication logo on the front page, a list of previous Jose Marti
Award winners, upcoming events information, and information from partner organizations that support
ORG. An email address is also listed to be used for securing ads in the directory and for submission of
membership information. The Directory is scheduled to be released in early summer 20XX.

The website provides a 20XX membership dues structure that includes various pricing for membership
categories in which include students, professors, photographers, graphic artists and designers, Hispanic book
authors, marketing, advertising and PR consultants, suppliers and printers, radio partners, television
partners, news and public relations wire servicers, advertising agencies, media buying agencies, public
relations and public affairs firms, association publications, and national and international corporations, and
international publications. These members can not vote or hold office. Membership also includes General
and Associate categories consisting of daily publications, weekly publications, bi-weekly publications,
monthly publications, and online publications.

ORG Member benefits (with a 20XX copyright) according to the website:

1. Make Sales Contacts: Opportunity to participate in periodic procurement and ad seminars to
   corporate executives, federal officers and advertising agency representatives on how to effectively
   advertise in ORG member publications

2. Raise Your Profile: Free profile page in the ORG Membership Media Kit sent every year to 800
   advertising agencies, corporations, government officials, colleges, and universities, and community
   organizations to promote the use of Hispanic Press

3. Free On-Line Listing: The Media Kit is also posted in the members area of ORG’s website

4. Readership Research: Access to readership studies with valuable information about Hispanic reader
   demographics and product usage by Hispanic consumers

5. Learn About Trends: Access to research studies on the state of the Hispanic community, Hispanic
   print, advertising in Hispanic print, and other topics of interest

6. Member Discounts: Substantial discounts from agreements with different vendors, negotiated by
   ORG

“Placement Services” are only available to General Members. These are described as follows:
“ORG annually contracts with a reputable national agency to serve as the Print Placement/Sales
Representative for ORG members.”

Form 886-A (1-1994) Catalog Number 20810W Page 16 publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

Posted on the website is the “ORG Procurement Committee” presentation/brochure, which includes the

following excerpts:
“The purpose of the ORG Procurement committee is to build advertising revenue for member
publications. It is a collaborative effort between CO-1, ORG’s official rep firm, and member
publications. The focus is on the procurement divisions of major Fortune 500 companies, their
advertising agencies, media buying services as well as national, state, and local governments. The
goal is to increase their financial commitment to Motto as measured by the size of their advertising
buys.”

“Meets weekly via a conference call to discuss the outcomes from prior activities and well as discuss
future plans. CO-1 also reports on the activity of their regional divisions. Procurement committee
members are also expected to help in achieving the committee’s goals in between the weekly
conference call.”

“Why you should you join? As a publisher, joining ORG Procurement Division is a great way to

obtain:

• The latest industry knowledge you can use to grow your publication

• Exposure to the variety of approaches different publications and CO-1 use to sell their

publications.

• These tools help you to become a better spokesperson of our industry and your publication.

• A national perspective that you can adapt to local market conditions.

• Increase dollars for your publication.

• Each week we give you contacts and we receive the information of many of the most influential

Hispanic advertising leaders in the country. We have already seen dollars from the CO-47 and

CO-46, and are in the works with CO-43, CO-44 and CO-45, just to name a few.

• Virtually all publications want to grow their national and regional advertising revenue. However,
that is a very difficult task if all a publication wants to do is sit back and expect the orders to roll
in. The Procurement Committee reflects the ORG’s commitment to provide the tools and
collaboration to help insure everyone’s success.”

“As a ORG member publication participation in the Procurement Division is available as part of
your membership.”

LAW

Section 501(c)(6) of the Code, defines business leagues, chambers of commerce, real-estate boards, boards
of trade, or professional football leagues as not organized for profit and no part of the net earnings of which
inures to the benefit of any private shareholder or individual.

Section 1.501(c)(6)-1 of the regulations provides that a business league is an association of persons having
some common business interest, the purpose of which is to promote such common interest and not to engage
in a regular business of a kind ordinarily carried on for profit. It is an organization of the same general class

Form 886-A (1-1994) Catalog Number 20810W Page 17 publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

as a chamber of commerce or board of trade. Thus, its activities should be directed to the improvement of
business conditions of one or more lines of business as distinguished from the performance of particular
services for individual persons. An organization, whose purpose is to engage in a regular business of a kind
ordinarily carried on for profit, even though the business is conducted on a cooperative basis or produces
only sufficient income to be self sustaining, is not a business league.

In Revenue Ruling 56-65, a local organization whose principal activity consists of furnishing particular
information and specialized individual services to its individual members engaged in a particular industry,
through publications and other means to affect economies in the operation of their individual businesses is
performing particular services for individual persons. Such organization, therefore, is not entitled to
exemption from Federal income tax under section 501(c)(6) of the Internal Revenue Code of 1954 as a
business league even though it performs functions which are of benefit to the particular industry and the
public generally.

In Revenue Ruling 56-84, an organization operated primarily for the purpose of promoting, selling, and
handling national advertising in its members’ publications was denied exemption because the organization’s
primary activities were found to constitute the performance of particular services for individual members as
distinguished from activities for improvement of business conditions of its members as a whole.

In Revenue Ruling 57-453, an organization which engages in the publication of the anthologies of its
members and which enters into contracts for programs on the radio and television based on the anthologies,
serves as a vehicle for the publication of materials of its members by calling attention to their professional
work and thereby increases the salability of the writers’ efforts. Such organization is engaged in a business
for profit and its activities were found to constitute the performance of particular services for individuals. As
such, the organization is not entitled to exemption from Federal income tax under the provisions of section
501(c)(6) of the Internal Revenue Code of 1954.

Revenue Ruling 59-391, C.B. 1959-2, 151 holds that an organization, composed of individuals, firms,
associations, and corporations, each representing a different trade, business, occupation, or profession, is not
exempt from Federal income tax under section 501(c)(6) of the Code where it is organized for the purpose
of exchanging information on business prospects and its members have no common business interest other
than a desire to increase their individual sales.

Revenue Ruling 64-315 concluded that an association of the merchants in a particular shopping center
whose advertising material contained the names of the individual merchants did not qualify for exemption
because advertising that carries the names of members generally constitutes the performance of particular
services for members.

Revenue Ruling 65-14 holds that an organization whose primary activity consists of publishing a tourists
guidebook advertising the products, services, and names of member merchants is not exempt under
501(c)(6).

Form 886-A (1-1994) Catalog Number 20810W Page 18 _ publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number of exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

Revenue Ruling 68-264 defines a particular service for the purposes of section 501(c)(6) of the Code as an
activity that serves as a convenience or economy to the members of the organization in the operation of their
own businesses.

In Revenue Ruling 68-265, it states that a tax-exempt business league will lose its exemption because it
performs particular services for individual members only where the services are a principal or sole
undertaking of the organization.

Revenue Ruling 76-409, relating to an organization that publishes and distributes to its members’ customers
and potential customers a directory containing members’ names and numbers, was denied exemption
because the organization’s activities were found to constitute the performance of particular services for
individual persons.

In Revenue Ruling 79-370, a 501(c)(6) organization publishes a membership directory sold only to members
and containing no commercial advertisements. The publication is not distributed to the public and the
members receive no private commercial benefit from the publication. As such, the publication was found to
be substantially related to the organization’s exempt purpose and not an unrelated trade or business within
the meaning of section 513.

Revenue Ruling 81-175 defines the term “particular services” for the purposes of section 501(c)(6) of the
Code, as acting in a manner which provides an economy or a convenience for members in the operation of
their own businesses.

Revenue Procedure 95-21, 1995-1 C.B. 686 established that associate member dues payments received by
IRC section 501(c)(5) organizations would be treated as gross income from the conduct of an unrelated trade
or business under IRC section 512, if the associate member category was created for the principal purpose of
producing unrelated business income.

Revenue Procedure 97-12, 1997-1 C.B. 631 amplified the Revenue Procedure 95-21 to include IRC section
501(c)(6) organizations under its provisions.

In Southern Hardwood Traffic Ass'n v. U.S. 283 F.Supp. 1013 D.C.Tenn. 1968. March 13, 1968, the
District Court, Bailey Brown, Chief Judge, held that an unincorporated association engaged in a regular
business of providing the majority of its members with individual services of kind ordinarily carried on for
profit was not a ‘business league’ entitled to tax exempt status.

In Automotive Electric Association v. Commissioner, 168 F.2d 366 (6th Cir. 1948), exemption was denied to
an association that published catalogues that listed only products manufactured by the members.

In American Automobile Association v. Commissioner, 19 T.C. 1146 (1953), the Association was held not
to be exempt as a business league under IRC 501(c)(6) because, notwithstanding its broad purposes to

Form 886-A (1-1994) Catalog Number 20810W Page 19 _ publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)

Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

improve highway traffic safety and to educate the public in traffic safety, its principal activities were
determined to consist of securing benefits and performing particular services for members.

The presence of a single substantial nonexempt purpose can destroy the exemption regardless of the number
of exempt purposes. Better Bus. Bureau v. United States, 326 U. S. 279. 283, 90 L. Ed. 67, 66 S. Ct. 112
(1945); Am. Campaign Acad. v. Commissioner, 92 T.C. 1056, 1065 (19XX).

GOVERNMENT’S POSITION
The Internal Revenue Code and prescribed Treasury Regulations, contains six requirements an organization
must meet in order to be exempt from federal income tax under 501(c)(6):
• It must be an association of persons having a common business interest, and its purposes must be to
promote this common business interest
• Its activities must be directed to the improvement of business conditions of one or more lines of
business as distinguished from the performance of services for individual members
• It must not be engaged in a regular business of a kind ordinarily carried on for profit
• No part of its net earnings may inure to the benefit of any private shareholder or individual
• Its primary activity cannot be performing particular services for members
• It must be a membership organization and have a meaningful extent of membership support

The sections below compare the facts and circumstances of this case to each of the six requirement in order
to determine if ORG should remain exempt from federal income taxes under Internal Revenue Code Section
501(c)(6).

1. Members Have Common Business Interests (Improvement of Business Interests)
   According to a current review of your organization’s website (website), your membership is now open to
   audited and non-audited national and international publications, corporations, associations, firms,
   advertising agencies, news and public relations wire services, local television and radio stations, printers and
   print suppliers, consultants, authors, photographers, graphic artists and designers, professors, college
   students, and various other companies and individuals. Of all of the membership categories, only the
   publishers representing audited national publications are entitled to vote or hold office.

However, when you applied for exemption, you submitted your Articles of Incorporation in which stated
membership was to be composed of only “owners of publications that target or market to the Hispanic
population within the United States and publications whose primary language is Spanish” (either of which
were required to be Hispanic-owned or Hispanic-operated). As such, your membership has changed and no
longer meets the requirements of an organization exempt from federal income taxes under Internal Revenue
Code section 501(c)(6).

You are similar to the organization described in Revenue Ruling 59-391 where an organization composed of
individuals, firms, associations, and corporations, each representing a different trade, business, occupation,
or profession, was denied exemption from federal income tax under section 501(c)(6) of the Code. The

Form 886-A (1-1984) Catalog Number 20810W Page_20 _publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)

Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

ruling held that the membership was composed of individuals from a variety of professions with no common
business interest other then a mutual desire to increase their sales.

Your activities are not directed to improving the industry as a whole, but rather to the promotion of the
private business interests of your individual members. Your membership is open to all persons or enterprises
and is no longer limited to those publications that are Hispanic owned, Hispanic operated, or those that
target the Hispanic population. Your membership is now open to enterprises that have no Hispanic element
to them at all. Membership in ORG is available to individuals, companies, association, etc. without regard to
their business interests or activities. You created “Corporate Council” membership category was created for
companies such as CO-18, CO-27, CO-28, CO-29, CO-48, CO-49, CO-50 (CO-50), CO-51, CO-52, CO-23,
CO-53, CO-16, and CO-54, among others.

Your members do not have a common business interest relative to the Hispanic publishing industry. All
persons are eligible for membership in ORG. Therefore, you do not meet this test.

2. Activities directed to improvement of business conditions of one or more lines of business as
   distinguished from the performance of services for individual members

Your Form 1024, Application for Recognition of Exemption Under 501 (a), indicated that your organization
“does not provide any payments to members or shareholders for services performed nor does it provide
insurance for members, their dependents, or others.” Our examination, however, determined that most of
your activities benefit your individual members as opposed to the Hispanic publishing industry as a whole.
You provide payments to your members for services as well as providing payments to your members for
products and services commercial in nature that are normally carried on by a for-profit entity.

Your organization runs a print media broker/representative program that assists interested advertisers in
purchasing advertising in your members’ publications. As discussed above, your organization is involved in
the sales both directly and indirectly. You have contracts with both print media brokers and advertising
representative and placement agencies. You are compensated for facilitating advertising sales by providing
lists of Motto that meet the advertisers’ intended markets.

In Revenue Ruling 56-84, the purpose of the organization was to assist in the promotion and sale of
advertising in publications owned and controlled by member cooperatives selling a specified product. Your
organization is similar in that you often handle and/or sell advertising space in your members’ publications
either directly or indirectly through a contract with a print media broker or representative. The organization
in Revenue Ruling 56-84 was denied exemption from federal income tax as a business league because it was
determined the organization’s primary activities were promoting, selling, and handling the national
advertising in its members’ publications and these activities were found to constitute the performance of
particular services for individual members as is distinguished from activities for improvement of business
conditions of its members as a whole.

In Southern Hardwood Traffic Ass'n v. U.S. 283 F.Supp. 1013 D.C.Tenn. 1968. March 13, 1968, the District
Court, Bailey Brown, Chief Judge, held that an unincorporated association engaged in a regular business of

Form 886-A (1-1994) Catalog Number 20810W Page 21 _publish.no.irs.gov Department of the TreasuryInternal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

providing the majority of its members with individual services of kind ordinarily carried on for profit was
not a ‘business league’ entitled to tax exempt status.

Your organization is also similar to the organization found in Revenue Ruling 56-65, whose principal
activity consists of furnishing information to and advertising the products of its members engaged in a
particular industry through publications and other means to affect economies in the operation of their
individual businesses. The organization was found to have been created and primarily operated as a service
to its individual members. Accordingly, the organization was found not to be entitled to exemption from
Federal income tax under section 501(c)(6) of the Internal Revenue Code as a business league even though
it did perform some functions which are of benefit to the particular industry and the public generally.

This is similar to your organization in that you do conduct some minor activities that are of benefit to the
entire Hispanic publishing industry. However, even those activities have a commercial aspect to them and
are intended to benefit your members by having an advertising representative and placement services firm or
a print broker present to facilitate the sales for your members. If your organization hosts an event in which a
representative or print broker is not present, your organization and its board members then take over the role
of the print broker, and facilitate the sales directly with the advertiser.

In Revenue Ruling 57-453, an organization which engages in the publication of the anthologies of its
members and which enters into contracts for programs on the radio and television based on the anthologies,
serves as a vehicle for the publication of materials of its members by calling attention to their professional
work and thereby increases the salability of the writers’ efforts. Such organization is engaged in a business
for profit and its activities were found to constitute the performance of particular services for individuals. As
such, the organization is not entitled to exemption from Federal income tax under the provisions of section
501(c)(6) of the Internal Revenue Code of 1954.

In addition to the advertising program, the facts show that each of your members also receive a free profile
in your annually published “Membership Directory” which is distributed at all of the organization’s
activities and is available for purchase at any time during the year. Your activity of producing and
disseminating this directory is similar to the activity of the organization in Revenue Ruling 57-453.

Revenue Ruling 64-315 pertains to an association of merchants who engages in advertising in various
newspapers and on television and radio. The advertising contained the names of the organization’s members
and their merchandise. Consequently, the ruling holds that the organization is not entitled to exemption from
Federal income tax as an organization described in section 501(c)(6) of the Internal Revenue Code of 1954
because advertising that carries the names of members generally constitutes the performance of particular
services for members. You are similar to the organization in Revenue Ruling 64-315 in that your Member
Directory (and Media Guide) contains information on your member publications and is distributed to the
public. Your publication is meant to serve as a vehicle for increasing your members’ profits. The publication
does not substantially contribute to the’ accomplishment of your exempt purpose.

Form 886-A (1-1994) Catalog Number 20810W Page 22 _ publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

Revenue Ruling 76-409 reached the same conclusion: An organization that publishes and distributes to its
members’ customers and potential customers a directory containing members’ names and numbers, was
denied exemption because the organization’s activities were found to constitute the performance of
particular services for individual persons. This particular Revenue Ruling is very similar to your
organization and its activities in that the organization distributed an annual directory consisting almost
entirely of members’ names, addresses, and telephone numbers and was distributed free to those members of
the business community who were likely to require the services of the profession. The organization's
activities also include holding a yearly convention; sponsoring a booth at various industry trade shows;
continual policing of membership with respect to qualifications, effectiveness, and conformity to Federal,
state, and local laws; publishing a monthly newsletter and a few other activities not applicable here.

The organization found in Revenue Ruling 65-14 is also similar to your organization in that the organization
distributed a publication consisting largely of paid advertisements for its members. The organization in the
Revenue Ruling was found not to be entitled to exemption from Federal income tax under section 501(a) of
the Internal Revenue Code of 1954 as an organization described in section 501(c)(6) because the publication
of advertising matter containing listings of the names of individual members constitutes advertising for the
individuals so advertised and is thus considered the performance of particular services for such individuals,
rather than an activity aimed at the improvement of general business conditions.

The activities of your organization are similar to those of the organization in Automotive Electric
Association v. Commissioner, 168 F.2d 366 (6th Cir. 1948), where exemption was denied to the association
because it published catalogues that listed only products manufactured by its members. In American
Automobile Association v. Commissioner, 19 T.C. 1146 (1953), the Association was held not to be exempt
as a business league under IRC 501(c)(6) because, notwithstanding its broad purposes to improve highway
traffic safety and to educate the public in traffic safety, its principal activities were determined to consist of
securing benefits and performing particular services for members.

Conversely, in Revenue Ruling 79-370, an organization produces a publication that does not pose risk to the
organization’s exempt purpose. But this organization differs greatly from your organization and its
activities. In the Ruling, a 501(c)(6) organization does publish a membership directory but the directory is
sold only to its members and contains no commercial advertisements. The publication is not distributed to
the public and the members receive no private commercial benefit from the publication. As such, the
publication was found to substantially contribute to the achievement of the organization’s exempt purpose.
This is different from your organization in that you sell commercial advertising in your publication to
anyone interested and also distribute your directory to the public. In addition, you send the publication to
advertising firms, and other interested advertisers, with the hopes of increasing advertising revenue in your
members’ publications.

Your organization also provides many other benefits to its members as well as structuring many of its other
activities in a manner that would benefit your members. For example, the excerpts taken from your Board of
Director’s meeting minutes above detail how your Board of Directors formed a “Small Business
Development program” (also referred to in the minutes as a “small business committee”) with the sole

Form 886-A (1-1994) Catalog Number 20810W Page 23 publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

purposes of negotiating with companies that sell products or services that would benefit small publications
and in securing funds from sponsors for member publications who provide advertising space to the sponsor.
Your organization has also sought out and participated in trade deals where corporations would provide
services (airline tickets, hotel stays, etc.) to your members in exchange for advertising space in your member
publications. In some instances, you have even acted as an intermediary for your members by collecting
funds from sponsors and passing them directly to your members without financial gain. There were also
other situations noted in the minutes that generated revenue for your member publications.

Your organization performs services for its individual members and therefore fails this test.

3. It must not be engaged in a regular business of a kind ordinarily carried on for profit
   As discussed above, your organization sells advertising or facilitates its sale. The sales may be in your own
   publications or in your members’ publications. Advertising sales are a business ordinarily carried on for
   profit.

Because you are engaged in a regular business of a kind ordinarily carried on for profit, you fail this test.

4. No part of its net earnings may inure to the benefit of any private shareholder or individual
   The Facts section delineates several instances in which your organization’s founder or executive directors
   (Minutes taken from April 2, 20XX) were paid commissions for securing sponsorship monies (Page 7 in a
   response from your organization dated March 11, 20XX). The Facts section includes an admission that the
   organization has not taken steps to ensure that these transactions are arm’s length transactions and that your
   organization is paying fair market value for the services it receives (Minutes taken from April 2, 20XX).

Some of your organization’s net earnings have inured to the benefit of private individuals; therefore, you fail
this test.

5. Its primary activity cannot be performing particular services for members

The print media broker/representative program has become a primary activity for your organization. Due to
inadequate accounting methods and lack of accurate books and records, ORG and the Agent were unable to
determine the total gross receipts from the advertising programs relative to the total gross receipts of the
organization. You did, however, report “commercial in nature” payments to your members totaling over $
in the second half of 20XX, $ in 20XX, and close to $ in 20XX.

You spend a significant amount of time on the print media broker/representative program. In fact, most of
your other activities now have some type of advertising aspect to them in which the focus is securing
advertising sales in your member publications. Again, these efforts do not benefit the entire Hispanic
publishing industry and clearly represent specific services to your members.

Your print media broker/representative program is thoroughly described and implemented in:
• Minutes of your Board of Directors meetings,

Form 886-A (1-1994) Catalog Number 20810W Page 24 publish.no.irs.gov Department of the Treasury-Internal Revenue Service

Schedule number or exhibit

Form 886-A EXPLANATIONS OF ITEMS
(Rev. January 1994)
Name of taxpayer Tax Identification Number Year/Period ended
ORG
EIN 20XX12 -
20XX12

• Excerpts from your publications,

• Excerpts from your website

• Contracts between you and various outside entities

• Individual actions taken by your employees and board members.

Therefore, your primary activity is one that performs particular services for members and you fail this test.

6. It must be a membership organization and have a meaningful extent of membership support
   Although your organization has a meaningful extent of membership support, it has already been determined
   in #1 above that your organization’s membership is open to anyone and not just those within the Hispanic
   publishing industry.

TAYPAYER’S POSITION

ORG agrees with the Government’s position in that the organization does not continue to qualify for
exemption under Internal Revenue Code Section 501(c)(6). As such, ORG signed Form 6018-A, Consent to
Proposed Action, in which it consents to the revocation of the organization’s exempt status as of January 1,
20XX.

In addition, ORG has agreed to file Forms 1120, U.S. Corporation Income Tax Return, to report the income,
gains, losses, deductions, credits, and to figure the income tax liability of the corporation for the 20XX tax
year to the current tax year end.

CONCLUSION

ORG does not continue to qualify for exemption under Internal Revenue Code Section 501(c)(6) because its
primary activities constitute the performance of particular services for the individual members, which are
commercial in nature.

Exempt status of ORG under Internal Revenue Code Section 501(c)(6) should be revoked as of January 1,
20XX.

ORG is liable for filing Forms 1120, U.S. Corporation Income Tax Return, to report the income, gains,
losses, deductions, credits, and to figure the income tax liability of a corporation beginning with the tax year
ending December 31, 20XX.

Form 886-A (1-1994) Catalog Number 20810W Page 25 _publish.no.irs.gov Department of the Treasury-Internal Revenue Service